Arif Ahmed is a sales and business development professional with 15 years of experience in driving sales, business development, and marketing functions. He is currently working as a Regional Manager for Marketing and Sales at Nippon Audiotronix Ltd in Kolkata, where he is responsible for strategy formulation, business development, and new client acquisition. Previously he worked at Unimpex International as a Senior Sales Representative and KBK Bros as a Computer Operator and Office Assistant. He has a MBA in Marketing and has received multiple awards for his sales performance.

1. ARIF AHMED
22/C, Linton Street, 3rd
Floor, Kolkata – 700014, West Bengal
Mobile: 9830023466; Email: arif_kenwood@rediffmail.com / arifkenwood@gmail.com
SALES/ BUSINESS DEVELOPMENT/ DISTRIBUTION PROFESSIONAL
• Dynamic Professional with 15 years of experience in driving sales, business development and marketing functions,
generating revenue by providing support to various teams, handling business development operations, promoting products
for profit generation, new marketing initiatives to maximize business profitability .
• Dexterous in driving new business though global key accounts and establishing strategic partnerships to increase revenue,
strengthening companies to lead in competitive markets and delivering innovative marketing concepts and strategies.
• Rich experience in developing new/ emerging markets, leading core teams in new set-ups, product segment or business
verticals and in designing customized brand solutions to accomplish desired objectives.
• Demonstrated professional brilliance in strengthening channel partners & distribution network to generate competitive
advantage and maintain leadership position in the industry.
• Adept in capitalizing on market trends, identifying profit potential, creating value, & positioning the company’s products &
services to maximize market share. Excellent man-management, time management, leadership skills.
Key Competencies:
Strategy, Execution and Leadership  Revenue Growth and Profitability  Growth Management and Business Development 
Relationship Management  Channel Management  Opportunity Identification  Brand Promotions  Resource Optimization 
Team Management and Leadership  Market Penetration  Market Research and Analysis.
PROFESSIONAL EXPERIENCE
NIPPON AUDIOTRONIX LTD, KOLKATA
Regional Manager, Marketing & Sales, since August 2005
• Making significant value additions to the company by driving new opportunities leading to notable growth in business and
revenue. Analyze, develop and implement strategic business plans & policies, ensure organizational growth, target maximum
profitability & cost effectiveness.
• Creating strategies to access unexplored markets while tracking market dynamics and draw inputs to realign
tactics/strategies to counter competition.
• Strategy formulation and business development plans for the company, set up all processes related to product management
and created the roadmap for the products
• Steer successful promotional campaigns to launch new products successfully and faster establishment.
• Drive New Client Acquisition efforts by interacting & developing rapport with all external/internal constituents of client at all
levels; for maximum client retention and achievement of revenues
• Strive to put across brand message by planning & implementing right brand communiqué. Plan, execute strategies &
promotional campaigns for sales initiatives for brand leveraging and to increase market penetration
• Contributing strategic initiatives to set up a strong distribution network and foster customer acquisition and maximize
revenue generation.
• Develop network of distributors/ channel partners to ensure adequate market reach; capitalize on emerging market
opportunities to enhance sales.
• Liaising between the Distributors and the Company while providing support to the Company, obtaining sales orders from
leading Car Dealers, open market dealers to generate profit.

2. • Looking after the entire North East & West Bengal and managing the business to the tune of Rs 12 Crores P.A.
• Handling the team of 14 technicians and motivating team members to assure the completion of work in sync with the
organization’s goals to achieve business & individual goals
Achievements :
• Represented the company at Annual Accessories meeting with leading Car Manufacturing companies like Maruti, Hyundai,
Tata, GMI, Ford, HM etc.
• Enhanced sales by more than 120% while assuring collections on time from respective dealers
• Felicitated with the Star Performer award for the year for achieving Sales target.
• Conducted a survey on Auto Mobile Car Audio Industry and successfully completed sales training course
UNIMPEX INTERNATIONAL
Senior Sales Representative, June 2001 – July 2005
• Developed and enhanced business & carried out seamless marketing activities to achieve the assigned targets.
• Identification and aggressive business acquisition of corporate key accounts with long term and sustainable buying potential
and maximize revenue generation.
• Generated sustainable market share of products and services by conducting detailed market analysis to find out the latest
market trends.
• Analyzed the market, consumer behavior & business trends while developing the potential customers.
• Interacted with the customers to understand their needs/ requirements while assisting them for the required services and
maintaining customer relationships to build the future perceptiveness.
• Implemented strategies for business development, develop & expand market share for achieving revenue.
• Managed the business of Rs 3.5 Crores P.A and a team of 4 members .
• Visited After Market Dealers & Car Dealers to obtain orders & payments on time
• Liaised with MICO for Blaupunkt Monthly Orders and responsible for making Schemes to liquidate Stocks at the Dealers Point
• Attended Technical Training programme by Mr. Kurt Grosman (German Free Lancer ).
• Led the efforts across augmenting sales by more than 80%.
KBK BROS
Computer Operator cum Office Assistant, February 2000 – May 2001
• MBA (Marketing) 2007, Sikkim Manipal University
• Bachelor of Commerce 2003, Calcutta University
• Diploma in E-Commerce 2001
• Desk Top Publishing 2000
• Diploma in Computer Application 1997
TRAININGS:
• Attended Car Audio Fitment training & Sales Training programme by Mr. Kevin Orbit (Kenwood – USA Technical Expert) at
Radisson Hotel, Delhi.
• Attended Annual Accessories Meeting by Maruti , Taj Bengal & Projected Company Profile, 2015
• Attended Annual Accessories Meeting by Maruti ,Vedic Village & Projected Company Profile, 2014
• Attended Annual Accessories Meeting by Various Car Companies & Projected Company Profile .
• Attended Annual Accessories Meeting by GMI, Gangtok & Projected Company Profile, 2010
• Attended Technical Training by BOSCH, Bangalore, 2004
• Attended Car Audio Fitment training by Mr. Kurt Grossman (German Freelancer – Technical Expert) at Taj Bengal, Kolkata,
2002
Date of Birth: 16 February 1978
Languages: English, Bengali, Hindi and Urdu
References: Available on request