Before you start writing your coffee shop business plan, spend as much time as you can to reading through some samples of a coffee shop or food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample coffee shop business plan example for you to get a good idea about how a perfect coffee shop business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/coffee-shop-business-plan-example
This is the product proposal paper prepared by the students of Capitol University major in Marketing Management and Human Resource Management taking up Introduction to Entrepreneurship Feasibility Study paper.
Business model canvas of a Coffee shop Fozle Rabbi
A business model canvas of a coffee shop which was an assignment for Strategic management course of BRAC university which directed by Dr. Sebastian Groh. Coffeeholic house is a new coffee shop chain in Dhaka. Our main target is young coffee lover people for unique taste of coffee.
A complete document outlining the strategy and objectives for opening and running a coffee shop is known as a coffee shop business plan. Details on the business idea, site choice, target market study, menu selection, pricing tactics, and marketing strategy are frequently included. It also contains things like equipment, personnel needs, workforce requirements, and budgetary estimates. The coffee shop's distinctive selling qualities and commitment to giving customers a friendly environment and high-quality coffee are also outlined in the business strategy. Overall, a coffee shop business plan acts as a guide for assuring the smooth running and expansion of the firm while providing customers with a good coffee experience.
Criteria
Points Possible
Followed instructions
10
Organization and grammar
10
Appropriate aspect of topic discussed
20
Description of dendritic growth
20
Clear articulation of ideas
30
Appropriate inclusion of scholarly resources
10
Total
100
This research paper will demonstrate the ability to apply course material using peer-reviewed scientific resources. The paper should be from 4-6 pages not including the cover page or references (double spaced, Time New Roman, 12 pt font, APA format). A minimum of 10 peer-reviewed articles from academic journals should be used as references with in-text citations (see APA 7th edition guidelines for more information).
Topic: Discuss dendritic growth in adulthood including the impacts, implications, and limitations of new dendritic growth
Running head: BUSINESS PLAN PART 1 1
BUSINESS PLAN PART 1 7
Business Plan Part I
Student’s Name
Institutional Affiliation
Introduction
Most consumers have developed an increasing interest in coffee. This has necessitated the establishment of coffee businesses and coffee shops all over. Miller's Coffee shop is one of those businesses that look forward to starting a coffee selling company or business. Millers Coffee Shop is positioned to sell coffee and coffee products to the Northwest Santa Fe areas. This business is looking forward to producing a friendly and comfortable setting that enables its customers to consume quality products and experience impeccable service at an affordable price. The coffee shop will offer different products and services ranging from coffee, tea, and pastries, among others. It will also offer non-alcoholic beverages for kids and those who do not love coffee. This paper presents a business plan for Miller Coffee Shop.
Company Background
Company Name
The company name for this business is Millers Coffee House. The shop will be a one of a kind coffee shop in Overland Park, Kansas. This location will be appropriate for this coffee business as most adults that allegedly like to consume coffee pass by this street in the evenings, as discussed by (Jackson 2020). Millers Coffee House will offer coffee, espresso, gourmet coffees, drip coffees, smoothies, and lattes. It will also serve simple pastry such as bread, muffins, cookies, rolls, and scones seasonally.
Type of Business
Millers Coffee House will be a retail coffee shop that sells coffee as the main products and other related products. This retail business's main goal is to become the leading retailer in coffee branding and produce the finest quality coffee to its target customers. It aims at creating superior service to its customers to develop a high degree of customer loyalty with its target customers. The small company also aims to expand its business practices to escalate its ...
This is the product proposal paper prepared by the students of Capitol University major in Marketing Management and Human Resource Management taking up Introduction to Entrepreneurship Feasibility Study paper.
Business model canvas of a Coffee shop Fozle Rabbi
A business model canvas of a coffee shop which was an assignment for Strategic management course of BRAC university which directed by Dr. Sebastian Groh. Coffeeholic house is a new coffee shop chain in Dhaka. Our main target is young coffee lover people for unique taste of coffee.
A complete document outlining the strategy and objectives for opening and running a coffee shop is known as a coffee shop business plan. Details on the business idea, site choice, target market study, menu selection, pricing tactics, and marketing strategy are frequently included. It also contains things like equipment, personnel needs, workforce requirements, and budgetary estimates. The coffee shop's distinctive selling qualities and commitment to giving customers a friendly environment and high-quality coffee are also outlined in the business strategy. Overall, a coffee shop business plan acts as a guide for assuring the smooth running and expansion of the firm while providing customers with a good coffee experience.
Criteria
Points Possible
Followed instructions
10
Organization and grammar
10
Appropriate aspect of topic discussed
20
Description of dendritic growth
20
Clear articulation of ideas
30
Appropriate inclusion of scholarly resources
10
Total
100
This research paper will demonstrate the ability to apply course material using peer-reviewed scientific resources. The paper should be from 4-6 pages not including the cover page or references (double spaced, Time New Roman, 12 pt font, APA format). A minimum of 10 peer-reviewed articles from academic journals should be used as references with in-text citations (see APA 7th edition guidelines for more information).
