Recruiting the right participants is often the most difficult and challenging aspect of conducting research studies. A well-managed recruitment process can be pivotal to the success of achieving your research objectives.
Join JonDelina (“JD”) Buckley, Manager of User Experience Research at Kelley Blue Book, and Aaron Rager, Client Development Manager at Research Now, to learn about some of the best practices on recruiting the right participants for remote unmoderated user testing.
Choosing the Right Research Methods for Your Project (webinar)Susan Mercer
It’s very easy for User Experience researchers to get stuck in the rut of using your favorite research methods for gathering information and getting user feedback. But, are you really gathering the best information that you can? Or are there other methods that are better suited for your project’s specific needs?
Or, if you’re just starting out – how do you know whether you should conduct interviews, run a survey or a card sort, or something different all together?
Don’t stress – in this webinar, we’ll cover the most popular user research methods and discuss their strengths and weaknesses. Each method shines in different circumstances, and we’ll highlight the factors that will make each successful. We will also present a structured approach to helping you choose the best method or methods for a particular situation.
Why meetings matter to designers; common pitfalls for bad meetings (and conversely, characteristics for good meetings) and tips on how to have more effective meetings.
Remote Fieldwork: How observational studies elevated usability at AutoTrader.comEmily Schroeder
While traditional task-based usability research provides invaluable insights, sometimes expanding your practice to include additional methodologies allows usability to have greater influence in an organization. In this session, you will learn how adding remote observational studies enabled the team at AutoTrader.com to become more involved in projects from the beginning.
User research for Product Managers - Product Tank London Jan 17Morag McLaren
As the head of product for a User Experience Research company I gathered feedback from our clients to help other product managers get user research embedded within their companies.
We talked about getting buy-in from stakeholders, getting started with UX and proving its value and also some of the common tools and methodologies involved.
Day 1 slides from a two-day workshop on UX foundations by Meg Kurdziolek and Karen Tang. Day 1 covered the building blocks of design process and design research methods.
Choosing the Right Research Methods for Your Project (webinar)Susan Mercer
It’s very easy for User Experience researchers to get stuck in the rut of using your favorite research methods for gathering information and getting user feedback. But, are you really gathering the best information that you can? Or are there other methods that are better suited for your project’s specific needs?
Or, if you’re just starting out – how do you know whether you should conduct interviews, run a survey or a card sort, or something different all together?
Don’t stress – in this webinar, we’ll cover the most popular user research methods and discuss their strengths and weaknesses. Each method shines in different circumstances, and we’ll highlight the factors that will make each successful. We will also present a structured approach to helping you choose the best method or methods for a particular situation.
Why meetings matter to designers; common pitfalls for bad meetings (and conversely, characteristics for good meetings) and tips on how to have more effective meetings.
Remote Fieldwork: How observational studies elevated usability at AutoTrader.comEmily Schroeder
While traditional task-based usability research provides invaluable insights, sometimes expanding your practice to include additional methodologies allows usability to have greater influence in an organization. In this session, you will learn how adding remote observational studies enabled the team at AutoTrader.com to become more involved in projects from the beginning.
User research for Product Managers - Product Tank London Jan 17Morag McLaren
As the head of product for a User Experience Research company I gathered feedback from our clients to help other product managers get user research embedded within their companies.
We talked about getting buy-in from stakeholders, getting started with UX and proving its value and also some of the common tools and methodologies involved.
Day 1 slides from a two-day workshop on UX foundations by Meg Kurdziolek and Karen Tang. Day 1 covered the building blocks of design process and design research methods.
Putting Personas to Work at IIBA ClevelandCarol Smith
Putting Personas to Work: Getting Personas Adopted Throughout Your Organization.
Presented by Carol Smith at the Cleveland IIBA Chapter meeting on March 12, 2013.
Personas need to be recognized and relied on by the entire team and creating a successful persona program can be a huge challenge. This session covers strategies for making sure that the personas you create become essential to your team.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Introduction to usability and usability testing as a discipline, followed by how to do guerilla usability testing. Presented at Duke Tech Expo April 13, 2018 with co-author Lauren Hirsh, with content from a prior collaborative presentation of hers.
Understand people to design great experiences: An introduction to user researchMing Lee
An introduction to user research for those who want to start doing user research or work with researchers. Covers how research can save you time and money, the dimensions of user research, and an overview of research methods. The presentation also includes tips on how to work with researchers and how to ensure your findings have impact on your product or service.
