BMC Engage - ITAM 2015-2020: The Evolving Role of the IT Asset Manager

ITAM 2015-2020:
The Evolving Role of the IT Asset Manager
Jon Hall
Lead Product Mgr
16th October 2014
© Copyright ‹#› 9/15/2014 BMC Software, Inc

Agenda
1. Introduction: The Evolution of IT Assets
2. Hybrid Cloud, DevOps and Extreme Agility
3. The impact of Software as a Service
4. The Internet of Things

Introduction

Defining an “IT Asset
“Literally, a valuable person
or thing that is ‘owned’”
“Assets will often appear on a
balance sheet as items to be set
against an organization’s
liabilities”
“The ability of an Organization,
person, Process, Application,
Configuration Item or IT Service to
carry out an Activity”
“A generic term that includes IT
Infrastructure, people, money
or anything else that might help
to deliver an IT Service.”
ITIL version 2 ITIL Version 3
“Any Capability or Resource of a Service Provider”

Role of the IT Asset Management function (IAITAM)
• A primary point of responsibility for maintaining life-cycle management
information for IT assets throughout the organization
– Policies, standards, processes, systems and measurements
– Risk, cost, control, governance, compliance and business performance
• Integrates the physical, technological, contractual and financial aspects of
information technology

The evolution of IT Assets - a simplistic history
The PC Revolution
Physical machines.
Point installs.
Install-based licensing.
+Virtualization +The digital enterprise
2015-
1985-
2005
2011-
2014
2005-
2011
Virtual machines.
Network deployable software.
Capacity-based licensing.
+Cloud and mass mobility
Industrial virtualization.
Mass-mobility and BYOD.
Usage-based licensing.
Hybrid cloud.
DevOps.
Internet of Things.

Hybrid Cloud, DevOps, & Extreme Agility

Delivering Hybrid Cloud services
Private Cloud
Location A
Private
Cloud
Location B
Infrastructure
Cloud Service Governor
Licenses &
Entitlements
Capacity
Costs and Billing
Policies
Consumer
Consumer

Defining Hybrid Cloud services
Cloud
Service
Offering
Functional
elements
Structural
implementations
Customer
options

Each service may deploy different Assets and contracts
4 x Dedicated Server
4 x Private Cloud VM
2 x Amazon AWS instance
4 x Amazon AWS Instance
1 x Amazon AWS Instance
Perpetual Core-based license
Perpetual Core-based license
Per-User Subscription License
Enterprise Hot-Standby License
Enterprise Developer License
3 year review
1 year review
1 year review
1 year review
6 month fixed
GOLD
SILVER
BRONZE

There are still Physical Assets!
Private Cloud
Virtual servers
instances
Physical hosting layer

What characteristics of Cloud systems are important to
ITAM?
• The usual things! Including…
– Costs and payments
– Dates
– Ownership
– Licensing
– Service context

Applying the Asset Management lifecycle to Cloud
Re-Harvest
Retire
Select & Procure
Provision & Record
Deploy
Discover
& Reconcile
Audit & Monitor
Maintain &
Support

Traditional “point in time” discovery has blind spots
=
Evening
discovery
job
Morning
discovery
job
Database
Server
Additional capacity
allocated to meet peak
demand
Reporting
Server
Reporting server spun-up
for daily report job

Peak usage license models
50
40
30
20
10
0
2am 6am 10am 2pm 6pm 10pm
Discovered CPUs 8 Peak CPUs 35
Example: For uncapped virtual
partitions, IBM typically
requires you to license “The
highest actual number of
Online Virtual Processors”
Your actual
liability
What your
discovery
sees
CPUs
What your
discovery
sees

New touchpoints for Cloud-focused ITAM (examples)
Lifecycle Phase “Traditional ITAM” “Hybrid Cloud ITAM”
SELECT & PROCURE
Service Catalog
Asset Inventory Store
Cloud Service Catalog
PROVISION & RECORD Goods Receiving Team CLM Service Governor
DEPLOY
Hardware technician
Server Automation
Virtual Hypervisor
CLM Service Governor
DISCOVER & RECONCILE Discovery Agent
CLM System Data Instances
Dependency Mapping
3rd Party API data

New touchpoints for Cloud-focused ITAM (examples)
Lifecycle Phase “Traditional ITAM” “Hybrid Cloud ITAM”
AUDIT & MONITOR
Physical Audit
Install/capacity based license management
CLM System Status Data
Vendor Reports
Hybrid capacity/subscription licensing
MAINTAIN & SUPPORT
Maintenance Windows
Support Contracts at visible Asset level
Internal ITSM
Vendor maintenance windows
Support Contracts on underlying
devices Vendor Services
END OF LIFE
Physical decommission
Data and application transfer
Automated decommission End of contract
Data repatriation/transfer to new service
RE-HARVEST
Device or component cleanup/reprovision
License reclamation
Capacity reallocation
Subscription termination

BMC enables Hybrid Cloud Asset Management today!