Topic: Discuss dendritic growth in adulthood including the impacts, implications, and limitations of new dendritic growth
Running head: BUSINESS PLAN PART 1 1
BUSINESS PLAN PART 1 7
Business Plan Part I
Student’s Name
Institutional Affiliation
Introduction
Most consumers have developed an increasing interest in coffee. This has necessitated the establishment of coffee businesses and coffee shops all over. Miller's Coffee shop is one of those businesses that look forward to starting a coffee selling company or business. Millers Coffee Shop is positioned to sell coffee and coffee products to the Northwest Santa Fe areas. This business is looking forward to producing a friendly and comfortable setting that enables its customers to consume quality products and experience impeccable service at an affordable price. The coffee shop will offer different products and services ranging from coffee, tea, and pastries, among others. It will also offer non-alcoholic beverages for kids and those who do not love coffee. This paper presents a business plan for Miller Coffee Shop.
Company Background
Company Name
The company name for this business is Millers Coffee House. The shop will be a one of a kind coffee shop in Overland Park, Kansas. This location will be appropriate for this coffee business as most adults that allegedly like to consume coffee pass by this street in the evenings, as discussed by (Jackson 2020). Millers Coffee House will offer coffee, espresso, gourmet coffees, drip coffees, smoothies, and lattes. It will also serve simple pastry such as bread, muffins, cookies, rolls, and scones seasonally.
Type of Business
Millers Coffee House will be a retail coffee shop that sells coffee as the main products and other related products. This retail business's main goal is to become the leading retailer in coffee branding and produce the finest quality coffee to its target customers. It aims at creating superior service to its customers to develop a high degree of customer loyalty with its target customers. The small company also aims to expand its business practices to escalate its ...
Before you start writing your bakery business plan, spend as much time as you can to reading through some samples of food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample bakery business plan example for you to get a good idea about how a perfect bakery business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/bakery-business-plan-example
Convenience store business plan exampleupmetrics.co
Before you start writing your convenience store business plan, spend as much time as you can to reading through some samples of retail and online store business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample convenience store business plan example for you to get a good idea about how a perfect convenience store business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/convenience-store-business-plan-example
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
If you are planning to start a new wedding venue business, the first thing you will need is a business plan. Use our sample Moore Weddings - Wedding Venue Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new wedding venue business, spend as much time as you can reading through some examples of services-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Moore Weddings - Wedding Venue Business Plan for you to get a good idea about how perfect a wedding venue business plan should look like and what details you will need to include in your stunning business plan.
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We have created this sample Robid - Web Design Business Plan for you to get a good idea about how a perfect web design business plan should look like and what details you will need to include in your stunning business plan.
Vocational school business plan exampleupmetrics.co
If you are planning to start a new vocational school business, the first thing you will need is a business plan. Use our sample Radiant - Vocational School Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new vocational school, spend as much time as you can reading through some examples of the education and training-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Radient - Vocational School Business Plan for you to get a good idea about how a perfect vocational school business plan should look like and what details you will need to include in your stunning business plan
Not just that vending machines are easy to use, they come with a variety of product niches and help you avoid the hassle of showing product after product to customers, who’ll have every option displayed right in front of them with a vending machine. And though refilling a vending machine and protecting it from theft and vandalism might seem like a boring job, a vending machine business is much more than that. From vending machines that offer products ranging from granola bars to office supplies to the ones that take orders from apps through artificial intelligence, the vending machine business has gone through a massive change over the decades. But, one more interesting fact is that there are over 5 million vending machines in the US alone, and if you want to last in such a competitive market you need a proper business plan. So, read on to find out how to write a vending machine business plan.
If you are planning to start a new vacation rental business, the first thing you will need is a business plan. Use our sample Maxwell - Vacation Rental Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new vacation rental business, spend as much time as you can reading through some examples of services-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Maxwell - Vacation Rental Business Plan for you to get a good idea about how perfect a vacation rental business plan should look like and what details you will need to include in your stunning business plan.
Check out our sample t-shirt business plan to learn how you can write your business plan. This sample business plan includes all the required information for a perfect t-shirt business plan.
If you are planning to start a new tour and travel agency business, the first thing you will need is a business plan. Use our sample Sunlight - Travel Agency Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new tours and travels business, spend as much time as you can reading through some examples of the service-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Sunlight - Travel Agency Business Plan for you to get a good idea about how a perfect travel agency's business plan should look like and what details you will need to include in your stunning business plan.
If you are planning to start a new tire shop, the first thing you will need is a business plan. Use our sample Maxwell - Tire Shop Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new tire shop business, spend as much time as you can reading through some examples of transportation-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Maxwell - Tire Shop Business Plan for you to get a good idea about how a perfect tire shop business plan should look like and what details you will need to include in your stunning business plan.
If you are planning to start a new thrift store, the first thing you will need is a business plan. Use our sample Maxwell - Thrift Store Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new thrift store business, spend as much time as you can reading through some examples of retail store-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Maxwell - Thrift Store Business Plan for you to get a good idea about how a perfect thrift store business plan should look like and what details you will need to include in your stunning business plan.
If you want to start a new taxi business, the first thing you will need is a business plan. Use our sample Metro Cabs - Taxi Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new taxi business, spend as much time as you can reading through some examples of transportation-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Metro Cabs - Taxi Business Plan for you to get a good idea about how perfect a taxi business plan should look like and what details you will need to include in your stunning business plan.