Users, Usability & User Experience - at PodCamp Cleveland 2011Carol Smith
Presented at PodCamp Cleveland at the Cuyahoga Valley Career Center in Brecksville, Ohio on April 29, 2011 by Carol Smith of Midwest Research, LLC.
The gap between a good design and a great one can be bridged by understanding your users.
In this presentation find out the basics of usability and user experience.
Learn cheap and easy techniques to find out more about your users and improve your audience's experience.
Effective visuals will be introduced that can help you remember and share what you learn.
Why User Research is must in Product DevelopmentPuneet Arora
User research deals with understanding the users, their habits and needs in its very basic terms. This analysis leads to better insights about the user(s) and leads to better products.
Please visit: https://in.linkedin.com/in/puneetkum
ResearchOps Berlin Meetup #2 - UX Maturity - How to Grow User Research in you...ResearchOps Meetup Berlin
In our spring edition of ResearchOps Berlin we will likewise talk about growing and maturing.
Our host FlixBus will give us insights into how they started UX in their organization and how they accelerated research in terms of such as their team set-up or research methods. Luky Primadani, Katja Borchert, Carolina Schomer and Pietro Romeo will provide us with use cases and how they see the next steps in becoming more UX mature.
User Experience Design + Agile: The Good, The Bad, and the UglyJoshua Randall
There's a rumor going around that user experience design (UXD) and Agile don't play well together. In this talk, I'll explain that they do -- most of the time! Learn about the historical reasons for why these two disciplines sometimes butt heads, as well as the good/bad/ugly of various approaches to integrating design and development.
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
These set of slides will explain the importance of maintaining the user friendly features of any website. It contains statistics gathered from researches that have been already conducted and stats collected over the internet to quantitatively prove the importance of the aforementioned title.
If job boards died - where would you get your candidates?Jobs2web
This was a presentation by Doug Berg at the OnRec/Kennedy conference in Chicago where he shared how employers could use interactive marketing for recruiting versus just using job boards.
Putting Personas to Work at IIBA ClevelandCarol Smith
Putting Personas to Work: Getting Personas Adopted Throughout Your Organization.
Presented by Carol Smith at the Cleveland IIBA Chapter meeting on March 12, 2013.
Personas need to be recognized and relied on by the entire team and creating a successful persona program can be a huge challenge. This session covers strategies for making sure that the personas you create become essential to your team.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Introduction to usability and usability testing as a discipline, followed by how to do guerilla usability testing. Presented at Duke Tech Expo April 13, 2018 with co-author Lauren Hirsh, with content from a prior collaborative presentation of hers.
Understand people to design great experiences: An introduction to user researchMing Lee
An introduction to user research for those who want to start doing user research or work with researchers. Covers how research can save you time and money, the dimensions of user research, and an overview of research methods. The presentation also includes tips on how to work with researchers and how to ensure your findings have impact on your product or service.
Users, Usability & User Experience - at PodCamp Cleveland 2011Carol Smith
Presented at PodCamp Cleveland at the Cuyahoga Valley Career Center in Brecksville, Ohio on April 29, 2011 by Carol Smith of Midwest Research, LLC.
The gap between a good design and a great one can be bridged by understanding your users.
In this presentation find out the basics of usability and user experience.
Learn cheap and easy techniques to find out more about your users and improve your audience's experience.
Effective visuals will be introduced that can help you remember and share what you learn.
Why User Research is must in Product DevelopmentPuneet Arora
User research deals with understanding the users, their habits and needs in its very basic terms. This analysis leads to better insights about the user(s) and leads to better products.
Please visit: https://in.linkedin.com/in/puneetkum
ResearchOps Berlin Meetup #2 - UX Maturity - How to Grow User Research in you...ResearchOps Meetup Berlin
In our spring edition of ResearchOps Berlin we will likewise talk about growing and maturing.
Our host FlixBus will give us insights into how they started UX in their organization and how they accelerated research in terms of such as their team set-up or research methods. Luky Primadani, Katja Borchert, Carolina Schomer and Pietro Romeo will provide us with use cases and how they see the next steps in becoming more UX mature.
