SlideShare a Scribd company logo
ITC Ltd. One of India’s Most Valuable Corporations
The ITC Profile ITC is one of India's foremost private sector companies with a market capitalisation of nearly US $ 18 billion and a turnover of over US $ 4.75 billion.  ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers,  Packaging,  Agri-Business,  Packaged Foods & Confectionery,  Information Technology,  Branded Apparel,  Personal Care,  Greeting Cards,  Safety Matches and other FMCG products. [email_address]
The ITC Profile ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports. It is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards.  [email_address]
Company’s Strategy ITC's diversified status originates from its corporate strategy aimed at   creating multiple drivers of growth anchored on its time-tested core competencies:  unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills [email_address]
ITCs Rural Development Philosophy at Work LET'S PUT INDIA FIRST ITC believes that the inter-dependence between its Agri-based businesses and the farm sector constitutes a sustainable platform to enlarge its contribution to the Indian rural sector.
e-Choupal
About e-Choupal [email_address] Launched In June 2000 Reaches to  3.5 million  farmers Covers 38,500 villages 6500 kiosks around  nine states
Business Model The e-Chaupal model has been specifically designed to tackle:  The challenges posed by the unique features of Indian agriculture, Characterised by fragmented farms,  Weak infrastructure and  The involvement of numerous intermediaries, among others. [email_address]
[email_address] The Value Chain – Farm to Factory Gate:
The e-Choupal Services Relevant & Real-time Information Commodity prices, Local Weather, News Customized Knowledge Farm Management, Risk Management Supply Chain for Farm Inputs Screened for Quality, Demand Aggregation for Competitive Prices & Efficient Logistics Direct Marketing Channel for Farm Producers Lower Transaction Costs, Better Value through Traceability [email_address]
Other Services through E-Choupal Distribution of Products and Services to Rural Markets Micro marketing Product/Services Demos Marketing and Brand Building activities Pilots Bhoomi E-Health with Private Health Service Providers E-Education  Rural BPO [email_address]
Problems Encountered The problems encountered while setting up and managing these  ‘e-Choupal’ are primarily of Infrastructural inadequacies,  Including power supply,  Telecom connectivity and bandwidth,  Apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India. [email_address]
Alternative & Innovative Solutions Some of the expensive solutions are being deployed to overcome these challenges. These are: - Power back-up through batteries charged by Solar panels,  Upgrading BSNL exchanges with RNS kits,  Installation of VSAT equipment,  Mobile Choupals,  Local caching of static content on website to stream in the dynamic content more efficiently,  24x7 helpdesk etc.  [email_address]
Future Plans Going forward, the roadmap includes plans to integrate bulk storage, handling & transportation facilities to improve logistics efficiencies.  Establish ‘e-Choupal’ as the new age cooperative for all practical purposes.  ITC plans for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years.  Planning to launch some other services with their e-Choupal program like: - Micro-Credit Health Education [email_address]
Deployment Principles
#1 Co Creation End-to-end solution is designed collaboratively Identify major problems and  solve them with efficiency and transparency When they started, it was with a FMCG approach, with reliance on  Market Research Focus Groups …  and then the approach quickly changed to ‘Prototypes’ to enable experience and obtain feedback An iterative approach to build models to solve the  real world problems  of the Individual and of the Community [email_address]
Solution : Access to Price Information – Anytime & In the Village [email_address]
[email_address] Solution : Transparency and Accuracy in Weighment
[email_address] Solution : Modern Methods for Quality Assessment
#2 Must have a well thought out Business Model Who Pays ? Who Runs ? Who Monitors Quality? What are the Value Propositions to the Stake Holders ? [email_address]
The ITC e-Choupal Proposition Step 1: Leveraging ITCs for empowered access to markets (inputs & outputs) Step 2: Economic viability of IT infrastructure investments is justified through Win-Win business models, hence also scaleable Step 3: Customer responsive IT infrastructure in the villages facilitates access to supplementary Education, Health, Employment, e-Governance services  [email_address]
ITCs make it possible ! The e-Choupal Price Discovery :   Farmer @ Receiving End  Vs  Empowered Value through Unbundling what was bundled together earlier (Information & Transaction)  Unbundled Price information is now available at the door step without a necessity to go to mandi Has an option to fix price at the village itself. However, at the time of selling, still retains the freedom to go to mandi if he believes he gets better offer there. The Input Transaction Value through Bundling (Information, Knowledge, Transaction) what was available unbundled earlier Bundles Information on Weather and Best Practices from the website Knowledge of ‘what to do’ from the Experts Efficient supply platform for inputs purchase that enables aggregation and scale efficiencies [email_address]
#3 The Orchestrator Who Orchestrates the multiple entities? The scale and complexity inherent makes it a high maintenance network The Orchestrator has to ensure  There is a ‘Big Picture’ to what is initiated ‘ Changing Needs’ are tracked and are efficiently responded  ‘ Continuous Innovation’ of the business model is ensured for its long term relevance [email_address]
#4 The Infrastructure Must have Three Tiers Local part for Responsiveness Regional level for Controlling Apex element for Resources Allocation [email_address]
3 X 3 e-Choupal Infrastructure ITC Kiosk with Internet Access In the house of one trained farmer,  Sanchalak   Within  walking distance  of target farmers Warehousing Hub / Store  Managed by the erstwhile middleman,  Samyojak Within  tractorable distance  of target farmers  Collaborative Network of Companies Orchestrated by  ITC  With a  Pan-Indian  presence  [email_address]
#5 Capability Building Build Customer Orientation right across the Chain “ Customer is  the  reason” …  and also  the necessary Functional and Process skills Working Capital Demand Creation / assessment …  along with the Soft Skills Feedback Quality / Customer Service [email_address]
[email_address] Taking ITCs & Biz Models to Rural India Training
[email_address] Taking ITCs & Biz Models to Rural India Power Connectivity Website
[email_address] e-Choupal  Sagar  ITC Limited
[email_address]
Choupal Sagar Unlocking the Rural Markets
Business Thought "It is a place where the farmer does both selling and buying. On an average a farmer can receive up to Rs 50,000 for the Soya he brings in and we give him the money in cash... farmers still prefer getting their money in cash. Since he has already hired a vehicle, it makes sense for him to take all his requirement of fertiliser, pesticide, etc, as well as diesel worth Rs 3,000 to Rs 4,000 back to his village. A BPCL outlet will open soon to facilitate his diesel purchase and a nationalised bank will also open a branch here. As we also sell life insurance through the choupal network, an insurance counter will be put up at the mall."  [email_address]
About Choupal Sagar Choupal Sagar is the culmination of all farming activities in one place.  Seven thousand sq ft stacked with brand names... a place where Sonata watches and Usha,  Prestige and Hawkins home appliances jostle for space with  Italio, Cosmo, Springwood and John Players shirts, jeans, and Philips and LG products.  TVS Victor motorcycle and, a few rows down the hall, you can buy fertilisers and pesticides or motor pumps.  [email_address]
[email_address]
[email_address]
ITC
Product Portfolio (Rural Market) [email_address] Rural & Urban Based Products Cigarettes Food Capstan Flake Gold Flake Scissors Sunfeast Bingo Mint-o fresh Retail Commodity Ex. Choupal Sagar E-Choupal
Sunfeast ITC launched delicious biscuits of international quality under the   Sunfeast range on 28th July 2003.  The biscuits were launched after a great deal of market research. Sunfeast Glucose, Sunfeast Marie and Dream Cream biscuits were the first to make an appearance in the market.  In a short span of 3 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories.  [email_address]
Product Range Sunfeast Glucose Sunfeast Marie Light Sunfeast Orange Marie Sunfeast Dream Cream Orange Mango Pine-apple Elaichi Chocolate Strawberry Milk [email_address]
Competition Sunfeast is majorily facing competition by the two, namely: - Britannia Parle By Priyagold in Northern India.  [email_address]
Market Share [email_address]
Reason to enter into Food Segment [email_address] Rs. 5,50,000 crores market in India  Only 6% is packaged Rs. 4,000 crores biscuit market in India 12-14% yearly growth in the biscuit segment
Distribution Channel The company used its existing network of convenience stores – The company's name for the hole-in-the-wall pan-beedi shops -- for sunfeast. The company also looked at grocery stores and other retail formats.  The brand  is now available in nearly 1.8 million outlets. Britannia claims it has a superior distribution clout with its presence in nearly 3.3 million outlets. Parle, the seasoned player itself, says it is  available in 1.5 million outlets.  [email_address] Sunfeast is now available in 1.8million  shops of India as compared to Britannia  and Parle. They are available in  3.3 and 1.5 million shops respectively
Advertising Advertisement TVC Newspaper Advertisements behind the buses. Outdoor Advertising [email_address] Annual Advertising budget of ITC biscuit segment is 115-120 crore.
Pricing Models The biscuit industry is basically based on two models: - Low price models. Two-pronged strategy Sunfeast has adopted this strategy. They are playing with the volumes and low margin in their glucose and Marie segment. While in their cream variant they are playing with high margins. [email_address]
Thank You! [email_address]