Startup Business Plan Template for Entrepreneursupmetrics.co
If you are planning to launch a new startup, the first thing you will need is a business plan. Use our startup business plan template created using Upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your startup, spend as much time as you can reading through some sample business plans created for startups. Reading sample business plans will give you a good idea of what you’re aiming for. It will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business goals.
We have created this startup business plan template to get a good idea about what a perfect startup business plan should look like and what details you will need to include in your stunning business plan.
If you are planning to start a new solar farm or energy business, the first thing you will need is a business plan. Use our sample Maxwell Technologies - Solar Farm Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new solar farm, spend as much time as you can reading through some examples of manufacturing-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Maxwell Technologies - Solar Farm Business Plan for you to get a good idea about how a perfect solar farm business plan should look like and what details you will need to include in your stunning business plan.
The simple business plan template is based on Ash Maurya's lean canvas. If you need to write a business plan quickly or if your business is fairly simple and straightforward to explain, use our simple business plan template to write your business plan easily. Each section of a simple business plan is a quick summary and should not be longer than one page.
This simple business plan is not the detailed business plan that is being used to secure funding or loan. This simple business plan avoids long-worded summaries and detailed information about the business. This simple business plan is not even a document. It’s a collection of lists, tables, and bullet points of important aspects of your business strategy and management.
However, whenever there is a need for a formal business plan, this simple business plan can be an excellent first draft. Add descriptions and fill in the required information, make sure you have all the key business plan components, and you have the formal business plan ready that you need.
The easiest way to simplify the work of writing a business plan is to start with a sample business plan template. Our sample business plan template includes step by step guide on how and what you need to include in your winning business plan. In this sample business plan template, we have included help and guidelines about the purpose of each section and how to complete that particular section. Our business plan software and this template will save entrepreneurs critical time and make their business plan writing experience a lot easier. A standard business plan consists of a single document consists of several segments including a description of the company, customer pain problem, your solution including product or services, market research, marketing strategy, competitor analysis, sales strategies, funding requirements, and financial data. If you are looking for a business plan template for a particular industry, you can browse our sample business plans and find a business plan example specific to your industry.
Regardless if you’ve been operating for a long time already, by writing up a business plan for your retail store, you can get an overview of what you want to achieve with your business, and guidelines for how you’ll achieve your goals. A retail business plan is a solid foundation for the success of your business, whether you seek funding or not. It helps you see clearly what your business looks like and how it’s positioned in your target market. If you need to get funding, your retail business plan will work as proof that you and your business are good for investment. Studies suggest you can double your chances of securing a loan with a business plan and grow your business.
If you are planning to start a new restaurant business, the first thing you will need is a restaurant business plan. Use our restaurant business plan template created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new restaurant, spend as much time as you can reading through some samples of restaurant and cafe business plan templates. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this restaurant business plan template for you to get a good idea about how a perfect restaurant business plan should look like and what details you will need to include in your stunning business plan.
A rental property business is a great way of earning a passive income. It can help you have great finances if you go about it in the right way. The rental property market stood at a size of 174.2 bn dollars in the US in 2021. And with the subsiding pandemic isn’t about to shrink any time soon. Now, if you are planning to become a landlord, you might need just one thing before you start your business. A business plan. A business plan would become a guide in your business journey. It would also make your journey a less difficult and successful one. So, if you are ready to start your business, read on to find out all about a rental property business plan.
Real estate investment business plan exampleupmetrics.co
The real estate sector is one of the most profitable sectors to invest in. Many investors swear by it as a bankable source of secondary income. Not just that, the real estate investment market increased from 9.6 trillion dollars in 2019 to 10.5 trillion dollars in 2020. Although it may take time, investment in the housing market can help your money grow. And though the above information invests in the real estate sector a rosy prospect, it can go horribly wrong without a proper business plan and investment strategy. Read on to find out what a business plan can do for your investment business.
Real estate agency business plan exampleupmetrics.co
A real estate agency is one of the best ways of getting paid for your expertise in the real estate business. If you have a thorough knowledge of the market, are a brilliant negotiator, and can think on your feet then being a real estate agent might be the right career for you. The property sales and brokerage market in the US stood at a sum of 156.2 billion dollars in 2021. It is a great market to be in, but you need a well-designed business plan to succeed as a real estate agent. A business plan can help you in having a clear strategy and also in keeping a track of your progress.
If you are planning to start a new Plant Nursery business, the first thing you will need is a business plan. Use our Nature Box - Plant Nursery business plan example created using upmetrics business plan software to start writing your business plan in no time. Before you start writing your business plan for your new Plant Nursery business, spend as much time as you can reading through some samples of Farm and Food Production Business Plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans. We have created this sample Plant Nursery business plan for you to get a good idea about how a perfect Plant Nursery business plan should look like and what details you will need to include in your stunning business plan.
