Be A Tea is a slimming tea business headquartered in Bangsar, Kuala Lumpur, Malaysia with additional branches located in shopping malls. It offers various slimming tea products targeted at different income levels, as well as fitness classes. The business plans to utilize a hybrid marketing and management strategy by rotating staff through different roles to reduce costs and gain customer insights. Financial projections estimate annual profits of over RM36 million within three years of operations based on monthly sales of over RM3.8 million.

1. Be A Tea (BAT)

2. Business Background
Nature of business
• Slimming tea business
• Malaysia is well known of mouth watering dishes but also
containing a lot fats substance
• We offer varieties of fitness class

3. • Be A Tea (BAT)
• Inspiration from Nature of
Our Business
• T represent a body
shape/ a figure

4. Location
Headquarter
Bangsar
Branch
VIP
• Starhill Gallery
Standard
• Facial center in Parkson, Jusco, Isetan
• Pavillion
• Gym
• The Garden
Operation Hours: 6am-10pm

5. Market Analysis
High incomer
• High in education and income
Living in luxury area ( Bangsar, Bukit Bintang&
Shopping Mall)
• Office lady, man
higher expectation on higher grade of food (
lemon)
Moderate incomer
• High or moderate education and income
• Expectation on moderate food to maintain
lifestyle
Low incomer
• Moderate or low education and low income

6. Customer
Flavor for each different income is divided into 3 category.
• Low income
1 product
• Moderate income
5 products
• High income
7 products

7. Low Incomer
15%
High Incomer
25%Moderate
Incomer
60%
Revenues

8. Competitors
Strengths Weakness
Nature’s Tea Varieties of tea Our staff management
Himalaya Multi function
- Facial and Slimming
Non-facilities provided

9. Products
• Original
Offer in three range
Slim Tea (small)
X Tea(Extra Tea)
DX Tea (Double X Tea)
• 1 Box 7 packets
Starting RM 12.99

10. Goodness
• Remove excessive fats around the body
• A body cleanser
• Maintain body figure
• Consume one packet daily

11. Lemon Flavour
Ginger Flavour
• X Tea (Medium)
• DX Tea (Large)
• DX Tea (Large)
• Rich in vitamin C
• Keep body warm
RM 16.99 Starting RM 14.99

12. Catalogue
http://oshihui.wix.com/slimming-tea-be-a-tBusiness Website:

13. • Billboard
• Social Apps
• Radio Channel
• TV Channel

14. Packages
Trial
• 14 packets
• Nutritional Class
• Cost Rm59.99
Regular VIP
• 30 packets
• Nutritional Class
• Zumba
• Cost Rm 89.99
• 60 packets
• Nutritional Class
• Zumba
• Yoga
• Cost Rm 119.99

15. A highly budget decorated HeadQuater
• Portrait of heavy weighted lady at the entrance
• Portrait of model figure lady at the entrance
ENTRANCE EXIT

16. Consultant
Consultant Consultant
Marketing Human
Resources
Q&Q IT Law Finance CS
Director Head Head Head Head Head Head
Officer Officer OfficerOfficerOfficerOfficer Officer

17. Hybrid Strategy combination of
marketing and management
• Each month consist 4 weeks.
• Each weeks represent 1 batch of sale girls, sale men and store
managers
• In a month a compulsory a batch will be taking the role on heavy duty
in the warehouse and deliveries.
• Each batch taking turns in the role weekly
• Only hire heavy weighted people.
Reason
• To plant the experience of difficulties of heavy weighted people to
the employees
Result
• Save cost on hiring deliveries and warehouse keepers
• Gaining regular customer through the sales employees

18. • 3 company consultant
• Total of 7 department
• 7 of head inclusive director
• Marketing Department : 4 public relation, 4 designer, 10 officer
• Human Resources : 8 Officer
• Q&Q : 10 Nutritionist, 10 Officer, 16 Store
manager 62
Salesgirl or man, 16 high class salesgirl
or man
• IT : 8 Officer
• Law : 4 Lawyer
• Finance : 12 Accountant
• CS : 8 Customer Service Officer
• Fair and Square Judgement on the company
• Easy to control and maintain

19. FINANCIAL PLAN

20. Finance of Capital
Bank Loan RM 30,000
Cash Input
Nick RM 30,000
Hazel RM 30,000
Bolin RM 30,000
TOTAL RM 120,000
Financial Capital

21. Cost item Costs (RM)
Beginning inventory of merchandise 240,000
Buildings (Rental) 10,000
Leasehold improvement 10,000
Capital equipment 10,000
Administrative expenses 10,000
Advertising/ promotional expenses 80,000
Other expenses 20,000
Human recourses 30,000
TOTAL 410,000
Start-up Costs

22. Operation Cost RM
Utilities:
Electricity bills
Water bills
Telephone bills
WiFi bills
20,000
Wage 17,000
Supplier 5,000
Monthly business loan interest (10%) 2,000
TOTAL 44,000
Operation Cost

23. 0
5000
10000
15000
20000
25000
30000
35000
40000
Jan Feb Mar Apr
Forecast Sales
Slim Tea X Tea D X Tea

24. Item Month (RM)
Cash in:
Sales
Class fees
Jan
79,950
30,000
Cash out:
Fixed Costs
- Administration
- Marketing
- Operations
16,250
20,000
5000
Cash in:
- Administration
- Marketing
- Operations
25,000
32,500
10,000
Cash Flow Forecast

25. Monthly Income RM
Monthly Sales:
Slim Tea
X Tea
D X Tea
3,800,000
Monthly Event RM
Special Events 10,000
TOTAL 3,810,000
Estimated Monthly Profits: 3,000,000
Estimated Yearly Profits: 36,253,879
Estimated Profits within 3 Years: 12,960,550,439
Monthly Income

26. References
• Kotler, P., Kartajaya, H. and Hooi, D. (n.d.). Think new ASEAN!.
• Chang, H. (2014). Economics. London: Pelican.
• Evans, V. (n.d.). 25 need-to-know strategy tools.
• Himalayaherbals.com, (n.d.). Welcome to the world of
Himalaya Herbals. [online] Available at:
http://www.himalayaherbals.com
• Tazo® Tea, (n.d.). Artfully Blended | Tazo Tea. [online]
Available at: http://www.tazo.com