You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
- Methods for getting information outside of user research
- How to utilize existing customer knowledge
- Ways to leverage contact with (non-end user) customers
See the presentation here: https://www.youtube.com/watch?v=i_wAupNh0xE
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
-Methods for getting information outside of user research
-How to utilize existing customer knowledge
-Ways to leverage contact with (non-end user) customers
- Why user-centered design and user needs assessment is important
- Selling user needs assessment
- Gathering good information about your users
- Understanding the information you gathered
Delivering Great User Experiences in a Multi-Device World Catalyst Group
Catalyst Group and NorthPoint Digital created a webinar to share tips and benefits for making websites responsive for mobile devices. These slides contain insights for user experience design and development of responsive redesigns and responsive retrofits.
UXPA International 2013 The Note-Taker's Perspective UserWorks
Kristen Davis's and Dick Horst's 2013 UXPA International presentation on The Note-Taker's Perspective During Usability Testing: Recognizing What's Important, What’s Not.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Why meetings matter to designers; common pitfalls for bad meetings (and conversely, characteristics for good meetings) and tips on how to have more effective meetings.
Usability Testing for Developers with No BudgetAshley Dzick
Usability testing is a fantastic way to get customer feedback and easy enough to execute that anyone can do it. At this session we'll walk through a very quick introduction to testing, how to test (even with a budget of $0), and run through some case studies of successful tests. Attend the workshop if you’re looking to gather meaningful feedback, develop front-end facing applications, work alongside a UX team, or you’re just interested in learning more.
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
-Methods for getting information outside of user research
-How to utilize existing customer knowledge
-Ways to leverage contact with (non-end user) customers
- Why user-centered design and user needs assessment is important
- Selling user needs assessment
- Gathering good information about your users
- Understanding the information you gathered
Delivering Great User Experiences in a Multi-Device World Catalyst Group
Catalyst Group and NorthPoint Digital created a webinar to share tips and benefits for making websites responsive for mobile devices. These slides contain insights for user experience design and development of responsive redesigns and responsive retrofits.
UXPA International 2013 The Note-Taker's Perspective UserWorks
Kristen Davis's and Dick Horst's 2013 UXPA International presentation on The Note-Taker's Perspective During Usability Testing: Recognizing What's Important, What’s Not.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Why meetings matter to designers; common pitfalls for bad meetings (and conversely, characteristics for good meetings) and tips on how to have more effective meetings.
Usability Testing for Developers with No BudgetAshley Dzick
Usability testing is a fantastic way to get customer feedback and easy enough to execute that anyone can do it. At this session we'll walk through a very quick introduction to testing, how to test (even with a budget of $0), and run through some case studies of successful tests. Attend the workshop if you’re looking to gather meaningful feedback, develop front-end facing applications, work alongside a UX team, or you’re just interested in learning more.
User research for Product Managers - Product Tank London Jan 17Morag McLaren
As the head of product for a User Experience Research company I gathered feedback from our clients to help other product managers get user research embedded within their companies.
We talked about getting buy-in from stakeholders, getting started with UX and proving its value and also some of the common tools and methodologies involved.
Why User Research is must in Product DevelopmentPuneet Arora
User research deals with understanding the users, their habits and needs in its very basic terms. This analysis leads to better insights about the user(s) and leads to better products.
Please visit: https://in.linkedin.com/in/puneetkum
Understand people to design great experiences: An introduction to user researchMing Lee
An introduction to user research for those who want to start doing user research or work with researchers. Covers how research can save you time and money, the dimensions of user research, and an overview of research methods. The presentation also includes tips on how to work with researchers and how to ensure your findings have impact on your product or service.
User Experience Basics for Product ManagementRoger Hart
User Experience (UX) has matured as a discipline and radically changed how products are delivered. It touches workflows, usability, customer needs, and of course visual design and UI. Product managers can't ignore it, even if they want to... and if they want to, they're probably wrong. The tools of User Experience can help us get closer to our customers and differentiate our products.
