Amit Shounak has over 17 years of experience in sales, marketing, business development, and key account management. He is currently seeking a mid-level marketing role, preferably in Kolkata. He has expertise in conceptualizing and implementing brand management strategies, developing distribution networks, and devising go-to-market strategies. Most recently, he worked at Asahi India Glass Limited as Manager-Sales, where he expanded sales by 35-40% through innovative selling techniques.

1. PHOTO
AMIT SHOUNAK
Mobile No.: 9831185750
E-Mail: taurus.shounak@gmail.com
JOB OBJECTIVE
MID LEVEL MARKETING PROFESSIONAL
~Channel Sales, Promotions, Sales & Marketing and Collections~
Location Preference: Kolkata
SKILL SET
Sales & Marketing
Strategic Planning
Channel Sales
Key Account Management
Promotions
Team Management
PROFILE SUMMARY
• A competent professional with over 17 years of experience in Sales & Marketing,
Business Development, Channel Sales, Promotions and Key Account Management
• Experience in developing relationships with distributors by identifying the strength
of each partner and coordinating with them for effective business development
• Skilled in sales & marketing activities to improve product awareness through
brand development efforts
• Holds the merit of planning and implementing innovative strategies for sales /
marketing & business development
• Expertise in handling all aspects of product management (customer segmentation,
positioning, pricing, brand management & sales)
• Successfully achieved the assigned targets for the overseas tour schemes for the
customers in company’s value added products
• Effective leader with excellent motivational skills to sustain growth momentum
while motivating peak individual performances
AREAS OF EXPERTISE
• Conceptualising & implementing competitive brand management strategies to generate channel sales & expand
market share; devising the marketing plan for individual products including execution & periodic review
• Overcoming complex business challenges and making high-stakes decisions using experience-backed judgment,
strong work ethic & irreproachable integrity; driving new business through key accounts and establishing
partnerships to increase revenue
• Conducting opportunity analysis by keeping abreast of market trends to obtain intelligence reports; collecting valuable
data about competitors’ claim to fame strength, weaknesses, distribution, prices & other strategies for reference
• Establishing distribution network with reliable dealers & stockists; appointing them in non-performing areas,
developing infrastructure for new channels and optimising their performance levels
• Devising & effectuating go-to-market strategy with accountability of introducing products to win mutually beneficial
deal; pioneering business development activities to enhance revenue by identifying market opportunities
ORGANIZATIONAL EXPEREINCE
Since Sep’07: Asahi India Glass Limited, Kolkata as Manager-Sales
Key Result Areas:
• Handling overall sales of Odisha & West Bengal
• Working with a network of dealers for the timely achievement of targets
• Appointing new dealers to increase the organizational sales turnover
• Promoting the value added products of the company at Project Segment in Orissa

2. Highlights:
• Developed strategic & operational plans which resulted in 35% increase in overall sales & gross margin
• Expanded sales by35-40% through innovative selling techniques such as schemes, holding customer meets
• Identified target markets and established successful plans to develop them,
• Developed a new system for generating sales leads which was implemented across the organisation and resulted in
overall improvement in performance
Aug’06-Sep’07: Obeeetee Textiles Pvt. Ltd., Kolkata as Assistant Manager (Sales & Marketing)
Key Results Areas:
• Explored & monitored market trends to identify fresh opportunities for business development & revenue generation
• Trained channel partners to provide excellent customer service
• Generated sales and supervised sales & collection operations
• Coordinated with customers to achieve orders & collections and provided excellent service, thereby gaining repeat
orders and client satisfaction
• Planned & implemented innovative strategies for sales & marketing and business development
• Assisted top management in handling production planning & designing pricing policies for the company
• Conducted research / competitor analysis for tapping market share
PREVIOUS EXPERIENCE
Feb’98-Jul’06: Triveni Glass Ltd., Allahabad as Assistant Manager (Sales & Marketing)
Growth Path:
Feb’98-Apr’05: Officer-Marketing
May’05-Jul’06: Assistant Manager
EDUCATION
• MBA (Marketing) from Sikkim Manipal University, Kolkata in 2012
• B.Com. from Allahabad University, Allahabad in 1993
IT SKILLS
• Well versed with Windows 2000, MS Office (Excel, Word & PowerPoint) and Internet Applications
PERSONAL DETAILS
Date of Birth: 26-04-1972
Languages Known: English & Hindi
Address: 2 / 20, ONGC Building, Block-A, Golf Green, Kolkata-700095