This marketing plan proposes launching a frozen ready-to-eat meal business targeting young professionals in urban areas of Malaysia. The business will utilize a dropshipping model, partnering with 200 agents to promote and sell products via social media and food delivery platforms. Initial launch products include frozen satay, rice dishes, and curries. Financial projections estimate monthly revenue of RM28,800-RM143,800 from a 10% sales conversion rate. The total initial investment is estimated to be RM9,050-RM10,000, covering design, packaging, setup costs.

1. Marketing Plan
-Brand Name-
OUR FOOD BUSINESS

2. Partners
• Donald Teh
• Michael Thein
• Anslem Lim

3. Business
Opportunity /
Business
Concept
• Frozen Ready to Eat Meals
• Vacuumed Pack Ready to Eat Meals
• Fresh Meals – if kitchen available
• Pre-Ordered Meals

4. Target Market
and
Demographics
• Young Professionals – millennials
• Urban Area
• 80% Malay, 15% Chinese and 5% Indian
dan Lain-Lain

5. Industry
Overview
• Pre MCO
• Online food deliveries – up and coming trend
with urban area and millennials
• Difficult to penetrate more matured
demographics
• Adaptation
• Cloud kitchens, or shared kitchens, are
commercial facilities purpose-built to cook
food specifically for online deliveries
• MCO has helped increase consumer
awareness and acceptance of online food
delivery services
• two key aspects when ordering food online —
convenience and the price
• if you want a very fast meal on the cheap,
you will cook instant noodles because it is the
most convenient and cheapest way

6. Sales and
Marketing
• Dropship
• Instagram
• Facebook
• Other Online Platforms
• Food Delivery Platforms – i.e. Grab
Food, Grab Mart, Food Panda etc

7. Dropshipping
• Dropship agents are people who help sell your
products but don’t keep any stock. Instead, they act
as your marketers and promote your products on
your behalf.
• Once a sale is made, they will pass you the
customer information and you will fulfill the order. For
their effort, they will be paid a commission.
• Although this means that your profit margins will be
reduced, the benefit of doing this is that you could
earn more money thanks to a higher volume of sales
achieved through more distributors.
• Proposed Dropship Master agent Megat has 200
agents
7 Traits of Highly Successful Dropship
Suppliers
I. They don’t only depend on their dropshippers
to do marketing
II. They provide their dropship agents with
enough marketing materials
III. Their products are in demand and easily
marketable
IV. They are reliable
V. They communicate clearly with their dropship
agents
VI. They offer competitive incentives and pricing
VII. They treat their dropship agents like partners

8. Initial Launch
Products –
Order today
deliver
tomorrow
• Pre-Cooked Frozen Chicken Satay (Pre-
order/Dropship/Direct/Food Delivery)
• Frozen Ready To Eat (Dropship/Direct)
• Ayam Ros
• Daging MakMok
• Nasi Arab
• Nasi Tomato
• Frozen Cooked (Pre-order/Dropship/Food Delivery)
• Curry Mutton
• Mushroom Soup
• Stockiest Pre-Order
• Rendang Tok
• Ketupat Palas

9. Dropshipper Commission Scheme?
• Example Frutis (Benchmark?)

10. Dropshipper Commission Scheme? Con't
• Proposed Structure?

11. Proposed Payout Agent Comm Breakdown
• Maximum of 25% Payout of Commissions
• Partner / Management – 3%
• Lead Partner – 1%
• Master Agent – 1%
• Management – 1%
• Agents – 22%
• Leader/Stockist ? - 22%
• Platinum? - 20%
• Gold? - 15%
• Rising Star ? - 10%

12. Fruties Delivery Charges and Expected Costs
Fruties Delivery Charges
• Klang valley Delivery
• Under RM50 – RM9
• RM50 - RM149.99 - RM5
• RM150 and Above – Free
• Peninsular Malaysia –
+RM15 each Item
Fruties Delivery Costs
• RM50 per vehicle per day of
hire
• +RM4 each individual
delivery location

13. Other Delivery Platforms
• Grab Express
• Base Fare RM3.50
• Per KM rate
• First 0-30km + RM0.90 /km
• Additional km + 1.47 /km
• Minimum fare RM6.00
• Additional Stop RM5.00
• Lala move
• Base Fare
• 0 – 5km : RM7.00
• 5.1 - 10km : RM10.00
• Per KM rate
• Additional km + 1.50 /km
• Additional Stop RM4.00

14. Sample Target Of Sales – Satay
200 agents sample size
Daily 10 x 1 Dozen Sticks 25g
(120 sticks a day)
10 x RM18 = RM180
Agent Payout Max = RM3.60 x 10
= RM36
Company Gross Profit = RM2.40 x
10 = RM24
Monthly RM24 x 30 = RM720
Daily 100 x 1 Dozen Sticks 25g
(1,200 sticks a day)
100 x RM18 = RM1,800
Agent Payout Max = RM3.60 x 100
= RM360
Company Gross Profit = RM2.40 x
100 = RM240
Monthly RM240 x 30 = RM7,200

15. Sample Target Of Sales – Total Daily
200 agents sample size
Daily Target (10% Achievement 2 Tier)
1. 1 x 1 Dozen Sticks 25g (12 Sticks)
2. 1 x Rice
3. 1 X Protein
RM18 + RM4.50 + RM12 = RM34.50
Agent Payout Max = RM8.63
Company Gross Profit = RM2.88 /agent/day
Conversion of 10% = RM2.88 x 20 agents =
RM57.60/day
Conversion of 10%+10% = 20 x 20 agents =
RM1,152/day
Monthly 25 Days = RM28,800 per month
Daily Target (10% Achievement 2 Tier)
1. 5 x 1 Dozen Sticks 25g (60 Sticks)
2. 5 x Rice
3. 5 X Protein
RM90 + RM22.50 + RM60 = RM172.50
Agent Payout Max = RM43.13
Company Gross Profit = RM14.38 /agent/day
Conversion of 10% = RM14.38 x 20 agents =
RM288/day
Conversion of 10%+10% = 20 x 20 agents =
RM5,752/day
Monthly 25 Days = RM143,800 per month

16. Initial Investment
• Branding and Marketing
• Stickers for products – By Individual Product
• Marketing Media Banners/Posters
• Daily – Product, Promotional and bundles
• Weekly - Promotions and bundles
• Monthly – New Product Launch, promo and bundles
• Social Media Marketing – FaceBook Ads, Google ads, Instagram Ads
• Use Freelance Designer and pay by retainer
• Packaging Material if repacking
• Website Simple and modular

17. Est. Cost Initial Investment
• Freelance Designer Retainer (25 daily + 5 weekly + 1 monthly
total = 31-35 posters @ RM50/design) @ RM1,550-1,750 /
month
• Stickers 6,000 @ 0.50 = RM3,000
• Packaging 1,000 containers standby @ RM0.80 = RM800
• Administrative and Company Set Up @ RM3,500
• Total Est = RM9,050 - RM10,000