User Experience Design + Agile: The Good, The Bad, and the UglyJoshua Randall
There's a rumor going around that user experience design (UXD) and Agile don't play well together. In this talk, I'll explain that they do -- most of the time! Learn about the historical reasons for why these two disciplines sometimes butt heads, as well as the good/bad/ugly of various approaches to integrating design and development.
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
These set of slides will explain the importance of maintaining the user friendly features of any website. It contains statistics gathered from researches that have been already conducted and stats collected over the internet to quantitatively prove the importance of the aforementioned title.
If job boards died - where would you get your candidates?Jobs2web
This was a presentation by Doug Berg at the OnRec/Kennedy conference in Chicago where he shared how employers could use interactive marketing for recruiting versus just using job boards.
This is my small sample to know how to save data in SQLite database on android Apps.
I write this with direct sample code. i hope it can understandable
Digitális történetmesélés és kiterjesztett valóság – újszerű lehetőségek az i...Balázs Czékmán
A mobil eszközök térnyerése számos új lehetőségeket teremt a nyelvoktatás számára is. A MALL (Mobile Assisted Language Learning) egyre népszerűbb mind a nyelvoktatók, mind a tanulók körében. A hagyományos IKT-alapú módszerek mellett újszerű módszereket is használhatnak a tanárok a mindenhol elérhető mobileszközök (okostelefonok, táblagépek és notebook-ok) és internet-hozzáférésnek köszönhetően.
A digitális történetmesélés nem csupán a digitális kompetenciafejlesztés miatt tekinthető hatékony módszernek, hanem számos további kompetencia fejlesztését is támogatja. Castañeda és Rojas-Miesse (2016) szerint a digitális történetmesélés alkalmazása az idegennyelv oktatásban lehetőséget teremt a tanulók számára az írásos önkifejezésre, az idegen nyelven történő projekt munkára, és a valós, életszerű szituációkban történő fejlődésre. Ribeiro (2015) megállapítja, hogy a digitális történetmesélés egy olyan integrált megközelítést biztosít, amely a nyelvtanulás négy alapvető összetevőjét (szövegértés, szövegalkotás, hallás utáni értés és beszéd) egyaránt mozgósítani képes a tevékenység folyamat során.
A kiterjesztett valóság, mint a mobil eszközök elterjedésével hozzáférhetővé vált új technológia, nagy motiváló erővel bír a tanulók részére, és jól kiegészíti a digitális történetmesélés lehetőségeit. Fontos kiemelnünk, hogy a konstruktív pedagógiai elvek alapján nem a tartalomfogyasztást, hanem a tartalom készítését tartjuk elsődlegesnek ezen esetekben (lásd módosított Bloom-taxonómia magasabb rendű gondolkodási folyamatokat kívánó szintjei), amely a fentiekben már említett komplex kompetenciafejlesztésen kívül a tanulók közötti együttműködést és az elkészített tartalmak közreadását is lehetővé teszi.
Előadásunkban néhány gyakorlati példát, illetve folyamatban lévő projektet is bemutatunk a fentiek illusztrálására.
Sourcing The Right Participants For Your UX Research & TestingUserZoom
Join us in this webinar as we delve into the myriad methods of finding the right participants for your UX Research & Testing. Learn from UX experts about the different methods of sourcing participants as well as their takeaways on how you can ensure your recruiting efforts are successful. Grab a seat and discover: The various participant sourcing methods, Tips and tricks to ensure your recruiting efforts go smoothly, How UserZoom’s UX experts find the right participants, An exclusive first look into exciting participant sourcing developments at UserZoom
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
Providing a compelling user experience is pivotal to developing a successful product. As a product manager, you are often tasked with difficult decisions that require a deep understanding of customer needs and how to deliver the best experience possible. User research is an effective way to both generate insights and validate direction.
In this workshop you will learn:
* The skills to effectively integrate user research into the product development process with a strong return on investment.
* How foundational user research can help product teams understand user goals, generate insights, and narrow focus.
* How to use research to evaluate and iterate on product concepts.
* How to validate design and product decisions to ready your product for launch.
In the last episode of Putting Users in UX, Steven and Terry dove into the mechanics of effective user research.
We began with tips for planning your research, including setting research objectives, choosing the right research methods, and recruiting participants.
Then we got into conducting research: the set-up, facilitating the sessions, and guiding participants appropriately to ensure you’re getting the insights you need.
