Choosing the Right Research Methods for Your Project (webinar)Susan Mercer
It’s very easy for User Experience researchers to get stuck in the rut of using your favorite research methods for gathering information and getting user feedback. But, are you really gathering the best information that you can? Or are there other methods that are better suited for your project’s specific needs?
Or, if you’re just starting out – how do you know whether you should conduct interviews, run a survey or a card sort, or something different all together?
Don’t stress – in this webinar, we’ll cover the most popular user research methods and discuss their strengths and weaknesses. Each method shines in different circumstances, and we’ll highlight the factors that will make each successful. We will also present a structured approach to helping you choose the best method or methods for a particular situation.
New to UX? Check out this short presentation to get a basic understanding of what you can do to your website to make sure browsers will convert to buyers.
Social Location Mobile in Singapore - Market Opportunities, Competitors, and ...Borrys Hasian
Social Location Mobile in Singapore. This is about market opportunities, competitors, and how Pickat SG can improve the UX Design.
I've done a quick test on several apps in Singapore, highlighted their pros/cons, and propose the ideal social location mobile app that answers this challenge:
"In what ways might we help the users to make a better decision, and to help them justify their choices and feel confident about it?"
I did the evaluation specifically for Pickat SG. Pickat SG, made by SK Planet, is a Location Based Social Application that allows for easy discovery, creating, and sharing of interesting places.
Desirability Testing: Analyzing Emotional Response to a DesignMegan Grocki
In the design process we follow, once we have defined the conceptual direction and content strategy for a given design and refined our approach through user research and iterative usability testing, we start applying visual design. Generally, we take a key screen whose structure and functionality we have finalized—for example, a layout for a home page or a dashboard page—and explore three alternatives for visual style. These three alternative visual designs, or comps, include the same content, but reflect different choices for color palette and imagery. The idea is to present business owners and stakeholders with different visual design options from which they can choose. Sometimes there is a clear favorite among stakeholders or an option that makes the most sense from a brand perspective. However, there can often be disagreements among the members of a project team on which direction to choose. If we’ve done our job right, there are rationales for our various design decisions in the different comps, but even so, there may be disagreement about which rationale is most appropriate for the situation.
As practitioners of user-centered design, it is natural for us to turn to user research to help inform and guide the process of choosing a visual design. But traditional usability testing and related methods don’t seem particularly well suited for assessing visual design for two reasons:
1. When we reach out to users for feedback on visual design options, stakeholders are generally looking for large sample sizes—larger than are typical for a qualitative usability study.
2. The response we are looking for from users is more emotional—that is, less about users’ ability to accomplish tasks and more about their affective response to a given design.
With this in mind, we were very interested in articles we saw on Desirability Testing. In one article, the author posits desirability testing as a mix of quantitative and qualitative methods that allow you to assess users’ attitudes toward aesthetics and visual appeal. Inspired by his overview, we researched desirability studies a bit further and tried a modified version of the techniques on one of our projects. This presentation reviews the variants of desirability testing that we considered and the lessons we learned from a desirability study on visual design options for one of our projects. Interestingly, we found that while desirability testing did help us better understand participant’s self reported emotional response to a visual design, it also helped us identify other key areas of the experience that could be improved.
Choosing the Right Research Methods for Your Project (webinar)Susan Mercer
It’s very easy for User Experience researchers to get stuck in the rut of using your favorite research methods for gathering information and getting user feedback. But, are you really gathering the best information that you can? Or are there other methods that are better suited for your project’s specific needs?
Or, if you’re just starting out – how do you know whether you should conduct interviews, run a survey or a card sort, or something different all together?
Don’t stress – in this webinar, we’ll cover the most popular user research methods and discuss their strengths and weaknesses. Each method shines in different circumstances, and we’ll highlight the factors that will make each successful. We will also present a structured approach to helping you choose the best method or methods for a particular situation.
New to UX? Check out this short presentation to get a basic understanding of what you can do to your website to make sure browsers will convert to buyers.