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Coffee shop business plan example
1. Coffee Shop
Business
Plan
B U S I N E S S P L A N
2019
John Doe
10200 Bolsa Ave, Westminster, CA, 92683
(650) 359-3153
text@example.com
http://www.example.com/
2. Table of Contents
Executive Summary 4
Objectives 4
Mission Statement 4
Guiding Principles 4
Keys to Success 5
Financial Summary 5
Net Income 5
Business Overview 6
Ownership 6
Owners 6
JOHN DOE 6
Legal Form 6
Start-Up Summary 7
Location and Facilities 7
Products and Services 8
Products/Services Descriptions 8
Menu 8
Product/Service Sourcing 8
Inventory Management 9
Warehousing and Fulfillment 9
Future Products/Services 9
Market Analysis 10
Industry Analysis 10
Competitive Landscape 10
Products, Operations, Technology 10
Market Size 10
Industry Participants 11
Market Segments 11
1 / 27
4. Management Team 21
Management Team Gaps 21
Personnel Plan 21
Financial Plan 23
Important Assumptions 23
Start-Up Costs 23
Source and Use of Funds 24
Projected Profit and Loss 24
Balance Sheet Projections 25
Cash Flow Statement 26
3 / 27
5. Executive Summary
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Examples
Cooper’s Cup
The Cooper’s Cup will be a new cafe located in the Phoenix city of Arizona. The
1,500 square foot café will be located in the newly constructed Market Square
Plaza located on the northeast corner of 135th Street and Mission Street. The
anchor tenant, the Price Chopper grocery store, has already taken occupancy
and the excellent location brings more than 10,000 shoppers weekly.
The Cooper’s Cup, aptly named for the aromatic brown liquid that will fill the cup,
Objectives
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Examples
Cooper’s Cup
The primary objectives of the business plan for Cooper’s Cup are below:
To increase revenues $36,000 or 5% in Year 2 and $73,000 or 10% by Year
3
Achieve a profit margin of 5.2% in Year 2 and 6.90% by Year 3
Be the Cafe of Choice in the Phoenix area and recipient of the Best
Mission Statement
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Examples
Cooper’s Cup
The Cooper’s Cup is committed to its products and employees which they believe
is the recipe for market success.
Guiding Principles
Examples
Cooper’s Cup
The Cooper’s Cup is committed to values such as excellence, passion, quality,
integrity and leadership which allow them to navigate challenges and provide for
future opportunities. These core beliefs start with their commitment to their
products and their employees. Cooper’s Cup rewards excellence and cherishes
loyalty. The cafe will work with its employees to build strong businesses and a
secure future.
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2019 Business Plan | Coffee Shop Business Plan 4 / 27
6. Start Writing here...
Keys to Success
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Examples
Cooper’s Cup
The Cooper’s Cup stands out from the competition. Below are their Keys
to Success:
Great Products – providing exemplary products at market prices – will make
customers want to return again and again
Hire Quality Baristas – Pay employees rates similar to the larger chains
Financial Summary
Net Income
Financial Year Sales Gross Margin Net Profit
Year1 200000 60000 50000
Year2 250000 70000 65000
Year3 300000 90000 80000
Sales Gross Margin Net Profit
Year1 Year2 Year3
0
100k
200k
300k
400k
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2019 Business Plan | Coffee Shop Business Plan 5 / 27
7. Business Overview
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Examples
Cooper’s Cup
Ownership
Owners
100%
John Doe
100 Shares
JOHN DOE
Owner - johnd@example.com
The Cooper’s Cup will be owned 100% by John Doe. Mr. Doe a graduate of Arizona State
University has an undergraduate degree in business administration. During high school,
he worked as a waiter in a local hospital coffee shop that purchased its beans from a local
roaster. In addition to being an avid coffee drinker himself, this job allowed him to learn
about the business first-hand. In college, Doe worked in a campus coffeehouse for four
years, eventually rising to the position of assistant manager. Following graduation, Doe
secured a business development position for a regional restaurant chain, which provided
additional first-hand exposure to the food and beverage industry—especially the steps
involved in establishing new locations.
Legal Form
Examples
Cooper’s Cup
The Cooper’s Cup will be formed as an S-Corporation wholly owned by Mr. Doe.
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2019 Business Plan | Coffee Shop Business Plan 6 / 27
8. Start Writing here...
Start-Up Summary
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Examples
Cooper’s Cup
The Cooper’s Cup will have seating for 40 patrons. The rent is $2,075 a month,
with a three-five-year lease available. The site consists of 1500 square feet of
leased space consisting of a dining room, a coffee bar, two restrooms, and a
storage room in the back. To be used as a restaurant, this storefront needs to be
plumbed and wired appropriately. Painting, new floors, and countertops are also
needed. A custom coffee bar needs to be built. With materials bought on sale and
Location and Facilities
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Examples
Cooper’s Cup
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2019 Business Plan | Coffee Shop Business Plan 7 / 27
9. Products and Services
Products/Services Descriptions
The Cooper’s Cup’s primary offering is gourmet roasted coffees with such varieties such as mocha,
carmelicious, white mocha, candy bar latte, and brewed coffee. Complementing the coffee will be a smoothie
line including wild berry, strawberry, peach, mango, and lemonade. Rounding out the simple menu line will be
pastries obtained with an outside supplier, freshly made and delivered daily. The pastry offerings may vary
with seasonality but the primary line will muffins, bread, cookies, scones, and rolls.