Finally, we showed you how to capture and analyze your findings so that your research can be easily understood and used by the rest of the project team.
Presentation for WeWork Labs where you will learn how to use User Research to validate your Value Proposition, MVP or Hypothesis. Gabriel, Product Strategist from the UX agency Osynlig will walk you through practical advice and tools to ensure that you understand what your customers wants and needs from your product or service.
How to Build Winning Products by Microsoft Sr. Product ManagerProduct School
In this talk, Ria introduced the audience to the heart, mind and soul of Product Management: Customer Obsession, Metrics, and Product Sense. She discussed a broad understanding of top research methods, product management frameworks and metrics used by Product Managers at Facebook and Microsoft.
User Research Tools: Don't just do it, do it wellZabisco Digital
Carrying out user research does not mean simply talking to people, users. There are certain things to consider and skills that are important to make sure it is done effectively. There are various methods and tools that can be used to conduct user research, but they are each appropriate in different contexts and all can be enhanced by being well planned and well applied.
This presentation was provided by Serena Rosenhan of ProQuest, during Session Four of the NISO event "Agile Product and Project Management for Information Products and Services," held on June 4, 2020.
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
-Methods for getting information outside of user research
-How to utilize existing customer knowledge
-Ways to leverage contact with (non-end user) customers
User Research When You Can't Reach Your Users 20140802Heather Staudt
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
- Methods for getting information outside of user research
- How to utilize existing customer knowledge
- Ways to leverage contact with (non-end user) customers
User Research When You Can't Reach Your Users 20141016Heather Staudt
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
- Methods for getting information outside of user research
- How to utilize existing customer knowledge
- Ways to leverage contact with (non-end user) customers
See the presentation here: https://www.youtube.com/watch?v=i_wAupNh0xE
User Research When You Can’t Reach Your Users NERD 20140913Heather Staudt
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
-Methods for getting information outside of user research
-How to utilize existing customer knowledge
-Ways to leverage contact with (non-end user) customers
What Is UX Research & How Is It Done.pptxTurboAnchor
<a href="https://turboanchor.com/what-is-ux-research/">What Is UX Research & How Is It Done?</a>
To develop products that can meet users’ needs (and captivate them as well), you first have to determine who your user is and what their needs are. That’s where user experience (UX) research comes in. UX researchers thoroughly research target users to collect and interpret data that assist inform the product design process.
So for more in-depth knowledge, let’s take a closer look at what is UX research is,
UX research is learning about target users, product needs, and wants, then using those insights to enhance the design process. UX researchers follow different methods to discover problems & design opportunities. It’s all about finding insights to direct successful design. As discussed above, when you conduct UX research, you can provide the best solutions as you know what they need. It can be applied at any stage of the design process.
User Experience Design Fundamentals - Part 2: Talking with UsersLaura B
#2 in a 3-part series on UX Fundamentals: Talking with Users
Understand why you should talk to users to uncover, validate and/or understand their goals.
Learn how and when to talk with your users:
User research methods
Planning
Best practices for interviews
An introduction to the heart, mind, and soul of Product Management: Customer Obsession, Metrics, and Product Sense. Presented at Product School Bellevue.
Chuck Liu Design Research Lead KISSmetrics @chuckjliu cliu@kissmetrics.com
Market research helps you make decisions.
3 Essential Mantras of Market Research 1
Goal: Make better decisions, faster.
Get things done in days, not weeks or months.
Market research priorities are different depending on what stage your business is at
There are many FREE resources out there.
