This document outlines a business plan for a coffee shop called KOPIRIGHT café. The café aims to provide a friendly atmosphere serving high quality coffee, bakery items and drinks at affordable prices. Its goals are to become well-known locally through excellent service and products, and eventually expand to other locations. The café will be located in Citywalk Jababeka and open daily from 7am to 11pm. It will differentiate itself from competitors like Starbucks and J.CO by offering a unique environment, free WiFi and movie screenings.

1. -BUSINESS PLAN OF COFFEE SHOP -
CREATED BY:
ELVIRA CATHERIN (GROUP 2)

2. About Us
The creation of a unique, innovative
atmosphere that will differentiate
KOPIRIGHT café from other local café.
It has always been quality. We are
passionate about ethically sourcing the
finest coffee beans and roasting them
with great care.

3. VISION AND MISSION
Mission
To provide a friendly, comfortable atmosphere where the customer can receive
the best coffee and bakery, quality service and entertainment at affordable price.
Vision
• To create a unique and innovative environment that will differentiate it from
the other local café.
• To create the best coffee and bakery items at affordable price.

4. GOALS AND STRATEGY
Short-term goal:
Use the quality of
our service and
product to soon
become well-
known by many
people.
Long-term goal:
Expand this
business to other
locations.
Strategy:
Work hard to
have the best-
tasting coffee,
treats, and
service in town
and surrounding
areas.

5. LOCATION
The café is located at Citywalk Jababeka.
It will be open from Monday to Sunday at 07:00 A.M. to 11:00 P.M. A.

6. PRODUCTS
Espresso Drinks
Hot/Cold
Americano
Cappuccino
Latte
Mocha
Macchiato
Coffees
Hot
Black Coffee
Daily Brew
Organic French Roast
World Tour Blend
Other Drinks
Hot/Cold
Hot Chocolate
Tea
Chai Tea Latte
White and Chocolate
Milk
Blended Ice Coffee
Bakery
Croissants and Bagels
Brownies and Cookies
Pie and Cakes
Muffins
Breakfast Sandwiches

7. SWOT ANALYSIS
Strengths:
- Reasonable prices
- Wide variety of coffee and
drinks
Threats:
- Starbucks
- J.CO
- McDonalds
- KFC
- Cinemaxx
Opportunities:
- Job opportunities for many
unemployed people in Cikarang
and surrounding areas.
Weaknesses:
- New business
- No reputation

8. COMPETITIVE STRATEGY
DIFFERENTIATION
Providing the best environment in Citywalk Jababeka as compare to the other
café. We also provide the internet facilities and watching movies with projector
FREE.
COST LEADERSHIP
Our prices are lower to the prices of others café in Citywalk Jababeka. We
maintain to keep our customers in their price, which most of them are students.
FOCUS
Our café focused on prices and different flavors. We are providing lower price of
different products as compare to the other café and also providing the different
flavors which are not available in another café at Citywalk Jababeka.

9. MARKET ANALYSIS
TARGET MARKET
Out target market will
be anyone who enjoy
coffee but we will
mainly target people
age 15 and older, both
male and female.
COMPETITION
Our competitor would be
McDonalds, KFC,
Starbucks, J.CO,
Cinemaxx. The major
competitor is Starbucks
Jababeka, since it is one
of the famous and cozy
place to enjoy coffee.
MARKET TRENDS
Coffee is the drink of
choice for many people
across the world.
Millions of people rely
on their morning fix to
get going for the day