This document discusses email marketing best practices. It notes that email is an effective marketing channel, with 80% of content marketers using it and 55% of companies generating over 10% of sales from email. Some key tips for effective email marketing include optimizing subject lines, sender names, images, copy, and calls to action. Personalization and segmentation of subscribers is also important. Email marketing should be measurable using tools to track metrics like sales, clicks, opens, unsubscribes, and conversion rates.

1. Hello!
I am Farhad Beheshti
Account Manager @Anetwork
f.beheshti@anetwork.ir

2. Email Marketing

3. The first Email was sent in 1971 by Ray Tomlinson

4. 4.3 BillionEmail accounts
122,500,453,020Emails are sent every day

5. ‘’
Email marketing is
directly marketing a
commercial message to
a group of people to
build LOYALTY, TRUST,
or BRAND AWARNESS

6. CONTENT IS KING

7. WHY EMAIL
MARKETING?

8. WHY EMAIL MARKETING?
80% of content marketers use email marketing
55% of companies generate more than 10 percent of sales from Email
42% of businesses say email is one of their most effective lead generation channels
88% of marketers say email marketing is bringing them a positive ROI

9. Email has larger reach
who is online has an active email address

10. Email delivers your message
90% Email gets delivered to the intended recipient’s inbox
0nly 2% of your Facebook fans see your posts

11. Email has higher ROI

12. Email drives conversions
average click-through rate of an email campaign is
around 3%
average click-through rate from a tweet is
around 0.5%
6x

13. Reason #1
Low open and
response rates will
yield crappy results
and hurt your
reputation
2 problems with buying an Email list
Reason #2
You’re doing wrong

14. #STOPSPAM

15. BULID YOUR LIST

16. Signup form

17. Signup form

18. In article links

19. Website pop-up

20. CPC and display campaign

21. CSR campaigns

22. PERFECT EMAIL MARKETING

23. Don’t Know What to Write in Your
Emails?
Promote the
benefits of your
product.
Share a case
study.
Ask for feedback.

24. .
1.Subject Line
2.Sender Name
3.Images Within
4.Email Copy
5.Call to Action

25. Subject line
the most important factor for users to open an email
41-50
characters
are the most
popular among
marketers
61-70
characters
deliver the highest
read rates
Curiosity
Urgency
Exclusivity
Testing Different Subject Lines

26. Often, businesses use
the company name,
brand name, product
name, name of a
person,
Sender name
- The first email lacks
any information
about the brand
name.. The email
gives little
encouragement to
users to open it.

27. Images Within Email
Number of
Images
Using Alt Tags
Using Different
File Formats for
Images

28. Emaill copy
- Write Scannable Copy
- Use Headlines
- Avoid Spammy Words
- Clearly State The Benefits

29. Call to action
-Minimize Number of CTAs
-Make the CTA Visible

30. 45% of Email messages are opened
in mobile devices
45%

31. And tables to compare data

32. Personalization
Segmenting Your Subscribers
What to send to people who opened specific messages
Why to send based on who clicked certain links
What to send to subscribers who haven’t responded to ANY recent message
What to give people who provided contact preferences at sign Up

33. Tools

34. Sales
Clicks
Opens
Unsubscribes
conversion rate

35. Thanks!
f.beheshti@anetwork.ir