You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
-Methods for getting information outside of user research
-How to utilize existing customer knowledge
-Ways to leverage contact with (non-end user) customers
Form and Function for Menus: How to get IA and Navigation Right UXPA Boston 2...Heather Staudt
If a tree falls in the forest and no one is there to hear it, did it make a sound? What if you have a feature that a user can’t find - does it really exist?
Hero menus (more formally known as mega menus) have become increasingly popular for large sites with many sections and pieces of information to put all of the options in front of the user at once. E-commerce sites such as Amazon.com, Staples.com and Target.com all utilize mega menus to display more context and additional levels of navigation. The question becomes whether these mega menus are going to become the best choice for all websites or whether there is still place for the standard drop down, fly out, and accordion menus. Jakob Nielsen may have blessed the mega menu but is it really the most usable of the options in your situation?
During this session I will cover:
- The differences between mega menus and other navigational menu structures
- When is the best time to use each type of navigational menu structures?
- How do you determine your navigational needs?
- What implications are there when considering the mobile first mindset
- Does your navigational structure introduce a paradox of choice?
Who will benefit
- Anyone building or revamping information architecture
- Anyone deciding where to put that new page they are designing
If a tree falls in the forest and no one is there to hear it, did it make a sound? What if you have a feature that your user can’t find? Does it really exist?
Hero menus (more formally known as mega menus) have become increasingly popular for large sites with many sections and pieces of information to put all of the options in front of the user at once. E-commerce sites such as Amazon.com, Staples.com and Target.com all utilize mega menus to display more context and additional levels of navigation. The question becomes whether these mega menus are going to become the best choice for all websites or whether there is still place for the standard drop down, fly out, and accordion menus. Jakob Nielsen may have blessed the mega menu, but is it really the most usable of the options in your situation?
During this session I will cover:
- The differences between mega menus and other navigational menu structures
- When is the best time to use each type of navigational menu structures?
- How do you determine your navigational needs?
- What implications are there when considering the mobile first mindset
See the presentation here: https://www.youtube.com/watch?v=PV55EKIbFkY
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
-Methods for getting information outside of user research
-How to utilize existing customer knowledge
-Ways to leverage contact with (non-end user) customers
Delivering Great User Experiences in a Multi-Device WorldNorthPoint Digital
NorthPoint Digital and The Catalyst Group team up to present a webinar on how we can deliver great user
experiences in a world of different devices, browsers, and screen sizes.
User Research When You Can't Reach Your Users 20141016Heather Staudt
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
- Methods for getting information outside of user research
- How to utilize existing customer knowledge
- Ways to leverage contact with (non-end user) customers
See the presentation here: https://www.youtube.com/watch?v=i_wAupNh0xE
Form and Function for Menus: How to get IA and Navigation Right UXPA Boston 2...Heather Staudt
If a tree falls in the forest and no one is there to hear it, did it make a sound? What if you have a feature that a user can’t find - does it really exist?
Hero menus (more formally known as mega menus) have become increasingly popular for large sites with many sections and pieces of information to put all of the options in front of the user at once. E-commerce sites such as Amazon.com, Staples.com and Target.com all utilize mega menus to display more context and additional levels of navigation. The question becomes whether these mega menus are going to become the best choice for all websites or whether there is still place for the standard drop down, fly out, and accordion menus. Jakob Nielsen may have blessed the mega menu but is it really the most usable of the options in your situation?
During this session I will cover:
- The differences between mega menus and other navigational menu structures
- When is the best time to use each type of navigational menu structures?
- How do you determine your navigational needs?
- What implications are there when considering the mobile first mindset
- Does your navigational structure introduce a paradox of choice?
Who will benefit
- Anyone building or revamping information architecture
- Anyone deciding where to put that new page they are designing
If a tree falls in the forest and no one is there to hear it, did it make a sound? What if you have a feature that your user can’t find? Does it really exist?