More Related Content

What's hot

ITC limited
ITC limitedITC limited
ITC limited
Mohammed Nadeem
 
PPT OF ITC (INDIA TOBACCO COMAPANY)
PPT OF ITC (INDIA TOBACCO COMAPANY)PPT OF ITC (INDIA TOBACCO COMAPANY)
PPT OF ITC (INDIA TOBACCO COMAPANY)
Mundirika Sah
 
Itc
ItcItc
Project Report on Retail Coverage of ITC
Project Report on Retail Coverage of ITCProject Report on Retail Coverage of ITC
Project Report on Retail Coverage of ITC
Jiten Sharma
 
I.T.C Ltd
I.T.C    LtdI.T.C    Ltd
I.T.C Ltd
home
 
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)
Utkarsh Bisht
 
Itc - best selling products and competitors
Itc - best selling products and competitorsItc - best selling products and competitors
Itc - best selling products and competitors
Ankush Pani
 
PRODUCT ANALYSIS OF ITC Ltd.
PRODUCT ANALYSIS OF ITC Ltd.PRODUCT ANALYSIS OF ITC Ltd.
PRODUCT ANALYSIS OF ITC Ltd.
Monika Kadam
 
Itc
ItcItc
ITC MARKETING STRATEGIES
ITC MARKETING STRATEGIESITC MARKETING STRATEGIES
ITC MARKETING STRATEGIES
Manish Singh
 
ITC INDIA LTD
ITC INDIA LTD ITC INDIA LTD
ITC INDIA LTD
Kartik Parashar
 
Itc limited
Itc limitedItc limited
Itc limited
anuns
 
ITC SWOT
ITC SWOTITC SWOT
ITC SWOT
Prasant Patro
 
Bcg matrix of itc ltd
Bcg matrix of itc ltdBcg matrix of itc ltd
Bcg matrix of itc ltd
Bibaswan Mohanty
 
