Lavazza

LAVAZAA To Make India Coffee Hub

Coffee consumption in India (2000 - 2008) * Provisional Source: Indian Coffee Board

Export of coffee from India * Provisional Source: Indian Coffee Board

LAVAZZA ITALY’S FAVOURITE COFFEE ,[object Object],Spreading the aroma and quality of Italian espresso around the world has always been lavazza’s main aim. Since the early 1900's, when Luigi Lavazza first invented the concept of the blend, the art of mixing coffee of different origins to obtain a harmonious and tasty product. Today Lavazza is the leader when it comes to quality and is the symbol of Italian espresso and Italian identity worldwide.

[object Object],Today, Lavazza is the leader when it comes to quality and is the symbol of Italian espresso representing so the Italian identity worldwide. Its success has been underpinned by constant research and attention to market need. Today Lavazza coffee is available in international markets ,[object Object],QUALITY When we talk about Lavazza, we're talking about quality, For lavazza quality is not 'controlled' but 'developed' through a strict system of procedures overseeing the selection of the beans, proper roasting, assembling the right blends and putting our products into quality packaging material meant to last.

Range Of Product And Services ,[object Object],Espresso Point - Lavazza's compact and elegantly styled coffee brewing system. ,[object Object],LAVAZZA ORO is a selection of extraordinarily sweet, 100% fine Arabica coffees. An intense, aromatic blend for true coffee connoisseurs. And LAVAZZA QUALITÀ ROSSA unites the taste of the finest Arabica coffees with the body of the best Robusta coffees

[object Object],Lavazza BLUE - Best Lavazza Ultimate Espresso- is the formula behind an exclusive system composed of a machine and quick and easy - to - use capsules, which time after time will reward you with the pleasure of a professionally prepared espresso.

[object Object],The IL CAFFE DI ROMA brand, acquired in 1999, the Lavazza chain has more than 80 direct coffee shops in the Iberian Peninsula, Italy, France, Singapore and the United Arab Emirates.

This is Lavazza’s new concept store, to develop its local presence. The objective of Espression is to offer customers 100% Lavazza shops, the product of a marketing idea conceived and developed by the company.

Lavazza enters the Indian market in 2007 by acquiring the Barista Coffee Shop chain. The chain is a major player in the premium sector of the Indian sub-continent, with 150 cafés in Asia, of which 132 are in India alone.

SWOT ANALYSIS SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. It is a scan of the internal and external environment is an important part of the strategic planning process

Strengths of Lavazza ,[object Object],2007. ,[object Object],and services.

LaVazzahas Strong Worldwide Presence.,[object Object],[object Object],[object Object]

Contd... ,[object Object],[object Object],[object Object]

Café Pascucci,[object Object]

First Café coffee day in Bangalore (1996) on Brigade road

5000 Acers of coffee Estate (2nd Largest in Asia )

Decision on Promotional Aspects ,[object Object],Its essentially comparing one or a number of company's marketing activities to those of another part of the business, a competitor or a business that operates in another industry. ,[object Object],The Café Coffee Day brand is, and always has been, extremely youth- oriented. With proper holding a country where over 40% of the population is under the age of 20, there is huge potential for Café Coffee Day to become one of the country’s largest youth brands.

Contd... ,[object Object],Café Coffee Day got a high rating in the market survey, for the Taste & Quality of their products. If they still work and maintain on this aspect , there is huge potential for them to attract customers, just based on the taste and quality of products.

Contd... ,[object Object],It analyze a company's competitive position in comparison to the offerings of competitors just like Café coffee day has entered into a card acceptance partnership with American Express(AXP), to provide enhanced value and convenience to their mutual customers.

Demand Expectancy ,[object Object],Most of the daily consumption is at home. During 2005 about 24% also consumed it away from home. This is a marginal increase of 2% over the previous estimate of 22%. Consumption of coffee away fromhome is mainly at restaurants(45%) and hot teashops (40%). Cafes andvending machines are more visible now in the out-of-home segment. And large variety of lavazza’s product cover every segment in this respect.

Contd... ,[object Object],According to London-based International Coffee Organisation (ICO) that India will double its consumption levels in the next ten years. ,[object Object],The GDP growth rate is about 9% for the youth population and that too, a well earning youth population.

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