Hero menus (more formally known as mega menus) have become increasingly popular for large sites with many sections and pieces of information to put all of the options in front of the user at once. E-commerce sites such as Amazon.com, Staples.com and Target.com all utilize mega menus to display more context and additional levels of navigation. The question becomes whether these mega menus are going to become the best choice for all websites or whether there is still place for the standard drop down, fly out, and accordion menus. Jakob Nielsen may have blessed the mega menu, but is it really the most usable of the options in your situation?
During this session I will cover:
- The differences between mega menus and other navigational menu structures
- When is the best time to use each type of navigational menu structures?
- How do you determine your navigational needs?
- What implications are there when considering the mobile first mindset
See the presentation here: https://www.youtube.com/watch?v=PV55EKIbFkY
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
-Methods for getting information outside of user research
-How to utilize existing customer knowledge
-Ways to leverage contact with (non-end user) customers
Delivering Great User Experiences in a Multi-Device WorldNorthPoint Digital
NorthPoint Digital and The Catalyst Group team up to present a webinar on how we can deliver great user
experiences in a world of different devices, browsers, and screen sizes.
User Research When You Can't Reach Your Users 20141016Heather Staudt
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
- Methods for getting information outside of user research
- How to utilize existing customer knowledge
- Ways to leverage contact with (non-end user) customers
See the presentation here: https://www.youtube.com/watch?v=i_wAupNh0xE
What is user experience and why does it matterSarah Horton
Many factors influence decision-making when producing websites, applications, and apps. In many cases, decision-making is focused on addressing the values of the producer, and the most important factor is overlooked: the consumer. People are loyal to products and services that satisfy their needs and provide content and features that they value. Providing a good user experience benefits both consumer and producer.
In this session we will look at user experience broadly, and then through the lens of accessibility, as a way of bringing into focus the value of providing accessible and enjoyable user experiences.
Presented as part of Harvard's Digital Content Connect, June 12, 2014: http://hwpi.harvard.edu/digital-content-connect
This presentation takes a hard look at prototyping and provides a framework for assessing the prototyping needs of a team or project. If you have a “standard approach” to prototyping this session will help you re-think your prototyping strategy. If your prototypes are usually created in a similar way, this session will help expand your knowledge of prototyping and ways you can change what you’re doing to be more effective and efficient. Presented at UXPA 2016 in Seattle, WA on June 2, 2016
Explores web usability and offers approaches to make web sites easy to use for an end-user, without requiring the user to undergo any specialized training. Creating websites that intuitively relate the performance actions needed on the web page to the user’s experience and expectations, the web designer/developer is able to present the information to the user in a clear and concise way, to give the correct choices to the users, in a very obvious way, to remove ambiguity regarding the consequences of an action and put the most important thing in the right place on a web page or a web application.
Mental Modeling For Content Work: Contextual Inquiry, Personas and PlanningDaniel Eizans
Slides from my Confab 2014 workshop: Mental Modeling For Content Work.
Anyone working in content strategy knows that dealing with messy web content is a difficult task. Creating effective, engaging content that’s relevant to potential users and customers while supporting a good information architecture is even more difficult.
Take some of the guesswork out of content by investing more time in the upfront planning and inquiry, getting to the bottom of who your users really are. Spend a day with Daniel Eizans and learn how to conduct contextual inquiry, develop more relevant personas, and mental model your way to a better content strategy.
Daniel will bring real, field-tested examples of personas and mental models that have impacted organizational content strategy and take attendees through a series of hands-on exercises that will immediately add value to content planning and production.
You will:
Learn about the fundamentals of contextual inquiry and how to conduct this type of research when creating personas
Understand how to create more effective personas for content creators and content planners
Plan content with others using a modified mental modeling technique driven by inquiry and persona data
Receive tools and templates for bringing this technique to your clients or organization.
The State of UX: Industry Trends & Survey Results - IA Summit 2017Lyle Kantrovich
What’s the most valuable UX method? What are the best UX tools? What techniques do teams use the most? This presentation covers those topics and more in fresh findings from research with UX practitioners from across the industry. You’ll learn something useful whether you’re a manager, a seasoned pro, a newcomer planning your next career move, or just want a few ideas about new skills to learn.
User Experience Design Fundamentals - Part 2: Talking with UsersLaura B
#2 in a 3-part series on UX Fundamentals: Talking with Users
Understand why you should talk to users to uncover, validate and/or understand their goals.