Strategy Management - ITC LTD
Strategy Management - ITC LTDStrategy Management - ITC LTD
Strategy Management - ITC LTD
Manohar Mani Manjula Iyer
 
Marketing PPT - Britannia Company
Marketing PPT - Britannia CompanyMarketing PPT - Britannia Company
Marketing PPT - Britannia Company
Aayushi Chhabra
 
ITC LTD
ITC LTDITC LTD
Itc bcg matrix
Itc bcg matrixItc bcg matrix
Itc bcg matrix
nehapunjabi26
 
Britannia ppt in Operations
Britannia ppt in OperationsBritannia ppt in Operations
Britannia ppt in Operations
Sneha Nair
 
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Tanuj Rathi
 

What's hot (20)

ITC limited
ITC limitedITC limited
ITC limited
 
PPT OF ITC (INDIA TOBACCO COMAPANY)
PPT OF ITC (INDIA TOBACCO COMAPANY)PPT OF ITC (INDIA TOBACCO COMAPANY)
PPT OF ITC (INDIA TOBACCO COMAPANY)
 
Itc
ItcItc
Itc
 
Project Report on Retail Coverage of ITC
Project Report on Retail Coverage of ITCProject Report on Retail Coverage of ITC
Project Report on Retail Coverage of ITC
 
I.T.C Ltd
I.T.C    LtdI.T.C    Ltd
I.T.C Ltd
 
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)
 
Itc - best selling products and competitors
Itc - best selling products and competitorsItc - best selling products and competitors
Itc - best selling products and competitors
 
PRODUCT ANALYSIS OF ITC Ltd.
PRODUCT ANALYSIS OF ITC Ltd.PRODUCT ANALYSIS OF ITC Ltd.
PRODUCT ANALYSIS OF ITC Ltd.
 
Itc
ItcItc
Itc
 
ITC MARKETING STRATEGIES
ITC MARKETING STRATEGIESITC MARKETING STRATEGIES
ITC MARKETING STRATEGIES
 
ITC INDIA LTD
ITC INDIA LTD ITC INDIA LTD
ITC INDIA LTD
 
Itc limited
Itc limitedItc limited
Itc limited
 
ITC SWOT
ITC SWOTITC SWOT
ITC SWOT
 
Bcg matrix of itc ltd
Bcg matrix of itc ltdBcg matrix of itc ltd
Bcg matrix of itc ltd
 
Strategy Management - ITC LTD
Strategy Management - ITC LTDStrategy Management - ITC LTD
Strategy Management - ITC LTD
 
Marketing PPT - Britannia Company
Marketing PPT - Britannia CompanyMarketing PPT - Britannia Company
Marketing PPT - Britannia Company
 
ITC LTD
ITC LTDITC LTD
ITC LTD
 
Itc bcg matrix
Itc bcg matrixItc bcg matrix
Itc bcg matrix
 
Britannia ppt in Operations
Britannia ppt in OperationsBritannia ppt in Operations
Britannia ppt in Operations
 
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
 

Viewers also liked

Assessment of Audi AG
Assessment of Audi AGAssessment of Audi AG
Assessment of Audi AG
Sophia sedighi
 
Itc Ppt
Itc PptItc Ppt
Itc Ppt
gaurav satia
 
Patanjali CASE STUDY - Branding
Patanjali CASE STUDY - Branding Patanjali CASE STUDY - Branding
Patanjali CASE STUDY - Branding
Mastermind Training & Consultancy Services Pvt Ltd
 
Patanjali: Business Model and effects on the FMCG sector in India
Patanjali: Business Model and effects on the FMCG sector in IndiaPatanjali: Business Model and effects on the FMCG sector in India
Patanjali: Business Model and effects on the FMCG sector in India
Mihir Sangodkar
 
Strategic analysis of apple
Strategic analysis of appleStrategic analysis of apple
Strategic analysis of apple
Meghna Verma
 
strategic analysis of ITC
strategic analysis of ITCstrategic analysis of ITC
strategic analysis of ITC
Vinni Kaur
 
Value chain of tata motors
Value chain of tata motorsValue chain of tata motors
Value chain of tata motors
Delvin Mvp
 
Patanjali case study
Patanjali case studyPatanjali case study
Patanjali case study
Lakshman Reddy
 
Patanjali
PatanjaliPatanjali
Patanjali
Vanga Naresh
 
Patanjali 2
Patanjali 2Patanjali 2
Patanjali 2
Ajay kumar singh
 
The dabur
The daburThe dabur
The dabur
Ridzy04
 
Dabur
DaburDabur
Dabur
Nitikanz
 
Dabur ppt
Dabur pptDabur ppt
Tata Motors
Tata MotorsTata Motors
Tata Motors
Prijit Debnath
 
Presentation on Patanjali Ltd.
Presentation on Patanjali Ltd.Presentation on Patanjali Ltd.
Presentation on Patanjali Ltd.
Arihant Zunjarvad
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
Monish rm
 

Viewers also liked (16)

Assessment of Audi AG
Assessment of Audi AGAssessment of Audi AG
Assessment of Audi AG
 
