Melissa Nicholls has over 8 years of management experience in the retail industry, including her current role as Category Manager at Victoria's Secret in St. Petersburg, Florida where she oversees a $5.5 million store. She has a proven track record of ensuring maximum productivity and profitability through strategic planning, recruitment, training, and data analysis. Nicholls is pursuing her Bachelor's degree in Accounting from the University of South Florida and holds a real estate license from the Florida Real Estate Commission.

1. Melissa Nicholls
225 Country Club Dr, D141 • Largo, Florida 33771
Email: nichollsmelissa82@hotmail.com • Phone: 727-851-1013
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QUALIFICATIONS SUMMARY
• Proven leadership skills with over 8 years of management experience.
• Excellent oral and written communication skills, as a native Spanish speaker with complete fluency in English.
• Computer skills include Excel, Word, and PowerPoint.
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WORK EXPERIENCE Category Manager, Victoria’s Secret, St. Petersburg, Florida, January 2006 - Present
• Accurately assesses the payroll budget, target wage rate, and other controllable expenses for a store that makes
$5.5 million annually.
• Guarantees maximum productivity and profitability while ensuring an exceptional in-store client experience
• Actively recruits, hires, and trains a qualified team to execute all functions of the store, including management.
• Ensures the execution of flawless visual standards by planning, delegating, and executing monthly floor sets.
• Initiates and supervises brand loyalty programs.
• Analyzes customer experience reports and business insights to mobilize the sales team accordingly and improve
execution and overall sales results.
• Created a recognition program for the store that supports a compelling team-based work environment.
• Establishes a network of customers, suppliers, and colleagues to solicit information about current developments in
the industry.
• Leads the implementation of new processes and aligns the team accordingly through store trainings.
• Partners with managers to create an efficient development plan to improve store’s performance and identify areas
of improvement.
Sales Lead, Victoria’s Secret, Daytona Beach, Florida, May 2005 - January 2006
• Implemented weekly management meetings to analyze business results and create action plans for the store.
• Acted as a peer coach to drive operational execution in the store and, as well as the district.
• Established specific goals, assigned clear accountability, and followed-up with sales associates to ensure that
goals were being met.
• Used company tools, along with personal leadership skills, in order to maintain a clear focus on the customer and
to create a strong selling culture.
Sales Associate, Victoria’s Secret, St. Petersburg, Florida, October 2004 - May 2005
• Actively performed to meet and exceed sales goals.
• Ensured customer loyalty by supporting brand loyalty programs.
• Adapted selling behaviors to meet clients’ needs. • Utilized company tools and selling strategies to provide an
exceptional customer experience.
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EDUCATION AND CERTIFICATIONS
• Bachelors of Science in Accounting, University of South Florida, 2011-Current
• Real Estate License, Florida Real Estate Commission, 2009