Learn how and when to talk with your users:
User research methods
Planning
Best practices for interviews
In this tutorial for experienced practitioners you will learn how to manage work and make great experiences one sprint at a time. We'll look at common Agile methodologies such as Scrum and Kanban and what opportunities and risks are inherent for UX teams. We will look at team makeup, balancing longer-term research with production needs and strategies for making the most of design spikes. We'll also go through the pros and cons of a Sprint Zero and alternatives. We'll look at how Lean Startup practices are changing business development, and how your UX skills can be a key part in making that successful. Participants will come away with the tools they need to be successful in their Agile/Lean environment
User Research When You Can't Reach Your Users 20140802Heather Staudt
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
- Methods for getting information outside of user research
- How to utilize existing customer knowledge
- Ways to leverage contact with (non-end user) customers
What is user experience and why does it matterSarah Horton
Many factors influence decision-making when producing websites, applications, and apps. In many cases, decision-making is focused on addressing the values of the producer, and the most important factor is overlooked: the consumer. People are loyal to products and services that satisfy their needs and provide content and features that they value. Providing a good user experience benefits both consumer and producer.
In this session we will look at user experience broadly, and then through the lens of accessibility, as a way of bringing into focus the value of providing accessible and enjoyable user experiences.
Presented as part of Harvard's Digital Content Connect, June 12, 2014: http://hwpi.harvard.edu/digital-content-connect
This presentation takes a hard look at prototyping and provides a framework for assessing the prototyping needs of a team or project. If you have a “standard approach” to prototyping this session will help you re-think your prototyping strategy. If your prototypes are usually created in a similar way, this session will help expand your knowledge of prototyping and ways you can change what you’re doing to be more effective and efficient. Presented at UXPA 2016 in Seattle, WA on June 2, 2016
Explores web usability and offers approaches to make web sites easy to use for an end-user, without requiring the user to undergo any specialized training. Creating websites that intuitively relate the performance actions needed on the web page to the user’s experience and expectations, the web designer/developer is able to present the information to the user in a clear and concise way, to give the correct choices to the users, in a very obvious way, to remove ambiguity regarding the consequences of an action and put the most important thing in the right place on a web page or a web application.
Mental Modeling For Content Work: Contextual Inquiry, Personas and PlanningDaniel Eizans
Slides from my Confab 2014 workshop: Mental Modeling For Content Work.
Anyone working in content strategy knows that dealing with messy web content is a difficult task. Creating effective, engaging content that’s relevant to potential users and customers while supporting a good information architecture is even more difficult.
Take some of the guesswork out of content by investing more time in the upfront planning and inquiry, getting to the bottom of who your users really are. Spend a day with Daniel Eizans and learn how to conduct contextual inquiry, develop more relevant personas, and mental model your way to a better content strategy.
Daniel will bring real, field-tested examples of personas and mental models that have impacted organizational content strategy and take attendees through a series of hands-on exercises that will immediately add value to content planning and production.
You will:
Learn about the fundamentals of contextual inquiry and how to conduct this type of research when creating personas
Understand how to create more effective personas for content creators and content planners
Plan content with others using a modified mental modeling technique driven by inquiry and persona data
Receive tools and templates for bringing this technique to your clients or organization.
The State of UX: Industry Trends & Survey Results - IA Summit 2017Lyle Kantrovich
What’s the most valuable UX method? What are the best UX tools? What techniques do teams use the most? This presentation covers those topics and more in fresh findings from research with UX practitioners from across the industry. You’ll learn something useful whether you’re a manager, a seasoned pro, a newcomer planning your next career move, or just want a few ideas about new skills to learn.
User Experience Design Fundamentals - Part 2: Talking with UsersLaura B
#2 in a 3-part series on UX Fundamentals: Talking with Users
Understand why you should talk to users to uncover, validate and/or understand their goals.
