ITC Ltd is a diversified conglomerate headquartered in Kolkata, India. It was founded in 1910 as Imperial Tobacco Company of India. ITC has a presence in cigarettes, hotels, paper, packaging, agri-business, food, and information technology. ITC employs over 26,000 people and has a market capitalization over $33 billion. The document discusses ITC's business divisions, marketing strategies such as innovative advertising and e-Choupal initiative, SWOT analysis, and growth opportunities in hospitality, rural markets, and leveraging its brand value. It concludes that ITC is well-positioned due to a fragmented market and can leverage its diversification, brands, and distribution network
Final project on Britannia company and competitor Raman Bang
sector information, sector analysis, company profile, company portfolio, porter five force model, swot analysis, Competitor analysis, Marketing mix, Analysis of net profit,revenue,debt-equity, Finance ratio, Organisation hierarchy,, Job description Job analysis, marketing product life cycle,
Full report of company on the basis of 3 profile Marketing, finance, Human resource management.
The product category of the project is ‘Wheat Atta’. The project defines the various segmentation variables, identifies the target market, and the positioning of the product. The project analyses the existing micro and the macro environment, SWAT and market for the product category. Further the project analyses the various marketing elements: product, place, packaging, pricing and promotion strategies for the product.
Comparison of Consumer behavior towards “Parle” and “Britannia”santoshpati92
Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian economy with Household and Personal Care accounting for 50 percent of FMCG sales in India. Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the sector. The urban segment (accounts for a revenue share of around 55 percent) is the largest contributor to the overall revenue generated by the FMCG sector in India However, in the last few years, the FMCG market has grown at a faster pace in rural India compared with urban India. Semi-urban and rural segments are growing at a rapid pace and FMCG products account for 50 percent of total rural spending.
Final project on Britannia company and competitor Raman Bang
sector information, sector analysis, company profile, company portfolio, porter five force model, swot analysis, Competitor analysis, Marketing mix, Analysis of net profit,revenue,debt-equity, Finance ratio, Organisation hierarchy,, Job description Job analysis, marketing product life cycle,
Full report of company on the basis of 3 profile Marketing, finance, Human resource management.
The product category of the project is ‘Wheat Atta’. The project defines the various segmentation variables, identifies the target market, and the positioning of the product. The project analyses the existing micro and the macro environment, SWAT and market for the product category. Further the project analyses the various marketing elements: product, place, packaging, pricing and promotion strategies for the product.
Comparison of Consumer behavior towards “Parle” and “Britannia”santoshpati92
Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian economy with Household and Personal Care accounting for 50 percent of FMCG sales in India. Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the sector. The urban segment (accounts for a revenue share of around 55 percent) is the largest contributor to the overall revenue generated by the FMCG sector in India However, in the last few years, the FMCG market has grown at a faster pace in rural India compared with urban India. Semi-urban and rural segments are growing at a rapid pace and FMCG products account for 50 percent of total rural spending.
Corporate And Social Responsibility In The ITC DownturnMartin Hingley
CSR is especially important in an economc downturn. It gives a compny a opportunity to demonstrate its commitment to specific groups of stakeholder and understant the needs of future customer types.
Financial Report of Apple Inc. for the year 2014 with full analysis of SWOT, PEST analysis, BCG Matrix, Ratio Analysis, Observations, Recommendations & Conclusion
presenting for you the various marketing strategies adopted by ITC in the marketing of its Product and Services. the staretgy differs for different products in different product lines and has been proved to be successful for its product to get sold and generates revenue for the ITC. role of the sunfeast brand in generating erevenue and profitability for the ITC and what marketing strategies are been used by ITC to make sunfeast a hit in the audience.
Financial analysis : Britannia Industries LtdKaustubh Gupta
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An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
4. COMPANY PROFILE
ITC started as “Imperial Tobacco Company”. 70% of market share with Gold Flake.
100 year old headquartered in Kolkata. 49% of turnover from Cigarettes business
Market capitalization of over $33 Billion.
Employs over 26,000 people
Presence in over 60 locations across India
Listed on Forbes 2000
Hotel Business - ‘ITC Welcomegroup
Hotel Chola’
Cigarettes and Leaf
Tobacco business
Packaging and Printing
Business
Paperboards
business
Indo-Nepal and British joint venture
- Surya Nepal Private Limited
Acquired Tribeni Tissues Limited
Paperboards & Specialty Papers division
Agribusiness
Division
1) Greeting, Gifts, Stationary
2) Lifestyle Retailing business
3) ITC Infotech India Limited
1) Food business
2) Safety matches
Aug 24 1910 20021925 19791975 1985 1990 2000 2005
Fine Fragrance,
bath and body
Competitive Marketing @ BCG, ITC
5. About ITC Ltd
Vision:
Sustain ITC’s position as one of India's most
valuable corporations through world class
performance , creating growing value for the
Indian economy and the company's stakeholders
Mission:
To enhance the wealth generating capability of the
enterprise in a globalizing environment, delivering
superior and sustainable stakeholder value.
Core Values:
ITC’s core values are aimed at developing a
customer focused, high performance
organization which creates value for all its
stakeholders
Trusteeship
Customer Focus
Respect for people
Excellence
Innovation
Nation Orientation
Slogan: Enduring Value
Compitetive Marketing @ BCG, ITC
8. INNOVATIVE MARKETING STRATEGIES
When compared to Maggi (Nestle), it is round shaped
Longer noodles after cooking because of round shape
Non sticky even after losing heat.
Features naughty boy & cartoon boy as central characters.
Irresistible tagline " Kuch Bhi Karega for Candyman "
Milk Shake candies with fruit flavours
Candyman Natkhat Mango ad featuring Naughty Boy
16 variants for more penetration.
Hilarious approach through
commercials.
No Confusion, Great Combination!
Different shape (Mad Angles -
Triangle)
Easily recallable & recognisable
names.
Tedhe Medhe, Live Wires
Compitetive Marketing @ BCG, ITC
12. SWOT Analysis
Strengths
Established Market Reputation
Expanding Market Share
Increased Financial Performance
Focus on New Product
Development
Diversified Business Portfolio
Weaknesses
Limited Liquidity Position
Lack of Geographical Reach
Over Dependence on Cigarettes
Division
Opportunities
Indian Cigarette Market
Indian Hospitality Sector
Favorable Trends in Rural Market
Threats
Highly Competitive Market
Shortage of Skilled Labor
Rising Counterfeit Goods Market
Compitetive Marketing @ BCG, ITC
13. M A R K E T S H A R E
M
A
R
K
E
T
G
R
O
W
T
H
LOW
LOW
HIGH
HIGH
Agri Business
Hotels
Paperboards & Packaging
FMCG-Foods
ITC Infotech
FMCG-Cigarettes Branded Apparels
Packaged foods
Time +
Investment
Support
15. CONCLUSION
Better position considering the fragmentation in the market
Huge potential to capture the market share from the current level
Stronger control on SCM – e-Choupal, retail network
Leverage its diversified business portfolio into positive advantage,
Brand value (Market position)
Effective strategies to mitigate the threats
Inorganic growth
To secure long-term growth by synergizing and blending the diverse pool of competencies
The Company’s institutional strengths – deep understanding of the Indian consumer,
strong trademarks, deep and wide distribution network, agro-sourcing skills, packaging
know-how and cuisine expertise
Compitetive Marketing @ BCG, ITC