How to effectively implement different online research methods - UXPA 2015 - ...Steve Fadden
Are you the sole User Experience Researcher in your organization? Do you struggle to get timely research insights and feedback for your stakeholders? Online research tools offer practitioners the ability to gather feedback quickly and asynchronously, without the need for direct facilitation or moderation.
In this presentation, we provide an overview of some of the many online research tools that are available for gathering quick, asynchronous feedback on requirements, designs, and stakeholder sentiment. We offer general guidelines for recruiting, planning, implementing, and analyzing feedback, and then present how to use specific methods that have proven particularly useful for design and requirements research.
Doing UX design in large organisations has its own set of challenges. It’s still relatively unknown in many industries but regardless of that, lots of UX teams are being mobilised for the first time in the organisation’s history. This challenge means that many professionals prefer not to work in large organisations, opting for workplaces where change can happen more readily. However, as the trend for businesses to create their own internal UX teams continues, a number of UX professionals are finding themselves in this environment. As client-side UX professionals in a newly formed UX team, we have had to figure out how to overcome all the challenges that this brings. Some techniques worked while others didn’t. Because change typically happens so slowly in large organisations, we have had to use creative strategies to stay motivated. By sharing our experience of embedding UX into a large financial organisation over the last 3 years, we will share our successes and failures.
By telling the story of our journey as a UX team within a large financial organisation participants will understand some strategies of their own to use in their own organisations. Some of these strategies not only help to further the cause of user experience design but also to stay motivated through difficult times.
This is a more wordy presentation based on older but useful content around design research methods.It's not so much about how one should collect this information as much as how to make use of it to develop design insights.
Best Practices on Recruiting Participants for Remote User TestingUserZoom
Recruiting the right participants is often the most difficult and challenging aspect of conducting research studies. A well-managed recruitment process can be pivotal to the success of achieving your research objectives.
Join JonDelina (“JD”) Buckley, Manager of User Experience Research at Kelley Blue Book, and Aaron Rager, Client Development Manager at Research Now, to learn about some of the best practices on recruiting the right participants for remote unmoderated user testing.
User Research When You Can’t Reach Your Users NERD 20140913Heather Staudt
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
-Methods for getting information outside of user research
-How to utilize existing customer knowledge
-Ways to leverage contact with (non-end user) customers
User Research When You Can't Reach Your Users 20140802Heather Staudt
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
- Methods for getting information outside of user research
- How to utilize existing customer knowledge
- Ways to leverage contact with (non-end user) customers
User research for Product Managers - Product Tank London Jan 17Morag McLaren
As the head of product for a User Experience Research company I gathered feedback from our clients to help other product managers get user research embedded within their companies.
We talked about getting buy-in from stakeholders, getting started with UX and proving its value and also some of the common tools and methodologies involved.
Why User Research is must in Product DevelopmentPuneet Arora
User research deals with understanding the users, their habits and needs in its very basic terms. This analysis leads to better insights about the user(s) and leads to better products.
Please visit: https://in.linkedin.com/in/puneetkum
Understand people to design great experiences: An introduction to user researchMing Lee
An introduction to user research for those who want to start doing user research or work with researchers. Covers how research can save you time and money, the dimensions of user research, and an overview of research methods. The presentation also includes tips on how to work with researchers and how to ensure your findings have impact on your product or service.
User Experience Basics for Product ManagementRoger Hart
User Experience (UX) has matured as a discipline and radically changed how products are delivered. It touches workflows, usability, customer needs, and of course visual design and UI. Product managers can't ignore it, even if they want to... and if they want to, they're probably wrong. The tools of User Experience can help us get closer to our customers and differentiate our products.
How to effectively implement different online research methods - UXPA 2015 - ...Steve Fadden
Are you the sole User Experience Researcher in your organization? Do you struggle to get timely research insights and feedback for your stakeholders? Online research tools offer practitioners the ability to gather feedback quickly and asynchronously, without the need for direct facilitation or moderation.
In this presentation, we provide an overview of some of the many online research tools that are available for gathering quick, asynchronous feedback on requirements, designs, and stakeholder sentiment. We offer general guidelines for recruiting, planning, implementing, and analyzing feedback, and then present how to use specific methods that have proven particularly useful for design and requirements research.
