Session Description: Corporate IT is rapidly evolving as the technology landscape changes. In this presentation, Jon Hall, Lead Product Manager for ITAM at BMC, argues that asset management is becoming an ever-more critical factor in managing that change. Far from being a “custodian of spreadsheets,” the IT asset manager is uniquely positioned to observe, oversee, manage, and influence the make-up of the next generation service environment. The presentation will explore some of the biggest technology changes impacting business IT, and explore how a cross-functional and informed ITAM function can help the business to get the best from them.