Menu
Mocha Carmelicious White mocha
Candy Bar Latte
Product/Service Sourcing
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2019 Business Plan | Coffee Shop Business Plan 8 / 27
10. Start Writing here...
Examples
Cooper’s Cup
The Cooper’s Cup has negotiated supplier agreements with several local food-
service wholesalers and coffee wholesalers in the Phoenix area that have a
reputation for quality and reliability:
Mean Beans Coffee Roasters
Phoenix Brewers
Inventory Management
N/A
Warehousing and Fulfillment
N/A
Future Products/Services
Start Writing here...
Examples
Cooper’s Cup
Young families which comprise the third largest market share in Phoenix, are
often overlooked in the coffee market. Coffeehouses traditionally have not been
considered ‘kid’ friendly. To overcome this hurdle, the Cooper’s Cup has long term
plans (5 years) to open a 2nd coffee shop: A combination indoor play area/coffee
bar. This concept allows parents and caregivers an opportunity to meet and relax
with other adults while the children can enjoy the indoor playground amenities.
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2019 Business Plan | Coffee Shop Business Plan 9 / 27
11. Market Analysis
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Examples
Cooper’s Cup
Phoenix, Arizona is an award-winning place to live and work and is considered
the leading business community in the Midwest. National publications and
organizations recognize Phoenix for its business environment and livability.
Here’s a sampling: 6th Place, America’s Best Places to Live Money, Top 50 Cities
to Live and Play, National Geographic Adventure, 3rd Hottest Town in the U.S.,
Money, Among 20 Best Places to Live & Work Employment Review, One of only
Industry Analysis
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Examples
Cooper’s Cup
The US coffee shop industry includes about 20,000 stores with combined annual
revenue of about $10 billion. Major companies include Caribou Coffee,
International Coffee & Tea (The Coffee Bean & Tea Leaf), Peet’s Coffee, and
Starbucks. The industry is concentrated: the top 50 companies generate more
than 70 percent of sales. Coffee shops are part of the specialty eatery industry,
which also includes retail outlets specializing in products such as bagels, donuts,
Competitive Landscape
Examples
Cooper’s Cup
Consumer taste and personal income drive demand. The profitability of individual
companies depends on the ability to secure prime locations, drive store traffic,
and deliver high-quality products. Large companies have advantages in
purchasing, finance, and marketing. Small companies can compete effectively by
offering specialized products, serving a local market, or providing superior
customer service. Specialty eateries, which include coffee shops, are labor-
Products, Operations, Technology
Examples
Cooper’s Cup
Major products include beverages and food. Beverages include brewed coffee
and tea; espresso drinks (cappuccinos, cafe lattes); cold blended beverages;
bottled water; soft drinks; and juices. Food includes pastries, bakery items,
desserts, sandwiches, and candy. Many coffee shops sell whole or ground coffee
beans for home consumption. Some coffee shops sell coffee or espresso-making
equipment, grinders, mugs, and other accessories. (First Research)
Market Size
Examples
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2019 Business Plan | Coffee Shop Business Plan 10 / 27
12. Start Writing here...
Examples
Cooper’s Cup
The US coffee shop industry includes about 20,000 stores with combined annual
revenue of about $10 billion. Major companies include Caribou Coffee,
International Coffee & Tea (The Coffee Bean & Tea Leaf), Pet’s Coffee, and
Starbucks. The industry is concentrated: the top 50 companies generate more
than 70 percent of sales. (First Research)
Industry Participants
Within 5 miles of the subject, are 37 businesses involved in the coffee industry, including chains, restaurants,
and tea houses reporting annual revenues in excess of $54 million. Of these 37 businesses, 20 are Starbucks
coffee shops capturing $35.7 million in revenues or 66% of the market share. An additional 8 coffee houses
are franchises capturing $9.7 million represent 18% of the market share. The comparables – those closely
held coffee shops/cafes that will compete for the subject’s business represent $8.3 million in annual revenues
or 15% of the total market.
The Cooper’s Cup is targeting three primary groups residing in their direct marketing area. These individuals
prefer unique venues and avoid the big chains and franchises. They prefer their local neighborhood and will
support local businesses if the business warrants.
Name Count Revenue Market Share
Starbucks Coffee
Franchise
Tea House
Totals
Starbucks: 66.0 %Starbucks: 66.0 %
Comparables: 15.0 %Comparables: 15.0 %
Tea House: 1.0 %Tea House: 1.0 %
Other Franchise: 18.0 %Other Franchise: 18.0 %
Market Segments
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2019 Business Plan | Coffee Shop Business Plan 11 / 27
13. Start Writing here...
Examples
Cooper’s Cup
The Cooper’s Cup is targeting the three top segments of the population
representing 39% of the population in the Phoenix area:
Boomburbs (29%) – Younger families with a busy, upscale lifestyle. The
median age of 34. Most households operate on two incomes; median
household income is $100,000. Product purchases reflect a suburban
Market Tests
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Examples
Cooper’s Cup
Research from Yelp, FourSquare, and google places, indicates the Phoenix
market is in need of a new local cafe. The locals have been clamoring for the
current private shops to improve service and/or reduce prices to keep pace with
larger chains and franchises, thus providing a unique niche for the right entrant.