Google Trends: Measure market potential and interest AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Talking to experts: Get the detailed scoop of workflows and processes
1. Hypothesis- driven Have an idea to prove or disprove
2. Short and targeted 5 days, 2 weeks max
3 Ways for Early Stage Businesses to do Lean Market Research 2
1. Survey + Social Distribution Cheap (or free), but requires more work on your part
1. Make a screener or survey 2. Tweet/share it out 3. Analyze
Try the good ole’ “asking for a friend” (except it’s you really asking)
Whether you’re actually asking for a friend or not, this actually works be er, especially if you tag a potential competitor
1. Ask a question on Quora 2. Revitalize an old relevant thread with a new comment 3. Ask people to answer an existing question
2. AdWords Easy setup, variable expenses
You Pay for Clicks, Which Is Pre y Realistic
AdWords Keyword Planner does the work for you in volume and interest
1. Practice your pitch 2. Limited character count = concise messaging 3. Bad ideas = no problem
3. Amazon Mechanical Turk Disclaimer: I haven’t tried yet, but I want to
Mechanical Turk Plan: Simple • Design a test • Distribute a test • Analyze the data
3 Strategies for Existing Businesses/ Enterprises to Getting Faster Research Done 3
1. In-App Surveys Contextual, relevant, and dismissible
Existing workflow and pain points • Nudge your customers with in-app surveys • Open-ended
In-App Survey Pros and Cons Pros • Low cost • Low effort • Can be turned on/off as you please to measure activities over time • Quick responses based on targeting technique Cons • Limits demographic to your existing users • Can potentially annoy your users
2. Experience Sampling Uncover user needs and behaviors
Pros • Highlights behaviors, moods, stress levels • Gives context to these behaviors depending on how it was administered (same time every day, multiple times a day, etc.) • Measures differences over time Cons • Risk of participants dropping off or stopping participation • Incentive needed to lure in • Not good for checking if someone is doing a task repetitively Experience Sampling Pros and Cons
3. Persona Advisory Board
Quick Review: Personas (thanks to Buffer for these images!
Pros • Highly contextual information about day in the life, workflow, and process • Visibility into which tools are used for tasks • Deeper relationship and trust built with customer Cons • High amount of effort on your part • Recruiting can be hit or miss depending on your relationship with customers / th
Similar to Best Practices on Recruiting Participants for Remote User Testing (20)
Retail UX in 2020: How to stay on top of changing customer behaviorsUserZoom
The Retail landscape is changing. Customer needs and behaviors have shifted at a pace and scale we’ve never seen before, and continue to shape the way we respond.
Due to the pandemic, Retailers have had to rethink operations, supply chains and the entire digital experience.
In this webinar, UX leaders from IKEA Retail, Ingka Group (one of the world’s largest furniture retailers) and Sainsbury's (one of the UK’s biggest supermarkets) will offer insight into how UX research is helping them to stay on top of changing customer habits and behaviors.
You’ll also discover:
-How the current pandemic is changing Retail and the digital experiences and expectations of its customers
-How UX leaders from Retailers like IKEA and Sainsbury’s leverage UX research to adapt to these changes and what we can learn from them
-What you can do to improve UX research delivery and efficiency in a time of economic uncertainty
[Webinar] Transitioning to Remote ResearchUserZoom
Transitioning UX research from in-person to remote is now a necessity, and those who have never conducted remote research are looking for guidance on how to successfully make the change.
In this webinar, we'll give you the tools you need to successfully design and conduct remote research studies.
Discover:
Best practices for planning remote studies
How to recruit remote participants
Tips for getting feedback from users in their natural setting
As user needs change and adapt to the new normal, companies must look to gather the crucial insights they need to meet them. Remote research is the key.
Moderated vs Unmoderated Research: It’s time to say ELMO (Enough, let’s move ...UserZoom
Does this sound familiar? Researchers sitting around a meeting table arguing about which methods to use, especially when it comes to unmoderated remote testing vs moderated? Usually without any empirical data?
In this webinar we'll give you the power of data to say "ELMO!" (Enough, let’s move on!) and end the argument once and for all.
We collected this data by conducting 10 moderated and 10 unmoderated remote sessions across six tasks on Patagonia.com, in order to show how moderated and unmoderated remote studies compare in terms of the number and severity of usability issues surfaced.
Register for this upcoming webinar and discover the theoretical and actual strengths and weaknesses of various user research methods to stop the argument before it even begins.
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from...UserZoom
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from 2019
This webinar covers:
–The top four challenges that UX teams are facing as well as our recommendations on how to alleviate or overcome them
–What hundreds of experience professionals at some of the largest organizations on the planet said about Challenges & Trends, UX in the C-Suite, UX in the Organization, and Methodologies & Tools
–How the state of UX in the enterprise has changed since 2018 and what this means looking ahead to 2020
For more UX resources, head to https://www.userzoom.com/resource-center/
How to Work Collaboratively on the User ExperienceUserZoom
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Paul Boag talks about how to work collaboratively on the user experience.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, AutoTrader's James Barley talks about UX research for the masses.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Flixbus' Katja Borchert and Pietro Romeo talks about democratising research not by guessing, but testing and empowering others.