Social Location Mobile in Singapore - Market Opportunities, Competitors, and ...Borrys Hasian
Social Location Mobile in Singapore. This is about market opportunities, competitors, and how Pickat SG can improve the UX Design.
I've done a quick test on several apps in Singapore, highlighted their pros/cons, and propose the ideal social location mobile app that answers this challenge:
"In what ways might we help the users to make a better decision, and to help them justify their choices and feel confident about it?"
I did the evaluation specifically for Pickat SG. Pickat SG, made by SK Planet, is a Location Based Social Application that allows for easy discovery, creating, and sharing of interesting places.
Desirability Testing: Analyzing Emotional Response to a DesignMegan Grocki
In the design process we follow, once we have defined the conceptual direction and content strategy for a given design and refined our approach through user research and iterative usability testing, we start applying visual design. Generally, we take a key screen whose structure and functionality we have finalized—for example, a layout for a home page or a dashboard page—and explore three alternatives for visual style. These three alternative visual designs, or comps, include the same content, but reflect different choices for color palette and imagery. The idea is to present business owners and stakeholders with different visual design options from which they can choose. Sometimes there is a clear favorite among stakeholders or an option that makes the most sense from a brand perspective. However, there can often be disagreements among the members of a project team on which direction to choose. If we’ve done our job right, there are rationales for our various design decisions in the different comps, but even so, there may be disagreement about which rationale is most appropriate for the situation.
As practitioners of user-centered design, it is natural for us to turn to user research to help inform and guide the process of choosing a visual design. But traditional usability testing and related methods don’t seem particularly well suited for assessing visual design for two reasons:
1. When we reach out to users for feedback on visual design options, stakeholders are generally looking for large sample sizes—larger than are typical for a qualitative usability study.
2. The response we are looking for from users is more emotional—that is, less about users’ ability to accomplish tasks and more about their affective response to a given design.
With this in mind, we were very interested in articles we saw on Desirability Testing. In one article, the author posits desirability testing as a mix of quantitative and qualitative methods that allow you to assess users’ attitudes toward aesthetics and visual appeal. Inspired by his overview, we researched desirability studies a bit further and tried a modified version of the techniques on one of our projects. This presentation reviews the variants of desirability testing that we considered and the lessons we learned from a desirability study on visual design options for one of our projects. Interestingly, we found that while desirability testing did help us better understand participant’s self reported emotional response to a visual design, it also helped us identify other key areas of the experience that could be improved.
Web Design Through The Lens of PsychologyLim Donald
We think of ourselves as logical and creative.
However, these concept applies only when we are processing information. Fundamentally, there are still some behavior that applies to all of us, and thats how we (humans) are wired. The key intent of this presentation is share more about how our brain are wired and how we process information so we design better interface
Follow me on twitter @limdonald
Presentation from 2013 NextGen conference in Washington DC. Peer Insight's Natalie Foley and Jessica Dugan presented how to use Customer Journey Mapping to understand your customer.
A workshop for the Cam Creative Meetup group on 27 August 2014 which I ran with Anusha Iyer. The aim of the workshop was to give participants an understanding of how they could influence the UX design process. Only a few participants in the workshop were UX Designers, the rest of the group was made up of graphic/visual designers, web designers, developers, marketers and writers.
We gave participants a design problem and persona and they had just over an hour to come up with a design solution using the design studio (or design charrette) method.
An Introduction to the World of User ResearchMethods
What is user? Why do we do it? How do we do it? User Research Consultants, Dr Jennifer Klatt and Ben Smith from Methods Digital (https://methodsdigital.co.uk/) have kindly put together this slide deck to take you through the basics.
Audience Research on a Dime - Nonprofit of InfluenceCourtney Clark
You need it. You know you do. Audience research is a vital part of any project, but it’s often the first thing to be cut. “We know our audiences well enough,” they say. “We know what they want.” But is that true?