Learn how and when to talk with your users:
User research methods
Planning
Best practices for interviews
In this tutorial for experienced practitioners you will learn how to manage work and make great experiences one sprint at a time. We'll look at common Agile methodologies such as Scrum and Kanban and what opportunities and risks are inherent for UX teams. We will look at team makeup, balancing longer-term research with production needs and strategies for making the most of design spikes. We'll also go through the pros and cons of a Sprint Zero and alternatives. We'll look at how Lean Startup practices are changing business development, and how your UX skills can be a key part in making that successful. Participants will come away with the tools they need to be successful in their Agile/Lean environment
User Research When You Can't Reach Your Users 20140802Heather Staudt
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
- Methods for getting information outside of user research
- How to utilize existing customer knowledge
- Ways to leverage contact with (non-end user) customers
UXD - A quick overview on what you need to work with your UX team Guilherme Rodrigues
The UXD team came up with a presentation, covering some of the point we have in our day to day work. Information architects, designers and front-end participated to build up this doc in order to practice and be more familiar with UCD process, agile project management, UX research and so on.
Have a look on the presentation and help us to build it up.
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
User experience & design user centered analysisPreeti Chopra
UCA is a multistage process which allows designers to analyze and foresee how user is going to use the product. UCA employs proven and objective data-gathering and analysis techniques to develop a clear understanding of who the users are and how they will approach a website or application.
Remote moderated testing was once out of reach for many organizations -- but not anymore!
Steve Schang of Midwood Usability shares his expert review of and advice for getting the most of remote testing tools.
Contact Steve and his team at MidwoodUsability.com.
Presented at Firecat Studio's monthly UX and Marketing Strategy gathering, Firecat First Friday, in November 2020.
Transforming Digital Government Services Workshop - Tuesday 21st OctoberPrecedent
Is your government organisation digitally reactive, strategic or transformational?
In an age where technological opportunities are increasing by the second, government organisations can't afford to be left behind.
Twenty-first century government organisations must be innovators and use technology to their advantage to deliver optimum services to their most important stakeholder - their users, be they a resident, business owner, customer or visitor.
This breakfast briefing session will cover three major elements necessary to spark organisation-wide digital change in your government organisation:
1. Discovery - understanding your current digital state and user's increasing expectations
2. Strategy - creating prioritised actions and a vision of your digital future state
3. Implementation - delivering tailored digital solutions for government to exceed your stakeholder's needs and expectations
This exclusive workshop is for senior decision makers who are digital champions within their government organisation, looking to drive real digital change.
Putting Personas to Work at IIBA ClevelandCarol Smith
Putting Personas to Work: Getting Personas Adopted Throughout Your Organization.
Presented by Carol Smith at the Cleveland IIBA Chapter meeting on March 12, 2013.
Personas need to be recognized and relied on by the entire team and creating a successful persona program can be a huge challenge. This session covers strategies for making sure that the personas you create become essential to your team.
An introduction to the heart, mind, and soul of Product Management: Customer Obsession, Metrics, and Product Sense. Presented at Product School Bellevue.
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
You can utilize various forms of Generative Research to deepen your understanding of how people interact with your product or service.
Craig has amassed a vast toolkit of research methods, which he has employed to optimize websites and apps for over 500 companies. He'll share which methods yielded the highest return on investment, identified key customer pain points, and generated the best experiment ideas.
By sharing the top inspection methods essential for our work, Craig will provide advice for each technique. Anticipate insights on driving experiment hypotheses from research, a list of essential toolkit components for tomorrow, and additional resources for further reading.
Delivering Great User Experiences in a Multi-Device World Catalyst Group
Catalyst Group and NorthPoint Digital created a webinar to share tips and benefits for making websites responsive for mobile devices. These slides contain insights for user experience design and development of responsive redesigns and responsive retrofits.
Best Practices on Recruiting Participants for Remote User TestingUserZoom
Recruiting the right participants is often the most difficult and challenging aspect of conducting research studies. A well-managed recruitment process can be pivotal to the success of achieving your research objectives.
Join JonDelina (“JD”) Buckley, Manager of User Experience Research at Kelley Blue Book, and Aaron Rager, Client Development Manager at Research Now, to learn about some of the best practices on recruiting the right participants for remote unmoderated user testing.
