SlideShare a Scribd company logo
curated by Vincent Pirenne
THEINNOVATIONMATRIX.
FINDTHEINNOVATIONSTRATEGY
THATFITS YOURCOMPANY
THE INNOVATION MATRIX.
FIND THE INNOVATION STRATEGY
THAT BEST FITS YOUR COMPANY
curated by Vincent Pirenne
THEINNOVATIONMATRIX.
Part 1/2.
Patterns in the innovation matrix
THE INNOVATION MATRIX.
FIND THE INNOVATION STRATEGY
THAT BEST FITS YOUR COMPANY
“What is the best
innovation initiative
for our organisation?
How much time do
we need to give
them?
”
How can we embed
innovation in our
organisation?
How can we discover &
free up intrapreneurial
talent.
ThepathofInnovationisnotlinear.
Photo by Jakub Gorajek on Unsplash
There’s a galaxy of innovation formats out there.
*
innovation
workshops
*
design
sprints
*
innovation
centers
*
accelerators
*
incubators
*
startup
funds
*
innovation
challenges
*
hackathons *
emerging
business
areas
Photo by Jakub Gorajek on Unsplash
How to choose the format that
will your organization the most?
Let’sdesignawaytomakedecisionseasier.
2 vital parameters to navigate
through innovation initiatives
COMMITMENT
We define innovation programs as any
activity that influences and innovates a
company strategy. This could range from a 4-
hour workshop to a 2-year strategic
innovation plan. So, the first variable
in selecting the right innovation program
is: do you need a one-off event (e.g. a
design sprint, a workshop, etc.) or a
structured plan (e.g. a center of
excellence)?
CAPABILITIES
The first question you should ask yourself
is: do you want to build on internal or
external capabilities for innovation to
happen?
You may either promote the acquisition of a
startup, or encourage intrapreneurial thinking
with existing capabilities.
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
BOARDOFINNOVATION.COM
TheInnovation
Matrix
internalmixed
CAPABILITIES
external
Structural
COMMITMENT
non-structural
TheinnovationMatrix
inthewordsof users
I've used the innovation matrix to position Orange Valley innovation
efforts toward the matrix, and it was really helpful. It allowed us to map
out our current initiatives, and make a plan for the next steps, moving
from intrapreneurship to emerging business model square.
Nicolas Bry– Chief Innovation Officer Orange Valley

International Innovation Executive
”
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
BOARDOFINNOVATION.COM
TheInnovation
Matrix
internalmixed
CAPABILITIES
external
Structural
COMMITMENT
non-structural
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
BOARDOFINNOVATION.COM
TheInnovation
Matrix
internalmixed
CAPABILITIES
external
Structural
COMMITMENT
non-structural
Let’sdiveinto
6 differentpatterns,
toidentifyyouridealstrategy.
Let’s find your way in the Innovation Matrix
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
BOARDOFINNOVATION.COM
internalmixed
CAPABILITIES
external
Structural
COMMITMENT
non-structural
1
Doyouwanttogrow
internalcapabilities?
Organisations are under heavy pressure to
transform the skills of employees. This is
often driven by digitalisation, acceleration,
new competition,..
The following programs are designed to
change peoples capabilities.
Note: In order to change behaviour time is
needed. Make sure to manage expectations.
Perfect
Helpful
Wrongway
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
2
Doyou want to
promote
intrapreneurship?
Internal capabilities are not the only
way out. Design sprints or
accelerators where external
knowledge / feedback is used to grow
business ideas, might be a good way to
mix capabilities.
Note: Make sure to give the
intrapreneurs enough freedom to
disconnect from the organisation.
internalmixed
CAPABILITIES
external
Perfect
Helpful
Wrongway
Structural
COMMITMENT
non-structural
BOARDOFINNOVATION.COM
”
TheInternal Accelerator in
thewordsofUnilin
Innovation thrives on entrepreneurship. With Board of Innovation, we created
an internal accelerator, called the Unilin Arena. The Arena brought significant
positive energy and made our most entrepreneurial employees step forward,
coming up with refreshing new business ideas to be part of it. Focused boot
camps and Board of Innovation’s lean start-up coaching of Arena finalists led to
validated business cases in less than half a year. An accelerator has business
(innovation) and people (entrepreneurship) benefits.