Doing UX design in large organisations has its own set of challenges. It’s still relatively unknown in many industries but regardless of that, lots of UX teams are being mobilised for the first time in the organisation’s history. This challenge means that many professionals prefer not to work in large organisations, opting for workplaces where change can happen more readily. However, as the trend for businesses to create their own internal UX teams continues, a number of UX professionals are finding themselves in this environment. As client-side UX professionals in a newly formed UX team, we have had to figure out how to overcome all the challenges that this brings. Some techniques worked while others didn’t. Because change typically happens so slowly in large organisations, we have had to use creative strategies to stay motivated. By sharing our experience of embedding UX into a large financial organisation over the last 3 years, we will share our successes and failures.
By telling the story of our journey as a UX team within a large financial organisation participants will understand some strategies of their own to use in their own organisations. Some of these strategies not only help to further the cause of user experience design but also to stay motivated through difficult times.
This is a more wordy presentation based on older but useful content around design research methods.It's not so much about how one should collect this information as much as how to make use of it to develop design insights.
Best Practices on Recruiting Participants for Remote User TestingUserZoom
Recruiting the right participants is often the most difficult and challenging aspect of conducting research studies. A well-managed recruitment process can be pivotal to the success of achieving your research objectives.
Join JonDelina (“JD”) Buckley, Manager of User Experience Research at Kelley Blue Book, and Aaron Rager, Client Development Manager at Research Now, to learn about some of the best practices on recruiting the right participants for remote unmoderated user testing.
User Research When You Can’t Reach Your Users NERD 20140913Heather Staudt
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
-Methods for getting information outside of user research
-How to utilize existing customer knowledge
-Ways to leverage contact with (non-end user) customers
User Research When You Can't Reach Your Users 20140802Heather Staudt
You’ve finally convinced your stakeholders that user research is a vital part of the design and development process. You’re all jazzed up to start creating your research plan when you realize that you cannot reach out to your users and your audience is so niche that getting people outside of your users to participate in your user tests would be worse than useless. What then?
This session will discuss what to do when you have stakeholder buy in to do user testing but you can’t actually reach your end users for any number of reasons.
You will learn:
- Methods for getting information outside of user research
- How to utilize existing customer knowledge
- Ways to leverage contact with (non-end user) customers
Putting Personas to Work at IIBA ClevelandCarol Smith
Putting Personas to Work: Getting Personas Adopted Throughout Your Organization.
Presented by Carol Smith at the Cleveland IIBA Chapter meeting on March 12, 2013.
Personas need to be recognized and relied on by the entire team and creating a successful persona program can be a huge challenge. This session covers strategies for making sure that the personas you create become essential to your team.
An introduction to the heart, mind, and soul of Product Management: Customer Obsession, Metrics, and Product Sense. Presented at Product School Bellevue.
How to Build Winning Products by Microsoft Sr. Product ManagerProduct School
In this talk, Ria introduced the audience to the heart, mind and soul of Product Management: Customer Obsession, Metrics, and Product Sense. She discussed a broad understanding of top research methods, product management frameworks and metrics used by Product Managers at Facebook and Microsoft.
Transforming Digital Government Services Workshop - Tuesday 21st OctoberPrecedent
Is your government organisation digitally reactive, strategic or transformational?
In an age where technological opportunities are increasing by the second, government organisations can't afford to be left behind.
Twenty-first century government organisations must be innovators and use technology to their advantage to deliver optimum services to their most important stakeholder - their users, be they a resident, business owner, customer or visitor.
This breakfast briefing session will cover three major elements necessary to spark organisation-wide digital change in your government organisation:
1. Discovery - understanding your current digital state and user's increasing expectations
2. Strategy - creating prioritised actions and a vision of your digital future state
3. Implementation - delivering tailored digital solutions for government to exceed your stakeholder's needs and expectations
This exclusive workshop is for senior decision makers who are digital champions within their government organisation, looking to drive real digital change.
Providing a compelling user experience is pivotal to developing a successful product. As a product manager, you are often tasked with difficult decisions that require a deep understanding of customer needs and how to deliver the best experience possible. User research is an effective way to both generate insights and validate direction.