Sharing the Love: Democratising Research at MoneySuperMarketUserZoom
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, MoneySuperMarket's Louise Rowlands talks about sharing the love, democratising research at MoneySuperMarket.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Booking.com's Soma Ray and Stephanie Agotborde talks about making research a UX team sport and addressing user needs at speed and scale.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
Lee Duddell educates the audience on 'Common Mistakes Rookies Make When Testing (and How to Overcome Them)’.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Alfonso de la Nuez delivers the opening keynote address ‘Why & How to Democratize UX Research’.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
DevOps and Testing slides at DASA ConnectKari Kakkonen
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Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
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After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Best Practices on Recruiting Participants for Remote User Testing
1. Webinar:
Best Practices on Recruiting
Participants for Remote User Testing
JonDelina “JD” Buckley, Kelley Blue Book
Aaron Rager, Research Now
Alfonso de la Nuez, UserZoom
#uzwebinar
2. Speakers:
JD Buckley
Manager of
User Experience
Kelley Blue Book
Speaker
Aaron Rager
Client Development
Sales Manager
Research Now
Speaker
Alfonso de la Nuez
Co-Founder and
Co-CEO
UserZoom
Moderator
3. Quick Housekeeping
• Chat box is available if you have any questions
• There will be time for Q&A at the end
• We will be recording the webinar for future viewing
• All attendees will receive a copy of the
slides/recording
• Twitter hashtag: #uzwebinar
www.userzoom.com
4. Agenda for Today
1. Introductions
2. Recruiting for Remote User Research
JD Buckley, Kelley Blue Book
3. Capabilities Overview
Aaron Rager, Research Now
4. Q&A
www.userzoom.com
5. About UserZoom
All-in-one Enterprise software solution that helps Businesses costeffectively test, measure and improve UX over websites & mobile apps.
Offer online or remote user research & testing
solutions, saving UXers time, money, effort,
and a lot of actionable insights
UX Consultants since ‟01, SaaS since „09
Product Suite:
Unmoderated Remote Usability Testing
In Sunnyvale (CA) Manchester (UK), Munich
(DE) and Barcelona (Spain)
Remote Mobile Usability Testing
Online Surveys (web & mobile)
Online Card Sorting
90% renewal rate, 50% revenue growth rate
in the last 3 years
Tree Testing
Screenshot Click Testing
Screenshot Timeout Testing (5-sec test)
Web VOC
Mobile VOC
www.userzoom.com
6. Recruiting For Remote User Research
JD Buckley
Manager, User Experience Research
Kelley Blue Book
7. Agenda
• Who I Am & What I Do
• A Valuable Tool In The Researchers Toolkit
• Types of Remote User Research
• Recruiting Options
• Determining Your Research Participants
• Developing a Screener – Best Practices
• Tips and Tricks for Remote Recruiting
8. Agenda
• Who I Am & What I Do
• A Valuable Tool In The Researchers Toolkit
• Types of Remote User Research
• Recruiting Options
• Determining Your Research Participants
• Developing a Screener – Best Practices
• Tips and Tricks for Remote Recruiting
9. Who I Am, What I Do
JD Buckley – Manager of User Experience Research – Kelley Blue Book
Education
•BA – Communications/Marketing
•MA – Human Factors Psychology
Companies
•Ad Agencies - J. Walter Thompson, Lord Dentsu & Partners, Dailey &
Assoc’s,TBWAChiat/Day
•Technology Companies – DirecTV, Yahoo!
