Coco Drinks is a soon-to-open coffee shop in East Khabaspur, Faridpur that will provide customers easy access to coffee, beverages and ATM services. It has selected a prime downtown location and incurred start-up expenses of approximately 7.7 lakh taka. The shop will target both experienced ATM users seeking a progressive atmosphere as well as newcomers interested in great coffee. Coco Drinks aims to position itself as an upscale yet affordable option through competitive pricing, promotions and high-quality offerings.

1. You Have A ATM card You have a cup of coffee
Coco Drink’s

2. Company Summary
Coco Drinks soon to be located in
East Khabaspur, Faridpur, will offer
the community easy and affordable
access to the Booth. Coco Drinks will
also provide customers with a unique
and innovative environment for
enjoying great coffee, specialty
beverages items.

3. Start-up Expense Details:
• 11 computers = ৳2,20000
• two printers = ৳10,000
• one scanner = ৳5000
• software = ৳8100
• one espresso machine = ৳10,7000
• one automatic espresso grinder = ৳7950
• other fixtures and remodeling
o two coffee/food preparation counters = ৳10,000
o one information display counter = ৳10,000
o one drinking/eating counter = ৳5000
o sixteen stools = ৳10,600
o six computer desks w/chairs = ৳20,400
o stationery goods = ৳5000
o two telephones = ৳2000
o decoration expense = ৳280000
Total=769450

4. Company Locations and Facilities
A site has been chosen at East Khabaspur in Faridpur. This site
was chosen for various reasons, including:
 Proximity to the downtown business community.
 Proximity to trendy, upscale restaurants such as West
Brothers.
 Proximity to LTD's Faridpur Station. Parking availability.
 Low cost rent - ৳.85 per square foot for 1700 square feet.
 High visibility.

5. Market Segmentation
Coco Drink’s customers can be divided into two groups.
The first group is familiar with the booth facility and
desires a progressive and inviting atmosphere where they
can get out of a great cup of coffee. The second group is not
familiar with the Booth, yet, and is just have to knock to our
booth assistant who will help to get a cup of great coffee.

6. Service
The popularity of the booth is growing exponentially. Those
who are familiar with the use of ATM are well aware of how fun
and addictive surfing the booth can be. Coco Drinks seeks to
provide its customers with affordable ATM access in an
innovative and supportive environment.

7. SWOT Analysis
Weaknesses
A dependence on quickly changing technology.
Opportunities
Growing population of daily Booth users.
Threats
Rapidly falling cost of Booth access.
Strengths
Knowledgeable and friendly environment.

8. Marketing Strategy
Coco Drinks will position itself as an upscale coffee house and Booth service provider. It
will serve high-quality coffee and espresso specialty drinks at a competitive price.
• Price Strategy
• Promotional Strategy
• Sells Strategy

9. Break even Analysis
3,311.60/(1.45-.50)
=3,485.89
I need to sell 3,485 cups of
coffee to break even