Yogesh Kumar has over 13 years of experience in sales and marketing roles at PepsiCo India. He has a proven track record of growing business and leading teams across North and East India. Currently he is the Area Sales Manager for West UP, Uttarakhand and Rajasthan, leading a team to drive sales of premium products. Some of his past roles include Associate Franchise Manager for Orissa and Jharkhand, where he improved volumes, shares and profits. He was also recognized as one of the top performers nationally. Yogesh holds an MBA and has received training and leadership development from PepsiCo and other institutions.

1. Yogesh Kumar
Manager Sales, PepsiCo India
kumaryogesh21.yk@gmail.com | +919654610930
OBJECTIVE
Seeking senior level assignments in Sales & Marketing / Distribution /Business Development /Customer Relationship / Key
Account Management with an organisation of high repute in FMCG/F&B /Telecom /Automobile /Oil and Paint industry.
PROFILE SUMMARY
A Sales & Marketing professional with a proven track record of growing businesses and effectively leading diverse teams.
Having a stronghold on sales & distribution fundamentals, trade and consumer understanding, market growth strategies, and
effective team management skills have helped in delivering outstanding business numbers in all the assignments
undertaken in 13+ years of critical experience in North and East India.
CORE COMPETENCIES
- Sales & Marketing - Business Development - Key Account
Management
- Team Management - Product Promotions - P & L Management
- Strategic Planning - Customer Relationship Management - Channel Management
NOTABLE ACCOMPLISHMENTS
• Holds the distinction for being the winner of India Business Unit Ring of Honour for Sales Performance of 2008 and
honoured with an Award from Ms. Sanjiv Chaddha, Chairman of PepsiCo India for the same
• Ranked amongst:
o Top 2 AFM’s in Pepsi Cola for 2012 and sent by company to Srilanka for T20 World Cup Finals
o Top 4 ADC’s in Pepsi Cola for 2008 and sent by the company to UK for the ICC champion’s trophy finals
• Distinction of being chosen by:
o PepsiCo India Sales academy, Gurgaon to train for Assistant Managers in 2007
o PepsiCo India Leadership academy training at MDI Gurgaon in 2010
• Handled key clients like Taj Hotel,ITC,KFC.,Pizza Hut,Airport Authority of India Limited, Reliance, Big Bazaar,Vishal MM &
Spensor and Aditya Birla Group and State Cricket Board.
• Organized more than 35 IPL/ One Day / Test matches which was sponsored by PepsiCo
ORGANISATIONAL EXPERIENCE
Since Jun’02 PepsiCo International
Growth Path:
Jun’02 – Jun’03 Customer Executive (Trainee) – Pilibhit & Shahjhanpur,U.P./ Kotdwar, Garwal region, Uttrakhand
Jul’03 – Nov’05 Customer Executive –Panipat / Yamunanagar -Haryana
Dec’05 – Jun’07 Customer Executive –Chandigarh
Jul’07 – Dec’08 Assistant Manager–Sales, Kolkata
Jan’09- Sep’13 Associate Franchise Manger, Franchise Operations,-Orissa/Jharkhand

2. Orissa Unit -Jan’09-Dec’12
Jharkhand Unit -Jan’13-Sep’13
Oct’13- Present Area Sales Manager / Manager Sales- Premium Business – West UP, Uttrakhand and Rajasthan
Role - Manger - Sales, Premium Business, West UP, Uttrakhand and Rajasthan
• Spearheading the sales of Premium business of PepsiCo (Tropicana, Gatorade, Lipton Ice Tea & Himalayan) in the largest
geography covering 3 states of India including UP, UK and Raj
• Leading a team of 3 ASI’s, 5 CEs, & 3 RSP’s driving business across Traditional Trade & Organized Trade channels
Highlights
• Successfully transitioned GTM change from Franchise to a separate Premium GTM in West UP & RAJ delivering +116%
volume growth in 2014 (highest in the country) and +41% Volume growth in YTD 2015.
• Delivered market share gain both states in 2014 (UP +3.0, Raj +3.1, ) in 2015 ( UP+1.4 ,RJ +1.9)
• Two Sales Trainee’s has promoted as Customer Executive
Role -Associate Franchise Manger, Beverages | Handel Franchise Operations, Orissa / Jharkhand
• Enhancing the volumes, share, revenue and profitability of the Unit.
• Handling P&L management with the Bottler Team
• Framing business plan (AOP) and ensuring the delivery of the same by aligning with the other functional teams
• Defining objectives that are consistent with the MU objectives
• Facilitating implementation of the A&M and co-op guidelines along with the D&A rationalization
• Guiding Sales Team in order to implement the GTM change affected by the company
• Ensuring strong system implementation in the bottler areas in adherence to national norms
Highlights – Jharkhand Region
• Obtained LRB share gain of 5.0% in Jharkhand
• Undertook initiatives for D&A rationalization by maintaining the same D&A of Rs. 15 in the markets and increasing the pet
mix in the market (3% pet mix improvement in Jharkhand)
• Facilitated implementation of 100% OBGTM in all the FLP towns
• Organised 20 training days for the Bottler Team in order to improve the systems and process for the team
Highlights – Orissa Region
• Instrumental in bringing back Orissa unit to volume growth path and gained share after 5 years
• Enhanced the gain share for Bhubaneswar from 22%. to 46.1% and Cuttack 19% to 55.7% through segmented GTM
• Successful in implementation of 100% OBGTM (125 Routes) in all the FLP and ROU towns.
• Handled distribution through appointing 1073 spokes and 24 Hubs in entire unit.
• Improved brand Dew mix from 3% to 9% on BSD volume
• Looked after D&A rationalization by maintaining the same D&A of Rs.18 in the markets and enhanced the pet mix in the
market (9% pet mix improvement in Orissa)
• Emphasized on NCB category as opportunity and attained growth by over 50% from last three years
Role - Assistant Manager –Sales, Beverages -Kolkata
• Ensure Volume achievement, Fix distribution gaps and Share gain
• Explored new account and channels to enhance business growth
• Identified selling opportunity in existing accounts
• Administered activities for brand & pack management to deliver revenue as per AOP
• Directed activities for branding, retail initiative and merchandising agenda in the territory
• Functioned as Process Owner of New Product Launch and handled sales KPI