“DevOps (a portmanteau of
"development" and "operations") is a
methodology of software
development.
It emphasises communication,
collaboration and integration
between software developers and
information technology operations
personnel”
(Wikipedia)
Release Event
Time
Release Event
Time

“Standard” IT deployment model
• Releases run into Operational Controls
– Release Process is slow, manual and error prone
– BUT… it’s visible, predictable, and a useful Asset Management input
Business Development Operations
Agile
Release
Event
Controlled Releases
Large single projects

The DevOps response
• Building Bridges with DevOps Methodologies
– DevOps teams, Infrastructure as Code, Toolchains
– Cloud Environments for Dev/Test
– Challenges traditional Asset Management methods and tools
Agile
Business Development Operations
Agile development
Rapid deployments

Issues for Asset Management
• Multiple environments.
• Moving assets.
• Faster changes & releases.
• Can’t rely on basic discovery tools.
• Silos

“We find that some of the
groups building out the cloud
often inadvertently become
the asset managers.
People can accidentally take
on the role of asset
management without
intending to.”
Anthony Hillier, CTO of CiRBA, quoted in CIO.com,
April 2014
https://www.flickr.com/photos/kh-67/4892949459/

The impact of Software as a Service

“By 2016, about 25% of
new business software
purchases will be service-enabled
software”

SaaS Sprawl
34%
48%
0.6
0.5
0.4
0.3
0.2
0.1
0.
2010 2013
“Does your business have
more cloud services than it
needs?”
SkyHigh Cloud Adoption and Risk Report
Q3 2013.

SaaS Sprawl
545
626
759 738
800.
700.
600.
500.
400.
300.
200.
100.
0.
2013 Q2 2013 Q3 2014 Q1 2014 Q2
The number of cloud
services used by each
enterprise varies from 327
to 3,201.
SkyHigh Cloud Adoption and Risk
Report Q2 2014.

You can be non-compliant with SaaS
• Prohibited geographies
• Sharing user accounts
• Allowing systems to pose as users
• Providing access to non-employees

“Cloud Computing did not
end license compliance
worries, but rather
created new ones”
BSA (The Software Alliance), November 2013

Key issues for Asset Management
• New license models, more user-focused.
• Traditional discovery doesn’t detect SaaS usage
• External inter-connections
• Decentralized financials
• A key “shadow IT” risk area

The Internet of Things

Today’s IT Asset inventory
storeroom…
- PCs and Laptops
- Smartphones
- Tablets
- Printers
- Consumables
Tomorrow’s Digital Asset
inventory storeroom…
- Smart meters
- Standalone sensors
- RFID equipment
- Smart vehicle components
- Wearable devices
https://www.flickr.com/photos/mwichary/3301333726

Where are we going to find new IoT Assets?
Embedded in
devices we already
manage
Embedded in non-IT
business assets
New, discrete
connected items
http://www.flickr.com/photos/sergesegal/

“Oracle’s Forklift”
This example from the Oracle Software
Investment Guide requires 415 “Named
User Plus” licenses:
400 individual employees
15 additional devices
Gartner’s projection for growth of non-
PC/tablet devices from 2009 to 2020
would almost double these license counts.

“If we don't have
licensing, we don't have
the whole picture”
Andrew Gustavsson, manager, Central Licensing
Center (CLC), Ericsson.

Software licensing comes to hardware
“Manufacturers are increasingly looking to leverage the software assets
embedded within their devices, including monetisation.
“How Software Licensing Helps Manufacturers Generate Value from Embedded Software” - IDC, 2011
2010… Multiple devices, priced per unit. 2015… Homogenous devices, priced per feature.

Patch any instances of bash
to the latest version.
It is reasonable to assume
that embedded devices are
impacted until proven
otherwise.
UK Government guidance, September
2014

Key issues for Asset Management
• Proliferation of new, non-discovered assets.
• New service-critical dependencies.
• Entirely new types of software license.
• Non-IT departments buy equipment which carries license overhead
and technical risk.
• “I can see it, but I don’t know how much we’ve activated”.

Afterword

The same ITAM principles will still apply!
MOVE
ADD
DELETE
CHANGE
Instantiate new instance in
Private Cloud
Decommission Desktop-as-a-
Service instance and cancel
app subscriptions
Purchase more file storage for
cloud instance
Relocate server to new
Datacenter
Provision and deploy
new physical server
Retire user’s PC, and reclaim
software licenses
Add bigger hard drive to
physical server
Transfer Amazon instance to
new Availability Zone

Takeaways
• TAKE THE INITIATIVE!
• Consider your role as being “Digital Asset Management”.
• Connect assets to business services.
• Incorporate new methodologies, data sources and tools.
• Coordinate diverse data. Be the CIO’s trusted source.

Thank You.

BMC Engage - ITAM 2015-2020: The Evolving Role of the IT Asset Manager

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