In this workshop you will learn:
* The skills to effectively integrate user research into the product development process with a strong return on investment.
* How foundational user research can help product teams understand user goals, generate insights, and narrow focus.
* How to use research to evaluate and iterate on product concepts.
* How to validate design and product decisions to ready your product for launch.
Product Managers are the visionaries for both identifying solutions, and innovating for the next big thing. But how does one jump from “I have an idea” to “go live”? There’s lots in between.
By putting you in real-world scenarios, this deck was created for a Hearst-wide division workshop that helped various teams through how they can break down their idea into actionable next steps by borrowing agile methodologies.
Lecture on Advanced Human Computer Interaction given by Mark Billinghurst on July 28th 2016. This is the first lecture in the COMP 4026 Advanced HCI course.
Similar to User Research When You Can't Reach Your Users 20141016 (20)
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
User Research When You Can't Reach Your Users 20141016
1. 25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
User Research When You Can’t
Reach Your Users
Heather Bauer
Drupal Nights
Thursday, October 16, 2014 7:00 PM
2. About Me: Heather Bauer
• Junior Usability Specialist at
BioRAFT
• M.S. Candidate in Human
Factors in Information Design
at Bentley University
• Co-Organizer of Boston
Service Jam 2014
drupal.org/u/hezzieb
twitter.com/hezzieb524
linkedin.com/in/heathersbauer
Introduction
3. About BioRAFT
• The BioRAFT platform is a
scientific research
management system that
provides an integrated portal,
compliance oversight, and
productivity solutions.
• SAS, multi-site application.
• WE’RE HIRING! Junior Usability Specialist
BioRAFT.com
DrupalNights.org
Introduction
5. Agenda
• Introduction
• What is User Experience?
• An ideal scenario
• How real world differs
• What do we do about it
• Recap
• Resources
Introduction
6. What is UX?
(source: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal)
DATACENTERServer
Product UX UI
What is UX?
8. UX Without User Research…
• Is not UX!
UX – U = X
What is UX?
9. Why Do User Research?
• Improve requirements definition
• Create clearer communication
• Diminish stakeholder politics
What is UX?
(Source: ROI of User Experience. http://www.humanfactors.com/project/index.asp)
10. Successful User Research
• Many different measures of success
• Dictated by research goals
What is UX?
(Source: ROI of User Experience. https://www.youtube.com/watch?v=O94kYyzqvTc)
11. Times Research Saved the Day
• $300 Million dollar button
• Lego
• Chilling milk
• 2000 Presidential Election
What is UX?
12. Insights from Users
What is UX?
(Source: http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/)
13. 25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
The Ideal
The Ideal
14. Once upon a time…
• Stakeholder buy in
• Role of UX
understood
• Unlimited resources
• Experienced team
• No shortage of
representative
participants
The Ideal
16. 25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
The Reality
The Reality
• Timelines
• Budgets
• Stakeholder Buy-in
• Participants
17. Unlimited Time
• High priority items
become a fire
• Low priority items
get canceled
The Reality
18. Unlimited Budget
• Not if you’re at a
company that wants
to stay in business
The Reality
19. Stakeholder Buy-in
• Unlisted item in the
job description
• What is considered
part of UX
• Why is UX important?
• Less of an issue as
time passes and
rapport grows
The Reality
20. Participants
• Take availability of participants for granted
• Use students when you can’t get real users
• What if you require participants with specific
knowledge?
The Reality
7,16-Dibenzyl-1,4,10,13-tetraoxa-7,16-diazacyclooctadecane
Synonym: 1,10-Dibenzyl-1,10-diaza-18crown-6, N,N’-Dibenzyl-4,13-diaza-18-crown6
CAS Number 69703-25-9 | Empirical Formula (Hill Notation) C26H38N2O4 | Molecular Weight 442.59
21. 25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
The Solution
The Solution
• Google Analytics
• User Proxies
• Subject Matter Experts
• Customer Support
• Sales/Marketing
• Implementation
• Personas
• User Journeys
• Teamwork
22. Google Analytics
• Audience data &
reporting
• Using mobile or
desktop?