3. • Led, trained and motivated team members and ensured highest standards of performance
Highlights
• Played a pivotal role in:
o Turning around the Kolkata City after three years and increased share gain 4.0%, distribution gain 9.2%, Cold
Stock Share 5.6% and volume growth 32%
o Key account (OP & MT accounts) growth 49% and 2.3% share gain in National Modern Trade Account
o Tropicana by 1732% by increasing distribution and crack Real accounts
• Spearheaded roll out of OBGTM and 85% volume cover in first year
• Accelerated cooler score pull up from 13% to 75% and determined the execution standard in the market
• Functioned as a Process Owner of Slim Cans and Tropicana Twister Launch in Kolkata city
• Handled the IPL Cricket matches in Eden Garden Stadium – Kolkata
• Spearheaded the brand management activities of Kiosk Deployment in Kolkata Domestic and International Airport
• Arranged Pepsi Trolley (12 trolley) operations in Kolkata Metro as alternate channels
Role - Customer Executive –Direct Depot Operations, Beverages -Chandigarh
• Monitored Volume, FMO’s and sales KPI’s of Depot Routes through ASDOS
• Initiated meeting with RA/PSR to set clear objective of the day
Highlights
• Successfully increased 1% (from 54% to 55%) share through adding new account and driving Brand Pack Agenda
• Deftly transformed all 5 WAP routes into strong routes
• Holds the distinction of receiving Highest Retail Initiative Score 89% in entire PHHP Unit
• Ranked amongst the top 3 CE’s in entire PHHP units in Pepsi Diet Contest
• Handled key events like ICC cricket matches and sponsored events
Other Highlights
Customer Executive ,Beverages -Panipat/Yamunanagar-Haryana
• Played a pivotal role in:
o Delivering 75% growth over yago through correcting town & rural distribution footprint in the territory
o Appointing 5 new distributors & 4 distributors replaced and appoint 49 new spokes to cover rural distribution
o Delivering 88% retail initiative score through solid execution standard
• Accredited with Best CE team award in entire TDM Territory in 2004.
As Customer Executive (Trainee)– Kotdwar, Garwal region,Uttrakhand
• Instrumental in:
o Attaining 62% growth over yago through correcting the distribution footprint in the territory
o Appointing 5 new distributor,1 super distributor and 18 spokes in entire territory
o Delivering 600% Aquafina growth; leverages the opportunity in Yatra Marg
As Customer Executive (Trainee)–Pilibhit & Shahjahanpur,UP
o Two months Critical exposure to stop glass stock infiltration in Shahjahanpur market from Kanpur with help of
Sales tax and police department.
EDUCATION
• MBA (Marketing) from Institute of Business Management, Kanpur University in 2001

4. • Diploma in Computer Science from Kanpur University in 1999
• Bachelors of Science from Kanpur University in 1998
PROFESSIONAL ENHANCEMENTS
• Nominated by the PepsiCo International for training at MDI, Gurgaon “Leadership Academy” for 7 days
OTHER ENGAGEMENT
• Drove AIDS Awareness Programme with PepsiCo in Kolkata
PERSONAL DETAILS
Date of Birth : 21
st
August, 1976
Present Address : B-105, Exotica Elegance,Ahinsha Khand-2, Indrapuram, Ghaziabad, U.P.-201014
Permanent Address : 144, Income Tax Housing Society, Vinayakpur, Kanpur, U.P. 208024
Languages Known : English, Hindi, Bengali and Punjabi
Location Preference : North, West and East India