This document discusses business and managerial communication. It defines business communication as the sharing of information within a company for commercial benefit, as well as how companies share information to promote products and services. Managerial communication is important as it allows managers to direct daily business activities, get feedback, and avoid misunderstandings. Effective communication is key to business success as it allows companies to share information internally and externally, motivate employees, and work towards common goals. The document also outlines various elements of successful business communication including structure, clarity, consistency, medium used, and ensuring information is relevant.

1. Business and Managerial
Communication Research
Muhammad Aamir
(401-FSS/MSMCM/F18)
MS in Media & Communication Studies
International Islamic University

2.  The sharing of information between people within an
enterprise that is performed for the commercial benefit of
the organization.
 In addition, business communication can also refer to how a
company shares information to promote its product or
services to potential consumers.
 The transmission of information within the business
environment. The information may be transmitted – sent and
received – between or among individuals.
Business Communication

3.  As Individuals spend most of their time communicating .
 Promotions, Salary increases, and productivity relate directly to
communication competence.
 The basic function of a manager cannot be done if there is no
effective communication between the manager and the
employees.
Importance of Business
Communication on Managerial level

4.  It involves the flow of information back and forth
between the higher-ups and the lower-downs, as well
as side to side.
 Managers need to communicate with supervisors,
who need to communicate with their teams.
 Business communication is necessary to direct the
day to day activities of the organization.
 It makes it possible to get immediate feedback and to
avoid any misunderstandings that may arise.
Importance of Business
Communication on Managerial level

5.  Business communication is important to managers as it helps
them carry out their basic functions within the organization.
 They should have all the information pertaining to the
specific tasks as well as the entire organization and must
then seek to communicate this information to the employees
of the organization.
 They should seek to communicate their goals to their
subordinates in order to make sure every member of the
organization is working to achieve the goals of the
organization.
The Purpose of Business
Communication

6.  The purpose of business communication can be
summarized into a few main functions:
 Motivation
 The Sharing of Information
 Socialization
 Control
 Communication Brings Business Alive
The Purpose of Business
Communication

7.  Business depends on communication.
 Business communicate:
internally
externally
Business communication

8. Business communication

9.  Receiver understanding
 Receiver response
 Favorable relationship
 Organizational goodwill
Goals of Business Communication
from Managerial aspect

10. Managerial communication

11.  There are seven essential elements to successful business
communication:
 Structure
 Clarity
 Consistency
 Medium
 Relevancy
 Primacy/Recency
 Rule of 7±2: means that your audience is only able to hold on to
between five and nine pieces of information at any one time.
7 Essentials Elements of Business
Communication

12.  Verbal communication
 Written communication
 Body language
 Organizational communication
 Formal communication
 Informal communication
 Direction of communication flow
Ways of Managerial Communication

13.  Managerial communication plays a pivotal
role in knowledge sharing.
 Managerial communication plays an
important role in completing tasks way
ahead of deadlines.
 Effective communication leads to
transparency among team members.
 Managerial communication also goes a long
way in motivating employees.
 Managerial communication also plays an
important role during crisis and critical
solutions.
Managerial Communication at
Workplace

14. Thanks.

15.  http://www.businessdictionary.com/definition/busine
ss-communication.html
 https://smallbusiness.chron.com/purpose-
communication-business-2830.html
 https://www.slideshare.net/sanjaykanagala1/manageri
al-communication-unit2
 https://www.businessknowhow.com/growth/bizcom
m.htm
References