ITC Limited is one of India's most valuable corporations, founded in 1910 in Kolkata. It operates in four key industries: FMCG, hotels and IT, agriculture, and paper. Some notable events include it becoming a public limited company in 1954 and changing its name in 1970. ITC is ranked highly among Indian companies for its market capitalization and CSR practices. It has a diverse portfolio of brands across its business segments that it targets and positions using various segmentation and targeting strategies such as demographic, geographic, psychographic, and product segmentation to appeal to different customer groups.