 Online Marketing is the marketing of products or
services over the Internet & it ties together creative and
technical aspects of the Internet, including design,
development, advertising and sale
 Online marketing is used by companies selling goods
and services directly to consumers as well as those who
operate on a business to business
model

Methods and Channels

 Email marketing is promoting products through the
use of email
 There are 2 main ingredients to an effective email
marketing campaign
 They are to build a large list of people you can email
and to write great emails
 The emails should be packed with free value and
they should move people to buy what you’re trying to
sell

 Yet another but important and crucial marketing trend
that has brought a huge aberration in our society
 Blogger was launched in 1999 by three friends.
Blogging as an ardent marketing tool has really
blossomed in the last some years
 Businesses, companies and even superstar now use
blogging system for huge promotion

 You have to pay for PPC ads.
 You target certain words and then when those words
are searched for on a search engine such as Google
your ad will appear.
 But you do have to pay every time your ad is clicked
on.
 You need to make sure you do your homework and
find out how to effectively use PPC.
 Otherwise you can easily lose a lot of money in a short
amount of time.
 But if you do learn how to use PPC effectively then you
can make a lot of money just as fast

 Social media is very popular right now and it’s only
getting more popular
 You can tap into that popularity by using social media to
sell your products
 Just make sure you don’t SPAM people. In fact, you
shouldn’t use any social media to directly sell anything
 Just use social media to direct people to other sites
where you can then hit them with a sales pitch

 With regards to the Internet, this is the promoting of
brands using all forms of online digital advertising
channels to reach consumers
 This includes video channels, Internet Radio, mobile
phones, display or banner ads, digital outdoors, and
any other form of digital media.

 Marketing techniques that use social networks to
produce an increase in brand awareness or achieve
other marketing objectives (such as product sales)
through self-replicating viral processes.
 It can be word-of-mouth delivered or enhanced by the
network effects of the Internet. Viral promotions may
take the form of video clips, interactive Flash games,
ebooks, images, or even text messages.

AIDA Model
 A – Awareness
 Initial point where your brand and/or business is
recognised and acknowledged.
 I – Interest
 Generating thoughts and discussion about your brand.
 D – Desire
 Communicate your messages through the use of social
media and email marketing.
 A – Action
 The stage where the conversion is complete and back to
the 'interest' stage to retain them. Your website is
responsible for this stage.

Rank Company Name
1 Vodafone
2 Bharti Airtel
3 Hindustan Unilever
4 Cadbury
5 Coca-Cola India
6 PepsiCo
7 ITC
8 Sony India
9 Tata Motors
10 Samsung Electronics
11 Nokia
12 Idea Cellular

 Grow from $27.1 billion in 2011 to over $42.5 billion in 2015
 The search engine marketing industry is projected to reach
over $22 billion by the end of 2012, a 19 percent increase
from $19.3 billion last year
 74 percent of small businesses find online networking to be
just as valuable as 58 percent reporting they struggle to find
value in using Facebook to promote their brand or don't
have a page at all number of companies struggling to take
advantage of online resources

 Pull marketing:
 Websites and blogs are pull strategies
 Build websites & Blogs
 Company’s social media profiles
 long-term success
 the company tries to draw in customers through
different kinds of advertising, such as TV ads, online
banner ads and social media
 Online banner ads, and radio and TV ads are other
forms of pull marketing.

 Push Marketing:
 Email Campaign
 Certain offers through your social media profiles
 Companies may push information and promotional
material directly to end users through email or fliers
to generate demand
 Create an email database of potential customers and
send them product announcements and promotions
directly

 One to one approach
 Cater to specific interests
 Different content by choice
 Geo- marketing
 Relatively inexpensive
 Global business
 Measuring statistics is easy
 Accountability

 Illegal or unethical practices
 Physical demonstration and needs to be
tangible
 Transparency
 Cost of Hardware

 Governance, laws and regulations
 Cultural issues
 Lack of technical infrastructure
 Marketing philosophies & channels
 Online shopping worries
 Fear factor
 Unreliable delivery mechanisms
 Credit card fraud and usage:

 Clearly, the strengths of the Internet as a marketing
medium far outweigh the negatives
 Companies grappling with the issue of whether to
market via the Internet are already behind
 Companies attempting to build a coherent Internet
marketing strategy must begin to believe that the Web
is likely to be the center of their marketing future, not
simply an adjunct to traditional marketing methods