Providing a compelling user experience is pivotal to developing a successful product. As a product manager, you are often tasked with difficult decisions that require a deep understanding of customer needs and how to deliver the best experience possible. User research is an effective way to both generate insights and validate direction.
In this workshop you will learn:
* The skills to effectively integrate user research into the product development process with a strong return on investment.
* How foundational user research can help product teams understand user goals, generate insights, and narrow focus.
* How to use research to evaluate and iterate on product concepts.
* How to validate design and product decisions to ready your product for launch.
How to Build Winning Products by Microsoft Sr. Product ManagerProduct School
In this talk, Ria introduced the audience to the heart, mind and soul of Product Management: Customer Obsession, Metrics, and Product Sense. She discussed a broad understanding of top research methods, product management frameworks and metrics used by Product Managers at Facebook and Microsoft.
With a strong desire to reduce our technical & product debt, or at the very least stop adding more, our team explored options to optimize our QA process. We have landed at the beginning of a new journey starting with user personas and ending with automated testing; behavior driven development (BDD) focuses on the users' experience as the primary deliverable.
"Behat is a tool that makes behavior driven development (BDD) possible. With BDD, you write human-readable stories that describe the behavior of your application. These stories can then be auto-tested against your application. And yes, it’s as cool as it sounds!"
The Process
- Create personas. Understand "who" is your user base.
- Write user stories. Figure out what they need/want.
- Write Behat tests. Make the desired outcome testable.
- Develop features. Match your specifications.
- Run Behat test suites. Confirm you didn't break any existing functionality.
In addition to giving detailed examples, showing snippets of "human-readable" code, and running tests, I'll share approaches to reach optimal code coverage.
I am pleased to share this collaboration framework that allows stake holders, developers and everyone in between to finally speak the same language. Easily defined and agreed upon goals, written by both the planning and development teams means a target that can be reached.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
User Research When You Can’t Reach Your Users NERD 20140913
1. 25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
User Research When You Can’t
Reach Your Users
Heather Bauer
NERD Summit
Saturday, September 13, 2014 – 4:00
2. About Me: Heather Bauer
• Junior Usability Specialist at
BioRAFT
• M.S. Candidate in Human
Factors in Information Design
at Bentley University
• Co-Organizer of Boston
Service Jam 2014
drupal.org/u/hezzieb
twitter.com/hezzieb524
linkedin.com/in/heathersbauer
Introduction
3. About BioRAFT
• The BioRAFT platform is a
scientific research
management system that
provides an integrated portal,
compliance oversight, and
productivity solutions.
• SAS, multi-site application.
• WE’RE HIRING! Junior Usability Specialist
BioRAFT.com
DrupalNights.org
Introduction
5. Agenda
• Introduction
• What is User Experience?
• An ideal scenario
• How real world differs
• What do we do about it
• Recap
• Resources
Introduction
6. What is UX?
(source: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal)
DATACENTERServer
Product UX UI
What is UX?
8. Why Do User Research?
• Improve requirements definition
• Create clearer communication
• Diminish stakeholder politics
What is UX?
(Source: ROI of User Experience. http://www.humanfactors.com/project/index.asp)
9. Successful User Research
• Many different measures of success
• Dictated by research goals
What is UX?
(Source: ROI of User Experience. https://www.youtube.com/watch?v=O94kYyzqvTc)
10. 25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
The Ideal
The Ideal
11. Once upon a time…
• Stakeholder buy in
• Role of UX
understood
• Unlimited resources
• Experienced team
• No shortage of
representative
participants
The Ideal
13. 25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
The Reality
The Reality
• Timelines
• Budgets
• Stakeholder Buy-in
• Participants
14. Unlimited Time
• High priority items
become a fire
• Low priority items
get canceled
The Reality
15. Unlimited Budget
• Not if you’re at a
company that wants
to stay in business
The Reality
16. Stakeholder Buy-in
• Unlisted item in the
job description
• What is considered
part of UX
• Why is UX important?
• Less of an issue as
time passes and
rapport grows
The Reality
17. Participants
• Take availability of participants for granted
• Use students when you can’t get real users
• What if you require participants with specific
knowledge?
