Full fledged sales and marketing professional with loads of brands experience.

1. KIRAN MANDRAWADKAR

2. • Sales Strategy
• Marketing & Branding Strategy
• CRM
• Setting up Processes and Systems
• Leadership & Training/ Team Motivation

3. • Achieved a substantial year-on-year growth in sales and collections efficiencies. Drove sales
and CRM teams to achieve over 90% of the annual budget in a slowing market.
• Brand creation/rebranding of a project/corporate entity.
• Restructured and realigned marketing to better support sales and improve selling cycles
along with cost optimization
• Deployed new marketing automation solutions and hosted services to further campaign
effectiveness and go-to-market efficiency
• Integrated tactical marketing functions with field, channel, and E-Commerce groups
• Experienced in business planning, analytics and pricing. Competitively priced and marketed
projects worth over $1 billion USD across various metros in India

4. • Set up international offices for overseas sales and drove business to achieve significant
growth in sales from foreign markets
• Streamlined sales & CRM cycle by establishing best practices, policies and SOPs
• Restructured the sales organization chart with key focus on value addition and resource
optimization

5. Sales & Marketing
Brief details of services offered, the same will be customized
Outsourced Sales and Marketing Head

6. • Business Goals
• Marketing Objective
• Marketing Strategy
• Sales Strategy

7. • To achieve 95% sales before the project is completed
• To deploy and strengthen the loyalty / referral program
• To, surely but subtly, make it the first choice offered by any broker / IPC / wealth
manager to their clients
• To leverage on modern technology to enhance and eventually become a leader in
customer experience
• To create and enhance your presence in the international markets focusing on
Middle East, Southeast Asia and US

8. • To create awareness about and to establish the group as the “ultimate
residential developer” in the long run
• Going beyond meeting expectation to creating aspirations
• To encourage and build on the ‘trust’ factor which has been developed with the
consumers over years. This will enable us to capture a premium in the years to
come
• Finally, move away from selling homes to selling dreams

9. • Psychographics
– Achievers and people on the fast
track in their careers & business
– People who prefer branded products
and take pride in where they stay
– People who value quality lifestyle and
do not mind paying a premium
– People who have an active lifestyle
and hence demand a range of
amenities
•Retail
•Referrals (comes from existing
customers, if any)
•Corporate
•NRIs
•Investors
•Brokers /Property consultants/
Associates
•In house Employees

10. • To focus on the overall Sales experience. Giving a personalized touch and uplifting
the service standards to overall enhance the entire buying experience
• Involvement of the team and buy-in from the team for achieving higher targets
• Instant gratification to the team
• Creating and strengthening the loyalty program to get better referral results
• Recruitment of fresh young talent in the team
• Tie ups with Wealth Managers / Associates
• Focus on international markets like Middle East, South Asia, UK and the USA

11. • Incentive linked sales through Associates /Brokers
• Reaching out to the SME’s directly or through various associations
• Looking beyond IT companies in the corporate segment
• Constant training and skill up gradation for better client handling
• Creating an investor base, to sell off a certain inventory during pre launch to
devise
dynamic sales plans and pricing strategies based on sales analysis and team inputs

12. • Grooming and communication skills.
• Project related sales techniques.
• Lead Generation strategies.
• Relationship and rapport building.
• Step by step process on increasing referral sales.

13. • Establish standard operating procedures and policies
• Scout for talent and set up teams as per the broad structure outlined earlier
• Train and motivate teams on a regular basis to achieve set goals
• Implementation of Sales and CRM technologies