•Technology Incubators & Startups – Idealab, Dank-Muller & Co,
InsiderPages.com, Picassa.com, Evolution Robotics, Omnilux
•Health and Medical – Kaiser, Herbalife
•Automotive – Kelley Blue Book
10. Agenda
• Who I Am & What I Do
• A Valuable Tool In The Researchers Toolkit
• Types of Remote User Research
• Recruiting Options
• Determining Your Research Participants
• Developing a Screener – Best Practices
• Tips and Tricks for Remote Recruiting
13. In the last several years, remote user research has become a
popular addition to the researchers toolkit:
Benefits include:
• Opportunity to collect data from a
larger sample size compared to in-lab
research
• Potential to reach special audiences not
immediately available
• Ability to create a diverse test panel
with broader geographical distribution
• Ability to simulate more realistic
behavior in real-world context
• Allows collection of reliable quantitative
as well as qualitative data
14. Agenda
• Who I Am & What I Do
• Valuable Tool In The Researchers Toolkit
• Types of Remote User Research
• Recruiting For Remote User Research
• Determining Your Research Participants
• Developing a Screener – Best Practices
• Tips and Tricks for Remote Recruiting
15. Moderated Remote Research:
Participants perform certain tasks remotely and the researcher observes
and asks questions from another location using a screen-sharing application
http://www.flickr.com/photos/boltpeters/3918152527/
18. Diary Studies
Participants chronicle their daily activities or interactions with a product for
a specific period of time, and share that information remotely with a
researcher
http://www.hcii.cmu.edu/M-HCI/2011/BOA-PlanningTools/
19. Agenda
• Who I Am & What I Do
• Valuable Tool In The Researchers Toolkit
• Types of Remote User Research
• Recruiting Options
• Determining Your Research Participants
• Developing a Screener – Best Practices
• Tips and Tricks for Remote Recruiting
20. Similar to traditional in-lab research, user researchers have
two options for remote recruiting:
1. Have someone else do it – (e.g. recruitment companies)
2. Do it yourself – (e.g., recruit in house)
21. External recruiters can provide multiple options for
remote recruiting
Intercept
intercept
participants from
desktop or
mobile websites
Keynote.com
Company
Email List
Research
Panel
Custom
Recruit
Invite
participants from
opt-in email list
leverage panel of
individuals who
represent a
specific audience
create a custom
panel of
individuals with
targeted profiles
22. External Recruiting – Pros and Cons
Pros
Cons
• Frees the researcher to focus
on the study
• Can be more expensive than
self recruiting
• Can leverage multiple sources
to access your target
audience
• Requires coordination with
the external recruitment
agency
• Handle incentives and quota
fulfillment
• Study design complexity and
recruiter involvement may
increase costs
• May help with screener
development
• Quality of panelists data differ
across panels & companies
23. Self-recruiting can offer some similar and additional options
Intercept
intercept
participants from
desktop or
mobile websites
Keynote.com
Company
Email List
Invite
participants from
opt-in or rented
email list
Social Media
Online Posting
leverage social
media options to
source target
audience
Post an ad on a
blog, classifieds
site, newsletter
or via SEM
24. Self-recruiting – Pros and Cons
Pros
• Can be less expensive than
using an external resource
• Allows the researchers to
control the process and/or
quality of participants
Cons
• Can be time consuming
• Requires strong project
management/organization
skills from the researcher
• Limited options/back-up if
anything goes wrong
25. Recruitment Method and Remote Research Type Cheat Sheet
Remote
Moderated
Remote
Unmoderated
Remote
Self
Moderated
Diary Studies
Intercept
Email
Lists
Intercept
Research
Research
Type
Types
Email
Lists
Custom
Social
Research
Recruit
Media
Panel
Recruitment Methods
Custom
Recruit
Social
Media
Research
Panel
Online
Postings
Online
Postings
26. Agenda
• Who I Am & What I Do
• A Valuable Tool In The UX Researchers Toolkit
• Types of Remote User Research
• Recruiting Options
• Determining Your Research Participants
• Developing a Screener – Best Practices
• Tips and Tricks for Remote Recruiting
28. You need to understand the experience of the people who are actually going
to want to use, understand and buy your product. Anyone else’s experience
will be of marginal use, or even deceptive.
Observing the User Experience, 2nd Edition – Goodman, Kuniavsky and Moed
30. Whether you‟ve decided to recruit for your research by using segments,
profiles or persona‟s, you should have a clear idea of:
31. Demographics data: Includes physical characteristics (age, gender,
ethnicity) employment, education and household income information
Freewaregenius.com/quantcast.com
34. The presence or absence of key behaviors, needs and triggers
that help you narrow in on your appropriate research audience
Melissa - 33, married, 3 children
“After the accident, we decided to find something very safe with room for our family.”
•
•
•
•
Car for family
Other people’s opinions
Influencer / Influenced
Urgent need
35. Agenda
• Who I Am & What I Do
• Valuable Tool In The Researchers Toolkit
• Types of Remote User Research
• Recruiting Options
• Determining Your Research Participants
• Developing a Screener – Best Practices
• Tips and Tricks for Remote Recruiting
36. Essentially, a screener is a script that allows you to filter the general
population to an audience that reflects your specific criteria
37. The screener is probably the most important part of the recruitment
process. It’s a script that filters out people who will give you good
responses from the ones who merely match your basic criteria.