The Reality
7,16-Dibenzyl-1,4,10,13-tetraoxa-7,16-diazacyclooctadecane
Synonym: 1,10-Dibenzyl-1,10-diaza-18crown-6, N,N’-Dibenzyl-4,13-diaza-18-crown6
CAS Number 69703-25-9 | Empirical Formula (Hill Notation) C26H38N2O4 | Molecular Weight 442.59
18. 25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
The Solution
The Solution
• Google Analytics
• User Proxies
• Customer Support
• Sales/Marketing
• Implementation
• Personas
• User Journeys
• Teamwork
19. Google Analytics
• Audience data &
reporting
• Using mobile or
desktop?
• Which browser/OS?
• Trace customer path
• Requires time to
collect enough data
The Solution
Google
Analytics
20. Audience Data
• Age
• Gender
• Interest Category
• Only displays for
users who have listed
their demographic
information
The Solution
Google
Analytics
24. Google Analytics: Pros/Cons
• Pros
– Allows us to get data from users without
bothering them
– See change over time
– Inexpensive (in both time and resources)
• Cons
– Requires time to actually gather data
– Do not know the why of what people did
The Solution
Google
Analytics
25. Customer Support
• They get to talk to
the users!
• See things from a
different perspective
• Metrics can identify
patterns
• Can overemphasize
edge cases
The Solution
Customer
Support
26. Customer Support: Pros/Cons
• Pros
– They get to talk to the users
– Different perspective
– Useful metrics
• Cons
– Not trained to be neutral
– Overemphasize edge cases
– Miss out on the positives
The Solution
Customer
Support
27. Sales/Marketing Team
• Objections from
potential customers
• Have a relationship
with decision makers
• Used to working
conversation to
desired topics
The Solution
Sales/Marketin
g
28. Sales/Marketing: Pros/Cons
• Pros
– Hears what prevents people from signing
– Used to digging into objections
• Cons
– Not trained to be neutral
– People who are objecting tend to exaggerate the
severity of an issue
– Only talk to decision makers, not users
The Solution
Sales/Marketin
g
29. Configurations
• What do people have
permission to do on
site?
• What patterns do
permissions reveal?
• How do permissions
change?
The Solution
Configurations
30. Configurations: Pros/Cons
• Pros
– Repurpose information we need from the
customer anyway
– Gives the big picture
• Cons
– Patterns can be misleading
– Permissions may not be restricted enough to
reveal patterns
The Solution
Configurations
32. Personas
• Brings all the research together
• Also suffers some from not talking to users
• Can fill in with best guesses
• Utilize people who do talk to users to keep the
personas updated
The Solution
Personas
33. What are personas?
• Representation of a
cluster of users
• Wide range of
realistic fidelity
• Focuses on users’
wants/needs
• Facilitates the user
hat
The Solution
Personas
34. Personas and Sales/Marketing
• Defining audience
• Easier to create
“personalized”
marketing/sales calls
• Allows for Sales &
Marketing alignment
The Solution
Personas
35. Personas and Executives
• Quick snapshot of
how we see our
customers
• Company alignment
• Informs strategic
direction
The Solution
Personas
36. Personas and Product/Dev
• Separate ideas into
useful or just “cool”
• Prioritize new
features
• QA Testing
• Designing for the
user, not the
developer
The Solution
Personas
39. Tagline
“I want to be a resource to the
researchers, not the safety police.”
Position
Environmental Health & Safety
Director
Character Traits
Intelligent, Enthusiastic, Bold,
Persevering, Achiever
Sample Persona
The Solution
Personas
40. Role in BioRAFT
Rodger manages the Earth EH&S
Department and oversees all
compliance activity via BioRAFT.
He manages teams of auditors,
conducts audits himself and
attends to a variety of compliance
duties as necessary. Most of the
time he delegates work to people
on his team.
