14. “TOO MANY ENTREPRENEURS WHO FOLLOW THE LEAN
METHODOLOGY GET STUCK IN A PRODUCT SPIN,
CONSUMED WITH MAKING AND HONING THEIR MINIMUM
VIABLE PRODUCT. WHILE THE MVP IS CRITICAL, IT’S
MISSING ITS DANCE PARTNER, THE MINIMUM VIABLE
SEGMENT.”
Michael Skok, North Bridge Venture Partners
16. J O B T O B E D O N E
• Circumstance is more important than customer
demographics, product attributes, technology
• Good innovation solve problems with no previous
solution or only inadequate ones.
• Jobs are never about function
• What are the social and emotional dimensions?
17. TEXT
JOB TO BE DONE
▸ Goal
▸ Motivation
▸ Alternatives
▸ Constraints
▸ Budgets
▸ Margins
▸ Culture & Process
21. T H E B E S T C U S T O M E R S
1. Have a problem
2. Know they have it
3. Have a budget
4. Are hacking their own solution
“The Mom Test” Rob Fitzpatrick