While employed by a national restaurant chain, Mr. Doe was constantly directing
patrons to offsite coffeehouses for those seeking that final dessert and cup of
Target Market Segment Strategy
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Examples
Cooper’s Cup
Most adult coffee drinkers said their lifelong habit began during their teenage
years. In fact, 54% said they began drinking coffee between 13 and 19. Another
22% reported their coffee cravings started between the ages of 20 and 24. This
means that 76% of adult coffee drinkers began drinking coffee by the time they
were 24. So, despite a large amount of marketing and advertising directed at the
younger age groups, savvy coffee shop owners will not forget to cater some of
Market Needs
Examples
Cooper’s Cup
Unique products (specialized roasts, local ingredients, locally themed or
named drinks, custom drinks by the‘star’ barista, etc.)
Games, puzzles, mind benders and other activities that encourage
customers to linger over their coffee
Hosting or sponsoring local events (entertainment, readings, book clubs,
etc.)
Examples
Cooper’s Cup
Despite the economic woes, 37% of total coffee consumed in the United States in
2011 was classified as “Gourmet.” According to the National Coffee Drinking
Study, This suggests consumers were set on drinking good coffee and visiting
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2019 Business Plan | Coffee Shop Business Plan 12 / 27
14. Market Growth
their local coffee shop even in the face of an uncertain economy. (First Research).
The sales of coffee dominate sales of hot beverages, making up 83.3% of the
Positioning
Examples
Cooper’s Cup
The Russet Mug will position itself as a local coffeehouse or a ‘suburban’
coffeehouse providing a sanctuary for those in the ‘burbs’ without the hassle of
having to drive downtown
By charging similar prices as the large chains – the service and quality of the
product will commensurate with the price
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2019 Business Plan | Coffee Shop Business Plan 13 / 27
15. Competitive Analysis
Competitive Comparison
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Examples
Cooper’s Cup
The research methodology is based on unique coffee shops/cafes in the greater
metro area and omits larger chains or franchises. The findings reveal eight unique
competitors.
RoasterieCafe
4511 W119th St Leawood, KS 66209
http://www.theroasterie.com/Cafe/
Main Competitors
Roasterie Cafe
Examples
Cooper’s Cup
This competitor has been operating in the greater MSA since 2005 opening its
first cafe in Brookside, Arizona and then at the Leawood location in 2010. The
3,300 square foot cafe offers an assortment of pastries, bagels, and cookies.
Beverages include Harney and Sons teas, signature blends, espresso, and
specialty drinks. The cafe has 11 employees and generated $11 million in
revenues in 2011. The subject’s advantage is its smaller, cozier environment.
Take Five Coffee Bar
Examples
Cooper’s Cup
This competitor operates from a 3,300 square foot space. The cafe has WI-FI. In
addition to serving coffees and smoothies, the cafe offers more food offerings with
a full-service kitchen offering light breakfasts, and sandwiches and wraps. In the
evenings the cafe has musicians performing on a small stage. The Cafe also has
a full liquor license. The broad offerings of amenities do not make this a true comp
for the subject.
Homer’s Coffee House
Examples
Cooper’s Cup
This competitor operates from a 6,300 square foot space in a shopping center.
The shop was established in 2001 and in 2011 reported $2 million in revenues.
The shop employs 21 employees and provides music on the weekends. The
subject’s advantage is its smaller, cozier, and quieter environment.
Address:
5606 Johnson Dr Mission, KS 66202-3323
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2019 Business Plan | Coffee Shop Business Plan 14 / 27
16. Marketing And Sales
SWOT Analysis
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Examples
Cooper’s Cup
The SWOT analysis examines the cafe’s strengths and weaknesses that need to
be addressed. Further, this section examines the opportunities presented to Cafe
as well as potential threats.
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2019 Business Plan | Coffee Shop Business Plan 15 / 27
17. Strengths
Based on its smaller size, the fact that it
is not a franchise, the Cooper’s Cup is a
unique coffee shop concept unlike any
other in the Phoenix market.
The owner has firsthand experience, in
operating and starting new restaurants,
Handpicked baristas will bring
professionalism and enthusiasm to the
shop.
S
Weaknesses
Franchises are the easiest way and
often the safest conduit to start a cafe;
the cafe will not have the backing of one
of these established entities.
The Cooper’s Cup has a minimal budget
and is competing against larger and
more established coffeehouses for
market share.
W
Opportunities
The Phoenix demographics support the
need for a uniquecoffee shop.
Additional opportunities to target the
active and recently retired target market
and 45 years+ age group.
A small slice of a much bigger pie is the
goal. Only40 percent of the nation’s
coffee drinkers are consuming premium
ground and whole bean coffee.
Encouraging coffee drinkers to become
coffee connoisseurs is the key to
continued growth.
The local coffeehouse/cafe market is
$54 million
O Threats
The Morning Glory Coffee shop is
currently for sale; should another
independent purchase this cafe, it could
pose significant threat to market share.
T
Strategy Pyramid
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Examples
Cooper’s Cup
In the short-term, a number of promotions and activities are planned around
the launch of the business to create awareness. The coffee shop will have a
contest offering 20 bottomless mugs and will publicize this promotion via
radio advertising, as well as countertop displays and posters in the shopping
plaza.