Itc Ppt
Itc PptItc Ppt
Itc Ppt
 
Patanjali CASE STUDY - Branding
Patanjali CASE STUDY - Branding Patanjali CASE STUDY - Branding
Patanjali CASE STUDY - Branding
 
Patanjali: Business Model and effects on the FMCG sector in India
Patanjali: Business Model and effects on the FMCG sector in IndiaPatanjali: Business Model and effects on the FMCG sector in India
Patanjali: Business Model and effects on the FMCG sector in India
 
Strategic analysis of apple
Strategic analysis of appleStrategic analysis of apple
Strategic analysis of apple
 
strategic analysis of ITC
strategic analysis of ITCstrategic analysis of ITC
strategic analysis of ITC
 
Value chain of tata motors
Value chain of tata motorsValue chain of tata motors
Value chain of tata motors
 
Patanjali case study
Patanjali case studyPatanjali case study
Patanjali case study
 
Patanjali
PatanjaliPatanjali
Patanjali
 
Patanjali 2
Patanjali 2Patanjali 2
Patanjali 2
 
The dabur
The daburThe dabur
The dabur
 
Dabur
DaburDabur
Dabur
 
Dabur ppt
Dabur pptDabur ppt
Dabur ppt
 
Tata Motors
Tata MotorsTata Motors
Tata Motors
 
Presentation on Patanjali Ltd.
Presentation on Patanjali Ltd.Presentation on Patanjali Ltd.
Presentation on Patanjali Ltd.
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 

Similar to Itc Ltd

How can sme’s grow their business & boost profits with an online presence by ...
How can sme’s grow their business & boost profits with an online presence by ...How can sme’s grow their business & boost profits with an online presence by ...
How can sme’s grow their business & boost profits with an online presence by ...
IndiaMART InterMESH Ltd
 
E-commerce and Internet Marketing
E-commerce and Internet MarketingE-commerce and Internet Marketing
E-commerce and Internet Marketing
Sheeja Joseph
 
Leverage ebiz for growth of MSMEs
Leverage ebiz for growth of MSMEsLeverage ebiz for growth of MSMEs
Leverage ebiz for growth of MSMEs
Dolly Bhasin
 
Acquist credentials
Acquist credentials Acquist credentials
Acquist credentials
Sufiyan Naik
 
MIS (IT) Project of New Allied Electronics Industries Pvt Ltd
MIS (IT) Project of New Allied Electronics Industries Pvt LtdMIS (IT) Project of New Allied Electronics Industries Pvt Ltd
MIS (IT) Project of New Allied Electronics Industries Pvt Ltd
Yousif Solangi
 
Iqpc Abiba Invite
Iqpc Abiba InviteIqpc Abiba Invite
Iqpc Abiba Invite
Senthil Rajendran
 
Business Expansion Strategy for ‘SELCO INDIA’
Business Expansion Strategy for ‘SELCO INDIA’Business Expansion Strategy for ‘SELCO INDIA’
Business Expansion Strategy for ‘SELCO INDIA’
National Management Olympiad
 
Knitkart final pitch deck
Knitkart  final pitch deckKnitkart  final pitch deck
Knitkart final pitch deck
Amit Kumar
 
Knitkart final pitch deck
Knitkart  final pitch deckKnitkart  final pitch deck
Knitkart final pitch deck
Amit Kumar
 
MARKETING & BUSINESS PLAN PRESENTATION.pptx
MARKETING & BUSINESS PLAN PRESENTATION.pptxMARKETING & BUSINESS PLAN PRESENTATION.pptx
MARKETING & BUSINESS PLAN PRESENTATION.pptx
Pankaj Rajput
 
Self Checkout Systems for Retail Market -India & Middle East
Self Checkout Systems for Retail Market -India & Middle EastSelf Checkout Systems for Retail Market -India & Middle East
Self Checkout Systems for Retail Market -India & Middle East
Vinesh Pazhukkadakkandi
 
Ijbrm 24
Ijbrm 24Ijbrm 24
Ijbrm 24
anupam67
 
Itc e chaupal
Itc e chaupalItc e chaupal
Itc e chaupal
Ikram Vora
 
SelectJobs - Presentation for Induction
SelectJobs - Presentation for InductionSelectJobs - Presentation for Induction
SelectJobs - Presentation for Induction
Select Jobs
 
[IJET-V1I2P7] Authors :Mr. Harjot Kaur, Mrs.Daljit Kaur
[IJET-V1I2P7] Authors :Mr. Harjot Kaur, Mrs.Daljit Kaur[IJET-V1I2P7] Authors :Mr. Harjot Kaur, Mrs.Daljit Kaur
[IJET-V1I2P7] Authors :Mr. Harjot Kaur, Mrs.Daljit Kaur
IJET - International Journal of Engineering and Techniques
 
Business with Information Technology
Business with Information TechnologyBusiness with Information Technology
Business with Information Technology
Rafiqul Alam Khan
 
Termii Investment Deck
Termii Investment DeckTermii Investment Deck
Termii Investment Deck
Gbolade Emmanuel Corte' Tolulope
 
Welingkar_sem2_Project Welike - 2020
Welingkar_sem2_Project Welike - 2020Welingkar_sem2_Project Welike - 2020
Welingkar_sem2_Project Welike - 2020
Sachin Pathania
 
A Business Review of E-Retailing in India
A Business Review of E-Retailing in IndiaA Business Review of E-Retailing in India
A Business Review of E-Retailing in India
Waqas Tariq
 
Maruti Udyog
Maruti UdyogMaruti Udyog
Maruti Udyog
damini0112
 

Similar to Itc Ltd (20)

How can sme’s grow their business & boost profits with an online presence by ...
How can sme’s grow their business & boost profits with an online presence by ...How can sme’s grow their business & boost profits with an online presence by ...
How can sme’s grow their business & boost profits with an online presence by ...
 