No! Of course not! If we knew what audiences wanted, we’d have an excess of donations, volunteers, newsletter subscribers, and report readers, and we wouldn’t be having conversations about how to get audiences to act or increase awareness.
During this session, you’ll learn about:
- My favorite lean audience research methods and why they’re awesome
- How to convince your boss that audience research is necessary
- How to conduct audience research when you have zero resources
By the end, you’ll have what you need to do some quick and dirty audience research and convince others that it’s necessary!
Presented at the Nonprofit of Influence Conference (hosted by the Colorado Nonprofit Association).
Embedded UX Research by Stijn Nieuwendijk @ UX Istanbul 2016 Valsplat
User research is often seen as a luxury or a time-consuming activity, fit only for the biggest companies. I will talk about a more agile and effective approach: embedded UX research. To provide inspiration, focus and validation at the right moments within the design process. Making sure your design decisions are driven by, and based on insights, evidence and not just gut feeling. With real cases I will demonstrate:
What the added value is of structurally involving end users in your design process
How to involve design teams (and other disciplines/roles) in UX research to make better design decisions
How embedded UX research strengthens your UX strategy
Slides from a glass on personas I gave at General Assembly Melbourne.
Might not make a lot of sense without commentary next time i will record it i promise.
Kelly Goto from gotoresearch takes you through the rigorous approach and process applied to Rapid UX Research Cycles to allow insights and mental models to emerge in 6-weeks instead of 6-months.
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
Understanding users without getting boredStefan Ivanov
The slides were used in a workshop at UXify Bulgaria 2018 in order to share and let the participants explore different techniques for conducting user research.
Educational presentation by Lucinda Burtt (Head of Product at Fairfax) explaining in detail how to develop a product using qualitative and quantitative research, data and A/B testing.
Presented on 3/16/2014 as Keynote for the MXConference.
Change in an organization is really hard. This is especially true when a company that was once on the forefront of innovation finds itself having lost that luster through its own growth & success. The last couple of years there has been a transformation happening at PayPal that is touching every part of the organization to make it innovative again. At the heart of this change is a new, close partnership between design and engineering.
Can your organization be changed? From Bill’s experience at Yahoo!, Netflix, PayPal and consulting with numerous companies he believes there are some core principles you can employ to drive transformation that are all centered around the customer. The question Bill will explore is “How can design be the catalyst for that change?” While this talk will be inspirational, it will take an honest (and humorous) look at what has worked and what hasn’t worked so well in trying to scale change.
Web Design Through The Lens of PsychologyLim Donald
We think of ourselves as logical and creative.
However, these concept applies only when we are processing information. Fundamentally, there are still some behavior that applies to all of us, and thats how we (humans) are wired. The key intent of this presentation is share more about how our brain are wired and how we process information so we design better interface
Follow me on twitter @limdonald
Presentation from 2013 NextGen conference in Washington DC. Peer Insight's Natalie Foley and Jessica Dugan presented how to use Customer Journey Mapping to understand your customer.
A workshop for the Cam Creative Meetup group on 27 August 2014 which I ran with Anusha Iyer. The aim of the workshop was to give participants an understanding of how they could influence the UX design process. Only a few participants in the workshop were UX Designers, the rest of the group was made up of graphic/visual designers, web designers, developers, marketers and writers.
We gave participants a design problem and persona and they had just over an hour to come up with a design solution using the design studio (or design charrette) method.
An Introduction to the World of User ResearchMethods
What is user? Why do we do it? How do we do it? User Research Consultants, Dr Jennifer Klatt and Ben Smith from Methods Digital (https://methodsdigital.co.uk/) have kindly put together this slide deck to take you through the basics.
Audience Research on a Dime - Nonprofit of InfluenceCourtney Clark
You need it. You know you do. Audience research is a vital part of any project, but it’s often the first thing to be cut. “We know our audiences well enough,” they say. “We know what they want.” But is that true?
