The document discusses HP's software asset management (SAM) strategies presented at the 2013 Software Performance Tour in Baveno, Italy, highlighting the importance of compliance and cost reduction. It covers the benefits of adopting SAM practices, such as inventory management, license compliance, and efficient usage of software assets to mitigate risks associated with vendor audits and over-spending. HP offers comprehensive solutions for organizations to manage their software assets effectively, ensuring proper licensing and reducing ongoing costs.

1. HP Software
Performance Tour 2013
Baveno, Italy 20-21 June
FaustoWiget
HPSoftwareProfessionalServices
ConsultingManager–ITSMSolutions
La sfida delle compliance e della riduzione dei costi applicando in modo
sistematico ed efficace la gestione del ciclo di vita del software

2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
Agenda
Software Asset Management (SAM)
• The business case
• What is it?
• Where do I start?
• HP SAM solution
• Why HP?

3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
The consequences can be severe
Vendor audits on the increase
65% of organizations had been audited by at
least one vendor in the past 12 months1
The contractually specified tolerance
specified by many software vendors during
audits is 5%2
Are you confident in your compliance?
1 Gartner, “Software Vendor Auditing Trends: What to Watch for and How to Respond” by J. Disbrow , A. Bona et al, May 2012, ID: G00230816
2 Gartner, “Best Practice for Software Asset Management: Reconcile Entitlement and Usage to Understand License Compliance” by Victoria Barber, July 2010, Refreshed February 2012. ID: G00200958
http://www.bsa.org/country/News%20and%20Events/News%20Archives/en/2011/en-09062011-japan.aspx
http://www.bsa.org/country/News%20and%20Events/News%20Archives/en/2012/en-03072012-TN.aspx

4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
How much are you paying today?
“Through 2014, enterprise software spend will increase by 25% from current figures
as a consequence of the proliferation of “smart OT*””.1
• How confident are you that you do not own more than you need?
• What if you could save 5% by re-negotiating your ELAs/contract?
• How much budget would this free up?
• Can you manage impact of self-provisioning in your cloud environment?
1 Gartner, “Predicts 2013: IT and OT Alignment Has Risks and Opportunities” by J. K. Steenstrup, P. Iyengar et al, November 2012, ID: G00245299
Overall software spending on the increase
* OT is Operational Technology

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Increased number of audits
Complex licensing schemes
Compliance in virtualized
environment
Over compliance and over
spend on licenses
Key drivers for adopting
software asset management
Source: http://www.itassetmanagement.net/2012/12/14/sam-business-drivers/

6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
What is software asset management?
The framework The objectives
Request
Deploy
Use
Support
Inventory Comply
Reconcile RetireAudit
Re-negotiate
What IT does What IT neglects
Own
Use
Reduce
risk
Need
Deploy
Reduce
cost

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The software asset management journey
Full ISO/IEC Software
Asset Management
19770 conformance
Best-in-class strategic SAM
Operational Integration
Improving efficiency and
effectivenessPractical management
Improving management
controls and driving
immediate benefits
Trustworthy data
Know what you have so you
can manage it
A two-step, gradual approach to success
Step 1
Software Asset
Insight service
• Software in-a-box ,
pre-installed and pre-
configured
• Automated discovery
• Reports ready to use
• Point-in-time
Step 2
Software Asset Management solution
• Automated and continuous software asset discovery and management
• Integration to other Service Management capabilities
• Contract and entitlement management for license optimization
• Ensuring ongoing software compliance
• Perpetual

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Top three initial scenarios
Enterprise License
Agreement renewal
Gain visibility into real license
usage, negotiate from a
position of knowledge and
secure the most optimal deal
Support/maintenance
contract renewal
Gain visibility into real license
usage and put yourself ins a
position to structure a more
cost-effective contract
Audit
Ensure you are compliant and
not exposed to legal or
reputation consequences and
unexpected expenditures
Setting your foundation
Software Asset Insight Service addresses all these scenarios

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HP Software Asset Insight service
Perform an internal audit
• Discovery of installed software
• Import of contract data
• Reconciliation of entitlements vs. usage
• Reporting
Software in-a-box
• No infrastructure provisioning
• No software deployment
Gain visibility into entitlement and
usage of software
• Know what you have
• Pay for what you use/need
• Protect yourself against incompliance
Low TCO
• Short term engagement
• No need to acquire and/or provision infrastructure
• No need to train own staff
Overview Benefits
A focused, point-in-time delivery project

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Deliverables
HP Software Asset Insight service
List of installed software packages
# of authorized installations
# of unauthorized installations
# of consumed licenses
# of purchased licenses
Compliance Report
(purchased vs. installed)

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Next step in software asset management journey
Take control of your software assets
Compliance management
Gather information from other processes, generate
reports and gain the right visibility to take
appropriate actions to be compliant
Internal policies and
guidelines
What does the company own? What applications can be
used, and under which conditions?
Ongoing inventory
What devices you own, which software is used,
by whom and how often?
License management
What software can be used, and by whom? Concerns
commercial licenses and freeware.