In addition, during its first year of operations, the coffee shop will pass out a
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2019 Business Plan | Coffee Shop Business Plan 16 / 27
18. Unique Selling Proposition (USP)
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Examples
Cooper’s Cup
The Cooper’s Cup truly stands out from a crowded sea of coffee chains and
franchises. What sets them apart from the competition is primarily its smaller
cozier size combined with premium coffees served by knowledgeable baristas
providing so much energy and enthusiasm for the products they sell.
Competitive Edge
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Examples
Cooper’s Cup
The Cooper’s Cup’s competitive edge, its size, is also its greatest attribute.
Because they are small there is no red tape, and they can easily adjust business
hours to say accommodate an after-hours book reading session whereas the
corporate chains do not provide such accommodation. The Cooper’s Cup will truly
cater to its patron's needs.
Marketing Strategy and Positioning
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Examples
Cooper’s Cup
The Cooper’s Cup utilizes a focus strategy on its market. By specifically targeting
three primary segments they can cater specifically to their needs.
Senior Market (age 45+)
The Cooper’s Cup will target this market simply by its well selected location.
Although this demographic group could readily drive downtown, they prefer a local
Positioning Statement
Examples
Cooper’s Cup
The Cooper’s Cup is a gourmet coffee lover’s gem. It is truly one of a kind coffee
house offering outstanding gourmet coffees and blends, served by enthusiastic
and knowledgeable baristas, in a warm, relaxed environment. It is the place to go
to visit with friends or cozy up in a quiet corner with a good book either from the
library or from one of the patron’s personal E-Books.
Examples
The Cooper’s Cup primarily utilizes competition based pricing. The cafe does not
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2019 Business Plan | Coffee Shop Business Plan 17 / 27
19. Pricing Strategy
Cooper’s Cup
The Cooper’s Cup primarily utilizes competition based pricing. The cafe does not
utilize coupons and discounts (other than opening promotion) because they
believe that the most valuable customer demographic of daily coffee consumers
is not influenced by discount programs or coupons.
Promotion and Advertising Strategy
Examples
Cooper’s Cup
Online Advertising - The Cooper’s Cup will advertise regularly on popular
social media sites, such as Facebook. Compared to traditional print
advertising, this is a cost-effective tactic that will allow them to reach
prospects in a highly targeted way (e.g., based on criteria such as age,
gender, geography, etc.).
Web Site - the Cooper’s Cup will develop a simple Web site, which will
Website
Examples
Cooper’s Cup
The Cooper’s Cup will have a simple website identifying its menu items of
gourmet coffees, smoothies, and pastries, along with the address, map and hours
of operation. The website will also have a calendar of any upcoming events or
sponsorships.
The site will also have links to their social media sites – such as Facebook,
Twitter, and Pinterest.
Marketing Programs
Examples
Cooper’s Cup
The cafe will also rely on signage and draw to its location. Price Chopper brings
10,000 shoppers weekly to its location.
Sales Strategy
Examples
Cooper’s Cup
The Cooper’s Cup will use the following methods to increase sales revenue (as
recommended by Andrew Hetzel on Better Coffee, Better Business):
The menu will focus on the most profitable products sold. The cafe will
always draw customer attention to the most profitable products.
As warranted, the cafe will raise prices to bolster brand image. Prices
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2019 Business Plan | Coffee Shop Business Plan 18 / 27
20. Start Writing here...
Sales Forecast
The sales forecast assumes a conservative 5% increase in revenues during Year Two and 10% increase in
Year Three. The following chart shows estimated sales over the next three years.
Annual Sales Forecast:
Annual Sales Forecast Year1 Year2 Year3
Products/Service 1
Products/Service 2
Products/Service 3
Total Income
Cost of Sales
Products/Service 1
Products/Service 2
Products/Service 3
Total Cost Of Sales
Gross Margin
Sales Programs
Examples
Cooper’s Cup
The Cooper’s Cup will run employee sales contests – The baristas are the
salespeople and have a great deal of influence over the customer ordering
process. All baristas will be required to have sales and customer service training
to make each transaction. The sales contests will emphasize high margin items
and cross-selling.
Legal
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Examples
Cooper’s Cup
The Cooper’s Cup is organized as an S-Corporation formed in the state of
Arizona.
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2019 Business Plan | Coffee Shop Business Plan 19 / 27
21. Milestones
Listed below are the milestones for the Cooper’s Cup:
Milestone Date
Secure occupancy Phoenix location [Date]
Tenant improvements and build outs [Date]
Purchase furniture and décor [Date]
Assemble and hire barista team [Date]
Advertise on local radio station/mail fliers [Date]
Open for Business [Date]
Exit Strategy
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Examples
Cooper’s Cup
In the event the store would have to close for business all assets would be sold at
auction.
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2019 Business Plan | Coffee Shop Business Plan 20 / 27
22. Organization and Management
Organizational Structure
The Cooper’s Cup is formed as an S-Corporation wholly owned by John Doe.
Management Team
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Examples
Cooper’s Cup
The Cooper’s Cup will be owned 100% by JohnDoe.Mr. Doe a graduate of
Arizona State University, has an undergraduate degree in business
administration. During high school, he worked as a waiter in a local hospital coffee
shop that purchased its beans from a local roaster. In addition to being an avid
coffee drinker himself, this job allowed him to learn about the business first-hand.
