Peita Hatch has over 20 years of experience in customer service, retail management, sales, and education. She has successfully managed multiple businesses and staff. Her skills include strategic thinking, communication, leadership, organization, and adapting to changing business environments. Currently she works as a sales representative for a wine company where she performs various duties like wine sales, customer contact, and promotional functions.

1. PEITAHATCH
PERSONAL DETAILS
Name Peita Hatch
Address 15 Denison Court - Hewett - SA - 5118
Phone 0413 078 701
Email peitahatch@ihug.com.au
PROFESSIONAL PROFILE
• I am a strategic thinker who can create workable ideas for people to succeed in the customer service and retail sectors.
• I have successfully managed and trained staff in three businesses and liaised with customers, food and hospitality companies,
Public Relations groups, Adelaide City Council, Central Market Board, Market CEO’s and managers during the last twenty years.
• I am an adaptable and flexible person who can work from and appreciate the challenges of the twenty-four hour online, retail
experience mindset compared to‘ bricks and mortar’businesses.
• I have highly developed communication skills with the ability to communicate effectively within a customer service environment
• I am team oriented and possess excellent supervisory and leadership skills with the ability to establish trust and rapport to build
productive relationships quickly at all levels
• I have the ability to manage situations with a high degree of professionalism in all areas, including being customer focused and
passionate where business practices help to meet goals and targets
• Well developed leadership skills with the ability to relate to staff, customers and clients with providing a positive morale within the
work and teaching environment
• A proactive and conscientious worker with exceptional attention to detail with displays and promotions
• Highly developed organisational and time management skills, with the ability to prioritise workloads and deadlines
• A trustworthy, reliable and honest individual in handling financial matters with the ability to work independently and also in a
team environment
EXPERIENCE
Sales Representative Aud 2015 - Current
Uleybury Wines Adelaide, South Australia
Duties & Responsibilities:
• Wine Sales
• Customer Contact
• Online Sales
• Promotional Functions
Owner / Manager Jan 2008 - May 2015
Central Market Trader Adelaide, South Australia
Duties & Responsibilities:
• Staff interviewing and selection

2. PEITAHATCH
• Supervision of staff, planning of weekly rosters, induction, training of policies and procedures, ensuring effective customer
service and monitoring staff performance
• Customer liaison and service stock ordering and rotation
• New product choice and promotions
• Expansion of products and increased sales
• Banking, budgeting, BAS processing and liaising with accountant
• Marketing and social media accounts
• Member of Traders’Advisory Group
Owner / Manager Jan 2000 - Jan 2008
Convienience Store Gawler, South Australia
Duties & Responsibilities:
• Staff interviewing and selection
• Supervision of staff, planning of weekly rosters, induction, training of policies and procedures, ensuring effective customer
service and monitoring staff performance
• Customer liaison and service stock ordering and rotation
• New product choice and promotions
• Expansion of products and increased sales
• Banking, budgeting, BAS processing and liaising with accountant
Achievements:
• Increased turnover and profit for my business over 8 ½ years, increasing at 8-10% per year on last three years financial
figures
Merchandiser / Representative Jan 1998 - Dec 2003
Gordon + Gotch Magazine Distributors Adelaide, South Australia
Duties and Responsibilities:
• Merchandising within northern area
• Preparing weekly report writing on magazine titles and newsagents
• Target sales increased in a demanding area, ongoing promotions for new magazine titles
Achievements:
• Winning Munno-Para Newsagent Major Prize with Pacific Publishing with most increased sales
Teacher Jan 1975 - Dec 1994
Freemont, Nuriootpa and Cambrai High Schools. South Australia
Duties and Responsibilities:
• Teaching Years 8 – 12 – Course Writing
• Assessments and Reports
• Art supply stock ordering
Involvement in extra curricular activities:
• Year 12 Art Trip to Melbourne

3. PEITAHATCH
• Exhibition Days
• Adelaide Come-out Festival
• Vintage Festival – Barossa
• Artist-in-Residence Programme for school and community at Nuriootpa High School (Provided through Government
Funding)
ROLES + OUTCOMES
Member of Adelaide Central Market Traders Advisory
Group (2012 – 2013)
• Proactive representation of the Traders to improve the
community profile of the Central Market. I proposed sev-
eral strategies endorsed by the Group and Adelaide City
Council representative.
• One of five members selected to represent the Group
in an individual interview with the consultant initiating
the Central Market Authority
• I created the promotion of the Market in the‘Taste’section of the
Advertiser in a Market Fresh column. This advertised Traders and
their best seasonal produce.
I also suggested idea of 2 hours free parking with purchase on
Wednesday to increase customer numbers. This was advertised in
the Taste section, the Advertiser.
• I created the idea to employ professional merchandising to de-
sign and liaise with traders to upgrade their stall appearance and
attract more sales. This was very successful with some stalls.
• I suggested the idea to organise art decoration within the
Market, more attractive customer seating, more Food and Wine
Events for customers, permanent attractive plant displays and
more live music on a regular basis to attract and attain customers.
• I created the idea to introduce a‘garden space’outside of Grote
and Gouger Street customer entrances to attract more customers.
This development, combined with other marketing initiatives, has
increased customer foot fall by an average of 20% in 2015. This
has also lead to the Grote Street entrance pop up stalls being pro-
moted with Trader’s product in Lunch Boxes and Trader’s coffee
being sold during Market Week and Fringe events.

4. PEITAHATCH
• As a stall holder and in liaison with the Central Market
Marketing Managers I was innovative to increase sales
for traders in the Central Market.
• I created idea to approach Callum Hahn (MasterChef) to run
cooking lessons with Market Foodie customers and their friends
and family, utilising the Market commercial kitchen that was not
commercially viable beforehand.
This has been hugely successful. It now has developed into
Sprout (cooking) because of customer demand. Produce from the
Market Traders was bought for the Market classes, many school
group classes, Corporate cooking groups, school holiday chil-
dren’s cooking classes and Market lunch boxes.
This also led to Callum’s Market Tours showcasing Traders’stalls
included as part of the Sprout classes and extra retail sales.
There has been an overall greater exposure for Traders and sales.
• I also created the idea to bring Adelaide Fringe performers into
the Market for customer’s enjoyment and attraction.
• I have established strong working relationships through
personal and social media communication with the
following business people, and marketing and food
organisations
• Australian Food Bloggers National Conference (exhibitor)
• Adelaide Central Market
• Merchandising Managers
• Social Media Coordinators
• Events Coordinator
• Merchandisers
• Chairman Trader’s Group
• Market Managers and CEO’s
• Adelaide Central Market Board (committee member)
• Food Wholesale Company owners and sales managers
• Local food producers
• Local chefs
• SA Life magazine (retail display re Central Market)
EDUCATION
Bachelor of Education 1975
Torrens CAE Adelaide, South Australia
Diploma of Teaching 1974
Torrens CAE Adelaide, South Australia
REFEREES
Franz Knoll - Managing Director - Barossa Fine Foods Ph. 0408817126
Ann Luzeckyj - Senior Lecturer - Higher Education Ph. 0402464821