• Which browser/OS?
• Trace customer path
• Requires time to
collect enough data
The Solution
Google
Analytics
23. Audience Data
• Age
• Gender
• Interest Category
• Only displays for
users who have listed
their demographic
information
The Solution
Google
Analytics
27. Google Analytics: Pros/Cons
• Pros
– Allows us to get data from users without
bothering them
– See change over time
– Inexpensive (in both time and resources)
• Cons
– Requires time to actually gather data
– Do not know the why of what people did
The Solution
Google
Analytics
28. Subject Matter Experts (SMEs)
• Likely were your target
audience at some
point
• Their job is to know
the industry
• Probably still have
friends who are target
users
• Always happy to tell
you stories from the
trenches
The Solution
SMEs
29. SME: Pros/Cons
• Pros
– Know your users very well
– Good anecdotes to get you outside of the
sometimes contrived situations others may see
your users in
• Cons
– Already drank the Kool Aid
– Amount of time out of industry can impact
usefulness of the information
The Solution
SMEs
30. Customer Support
• They get to talk to
the users!
• See things from a
different perspective
• Metrics can identify
patterns
• Can overemphasize
edge cases
The Solution
Customer
Support
31. Customer Support: Pros/Cons
• Pros
– They get to talk to the users
– Different perspective
– Useful metrics
• Cons
– Not trained to be neutral
– Overemphasize edge cases
– Miss out on the positives
The Solution
Customer
Support
32. Sales/Marketing Team
• Objections from
potential customers
• Have a relationship
with decision makers
• Used to working
conversation to
desired topics
The Solution
Sales/Marketin
g
33. Sales/Marketing: Pros/Cons
• Pros
– Hears what prevents people from signing
– Used to digging into objections
• Cons
– Not trained to be neutral
– People who are objecting tend to exaggerate the
severity of an issue
– Only talk to decision makers, not users
The Solution
Sales/Marketin
g
34. Configurations
• What do people have
permission to do on
site?
• What patterns do
permissions reveal?
• How do permissions
change?
The Solution
Configurations
35. Configurations: Pros/Cons
• Pros
– Repurpose information we need from the
customer anyway
– Gives the big picture
• Cons
– Patterns can be misleading
– Permissions may not be restricted enough to
reveal patterns
The Solution
Configurations
37. Personas
• Brings all the research together
• Also suffers some from not talking to users
• Can fill in with best guesses
• Utilize people who do talk to users to keep the
personas updated
The Solution
Personas
38. What are personas?
• Representation of a
cluster of users
• Wide range of
realistic fidelity
• Focuses on users’
wants/needs
• Facilitates the user
hat
The Solution
Personas
39. Personas and Sales/Marketing
• Defining audience
• Easier to create
“personalized”
marketing/sales calls
• Allows for Sales &
Marketing alignment
The Solution
Personas
40. Personas and Executives
• Quick snapshot of
how we see our
customers
• Company alignment
• Informs strategic
direction
The Solution
Personas
41. Personas and Product/Dev
• Separate ideas into
useful or just “cool”
• Prioritize new
features
• QA Testing
• Designing for the
user, not the
developer
The Solution
Personas
44. Tagline
“I want to be a resource to the
researchers, not the safety police.”
Position
Environmental Health & Safety
Director
Character Traits
Intelligent, Enthusiastic, Bold,
Persevering, Achiever
Sample Persona
The Solution
Personas
45. Role in BioRAFT
Rodger manages the Earth EH&S
Department and oversees all
compliance activity via BioRAFT.
He manages teams of auditors,
conducts audits himself and
attends to a variety of compliance
duties as necessary. Most of the
time he delegates work to people
on his team.