E-commerce and Internet Marketing
E-commerce and Internet MarketingE-commerce and Internet Marketing
E-commerce and Internet Marketing
 
Leverage ebiz for growth of MSMEs
Leverage ebiz for growth of MSMEsLeverage ebiz for growth of MSMEs
Leverage ebiz for growth of MSMEs
 
Acquist credentials
Acquist credentials Acquist credentials
Acquist credentials
 
MIS (IT) Project of New Allied Electronics Industries Pvt Ltd
MIS (IT) Project of New Allied Electronics Industries Pvt LtdMIS (IT) Project of New Allied Electronics Industries Pvt Ltd
MIS (IT) Project of New Allied Electronics Industries Pvt Ltd
 
Iqpc Abiba Invite
Iqpc Abiba InviteIqpc Abiba Invite
Iqpc Abiba Invite
 
Business Expansion Strategy for ‘SELCO INDIA’
Business Expansion Strategy for ‘SELCO INDIA’Business Expansion Strategy for ‘SELCO INDIA’
Business Expansion Strategy for ‘SELCO INDIA’
 
Knitkart final pitch deck
Knitkart  final pitch deckKnitkart  final pitch deck
Knitkart final pitch deck
 
Knitkart final pitch deck
Knitkart  final pitch deckKnitkart  final pitch deck
Knitkart final pitch deck
 
MARKETING & BUSINESS PLAN PRESENTATION.pptx
MARKETING & BUSINESS PLAN PRESENTATION.pptxMARKETING & BUSINESS PLAN PRESENTATION.pptx
MARKETING & BUSINESS PLAN PRESENTATION.pptx
 
Self Checkout Systems for Retail Market -India & Middle East
Self Checkout Systems for Retail Market -India & Middle EastSelf Checkout Systems for Retail Market -India & Middle East
Self Checkout Systems for Retail Market -India & Middle East
 
Ijbrm 24
Ijbrm 24Ijbrm 24
Ijbrm 24
 
Itc e chaupal
Itc e chaupalItc e chaupal
Itc e chaupal
 
SelectJobs - Presentation for Induction
SelectJobs - Presentation for InductionSelectJobs - Presentation for Induction
SelectJobs - Presentation for Induction
 
[IJET-V1I2P7] Authors :Mr. Harjot Kaur, Mrs.Daljit Kaur
[IJET-V1I2P7] Authors :Mr. Harjot Kaur, Mrs.Daljit Kaur[IJET-V1I2P7] Authors :Mr. Harjot Kaur, Mrs.Daljit Kaur
[IJET-V1I2P7] Authors :Mr. Harjot Kaur, Mrs.Daljit Kaur
 
Business with Information Technology
Business with Information TechnologyBusiness with Information Technology
Business with Information Technology
 
Termii Investment Deck
Termii Investment DeckTermii Investment Deck
Termii Investment Deck
 
Welingkar_sem2_Project Welike - 2020
Welingkar_sem2_Project Welike - 2020Welingkar_sem2_Project Welike - 2020
Welingkar_sem2_Project Welike - 2020
 
A Business Review of E-Retailing in India
A Business Review of E-Retailing in IndiaA Business Review of E-Retailing in India
A Business Review of E-Retailing in India
 
Maruti Udyog
Maruti UdyogMaruti Udyog
Maruti Udyog
 

More from Akhil Gupta

Top 10 Ad Icons
Top 10 Ad IconsTop 10 Ad Icons
Top 10 Ad Icons
Akhil Gupta
 
Customer Services and Fish Philosophy
Customer Services and Fish PhilosophyCustomer Services and Fish Philosophy
Customer Services and Fish Philosophy
Akhil Gupta
 
Tata Indica
Tata IndicaTata Indica
Tata Indica
Akhil Gupta
 
Database Marketing
Database MarketingDatabase Marketing
Database Marketing
Akhil Gupta
 
Journal
JournalJournal
Journal
Akhil Gupta
 
Vodafone India 1
Vodafone India 1Vodafone India 1
Vodafone India 1
Akhil Gupta
 
Sand Stone
Sand StoneSand Stone
Sand Stone
Akhil Gupta
 
Presentation1
Presentation1Presentation1
Presentation1
Akhil Gupta
 
Nestle Maggi
Nestle MaggiNestle Maggi
Nestle Maggi
Akhil Gupta
 
Business Plan
Business PlanBusiness Plan
Business Plan
Akhil Gupta
 
Freescale Ppt1, event management
Freescale Ppt1, event managementFreescale Ppt1, event management
Freescale Ppt1, event management
Akhil Gupta
 

More from Akhil Gupta (11)

Top 10 Ad Icons
Top 10 Ad IconsTop 10 Ad Icons
Top 10 Ad Icons
 
Customer Services and Fish Philosophy
Customer Services and Fish PhilosophyCustomer Services and Fish Philosophy
Customer Services and Fish Philosophy
 