Sample Persona
The Solution
Personas
41. Tasks in BioRAFT
• Oversees all EHS activity on
BioRAFT
• View Dashboards
• View Inspection Logs
• Schedule Inspections
• Monitor Bio-registrations &
Chem-registrations
• Monitor Rad-registrations
• Oversee Lifesafety
Sample Persona
The Solution
Personas
42. • Monitor all EHS and
compliance activity
• Maintain Basic
Group Information
• Manage Biological
and Chemical
Information
• Manage and
Approve Biological
Registrations
• Perform Audits and
Inspections
• Edit and Manage
Equipment
• Maintain
Institutional Building
Documents
• Manage Radiological
Licenses, Inventory,
and Waste Collection
Sample Persona
Common Activities
The Solution
Personas
46. Sample Persona
• Persona rooms at
Chrysler
• Designers can go into
these rooms to get
the feel of the driver
• Most detailed version
of persona – very
rare
The Solution
Personas
47. Personas: Pros/Cons
• Pros
–Pulls together information from everywhere
–Can use your imagination to fill in blanks
–Living document that can/should be
updated as new information comes in
• Cons
–Not able to interview users
–Creates a false sense of security
The Solution
Personas
49. User Journeys
• Go from putting on
your user hat to
walking in the users’
shoes
• Step beyond personas
• How users would
tackle a specific task
The Solution
User Journeys
50. User Journeys
• Various levels of fidelity
• Highlights pain points
• Documents level of frustration from happy to
sad
The Solution
User Journeys
57. User Journeys: Pros/Cons
• Pros
–Expert Review deliverable
–Can use your imagination to fill in blanks
–Validate Google Analytics information
–Living document
• Cons
–Not able to interview users
–Creates a false sense of security
The Solution
User Journeys
58. Teamwork
• Work with your team
• Start the conversations you need
The Solution
Teamwork
59. How it Comes Together
User
Proxies
UX Pro
Persona
User
Journey
The Solution
Teamwork
60. Recap
• Not a perfect world with ideal circumstances
• Access to participants is taken for granted
• Analytics can give a window to peep in
• Utilize your user proxies
• Personas & user journeys allow for validation
of your second hand research
Recap
61. Resources
• Atlassian Do Agile Right Webinar.
http://blogs.atlassian.com/2014/01/watch-agile-right-webinar-
lessons-learned-atlassian-product-manager
• How to Create User Personas.
http://www.huffingtonpost.com/john-haydon/user-personas-
websites_b_1793594.html
• Pinterest. http://www.pinterest.com/robertleotta/user-journeys/
• ROI of User Experience.
http://www.humanfactors.com/project/index.asp
• User Journeys – The Beginner’s Guide.
http://theuxreview.co.uk/user-journeys-beginners-guide/
• User Story.
http://searchsoftwarequality.techtarget.com/definition/user-story
62. 25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
User Research When You Can’t
Reach Your Users
drupal.org/u/hezzieb
twitter.com/hezzieb524
linkedin.com/in/heathersbauer
Slides will be available on
drupalnights.org/library
Heather Bauer
NERD Summit
Saturday, September 13, 2014 – 4:00
Editor's Notes
Enterprise safety, compliance & training software for lab scientists and those that work with them built with Drupal
Once upon a time, in a land far far away, there was a princess who decided that being royal was too boring for her. Therefore the next obvious choice was to become a usability professional. All of her stakeholders completely understood the responsibilities and purpose of UX and the developers always agreed with her suggestions. The available resources were perfect for any solution she thought of and those solutions never created any other problems. There was infinite time for testing and solution implementation. She had an experienced team that complemented each other and represented enough viewpoints that all issues were unearthed. There was never a shortage of willing participants and they were a perfect representative sample of her target audience. They always thought aloud which accurately mapped to every single problem. Releases were always a success and customers were always happy.
Photo by Karen Roe https://www.flickr.com/photos/karen_roe/7615922902
https://www.flickr.com/photos/tiarescott/69821764
Photo by Phil Dowsing Creative – customer service shoot – feb 2008
Ex: radio buttons v checkboxes
Jenny's living room is the ideal getaway from the busy pace of life of a Jeep Compass owner. Candles flicker on the coffee table, a yoga mat is rolled up in the corner, an Elle magazine is on the couch. "A Sex and the City" DVD plays on TV. A pet fish swims nearby to keep her company.