Sample Persona
The Solution
Personas
46. Tasks in BioRAFT
• Oversees all EHS activity on
BioRAFT
• View Dashboards
• View Inspection Logs
• Schedule Inspections
• Monitor Bio-registrations &
Chem-registrations
• Monitor Rad-registrations
• Oversee Lifesafety
Sample Persona
The Solution
Personas
47. • Monitor all EHS and
compliance activity
• Maintain Basic
Group Information
• Manage Biological
and Chemical
Information
• Manage and
Approve Biological
Registrations
• Perform Audits and
Inspections
• Edit and Manage
Equipment
• Maintain
Institutional Building
Documents
• Manage Radiological
Licenses, Inventory,
and Waste Collection
Sample Persona
Common Activities
The Solution
Personas
51. Sample Persona
• Persona rooms at
Chrysler
• Designers can go into
these rooms to get
the feel of the driver
• Most detailed version
of persona – very
rare
The Solution
Personas
52. Personas: Pros/Cons
• Pros
–Pulls together information from everywhere
–Can use your imagination to fill in blanks
–Living document that can/should be
updated as new information comes in
• Cons
–Not able to interview users
–Creates a false sense of security
The Solution
Personas
54. User Journeys
• Go from putting on
your user hat to
walking in the users’
shoes
• Step beyond personas
• How users would
tackle a specific task
The Solution
User Journeys
55. User Journeys
• Various levels of fidelity
• Highlights pain points
• Documents level of frustration from happy to
sad
The Solution
User Journeys
62. User Journeys: Pros/Cons
• Pros
–Expert Review deliverable
–Can use your imagination to fill in blanks
–Validate Google Analytics information
–Living document
• Cons
–Not able to interview users
–Creates a false sense of security
The Solution
User Journeys
63. Teamwork
• Work with your team
• Start the conversations you need
The Solution
Teamwork
64. How it Comes Together
User
Proxies
UX Pro
Persona
User
Journey
The Solution
Teamwork
65. Recap
• Not a perfect world with ideal circumstances
• Access to participants is taken for granted
• Analytics can give a window to peep in
• Utilize your user proxies
• Personas & user journeys allow for validation
of your second hand research
Recap
66. Resources
• Atlassian Do Agile Right Webinar.
http://blogs.atlassian.com/2014/01/watch-agile-right-webinar-
lessons-learned-atlassian-product-manager
• How to Create User Personas.
http://www.huffingtonpost.com/john-haydon/user-personas-
websites_b_1793594.html
• Pinterest. http://www.pinterest.com/robertleotta/user-journeys/
• ROI of User Experience.
http://www.humanfactors.com/project/index.asp
• User Journeys – The Beginner’s Guide.
http://theuxreview.co.uk/user-journeys-beginners-guide/
• User Story.
http://searchsoftwarequality.techtarget.com/definition/user-story
67. 25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
User Research When You Can’t
Reach Your Users
drupal.org/u/hezzieb
twitter.com/hezzieb524
linkedin.com/in/heathersbauer
Slides will be available on
drupalnights.org/library
Heather Bauer
Drupal Nights
Thursday, October 16, 2014 7:00 PM
Editor's Notes
Enterprise safety, compliance & training software for lab scientists and those that work with them built with Drupal
http://www.fashiongoesdigital.com/commerce/the-300-million-dollar-button
Goodman, E., Kuniavsky, M., & Moed, A. (2012). Observing the User Experience: A Practitioner's Guide to User Research.
Once upon a time, in a land far far away, there was a princess who decided that being royal was too boring for her. Therefore the next obvious choice was to become a usability professional. All of her stakeholders completely understood the responsibilities and purpose of UX and the developers always agreed with her suggestions. The available resources were perfect for any solution she thought of and those solutions never created any other problems. There was infinite time for testing and solution implementation. She had an experienced team that complemented each other and represented enough viewpoints that all issues were unearthed. There was never a shortage of willing participants and they were a perfect representative sample of her target audience. They always thought aloud which accurately mapped to every single problem. Releases were always a success and customers were always happy.
Photo by Karen Roe https://www.flickr.com/photos/karen_roe/7615922902
Jenny's living room is the ideal getaway from the busy pace of life of a Jeep Compass owner. Candles flicker on the coffee table, a yoga mat is rolled up in the corner, an Elle magazine is on the couch. "A Sex and the City" DVD plays on TV. A pet fish swims nearby to keep her company.