Observing The User Experience 2nd Edition – Goodman, Kuniavsky, Moed
39. QX. Within the next 2 weeks, how likely are you to purchase coco pops?
Extremely Likely
A
COMPLETE: PLACE IN GROUP
Somewhat Likely
B
DO NOT RECRUIT
Not very likely
C
DO NOT RECRUIT
Not sure
D
DO NOT RECRUIT
Screener Best Practices:
Start with the questions that will screen people out
44. Example: Email Invite To Screener
Your thoughts are important us!
We would like to invite you to participate in a website evaluation that will
take approximately 20 - 30 minutes.
This website evaluation is different from other surveys you may have
taken in the past. You will be asked to view designated website(s),
perform simple tasks, and report your experience with the site(s).
Your opinions and experiences are very important, and will be used for
future website development efforts.
Screener Best Practices:
Clearly state the format of the research
46. Agenda
• Who I Am & What I Do
• Valuable Tool In The UX Researchers Toolkit
• Types of Remote User Research
• Recruiting Options
• Determining Your Target Audience
• Developing a Screener
• Tips and Tricks for Remote Recruiting
47. Tips and Tricks for Remote Research Recruiting
• Clarify the research objectives, target audience,
metrics for success, budget and timeline
• Use the Right Tool
• Recruit based on behavior first; demographic
criteria second
• Be careful not to back yourself into a corner by
“over-determining” your target audience
• Give people a reason to participate in your
research beyond the incentive
• Over recruit if possible
• Make mistakes and learn from them
48. References
Goodman, E., Kuniavsky, M., Moed, A., Observing the User Experience, A
Practitioner’s Guide to User Research, Elsevier, Morgan Kaufmann, 2012,
ISBN: 978-0-12-384869-7
Albert, B., Tedesco, D., Tullis, T., Beyond the Usability Lab, Conducting
Large-Scale Online User Experience Studies, Elsevier, Morgan Kaufmann,
2010
50. Who We Are
Research Now is the leading provider of global market research services.
Experienced. Market leader in powering the insights industry, completing 2M+ interviews across 3000+
projects each month
Innovative. Advanced digital research services including Social, Mobile, and Online
Leading. Proprietary technologies and the largest online panels in the industry: 6M+ members across 38
countries
Reliable. Over 2000 clients globally
Consultative. Recognized as #1 in customer service annually since 2007*
Worldwide. 1200+ employees in over 20 cities across four continents, with offices in Dallas, New York, Los
Angeles, Toronto, San Francisco, Chicago, London, Paris, Frankfurt, Hamburg, Athens, Madrid, Dubai,
Sydney, Melbourne, Auckland, Shanghai, Singapore, New Delhi
Trusted. Work closely with CASRO, ESOMAR, and the MRA
50
*marketresearchcareers.com
52. Our Panel Recruitment Methodology
“By-Invitation-Only” Online Panel Recruitment
–
52
A method of inviting only pre-validated individuals to enroll into a market
research panel through a controlled process.
Phrase questions in a general way, and then look for specific responses. (instead of saying “How often does the advertising on XYZ website confuse you?” and then providing a list of options such as frequently, sometimes or never, it may be better to include questions like “What ONE thing about your experience on XYZ website would you change?” and then provide a list of several options including an “advertising” option
As mentioned each panelist has to undergo extensive screening (vs. 300+ screening criteria) prior to joining our panels.We also employ Dynamic profile enrichment—allowing us to continually engage respondents to update their profile due to “lifestyle” changes.Our incentive practices are routed in what makes the respondent most happy (as they are given a choice to select from) and range from loyalty points, frequent flyer miles and/or cash.Our respondent are paid for their time—even if they don’t qualify for a survey. This is a primary driver of our overall value, retention and response rates.We limit the number of surveys a respondent can take—which downsizes fatigue/burnout and again, drives retention. (We’ve the ability to change this based upon categorical research needs.)To ensure respondent happiness /eliminate frustrations, we also employ “seemless” routing systems—sending a respondent seemlessly from a survey they may not qualify for to another. This allows us not to burn through sample, which maximizes our panel use and keep our costs at bay.