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ITC Ltd. One of India’s Most Valuable Corporations
The ITC Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
The ITC Profile ,[object Object],[object Object],[email_address]
Company’s Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
ITCs Rural Development Philosophy at Work LET'S PUT INDIA FIRST ITC believes that the inter-dependence between its Agri-based businesses and the farm sector constitutes a sustainable platform to enlarge its contribution to the Indian rural sector.
e-Choupal
About e-Choupal [email_address] Launched In June 2000 Reaches to  3.5 million  farmers Covers 38,500 villages 6500 kiosks around  nine states
Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
[email_address] The Value Chain – Farm to Factory Gate:
The e-Choupal Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Other Services through E-Choupal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Problems Encountered ,[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Alternative & Innovative Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Future Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Deployment Principles
#1 Co Creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Solution : Access to Price Information – Anytime & In the Village [email_address]
[email_address] Solution : Transparency and Accuracy in Weighment
[email_address] Solution : Modern Methods for Quality Assessment
#2 Must have a well thought out Business Model ,[object Object],[object Object],[object Object],[object Object],[email_address]
The ITC e-Choupal Proposition ,[object Object],[object Object],[object Object],[email_address]
ITCs make it possible ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
#3 The Orchestrator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
#4 The Infrastructure ,[object Object],[object Object],[object Object],[object Object],[email_address]
3 X 3 e-Choupal Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
#5 Capability Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
[email_address] Taking ITCs & Biz Models to Rural India Training
[email_address] Taking ITCs & Biz Models to Rural India Power Connectivity Website
[email_address] e-Choupal  Sagar  ITC Limited
[email_address]
Choupal Sagar Unlocking the Rural Markets
Business Thought ,[object Object],[email_address]
About Choupal Sagar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
[email_address]
[email_address]
ITC
Product Portfolio (Rural Market) [email_address] Rural & Urban Based Products Cigarettes Food Capstan Flake Gold Flake Scissors Sunfeast Bingo Mint-o fresh Retail Commodity Ex. Choupal Sagar E-Choupal
Sunfeast ,[object Object],[object Object],[object Object],[email_address]
Product Range ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Competition ,[object Object],[object Object],[object Object],[object Object],[email_address]
Market Share [email_address]
Reason to enter into Food Segment [email_address] Rs. 5,50,000 crores market in India  Only 6% is packaged Rs. 4,000 crores biscuit market in India 12-14% yearly growth in the biscuit segment
Distribution Channel ,[object Object],[object Object],[object Object],[object Object],[email_address] Sunfeast is now available in 1.8million  shops of India as compared to Britannia  and Parle. They are available in  3.3 and 1.5 million shops respectively
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[email_address] Annual Advertising budget of ITC biscuit segment is 115-120 crore.
Pricing Models ,[object Object],[object Object],[object Object],[object Object],[email_address]
Thank You! [email_address]

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