This document introduces a product management certificate course from Product School that teaches the skills needed to become a product manager. It discusses the differences between product management, program management, and project management. It also provides examples of missions and visions from various companies. Finally, it offers guidance on defining goals for product management.

1. Introduction to Product
Management
Product Management Certificate course from Product School - Learn the skills you need
to land a Product Manager job

2. Suhas Manangi
T O N I G H T ’ S S P E A K E R

3. Born and brought up in India
9+ years of product management
BS in Computer Science
MBA in Technology
Startup cofounder
Married + 2 months old baby girl
https://www.productschool.com/instructor/suhas-manangi/

4. Product
Management
Program
Management
Project
Management
VS

5. Product
Management
Program
Management
Project
Management

6. Mission
Vision Goals
VS

7. Mission
Vision
To accelerate the world’s transition to sustainable
energy.
To create the most compelling car company of the
21st century by driving the world’s transition to
electric vehicles.

8. Mission
Vision
To accelerate the world’s transition to sustainable
energy.
To create the most compelling car company of the
21st century by driving the world’s transition to
electric vehicles.

9. Mission
Vision
We strive to offer our customers the lowest
possible prices, the best available selection, and
the utmost convenience.
To be Earth’s most customer-centric company,
where customers can find and discover anything
they might want to buy online.

10. Mission
Vision
We strive to offer our customers the lowest
possible prices, the best available selection, and
the utmost convenience.
To be Earth’s most customer-centric company,
where customers can find and discover anything
they might want to buy online.

11. Mission
Vision
Spread ideas.
We believe passionately in the power of ideas to
change attitudes, lives and, ultimately, the world.

12. Mission
Vision
Spread ideas.
We believe passionately in the power of ideas to
change attitudes, lives and, ultimately, the world.

13. Mission
Vision
To give people the power to build community and
bring the world closer together.
People use Facebook to stay connected with
friends and family, to discover what’s going on in
the world, and to share and express what matters
to them.

14. Mission
Vision
To give people the power to build community and
bring the world closer together.
People use Facebook to stay connected with
friends and family, to discover what’s going on in
the world, and to share and express what matters
to them.

15. Mission
Vision
Offer a wide range of well-designed, functional
home furnishing products at prices so low that as
many people as possible will be able to afford
them.
To create a better everyday life for the many
people.

16. Mission
Vision
Offer a wide range of well-designed, functional
home furnishing products at prices so low that as
many people as possible will be able to afford
them.
To create a better everyday life for the many
people.

17. Mission
Vision
?
?

18. Mission
Vision
Empower every person and organization on the
planet to achieve more.
Help people and businesses throughout the world
realize their full potential.

19. Mission
Vision
?
?

20. Mission
Vision
Reconnect people through transportation and bring
communities together.
Ride by ride, we're changing the way our world
works. We imagine a world where cities feel small
again. Where transportation and tech bring people
together, instead of apart. We see the future as
community-driven and it starts with you.

21. Mission
Vision
Goals
It should be one sentences, fewer words are better.
1. Measurable outcomes
2. Inspirational
3. Personal to connect with your customers
It should refer to an end state, fewer words are
better but OK to be longer sentence than Mission.
1. Measurable outcomes
2. Strategic anchor
3. How are we going to achieve our missions
Short term objectives and success
1. Measurable outcomes
2. Tactical methods
3. Evolutionary

22. Group Exercise

23. Individual Exercise

24. Thank you
Product Management Certificate course from Product School - Learn the skills you need
to land a Product Manager job