JorritGillijns– Innovation Manager at Unilin
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
3
Do you value external
growth above internal
transformation?
Your organization is looking for fast
business growth. The use of external
resources can boost your business
inorganically.
Note: Corporate venturing isn’t the
easiest activity, so be sure to spread
your risk and grow your maturity step-
by-step.
internalmixed
CAPABILITIES
external
Perfect
Helpful
Wrongway
BOARDOFINNOVATION.COM
Structural
COMMITMENT
non-structural
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
4
Doyouhaveonesingle
issueto tackle?
One-off programs are short and sweet. In a
matter of a few hours or days you are able to
offer your employees a flavor of what
innovation is. Note: Be aware that these
programs tackle one single problem, deliver
one single message, and train employees over
a specific array of skills. It’s etter to be
specific in the problem statement with this
kind of programs, or you’ll get lost in
irrelevance.
internalmixed
CAPABILITIES
external
Perfect
Helpful
Wrongway
BOARDOFINNOVATION.COM
Structural
COMMITMENT
non-structural
5
Doyouwanttotakethe
nextsteptoembed
innovation?
When you’ve explored the non-structural
intitiatives, it is time to take the next step.
These initiatives help you to truly give the space
to new initiatives to grow.
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
internalmixed
CAPABILITIES
external
Perfect
Helpful
Wrongway
BOARDOFINNOVATION.COM
Structural
COMMITMENT
non-structural
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
6
Doyouwanttoestablish
along-terminnovation
pipeline?
Looks like innovation is at the very center of
yourcompany: great tohear that. There’snow
opportunity for high-level strategic
discussion. By choosing long-term, highly-
integrated initiatives, you’llmake surethat
yourinnovation plan has the necessary time
frame to impact youroperations and internal
organization.
internalmixed
CAPABILITIES
external
Perfect
Helpful
Wrongway
BOARDOFINNOVATION.COM
Structural
COMMITMENT
non-structural
TheinnovationMatrix
inthewordsofourclients
At Engie we are constantly improving our innovation efforts, to boost the
impact of our innovation strategy. The innovation matrix is a great tool
to map out our innovation efforts and plan future initiatives. Hereby we
can always anticipate our next step.
Geert Fostier– Head of Innovation B2C, 

Head of Business Development at ENGIE BeNeLux
”
TheInnovationMatrix:
Watch the webinar
Watch it here
curated by Vincent Pirenne
THEINNOVATIONMATRIX.
Part 2/2.
Different innovation initiatives
THE INNOVATION MATRIX.
FIND THE INNOVATION STRATEGY
THAT BEST FITS YOUR COMPANY
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
TheInnovation
Matrix
internalmixed
CAPABILITIES
external
Structural
COMMITMENT
non-structural
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
BOARDOFINNOVATION.COM
TheInnovation
Matrix
internalmixed
CAPABILITIES
external
Structural
COMMITMENT
non-structural
Let’slookat
these9 initiatives,
inabitmoredetail.
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
BOARDOFINNOVATION.COM
internalmixed
CAPABILITIES
external
Structural
COMMITMENT
non-structural
1
Doyouwanttogrow
internalcapabilities?
Perfect
Helpful
Wrongway
Centerof
Excellence
Community
ofPractice
Innovation
Workshop
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
BOARDOFINNOVATION.COM
internalmixed
CAPABILITIES
external
Structural
COMMITMENT
non-structural
1
Doyouwanttogrow
internalcapabilities?