Tata Indica
Tata IndicaTata Indica
Tata Indica
 
Database Marketing
Database MarketingDatabase Marketing
Database Marketing
 
Journal
JournalJournal
Journal
 
Vodafone India 1
Vodafone India 1Vodafone India 1
Vodafone India 1
 
Sand Stone
Sand StoneSand Stone
Sand Stone
 
Presentation1
Presentation1Presentation1
Presentation1
 
Nestle Maggi
Nestle MaggiNestle Maggi
Nestle Maggi
 
Business Plan
Business PlanBusiness Plan
Business Plan
 
Freescale Ppt1, event management
Freescale Ppt1, event managementFreescale Ppt1, event management
Freescale Ppt1, event management
 

Recently uploaded

Movers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In DubaiMovers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In Dubai
imranmalik114455
 
What's your strategy? Getting tactical about being strategic.
What's your strategy? Getting tactical about being strategic.What's your strategy? Getting tactical about being strategic.
What's your strategy? Getting tactical about being strategic.
Doug Hall
 
Jumpstart Email Marketing_ Your Guide for Beginners in 2024
Jumpstart Email Marketing_ Your Guide for Beginners in 2024Jumpstart Email Marketing_ Your Guide for Beginners in 2024
Jumpstart Email Marketing_ Your Guide for Beginners in 2024
Digital-GoldMine-Hub
 
Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
anissageorge9890
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
himanshubclubofgsv
 
Business Lessons From Emmanuel Katto Uganda
Business Lessons From Emmanuel Katto UgandaBusiness Lessons From Emmanuel Katto Uganda
Business Lessons From Emmanuel Katto Uganda
OliviaCox14
 
Standard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital MarketingStandard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital Marketing
Dipendra Prasad Poudel
 
From Dallas to Houston Exploring Texas.docx
From Dallas to Houston Exploring Texas.docxFrom Dallas to Houston Exploring Texas.docx
From Dallas to Houston Exploring Texas.docx
KeilyLexi
 
CH.3.pptx DIGITAL MARKETING STRATEGY, IMPLEMENTATION AND PRACTICE Seventh Edi...
CH.3.pptx DIGITAL MARKETINGSTRATEGY, IMPLEMENTATION AND PRACTICESeventh Edi...CH.3.pptx DIGITAL MARKETINGSTRATEGY, IMPLEMENTATION AND PRACTICESeventh Edi...
CH.3.pptx DIGITAL MARKETING STRATEGY, IMPLEMENTATION AND PRACTICE Seventh Edi...
motasem221
 
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
ahmed614380
 
How to use lace front wig importance and
How to use lace front wig importance andHow to use lace front wig importance and
How to use lace front wig importance and
kaporej505
 
Honoring and Understanding the Significance of Guru Purnima
Honoring and Understanding the Significance of Guru PurnimaHonoring and Understanding the Significance of Guru Purnima
Honoring and Understanding the Significance of Guru Purnima
Exotic India
 
India's Most Generative AI and Chatbot Service Providers to Follow 2024.pdf
India's Most Generative AI and Chatbot Service Providers to Follow 2024.pdfIndia's Most Generative AI and Chatbot Service Providers to Follow 2024.pdf
India's Most Generative AI and Chatbot Service Providers to Follow 2024.pdf
insightssuccess2
 
Steps to Register Company in Dubai Mainland.pptx
Steps to Register Company in Dubai Mainland.pptxSteps to Register Company in Dubai Mainland.pptx
Steps to Register Company in Dubai Mainland.pptx
blackswanbss
 
A Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science PractitionersA Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science Practitioners
Tim Wilson
 
Path to the next normal collection McKinsey
Path to the next normal collection McKinseyPath to the next normal collection McKinsey
Path to the next normal collection McKinsey
MajIman2
 
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in IndiaIRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
Enterslice
 
Virtual Paralegal Services: Your Remote Legal Assistant
Virtual Paralegal Services: Your Remote Legal AssistantVirtual Paralegal Services: Your Remote Legal Assistant
Virtual Paralegal Services: Your Remote Legal Assistant
Eternity Paralegal Services
 
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
Katsuya Shiratori
 

Recently uploaded (20)

Movers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In DubaiMovers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In Dubai
 
What's your strategy? Getting tactical about being strategic.
What's your strategy? Getting tactical about being strategic.What's your strategy? Getting tactical about being strategic.
What's your strategy? Getting tactical about being strategic.
 
Jumpstart Email Marketing_ Your Guide for Beginners in 2024
Jumpstart Email Marketing_ Your Guide for Beginners in 2024Jumpstart Email Marketing_ Your Guide for Beginners in 2024
Jumpstart Email Marketing_ Your Guide for Beginners in 2024
 
Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
 
DEMO_Aboveground Storage Tank Inspection.pdf
DEMO_Aboveground Storage Tank Inspection.pdfDEMO_Aboveground Storage Tank Inspection.pdf
DEMO_Aboveground Storage Tank Inspection.pdf
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
 
Business Lessons From Emmanuel Katto Uganda
Business Lessons From Emmanuel Katto UgandaBusiness Lessons From Emmanuel Katto Uganda
Business Lessons From Emmanuel Katto Uganda
 
Standard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital MarketingStandard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital Marketing
 
From Dallas to Houston Exploring Texas.docx
From Dallas to Houston Exploring Texas.docxFrom Dallas to Houston Exploring Texas.docx
From Dallas to Houston Exploring Texas.docx
 
CH.3.pptx DIGITAL MARKETING STRATEGY, IMPLEMENTATION AND PRACTICE Seventh Edi...
CH.3.pptx DIGITAL MARKETINGSTRATEGY, IMPLEMENTATION AND PRACTICESeventh Edi...CH.3.pptx DIGITAL MARKETINGSTRATEGY, IMPLEMENTATION AND PRACTICESeventh Edi...
CH.3.pptx DIGITAL MARKETING STRATEGY, IMPLEMENTATION AND PRACTICE Seventh Edi...
 