No! Of course not! If we knew what audiences wanted, we’d have an excess of donations, volunteers, newsletter subscribers, and report readers, and we wouldn’t be having conversations about how to get audiences to act or increase awareness.
During this session, you’ll learn about:
- My favorite lean audience research methods and why they’re awesome
- How to convince your boss that audience research is necessary
- How to conduct audience research when you have zero resources
By the end, you’ll have what you need to do some quick and dirty audience research and convince others that it’s necessary!
Presented at the Nonprofit of Influence Conference (hosted by the Colorado Nonprofit Association).
Embedded UX Research by Stijn Nieuwendijk @ UX Istanbul 2016 Valsplat
User research is often seen as a luxury or a time-consuming activity, fit only for the biggest companies. I will talk about a more agile and effective approach: embedded UX research. To provide inspiration, focus and validation at the right moments within the design process. Making sure your design decisions are driven by, and based on insights, evidence and not just gut feeling. With real cases I will demonstrate:
What the added value is of structurally involving end users in your design process
How to involve design teams (and other disciplines/roles) in UX research to make better design decisions
How embedded UX research strengthens your UX strategy
Slides from a glass on personas I gave at General Assembly Melbourne.
Might not make a lot of sense without commentary next time i will record it i promise.
Kelly Goto from gotoresearch takes you through the rigorous approach and process applied to Rapid UX Research Cycles to allow insights and mental models to emerge in 6-weeks instead of 6-months.
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
Understanding users without getting boredStefan Ivanov
The slides were used in a workshop at UXify Bulgaria 2018 in order to share and let the participants explore different techniques for conducting user research.
Educational presentation by Lucinda Burtt (Head of Product at Fairfax) explaining in detail how to develop a product using qualitative and quantitative research, data and A/B testing.
Presented on 3/16/2014 as Keynote for the MXConference.
Change in an organization is really hard. This is especially true when a company that was once on the forefront of innovation finds itself having lost that luster through its own growth & success. The last couple of years there has been a transformation happening at PayPal that is touching every part of the organization to make it innovative again. At the heart of this change is a new, close partnership between design and engineering.
Can your organization be changed? From Bill’s experience at Yahoo!, Netflix, PayPal and consulting with numerous companies he believes there are some core principles you can employ to drive transformation that are all centered around the customer. The question Bill will explore is “How can design be the catalyst for that change?” While this talk will be inspirational, it will take an honest (and humorous) look at what has worked and what hasn’t worked so well in trying to scale change.
How can you transform your visitors into happy customers ?
1- Users must care
--> Be unique
--> Define your excitement features
--> Understand your users
2- Users must test
--> Increase trust
--> Reduce fears
--> Trigger an action
3- Users must use
--> Define the final goal
--> Determine the Aha moment
--> Define the mandatory steps
--> Guide users to avoid empty spaces
4- Users must pay
--> Transform free users into premium users
--> Define your prices
--> Display your prices correctly
--> Make payment easier
04: How To Engage And Retain Your Current And Future UsersLogan Merrick
In this episode of The Buzinga Podcast, Logan talks about a big issue for developers - retention. Here's how to engage and retain your users so you are squeezing the most value from them.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
StartingUp - Designing Delightful ExperienceLim Donald
Lean approach to creating great user experience.
User research does not have to be expensive and extend over a long period of time.
While company can always spend more time and budget in understanding its user, they still represent opportunity cost when there is just so many things happening in a startup. That said, starting a product without basic understanding of the users breed disaster. In this set of slides, I'll share some common techniques which allow companies to learn more about its user and design an experience that is contextual to its business and users.
Push isn’t mobile email and in-app messaging isn’t mobile pop-ups. As mobile marketers we can buzz someone’s leg with a notification – let’s make sure we’re doing it the best way possible. In this session you’ll learn about different fool proof strategies to better engage your users.
Customer experience conference by Sitecore in Oslo, NorwayMichael Leander
My talk at the customer experience conference organized by Sitecore in Oslo, Norway.
