This document discusses the development of a company called EatTasty that delivers home cooked meals. Some key points: - EatTasty addresses the challenges of finding healthy, convenient lunches for busy workers by delivering meals cooked at home by local cooks. - It has grown significantly since starting in 2017, increasing its number of meals per month from 793 to over 53,000. - The founders have raised over €245,000 from angel investors and convertible notes to fund expansion to new cities and countries. Their next funding round aims to raise €750,000. - EatTasty manages all aspects of the process from recipes, ingredients, ordering/menus, quality control

2. Lunch at work
Everyday. Healthy.
Busy. Fast. Simple.

3. Lunch at work
Everyday. Healthy.
Busy. Fast. Simple.
Time is so precious!

4. Restaurant?
Everyday the same.
Time consuming!

5. Order?
Cold or Expensive.
Pre-order or waiting almost 1h.
Prepared food and flavourless.
Restaurant?
Everyday the same.
Time consuming!

6. Order?
Cold or Expensive.
Pre-order or waiting almost 1h.
Prepared food and flavourless.
… Inconvenient
Restaurant?
Everyday the same.
Time consuming!

7. Mom, I miss you!
Cooking at home?

8. Mom, I miss you!
… Simple!
Cooking at home?

9. One click
Until lunch time,
so you can buy until
the last minute.

10. … Simple!
One click
Until lunch time,
so you can buy until
the last minute.

11. Delicious food made at home and ready to eat.

12. Food designed
by chefs
Cooked at home by
certified cooks
Always fresh
ingredients
Solution

13. food delivery
online restaurants
josephine
home cooks marketplaces
Turnover on High CAPEX
Scale in Geography
Mass Production of Food
(big quantities and served cold)
High Rotation & Efficiency of Drivers
(# orders per driver /hour)
UX - too many options
Control Quality & Price
Low Retention on Both Sides
Control Quality & Price
Control the Offer & Demand
Challenges

14. Low CAPEX
Hyperlocal Delivery Service
Flexible to Scale and Unscale
Production in Small Quantities
Outsourced Delivery Service
Neighborhood by Neighborhood
Healthy, Short and Diversified Menu,
Designed by our Chefs
High Retention Rates
Select, Buy & Control All Ingredients
Cooks with Secure Income
Low churn rate
EatTasty Advantages
food delivery
online restaurants
josephine
home cooks marketplaces
Turnover on High CAPEX
Scale in Geography
Mass Production of Food
(big quantities and served cold)
High Rotation & Efficiency of Drivers
(# orders per driver /hour)
UX - too many options
Control Quality & Price
Low Retention on Both Sides
Control Quality & Price
Control the Offer & Demand
Challenges

15. designed to deliver an amazing end-to-end experience, home food ready to eat!
Grocery partner
delivers fresh
ingredients every
day to our cooks
Home cooks
produce lunch
in their homes
Customers just
need to tap
to order lunch
Drivers deliver
ready to eat home
made food
until 9am 9.30am until 2pm 12am - 2pm
Our day to day

16. Behind the Scenes
Recipes

17. Behind the ScenesRecipes
Ingredients BD Recipe for Cooks,
with Video
Food Costs take into account
the Produced Quantities
considering waste

18. Recipes Our Plan
Behind the Scenes

19. Our Plan
Order for
Grocery Partner
Inputs
for plan
Menu for
Website
Plan & Ingredients
Checklist for Cook
Behind the Scenes

20. Recipes Our Plan Quality & Control
Behind the Scenes

21. Quality & Control
Online Validation
To Sale
Customers Feedback
Behind the Scenes

22. Recipes Our Plan Quality & Control Delivery
Behind the Scenes

23. Delivery
Real-Time Stock & Sales
by Driver
Driver
Intructions
Real-Time
Orders to Deliver
Behind the Scenes

24. notes: data from 2017
495 Lisbon only
Cooks Retention
Nr. of Cooks
Applications
62,5%
in 10 months

25. notes: data from 2017
Cooks Retention
Nr. of Cooks
Applications
62,5%
495 Lisbon only
Average Review
Orders with
Review
4,3
32%
rating from 1 to 5 starsin 10 months

26. Order x2 or
more per week
20,10%
notes: data from 2017
3,70% order 4x or more /week
495 Lisbon only
32%
Cooks Retention
Nr. of Cooks
Applications
62,5%
Average Review
Orders with
Review
4,3
rating from 1 to 5 starsin 10 months

27. Angel Investment
€70k
Caixa Capital award at Lisbon Challenge
€75k Convertible Note
24/12 28/1008/06
Sonae IM / Bright Pixel
€100k Convertible Note
PRODUCT OWNER
FRANCISCA VELOSO
OPERATIONS MANAGER
SARA BATALHA
CO-FOUNDER & COO
RUI COSTA
CO-FOUNDER & SALES
RUBEN COUTO
CHEF
ORLANDO LOPES
Team and Achievements

28. February 2017 October 2017
New City / New Country
793 meals a month
6.121 MEALS / MONTH
12.834 MEALS / MONTH
278 meals / day
583 meals / day
36 meals / day
€4.805 REVENUE
€38.188 REVENUE
€84.812 REVENUE
February 2018 December 2018
MONTHLY REVENUE
€380.120Our Plan
53.623 MEALS /MONTH
2.437 meals / day

29. 88,33%
Founders
Angels
VCs
11,67%
€70k
Convertible Notes
Equity Round
€100k
€75k
Miguel Santo Amaro
Uniplaces
Bright Pixel / Sonae IM
Caixa Capital
Mariano Kostelec
Uniplaces
João Cepeda
TimeOut
Cristina Fonseca
Talkdesk
Anthony Douglas
Hole19
Orlando Lopes
Diogo Teles
Booking
Rui Costa

30. Angel Round + Convertible Notes Go International
€245k €750k
CURRENT NEXT ROUND
Fund-Raising

31. Exit
IPO Sell
Food Delivery
Food Retail
Sharing Economy
Sharing Economy

32. founders@eattasty.comwww.eattasty.com

33. Awareness
mobile newsletters
Ads in social media Videos of Recipes
flyers in companies

34. Ordering
slack app. write ‘/eat’ or ‘/eattasty’our orders websitemobile app

35. Delivering
our delivery backpack a prototype of our future packaging

36. Feedback
E-mail requesting feedback after a meal