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
 
How to use lace front wig importance and
How to use lace front wig importance andHow to use lace front wig importance and
How to use lace front wig importance and
 
Honoring and Understanding the Significance of Guru Purnima
Honoring and Understanding the Significance of Guru PurnimaHonoring and Understanding the Significance of Guru Purnima
Honoring and Understanding the Significance of Guru Purnima
 
India's Most Generative AI and Chatbot Service Providers to Follow 2024.pdf
India's Most Generative AI and Chatbot Service Providers to Follow 2024.pdfIndia's Most Generative AI and Chatbot Service Providers to Follow 2024.pdf
India's Most Generative AI and Chatbot Service Providers to Follow 2024.pdf
 
Steps to Register Company in Dubai Mainland.pptx
Steps to Register Company in Dubai Mainland.pptxSteps to Register Company in Dubai Mainland.pptx
Steps to Register Company in Dubai Mainland.pptx
 
A Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science PractitionersA Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science Practitioners
 
Path to the next normal collection McKinsey
Path to the next normal collection McKinseyPath to the next normal collection McKinsey
Path to the next normal collection McKinsey
 
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in IndiaIRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
 
Virtual Paralegal Services: Your Remote Legal Assistant
Virtual Paralegal Services: Your Remote Legal AssistantVirtual Paralegal Services: Your Remote Legal Assistant
Virtual Paralegal Services: Your Remote Legal Assistant
 
