The document discusses the need for innovation to evolve and mature. It argues that barriers are vanishing, markets are becoming more open, and unprecedented creative capacity exists. However, innovation needs to focus on creating complex new ecosystems of value, delivering ecosystems through diverse domains, and organizing for continuous change. Big innovations require dreaming disruptive dreams, inventing ecosystems of value, and focusing on outcomes rather than outputs.

1. INNOVATION
MUST
GROW UP

2. IOT
SMART DATA
UBIQUITOUS CLOUD
BIG BOX OF CREATIVE STUFF

3. 3
Florence
100,000 PEOPLE

4. Millions of PEOPLE

5. 1 PERSON

6. VANISHING
MOATS

8. OPEN MARKETSBARRIER
FREE
MARKETS

9. Unprecedented
CREATIVE CAPACITY

10. Unprecedented
CREATIVE CAPACITY
COMPETITIVE

11. Product / Service Lifecycle
R&D Effort (invest)
Harvest Value
(return)
11
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12. 12
Service Lifecycle
Invent
Obsolescence
Squeeze
Harvest
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13. 13
INNOVATION NEEDS TO BE

14. 14
INNOVATION IS

15. POSSIBLE INNOVATIONS
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16. ThoughtWorks - Dan McClure 2015

17. 17
Product Lifecycle
Incremental
Optimization
Extend Profitability
and Product Life
DanMcClure-ThoughtWorks
1 - Small
Change
2 - Almost
Linear Impact
W. EDWARDS DEMING
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18. $1.3 MILLION

19. 70 YEARS
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20. ThoughtWorks - Dan McClure 2015

21. $0.7 MILLION
$1.3 MILLION

22. $5.00
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23. 23
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25. CULT OF IDEATION
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26. LEAN STARTUP
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27. BABY BUNNIES

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29. ARBITRARY SIMPLICITY

30. DOESN’T
ERASE
COMPLEXITY

31. BIG
INNOVATION

32. ThoughtWorks - Dan McClure 2015

33. BIG INNOVATION
IS ABOUT CREATING
COMPLEX NEW
ECOSYSTEMS OF VALUE
(wicked and messy)

34. LEAN STARTUP
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36. 1
DREAM
DISRUPTIVE
DREAMS

39. OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY

40. DISRUPTIVE
INNOVATIONS
IN
KITTY LITTER

41. FOLLOW
YOUR CUSTOMER
HOME
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42. THE
BOX VANISHES
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43. INVENTING
ECOSYSTEMS
OF
VALUE
REFRIGERATORS x EGG FARMERS x SCIENTISTS

44. ThoughtWorks - Dan McClure 2015

45. ThoughtWorks - Dan McClure 2015

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47. ThoughtWorks - Dan McClure 2015

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49. 2DELIVER
ECOSYSTEMS

50. 1 OUT OF 12

51. VILFEDO PARETO
80 PERCENT
OF THE VALUE
FROM
20 PERCENT
OF THE EFFORT

52. ECOSYSTEMS
ARE AN
AND

53. DIVERSE
DOMAINS

54. Product
Quality
Maintenance
Effort
Program
Revenues
User
Satisfaction
Program
Costs
Investment
Funding
Product
Availability
Speed of
Scaling
User Base
New
Features
--
+
+
+
+
++
+
+ -
+
.
.
SIMPLICITY through SCOPING
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55. Product
Quality
Maintenance
Effort
Program
Revenues
User
Satisfaction
Program
Costs
Investment
Funding
Product
Availability
Speed of
Scaling
User Base
New
Features
--
+
+
+
+
++
+
+ -
+
.
.
COUPLED CHOICES / CONFLICTING DRIVERS
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57. NIMBLE CHANGE
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58. PLATFORMS
OF
INNOVATION

59. IMPRISONED
BY
PAST SUCCESS

60. 60 Million Lines
100 Million Lines

61. 61
Legacy Vision
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62. 62
Legacy VisionThin Slice
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63. 63
Legacy VisionEvolve
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64. 64
Legacy VisionDone
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65. 3ORGANIZE
FOR CHANGE

66. 66
Service Lifecycle
Invent
Obsolescence
Squeeze
Harvest
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67. 67
Serial
Disruption
Product Lifecycle
Money
Product Lifecycle
Money
Product Lifecycle
Money
Product Lifecycle
Money
Pro
Money
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68. THE NEW CONTROL
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69. LEAR NING DRIVEN
LEAN
ENTERPRISE
Accelerate IT Cycle Time
Product Architecture
(Actionable Thin Slice)
Iterative Incremental
Creation
Portfolio Management
(Value Based Investment)
Autonomous
Pods
Product Strategy
(Own the Problem /
Shape the Approach)
GOAL GOAL GOAL
BET BET
VISIONExecutive Vision
(Goal Based)1
2
4
5 Lean Delivery
3
Measure Value
(Outcomes not Output)
6
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70. CHOREOGRAPHERS

71. FOCUS
ON
OUTPUTS
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72. FOCUS
ON
OUTCOMES
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73. M A N A G E R
E N G I N E E R
Organization and Priority
Develop queues of work
Organize and prioritize work
Track progress / cost / change
Engineering and
Expertise
Deep insight into status quo
Engineer modification
Dependencies / constraints
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74. Organization and Priority
Develop queues of work
Organize and prioritize work
Track progress / cost / change
Engineering and
Expertise
Deep insight into status quo
Engineer modification
Dependencies / constraints
Vision and
Learning
Big picture vision
Architect the future
Learn and pivot
M A N A G E R
E N G I N E E R
C H O R E O G R A P H E R
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75. COMPLEXITY
IS
HARD
but …
Measure
Value
GOAL GOAL GOAL
BET BET
VISION
1
2
3
5
Users + Product
DevelopUX
Design / Delivery Loop
Product
Architect
Product Architecture / Market Performance Loop
Market and
Competitors
Product,
UX, Tech
Strategist
Product
Strategy /
Architecture
Loop
Executive
Leadership
Enterprise Vision
Market Opportunity
Loop
Lean PMO
Cross Enterprise Loop
Vision - Opportunity -
Architecture - Design -
Delivery - Performance -
Portfolio Loop
Lean
Portfolio
Lean
Backlog
Executive
Vision
Product
Vision
Product Opportunity
Product Performance Loop
Design Research
Loop
Agile Development
Loop
Continuous
Visioning Loop
4
6
Actionable
Thin Slice
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76. On résiste à l'invasion des
armées; on ne résiste pas
à l'invasion des idées
Victor Hugo

77. On résiste à l'invasion des
armées; on ne résiste pas
à l'invasion des idées
Victor Hugo
“It does not do to leave
a live dragon out of your
calculations, if you live
near him.”
Gandalf

78. 78
Dan McClure
Innovation Design Lead
ThoughtWorks
dmcclure@thoughtworks.com
Twitter: mccluredc
THANK
YOU