this presentation provide help to find out what barriers to implement Customer relationship management strategy in tourism industry

1. INDIAN INSTITUTE OF
TOURISM AND TRAVEL
MANAGEMENT
NOIDA

2. What is CRM strategy
A CRM strategy shows the intent of the
firm concerning its customer base, Pointing
out how shall it acquire, maintain and retain
customers through improvement in
customer value deliverables as the way to
enhance corporate performance.

4. Barriers to Implement CRM
Strategy
• Lack of Guidance / Direction
• Lack of Employee Buy-In
• No Long-Term Strategy
• Strategy Structure
• Employee Resistance
• Poor Integration
• No Accountability
• Lack of Improper Data
• Inaccurate and old information
• Management Skills
• Team Building
• Trends in Industry
• Technology Track
• Culture Gap

5. Lack of Guidance / Direction

6. Lack of Employee Buy-In

7. No Long-Term Strategy

8. Strategy Structure

9. Employee Resistance

10. Poor Integration

11. No Accountability

12. Lack of Improper Data

13. Inaccurate and old information

14. Management Skills

15. Team Building

16. Trends in Industry

17. Technology Track

18. Culture Gap