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
 

Itc Ltd

  • 1. ITC Ltd. One of India’s Most Valuable Corporations
  • 2. The ITC Profile ITC is one of India's foremost private sector companies with a market capitalisation of nearly US $ 18 billion and a turnover of over US $ 4.75 billion. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Greeting Cards, Safety Matches and other FMCG products. [email_address]
  • 3. The ITC Profile ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports. It is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards. [email_address]
  • 4. Company’s Strategy ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills [email_address]
  • 5. ITCs Rural Development Philosophy at Work LET'S PUT INDIA FIRST ITC believes that the inter-dependence between its Agri-based businesses and the farm sector constitutes a sustainable platform to enlarge its contribution to the Indian rural sector.
  • 7. About e-Choupal [email_address] Launched In June 2000 Reaches to 3.5 million farmers Covers 38,500 villages 6500 kiosks around nine states
  • 8. Business Model The e-Chaupal model has been specifically designed to tackle: The challenges posed by the unique features of Indian agriculture, Characterised by fragmented farms, Weak infrastructure and The involvement of numerous intermediaries, among others. [email_address]
  • 9. [email_address] The Value Chain – Farm to Factory Gate:
  • 10. The e-Choupal Services Relevant & Real-time Information Commodity prices, Local Weather, News Customized Knowledge Farm Management, Risk Management Supply Chain for Farm Inputs Screened for Quality, Demand Aggregation for Competitive Prices & Efficient Logistics Direct Marketing Channel for Farm Producers Lower Transaction Costs, Better Value through Traceability [email_address]
  • 11. Other Services through E-Choupal Distribution of Products and Services to Rural Markets Micro marketing Product/Services Demos Marketing and Brand Building activities Pilots Bhoomi E-Health with Private Health Service Providers E-Education Rural BPO [email_address]
  • 12. Problems Encountered The problems encountered while setting up and managing these ‘e-Choupal’ are primarily of Infrastructural inadequacies, Including power supply, Telecom connectivity and bandwidth, Apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India. [email_address]
  • 13. Alternative & Innovative Solutions Some of the expensive solutions are being deployed to overcome these challenges. These are: - Power back-up through batteries charged by Solar panels, Upgrading BSNL exchanges with RNS kits, Installation of VSAT equipment, Mobile Choupals, Local caching of static content on website to stream in the dynamic content more efficiently, 24x7 helpdesk etc. [email_address]
  • 14. Future Plans Going forward, the roadmap includes plans to integrate bulk storage, handling & transportation facilities to improve logistics efficiencies. Establish ‘e-Choupal’ as the new age cooperative for all practical purposes. ITC plans for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years. Planning to launch some other services with their e-Choupal program like: - Micro-Credit Health Education [email_address]
  • 16. #1 Co Creation End-to-end solution is designed collaboratively Identify major problems and solve them with efficiency and transparency When they started, it was with a FMCG approach, with reliance on Market Research Focus Groups … and then the approach quickly changed to ‘Prototypes’ to enable experience and obtain feedback An iterative approach to build models to solve the real world problems of the Individual and of the Community [email_address]
  • 17. Solution : Access to Price Information – Anytime & In the Village [email_address]
  • 18. [email_address] Solution : Transparency and Accuracy in Weighment
  • 19. [email_address] Solution : Modern Methods for Quality Assessment
  • 20. #2 Must have a well thought out Business Model Who Pays ? Who Runs ? Who Monitors Quality? What are the Value Propositions to the Stake Holders ? [email_address]
  • 21. The ITC e-Choupal Proposition Step 1: Leveraging ITCs for empowered access to markets (inputs & outputs) Step 2: Economic viability of IT infrastructure investments is justified through Win-Win business models, hence also scaleable Step 3: Customer responsive IT infrastructure in the villages facilitates access to supplementary Education, Health, Employment, e-Governance services [email_address]
  • 22. ITCs make it possible ! The e-Choupal Price Discovery : Farmer @ Receiving End Vs Empowered Value through Unbundling what was bundled together earlier (Information & Transaction) Unbundled Price information is now available at the door step without a necessity to go to mandi Has an option to fix price at the village itself. However, at the time of selling, still retains the freedom to go to mandi if he believes he gets better offer there. The Input Transaction Value through Bundling (Information, Knowledge, Transaction) what was available unbundled earlier Bundles Information on Weather and Best Practices from the website Knowledge of ‘what to do’ from the Experts Efficient supply platform for inputs purchase that enables aggregation and scale efficiencies [email_address]
  • 23. #3 The Orchestrator Who Orchestrates the multiple entities? The scale and complexity inherent makes it a high maintenance network The Orchestrator has to ensure There is a ‘Big Picture’ to what is initiated ‘ Changing Needs’ are tracked and are efficiently responded ‘ Continuous Innovation’ of the business model is ensured for its long term relevance [email_address]
  • 24. #4 The Infrastructure Must have Three Tiers Local part for Responsiveness Regional level for Controlling Apex element for Resources Allocation [email_address]
  • 25. 3 X 3 e-Choupal Infrastructure ITC Kiosk with Internet Access In the house of one trained farmer, Sanchalak Within walking distance of target farmers Warehousing Hub / Store Managed by the erstwhile middleman, Samyojak Within tractorable distance of target farmers Collaborative Network of Companies Orchestrated by ITC With a Pan-Indian presence [email_address]
  • 26. #5 Capability Building Build Customer Orientation right across the Chain “ Customer is the reason” … and also the necessary Functional and Process skills Working Capital Demand Creation / assessment … along with the Soft Skills Feedback Quality / Customer Service [email_address]
  • 27. [email_address] Taking ITCs & Biz Models to Rural India Training
  • 28. [email_address] Taking ITCs & Biz Models to Rural India Power Connectivity Website
  • 29. [email_address] e-Choupal Sagar ITC Limited
  • 31. Choupal Sagar Unlocking the Rural Markets
  • 32. Business Thought "It is a place where the farmer does both selling and buying. On an average a farmer can receive up to Rs 50,000 for the Soya he brings in and we give him the money in cash... farmers still prefer getting their money in cash. Since he has already hired a vehicle, it makes sense for him to take all his requirement of fertiliser, pesticide, etc, as well as diesel worth Rs 3,000 to Rs 4,000 back to his village. A BPCL outlet will open soon to facilitate his diesel purchase and a nationalised bank will also open a branch here. As we also sell life insurance through the choupal network, an insurance counter will be put up at the mall." [email_address]
  • 33. About Choupal Sagar Choupal Sagar is the culmination of all farming activities in one place. Seven thousand sq ft stacked with brand names... a place where Sonata watches and Usha, Prestige and Hawkins home appliances jostle for space with Italio, Cosmo, Springwood and John Players shirts, jeans, and Philips and LG products. TVS Victor motorcycle and, a few rows down the hall, you can buy fertilisers and pesticides or motor pumps. [email_address]
  • 36. ITC
  • 37. Product Portfolio (Rural Market) [email_address] Rural & Urban Based Products Cigarettes Food Capstan Flake Gold Flake Scissors Sunfeast Bingo Mint-o fresh Retail Commodity Ex. Choupal Sagar E-Choupal
  • 38. Sunfeast ITC launched delicious biscuits of international quality under the Sunfeast range on 28th July 2003. The biscuits were launched after a great deal of market research. Sunfeast Glucose, Sunfeast Marie and Dream Cream biscuits were the first to make an appearance in the market. In a short span of 3 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. [email_address]
  • 39. Product Range Sunfeast Glucose Sunfeast Marie Light Sunfeast Orange Marie Sunfeast Dream Cream Orange Mango Pine-apple Elaichi Chocolate Strawberry Milk [email_address]
  • 40. Competition Sunfeast is majorily facing competition by the two, namely: - Britannia Parle By Priyagold in Northern India. [email_address]
  • 42. Reason to enter into Food Segment [email_address] Rs. 5,50,000 crores market in India Only 6% is packaged Rs. 4,000 crores biscuit market in India 12-14% yearly growth in the biscuit segment
  • 43. Distribution Channel The company used its existing network of convenience stores – The company's name for the hole-in-the-wall pan-beedi shops -- for sunfeast. The company also looked at grocery stores and other retail formats. The brand  is now available in nearly 1.8 million outlets. Britannia claims it has a superior distribution clout with its presence in nearly 3.3 million outlets. Parle, the seasoned player itself, says it is  available in 1.5 million outlets. [email_address] Sunfeast is now available in 1.8million shops of India as compared to Britannia and Parle. They are available in 3.3 and 1.5 million shops respectively
  • 44. Advertising Advertisement TVC Newspaper Advertisements behind the buses. Outdoor Advertising [email_address] Annual Advertising budget of ITC biscuit segment is 115-120 crore.
  • 45. Pricing Models The biscuit industry is basically based on two models: - Low price models. Two-pronged strategy Sunfeast has adopted this strategy. They are playing with the volumes and low margin in their glucose and Marie segment. While in their cream variant they are playing with high margins. [email_address]