The conference was all about the online customer experience and this presentation aimed to set the stage for the 7 other expert marketing speakers presenting.
This is the presentation deck from UX Workshop held by Yan Lim and Joan Cheong of Standard Chartered Bank as a part of UXSEA Summit 2018 in Singapore. UXSEA Summit 2018 was held from 18th to 20th November, 2018. For more information about UXSEA Society, visit https://uxsea.org/
The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.
Marketing your farm is crucial for success. Social media marketing adds another tool, along with traditional marketing avenues and yourself, as a way to get the word out.
Social Business Adoption is only 20 % technology and 80 % psychology. I use a combination of IBM's and Michael Sampson's ideas and methods when I help my clients change from yesterday's work methods to today's modern social collaboration!
Applying the Secrets of Mobile Gaming to Digital MarketingSandbox Digital
Are your marketing strategies keeping up with the pace of customer expectations? This presentation is from a lunch & learn hosted by Sandbox and Jeff Hilimire of Dragon Army where they reveal the secrets of game design and how it can supercharge your marketing.
Here are just a few topics that were discussed:
- Designing for the on-demand mindset & new generation of customer expectations
- Best in class use of games and game psychology in marketing
- The psychology behind touch & tactile experiences
- The most effective use of gamification techniques
- Engineering addictive behaviors to drive return visits & engagement
- How to create a compelling sense of urgency
- Utilizing the power of competition
Findings from redesigning, prototyping, testing and interviewing users of our Engagement Analytic Software Dashboard. What we learned and how we can move forward.
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
Similar to Role of human psychology in design (20)
If you’re seriously interested in learning more about how to build and execute a successful Chatbot content strategy, you’re going to need this guide.
We’re going to dive into how to define your audience and objectives, how to use visuals in your strategy, and the importance of measuring your efforts.
Conversational AI - The Growing Potential Of Chatbots For BusinessTechved Consulting
As our world becomes more digital, Conversational AI is being used to enable communication between computers and humans. The best Conversational AI offers an end result that is indistinguishable from could have been delivered by a human.
AI Chatbot keeps up with the demand for personalization and the need for instant interaction from the first touch point to the last, start considering adding AI Chatbot technology to your customer support workflow.
Chatbots helps to offer details on customers preferences and their methods of purchases. The customer-focused targets can be planned using the interactions of chatbots & customers.
Applications Of Virtual Reality In Healthcare Industry Techved Consulting
Healthcare is among the top 3 industries that will remain leading adopters of VR technology. Swipe to read how VR is enhancing the Healthcare Industry.
Voice recognition technology is already the trend!!
Here is your complete guide for understanding about it.
Connect with us & digitally transform your business to next level.
Multilingual Chatbots are paving the way to switch the future of conversation.
With these features, it is evident that Multilingual AI Chatbots can help your business to stand out from the competition.
Multilingual Website - How they can enhance your businessTechved Consulting
Multilingual Websites are paving the way to enhance your businesses.
With these information, it is evident that Multilingual Websites can help your business to stand out from the competition.
AI-Chatbot - How they enhance the User Experience of your websiteTechved Consulting
Chatbots are paving the way to enhance the User Experience of your website.
With these guidelines, it is evident that Multilingual AI Chatbots can help your business to stand out from the competition.
Mobile app development is growing rapidly in the healthcare industry. Mobile healthcare apps save patients' and doctors' time and improve care quality due to facilitated visit scheduling, patient examination and treatment. Provides prompt treatment & prevents serious consequences.
Mobile App Development Lifecycle is based on Soft Development Lifecycle principles. It consists of several stages such as Research, Design, Development, Stabilization, Deployment, and Maintenance.
Fintech & Mobile App Development, are both paving the way for digital solutions to lead financial innovation.
With these market data and trends, it is evident that mobile app development is a critical aspect for business success.