Perfect
Helpful
Wrongway
Innovation
Workshop
Aninnovationworkshopisa(1+days)
session through which employeesare
invitedtocreatenewideasorbusiness
concepts outside of the normalwork
process.
BENEFITS
+ Good use of internal
knowledge and assets
+ Good way to spark an
internal innovation culture
CHALLENGES
- Difficult to grow radical
ideas
- Selecting the right ideas
- What happens next?
1 Innovationworkshop
TheinnovationMatrix
inthewordsofourclients
Innovation workshops or bootcamps are a good first discovery of new
innovation formats. In a short period of time you can create tons of ideas. A
watch-out is to make sure that the mass of ideas generated is usable and
business oriented, therefore clear directions are needed. Afterwards, a good
filtering is necessary to select those ideas that can bring the expected growth.
Laurens Dejager – Innovation Manager BeNeLux at Anheuser-Busch InBev
”
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
BOARDOFINNOVATION.COM
internalmixed
CAPABILITIES
external
Structural
COMMITMENT
non-structural
1
Doyouwanttogrow
internalcapabilities?
Perfect
Helpful
Wrongway
Community
ofPractice
Innovation
Workshop
Acommunityofpracticeisacross- functional
groupofpeoplewithinan organizationwith
commoninterestsand goalswhoshare
expertisewithinthe organization.
BENEFITS
+ Higher chance of
organizational acceptance
+ Good use of internal resources
+ Growth of internal capabilities
CHALLENGES
- Slower speed
- Difficult to grow
radical ideas
2 CommunityofPractice
TheCommunityofPractice in
thewordsofPhilips
At Philips HealthWorks, it is our mission to strengthen and accelerate our
pipeline with breakthrough innovation and toact as a transformation catalyst
in HealthTech.Weuse a lotof the approaches fromthis quadrant depending
on the specific need or problem to be solved. As an example, recently we started a
CommunityofPracticetodevelop ourBusiness Model Innovation capabilities
tothe nextlevel.Weneed this as many of ourinternal and external venturing
activities are testing new business models to solve some wicked problems in
the Healthcare domain. ACoPapproach helped us toexplore howsuch a
capability would looklikeand tounlockexisting experiencesand
capabilities frominternal an externalsources.
PerryNouwens– Innovation Lead at Philips Healthworks
”
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
BOARDOFINNOVATION.COM
internalmixed
CAPABILITIES
external
Structural
COMMITMENT
non-structural
1
Doyouwanttogrow
internalcapabilities?
Perfect
Helpful
Wrongway
Centerof
Excellence
Community
ofPractice
Innovation
Workshop
Acenterofexcellenceisaformal groupin
theorganizationthat coordinates
innovationinitiativesto ensurethat
innovationisstructurally embeddedinthe
organization.
BENEFITS
+ Cleargo-topointfor
innovation
+ Focused innovationefforts
+ Long-term innovation
planning
CHALLENGES
- If notgiven enough
resourcesand freedom,the
impactofan innovation
councilmightbelimited
3 CenterofExcellence
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
2
Doyou want to promote
intrapreneurship?
internalmixed
CAPABILITIES
external
Perfect
Helpful
Wrongway
Structural
COMMITMENT
non-structural
BOARDOFINNOVATION.COM
Design
Sprint
A Design Sprint is a (five-day)
process for answering critical business
questions through design, prototyping,
and testing ideas with customers.It is an
ad-hocinitiativethatforcesemployeesto
interactcloselywiththeoutsideworld.
BENEFITS
+ Rapid idea development
+ Rapid external validation
+Focusonspecificprojects
CHALLENGES
- Focus on desirability and
viability, but not on idea
feasibility
4 DesignSprint
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
2
Doyou want to promote
intrapreneurship?
internalmixed
CAPABILITIES
external
Perfect
Helpful
Wrongway
Structural
COMMITMENT
non-structural
BOARDOFINNOVATION.COM
Design
Sprint
Internal
Accelerator
Aninnovationacceleratorisaninternal
innovationprogramtofreeuptime
for intrapreneurs to develop, test and grow
new business ideas in a few months outside
of organizational processes and
deliverables.