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Solution overview
HP Software Asset Management
• Discovery of software instances*
• Management of license assets and related
contracts
• Reconciliation of inventory versus licence
entitlements
How is it done? Best practice package
• Up-to-date content, released monthly
• Automated compliance for 700+ software titles & versions
and various license model
* HP Universal Discovery is Oracle License Service certified

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Solution benefits
HP Software Asset Management
Proactive software licence compliance
• Full understanding of the current license position
• Mitigate exposure in compliance audits
Avoid over/under purchasing
• Insight in software owned and used
• Re-harvest and reallocate unused software licenses
• Apply entitlements to reduce licenses
Realize full upgrade discounts
• Complete software entitlement and deployment tracking
Reduce maintenance costs
• Cancel maintenance for unneeded licenses

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Customers achieve substantial benefits
Decreased costs by fewer assets being lost
Reduced asset maintenance cost by identifying
assets no longer in use
Reduced software cost by identifying under or
over-licensed software
Avoided cost incurred by software audits
Eliminated penalties for non-returned leased
assets
Consolidated hardware contracts for better
service level agreement with vendors
Other
0% 25% 50% 75% 100%
67%
56%
78%
22%
33%
33%
0%

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Customer success
Business need
• Needed detailed and reliable
data for contracts renegotiation
• Continuous management of an
important and expensive asset
like software
• More than 12000 servers with
installed software from over 40
different vendors
HP solution
• Asset Manager with SAM
module and Discovery
• Two step approach:
• reconcile purchased software with
used/installed one
• definition of standard processes and
tools to manage end-to-end lifecycle of
assets, from budgeting to final
decomissioning
Client outcome
• Capex and Opex reduction by
renegotiating contracts based
on collected data
• Accelerate response time with
timely and accurate response to
procurement queries
• Improved business decision
support with structured data

16. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16
Why HP for Software Asset Management?
• Recognized as a IT asset management
leading solution by various industry
analysts, such as Gartner, Forrester and
EMA
• Proven asset management solution
implementation expertise
• More than 20 years of experience
helping large, complex, global
organizations realize value from their HP
Software investments
• Education and support services to
ensure adoption
Software assets are your IT investments
2 1 3

17. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HPAssetManager’sanswertoSAM
challenges

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Asset Manager, a solution addressing the SAM
challenges.
Asset Manager supports all aspects of Software
Asset Management
Inventory management
License life cycle management
Contract management
Internal rules management (users’ entitlement)
Software compliance management
Content packages provide constantly up to date
content
Contract templates
Software counters (Microsoft, Adobe, Oracle…)
Dashboards, reports…

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The SAM best practices package content
Software counters
Compliance and maintenance renewal
dashboards
License expenses reports
License contract templates
Workflows and scripts for compliance
pre-calculation
Demo data

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What Asset Manager does in SAM
SW compliance for 600+ sw titles and versions, 3000+ license skus
Compliance, expenses by publisher, cost for compliance reports
HP, Microsoft, IBM (PVU), Oracle, VMWare, Symantec, AutoCad…
Management of upgrade and downgrades
Management of upgrade entitlements by maintenance contracts
SW model normalization for multi inventory sources
ITAM processes (Procurement, installation removals, contracts…)
Fully customizable for non DDMI customers

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Classical per workstation licensing (Adobe)
Windows Server
•An Enterprise Edition license can cover up to 4 virtual instances on a Physical server
•A Standard Edition license can cover an additional virtual instance
SQL Server Enterprise Edition (per CPU)
•An enterprise license covering all CPUs of the physical server will also cover an unlimited number of virtual instances
•Customer can choose to cover the virtual instances if the sum of their CPU is below the number of CPUs of the physical server
•In the end, the server must take the min of the CPUs between physical server and sum of the virtual instances (if no SQL server is installed
on the physical server)
Microsoft desktop application licensing:
•A user can install a second copy of the application on a portable device if he has a license.
•Asset Manager can flag every first Microsoft application on a portable device not to be counted
Oracle CPU licensing (Core Factor table)
•Oracle Standard and Standard one: the server must be charged for the number of CPU
•Enterprise Edition: number of Cores * Core factor for the CPU type
•Hard partitioning (Solaris containers…): number of cores of the virtual server, soft partitioning (VMWare…): number of cores of the physical
server
IBM PVU licensing, including sub capacity
•Number of PVU points of CPU type x nr of cores
•Sub capacity: the number of cores chosen will be either the number of the physical server or the sum of cores of the virtual instances with
the application installed
ESX server
•CPU number x Factor depending on the number of cores per CPU
•If the server has more that 256 GB of RAM: Enterprise Plus Edition required
Licensing models Addressed by SAM Best Practices

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Upgrade and downgrade rights report
Upgrade rights are taken out of the upgraded license version and rolled up to the
target version
Downgrade rights are afterwards applied for newer versions that would be over
compliant
Compliance
after
upgrades
Compliance
after
downgrades

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Automation of upgrade entitlements for license
under maintenance
A workflow automates the upgrade of licenses under maintenance to reflect the actual versions
entitlements
License versions are linked together (Withe release date information per country, US release dates are
provided)
The workflow upgrades license to the latest released version at the end of the maintenance
License models are historized to keep traceability of the automated upgrade
The compliance reports reflect the actual versions entitlements, with downgrade rights
Release Date

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Licenses are upgraded to the latest entitled version
with historization on the model

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The SAM effort:
• 80% process +data
• 20% Reporting
SAM Value:
• 100% through the reporting
Asset Manager added value is to
• Store the data, support the processes an efficient
way
• … and bring best of breeds out of the box best
practices for easy reconciliation and meaningful
reporting and savings
Conclusion: SAM Best practice brings the value
Process
establishment
Data
collection
AM SAM BP
implement.
Asset Manager SAM brings quick
ROI

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More information
HP Asset Manager software
http://www.hp.com/go/assetmanagementsoftware
HP Asset Manager services
http://www8.hp.com/us/en/software-solutions/software.html?compURI=1174676
HP Software Asset Management data sheet
http://h20195.www2.hp.com/V2/GetPDF.aspx/4AA0-5890ENW.pdf
HP Software Asset Insight service brief
Enter link when ready
HP Asset Manager Support Knowledge base
http://support.openview.hp.com/selfsolve/documents

27. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27