Devopsdays Stockholm Ignite talk. Summary: As DevOps grows within enterprises, products begin to be assimilated into mainstream user support processes, and DevOps teams find themselves in the traditional 3-tier support team structure. Problems arise because of fundamental inconsistencies between DevOps philosophy and the 3-tier structure. This presentation proposes Swarming as a better option, enabling DevOps to align more seamlessly into the enterprise, and ensuring that support issues have a minimal impact on innovation.