In college, Doe worked in a campus coffeehouse for four years, eventually rising
Management Team Gaps
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Examples
Cooper’s Cup
The Cooper’s Cup will rely on it's POS (Point of Sale) system to generate daily
accounting and cost activity reports. Mr. Doe will supply these to an outside
bookkeeper for preparation of annual income taxes.
Personnel Plan
Initially, the cafe will hire 1 manager, 5 baristas, and 2 part-time servers. In Year 2, the cafe plans to hire 1
additional full-time barista.
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2019 Business Plan | Coffee Shop Business Plan 21 / 27
23. Year1 Year2 Year3
Manager
Full-time barista
Full-time barista
Full-time barista
Full-time barista
Part-time employee
Part-time employee
Total Personnel costs
2019 Business Plan | Coffee Shop Business Plan 22 / 27
24. Financial Plan
Important Assumptions
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Examples
Cooper’s Cup
The sales forecast is conservative and assumes a 5% increase in Year 2
and a 10% in Year 3.
The analysis accounts for economic seasonality – wherein some months
revenues peak (such as holidays ) and wanes in slower months.
The analysis assumes the owner will take a much smaller salary compared
to his baristas; at any time it is assumed that the owner’s withdrawal is
Start-Up Costs
[Amount]Following are the needed start-up costs associated with the Russet Cup:
Startup Expenses Amount
Operating Capital [Amount]
Salaries & Wages [Amount]
Insurance Premiums [Amount]
Beginning Inventory [Amount]
Legal and Accounting Fees [Amount]
Rent Deposits [Amount]
Utility Deposits [Amount]
Supplies [Amount]
Advertising and Promotions [Amount]
Licenses [Amount]
Other Initial Costs [Amount]
Working Capital (Cash on hands) [Amount]
Total Startup Expenses [Total Amount]
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2019 Business Plan | Coffee Shop Business Plan 23 / 27
25. Startup Assets Amount
Real Estate [Amount]
Buildings [Amount]
Leasehold improvements [Amount]
Equipment [Amount]
Furniture and Fixtures [Amount]
Vehicles [Amount]
Other Fixed Assets [Amount]
Total Startup Assets [Total Amount]
Source and Use of Funds
Source Of Funds Amount
Owner's Contribution [Amount]
Commercial Loan [Amount]
Commercial Mortgage [Amount]
Line Of Credit [Amount]
Total Source Of Funds [Total Amount]
Use Of Funds
Fixed Assets [Amount]
Operating Capital [Amount]
Total Use Of Funds [Total Amount]
Projected Profit and Loss
2019 Business Plan | Coffee Shop Business Plan 24 / 27
26. Year1 Year2 Year3 Year4 Year5
Revenues
Product/Service-A $151,200 $333,396 $367,569 $405,245 $446,783
Product/Service B $100,800 $222,264 $245,046 $270,163 $297,855
Total Revenues $252,000 $555,660 $612,615 $675,408 $744,638
Expenses & Costs
Cost of goods sold $57,960 $122,245 $122,523 $128,328 $134,035
Lease $60,000 $61,500 $63,038 $64,613 $66,229
Marketing $20,000 $25,000 $25,000 $25,000 $25,000
Salaries $133,890 $204,030 $224,943 $236,190 $248,000
Other Expenses $3,500 $4,000 $4,500 $5,000 $5,500
Total Expenses & Costs $271,850 $412,775 $435,504 $454,131 $473,263
EBITDA ($19,850) $142,885 $177,112 $221,277 $271,374
Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
EBIT ($56,810) $105,925 $140,152 $184,317 $234,414
Interest $23,621 $20,668 $17,716 $14,763 $11,810
PRETAX INCOME ($80,431) $85,257 $122,436 $169,554 $222,604
Net Operating Loss ($80,431) ($80,431) $0 $0 $0
Income Tax Expense $0 $1,689 $42,853 $59,344 $77,911
NET INCOME ($80,431) $83,568 $79,583 $110,210 $144,693
Net Profit Margin (%) - 15.00% 13.00% 16.30% 19.40%
Balance Sheet Projections
2019 Business Plan | Coffee Shop Business Plan 25 / 27
28. Year1 Year2 Year3 Year4 Year5
CASH FLOW FROM OPERATIONS
Net Income (Loss) ($80,431) $83,568 $79,583 $110,210 $144,693
Change in working capital ($11,340) ($1,625) ($2,350) ($2,133) ($2,409)
Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
Net Cash Flow from Operations ($54,811) $118,902 $114,193 $145,037 $179,244
CASH FLOW FROM INVESTMENTS
Investment ($246,450) $0 $0 $0 $0
Net Cash Flow from Investments ($246,450) $0 $0 $0 $0
CASH FLOW FROM FINANCING
Cash from equity $0 $0 $0 $0 $0
Cash from debt $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
Net Cash Flow from Financing $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
SUMMARY
Net Cash Flow $16,710 $73,478 $68,769 $99,613 $133,819
Cash at Beginning of Period $0 $16,710 $90,188 $158,957 $258,570
Cash at End of Period $16,710 $90,188 $158,957 $258,570 $392,389
2019 Business Plan | Coffee Shop Business Plan 27 / 27