BENEFITS
+ Build on internal knowledge
while exploring new
opportunities
+ Give support to internal talent
CHALLENGES
- Difficult to select & free up the
right intrapreneurial people
5 InternalAccelerator
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
2
Doyou want to promote
intrapreneurship?
internalmixed
CAPABILITIES
external
Perfect
Helpful
Wrongway
Structural
COMMITMENT
non-structural
BOARDOFINNOVATION.COM
Design
Sprint
Internal
Accelerator
Emerging
Business
Areas
Emerging(orNew)BusinessAreasare
sandboxenvironmentswherenew business
initiativescangrowbeforethey provetheir
profitabilityandpotentiallyenteranexisting
businessunit,orbecomea newbusinessunit.
BENEFITS
+ Further project freedom
+ Both transformational and
business growth potential
CHALLENGES
-EBAs carry significant
uncertainty. Continuing
belief and support at the
executive level is essential.
6 EmergingBusinessAreas
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
3
Do you value external
growth above internal
transformation?
internalmixed
CAPABILITIES
external
Perfect
Helpful
Wrongway
BOARDOFINNOVATION.COM
Structural
COMMITMENT
non-structural
Innovation
Challenge
Aninnovationchallengeisanopen
initiativetogetexternalexpertise to
solve organizational orsocietal
challenges.
BENEFITS
+ Brings in external
knowledge to solve internal
challenges
+ First step to apply open
innovation in an
organization
CHALLENGES
- Quality of ideas
uncertain/unknown
- High PR effort needed
7 InnovationChallenge
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
3
Do you value external
growth above internal
transformation?
internalmixed
CAPABILITIES
external
Perfect
Helpful
Wrongway
BOARDOFINNOVATION.COM
Structural
COMMITMENT
non-structural
Innovation
Challenge
External
Incubator
Anexternalstartupincubatorisa
corporateinitiativetosupport,grow
andevaluateexternalstartupsfora
specificperiodoftime.
BENEFITS
+ Good way to experiment with
radical innovations
+ Good way to explore startup
collaborations before investment
CHALLENGES
- Difficult to connect /
integrate activities with
core business
8 ExternalIncubator
Startup
Fund
Emerging
Business
Areas
Centerof
Excellence
External
Incubator
Internal
Accelerator
Community
ofPractice
Innovation
Challenge
Design
Sprint
Innovation
Workshop
3
Do you value external
growth above internal
transformation?
internalmixed
CAPABILITIES
external
Perfect
Helpful
Wrongway
BOARDOFINNOVATION.COM
Structural
COMMITMENT
non-structural
Innovation
Challenge
External
Incubator
Startup
Fund
Astartupfundisacorporatefundthat invests
inexternalopportunities.Itaims togenerate
growththroughexternal capabilitiesinline
withthestrategic objectivesofanorganization.
BENEFITS
+ Ideal space to generate
growth through external
capabilities
+ Bring external assets in
house
CHALLENGES
+ Startup scouting is a
time-consuming and
difficult activity
+ M&A is, by default, a
risky activity
9 Startupfund
TheInnovationMatrix:
printoutthissummary.
Download the poster here
Lookingforyourpersonalizedway
intoInnovation?
YourInnovationConsultant is
onlyoneemail away.
PhotobyJean-FredericFortieronUnsplash
Feelfreetotweak,fix,remixanypart
of this work,as long as itis fornon-
commercialpurposesand you
credit BoardofInnovation.
If you don’t,bad karma onyou.
Didwemissanything?
Reachout!
Board of Innovation makes
corporates innovate like startups,
mixing proven methods from
Design Thinking and Lean Startup.
www.boardofinnovation.com
VincentPirenne
Innovation Strategist
vincent.pirenne@boardofinnovation.com

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