Augmented Reality Drive Your Business With New Age SolutionsTechved Consulting
The use of technology to add artificial, digital aspects to real-life items is known as Augmented Reality (AR). AR occurs whenever you use software or a device to add new sights, sounds, or sensory inputs to something you're seeing.
AR is a combination of technologies that superimpose digital data and visual elements in the real world. It has potential to bridge the gap & unlock untapped and distinctive business capabilities.
AR & VR are typically combined to create a more engaging experience. When these technologies are integrated, a new dimension of interaction between the real and virtual worlds is created.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
2. Why Human Psychology in Product Design
• Humans are logical creatures
• Series of decisions leads to final action
• Avoid thoughtless clicking/scroll on site/app
• Understand human emotions & needs
• How humans Interpret, See, Choose to Act
• After understanding human it’s easy to design
Layout
Fonts
Colors etc
5. 1 second delay
in page response can result in a
7% reduction in conversions
6. Characteristics of Good Design
• Discoverability
Figure out possible actions and where and how to perform them
• Understanding
Meaning of components
How it is supposed to be used?
Meaning of different controls & settings
• Visibility & Communication
Relevant component must be visible
Communicate right message
7. We are biased on attractiveness
• Attractive people, places and objects
draws more attention
• What makes them Standout – Physical
Attractiveness
• Useful for drawing Initial Attention
8. Users are biased on your Product Design
• Good Looking Design Vs Poor Looking
Design
• First Impression is Necessary
• Content is Important
• Good Content – Poor Design
No User Attention
• Poor Content – Good Design
Attract User Attention
• Good Content – Good Design
User Arrested! Success!!
9. Customer Understand More than you Think
• The human mind tends to organize visual elements into groups and
create a meaningful visual on its own.
• Negative Spaces
13. How Brain Works?
Better User Experience Sense of Achievement
Feels Rewarded
Dopamine
Motivates user to take action
Brain looks for Instant Gratification
Result: Task Accomplishment by the User
Restlessness, difficult to focus etc
Brain Craves Addiction
Result: More Returning Users
LOOP
More Less
14. How Brain Response to Loop
• User become obsessed with pleasure seeking experiences
• Engage in compulsive behavior
e.g:
• Scrolling news feed on social media
• Checking emails
• Coupon Search on internet
• Gambling online etc
15. Caution 1
• Dopamine is less responsive to familiar rewards
• Keep innovating
• Keep updating your product
• Dominos: 20 new pizzas introduced over 20 weeks
• Flipkart: Experiments with product detail page
20. Caution 2
• Dopamine is more effective on reward seeking behavior
• Keep User Journey More Excited
21. Psychology of Social Influence
• Authority: We trust experts and those of high status or power
22. Psychology of Social Influence
• Scarcity: The less available a resource, the more we want it.
23. Psychology of Social Influence
• Social Proof: We look to other to guide our behaviors
24. Psychology of Social Influence
• Liking: The more we like the Brand. The more we want to say yes to
them.
25. How Human Visual System Works
Fluid Motion of Visuals
• Brain process visual signal received
from eyes
• Speed of images displayed
directly proportional to
Fluid motion of visuals
• Min requirement: 10-12 FPS
Human mind starts perceiving
motion from FlipBook
• Lack of smoothness
26. How Human Visual System Works
Fluid Motion of Visuals
• 24 FPS
• Allows eye to see Fluid Motion
• Fast enough to show motion
• Sweet Spot for Film Industry
• 60 FPS
• Fluid Motion is smooth
• Pleasurable to human eyes
• Recommended by Google
• Eyes are responsive to change in FPS: Drop in engagement
• App : 60 FPS
1000 ms / 60 frames
16.666 ms / frame
27. Conclusion
• The online market is crowded
• Competition to stand out and building customer stickiness is stronger
than ever
• Big pocket brands are spending heavily to retain users
• But this can also be achieved easily by applying some basic
psychology principal
• By considering human psychology while designing product users are
more likely to perform the actions you want them to perform
• Build habit forming products