SlideShare a Scribd company logo
ITC LimitedOne of India’s Most Valuable Corporations By:  Avinash C J Marella Krishna Kartik Krishnan Shyamal Kumar Swayam Prakash Dash Pankaj Sharma Megha P Bishnoi
ITC Limited  ,[object Object]
 Types of industries:      1. FMCG.      2. Hotels & I.T. 3. Agriculture. 4. Paper work. Main events: 1954 - The Company was converted into a Public Limited Company on 27th October. 1970 - The name of the Company was changed from the Imperial              Tobacco Co. of India Ltd., to India Tobacco Co. Ltd., in May.
[object Object]
Featuring 400 of the World’s ‘best big companies’ with M-cap. > USD 5 bln. & are rated as the ‘most attractive companies for investors’
Ranks No. 4 among Indian listed Private Sector Companies by market cap. (@ April 09)
No. 1 in FMCG Sector
Rated as one of India’s Most Respected Companies (IMRB-Businessworld Survey 2006)
 ITC received the FICCI Outstanding Vision Corporate Triple Impact Award 2007for invaluable contribution to the triple bottom line benchmarks of building     economic, social and natural capital for the nation. ,[object Object],     Bombay Stock Exchange, Times Foundation and the NASSCOM Foundation.
Segment – Full Year              Revenue
ITC Ltd Business profile  AgricultureBusiness  HOTELS & I.T. PAPERBOARD FMCG & CIGRATES
Market Segmentation  “Grouping people according to their similarity related to a particular product category” 4 commonly used bases for Segmentation Descriptive Geographic location  Demographic Behavioural Psychographic Benefits
Geographic location - based upon where people live (historically a popular way of dividing markets) Indian market. Global market. Demographic- based upon age, gender and income                                      level (very often used)    According to age:  20-30 years. 35-45 years. > 45 years.
According to income: According to national council of economic research(NCEAR)
Psychographic / lifestyles - based on people’s opinions, interests, lifestyles. According to interest: Personal care products-Essenza Di Wills.                   Vivel and Superia.  2. According to lifestyle:      wills lifestyle exclusive stores. Fiama Di Wills.
3. According to opinion:  Welcomenviron- ITC green centre.  Welcomeheritage hotels Fortune Hotels  Welcome hotels
Benefits- based on the different expectation that customers have about what,                         a product/service can do for them. Staples Ready To Eat Foods      Snack Foods Confectionery
Targeting  Single segmentation :
Miss players
2. Selective segmentation: ,[object Object]
 upper upscale

More Related Content

What's hot

Itc limited
Itc limitedItc limited
Itc limited
anuns
 
ITC Limited
ITC LimitedITC Limited
ITC Limited
Sri Krishna
 
ITC presentation dhinesh
ITC presentation dhineshITC presentation dhinesh
ITC presentation dhinesh
dhineshmsdhoni
 
ITC Ltd HISTORY
ITC Ltd HISTORYITC Ltd HISTORY
ITC Ltd HISTORY
firosfebinf
 
Itc
ItcItc
Distribution & Channel Management, Promotion Decisions OF ITC Limited
Distribution & Channel Management, Promotion Decisions OF ITC LimitedDistribution & Channel Management, Promotion Decisions OF ITC Limited
Distribution & Channel Management, Promotion Decisions OF ITC Limited
Reyaz Jafar
 
ITC FMCG
ITC FMCGITC FMCG
ITC FMCG
vipin22391
 
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Tanuj Rathi
 
Marketing strategies of ITC ciggarettes
Marketing strategies of ITC ciggarettesMarketing strategies of ITC ciggarettes
Marketing strategies of ITC ciggarettes
Aman Khera
 
Itc bcg matrix
Itc bcg matrixItc bcg matrix
Itc bcg matrix
nehapunjabi26
 
Itc-company profile
Itc-company profileItc-company profile
Itc-company profile
ravindra murty
 
Bcg matrix of itc ltd
Bcg matrix of itc ltdBcg matrix of itc ltd
Bcg matrix of itc ltd
Bibaswan Mohanty
 
Product Mix of ITC
Product Mix of ITCProduct Mix of ITC
Product Mix of ITC
Rashika Goyal
 
Itc
ItcItc
Itc
ItcItc
ITC Marketing Strategys
ITC Marketing StrategysITC Marketing Strategys
ITC Marketing Strategys
__mitra90
 
I.T.C Ltd
I.T.C    LtdI.T.C    Ltd
I.T.C Ltd
home
 
FMCG industry analysis
FMCG industry analysisFMCG industry analysis
FMCG industry analysis
Risha Bagchi
 
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)
Utkarsh Bisht
 
PPT OF ITC (INDIA TOBACCO COMAPANY)
PPT OF ITC (INDIA TOBACCO COMAPANY)PPT OF ITC (INDIA TOBACCO COMAPANY)
PPT OF ITC (INDIA TOBACCO COMAPANY)
Mundirika Sah
 

What's hot (20)

Itc limited
Itc limitedItc limited
Itc limited
 
ITC Limited
ITC LimitedITC Limited
ITC Limited
 
ITC presentation dhinesh
ITC presentation dhineshITC presentation dhinesh
ITC presentation dhinesh
 
ITC Ltd HISTORY
ITC Ltd HISTORYITC Ltd HISTORY
ITC Ltd HISTORY
 
Itc
ItcItc
Itc
 
Distribution & Channel Management, Promotion Decisions OF ITC Limited
Distribution & Channel Management, Promotion Decisions OF ITC LimitedDistribution & Channel Management, Promotion Decisions OF ITC Limited
Distribution & Channel Management, Promotion Decisions OF ITC Limited
 
ITC FMCG
ITC FMCGITC FMCG
ITC FMCG
 
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
 
Marketing strategies of ITC ciggarettes
Marketing strategies of ITC ciggarettesMarketing strategies of ITC ciggarettes
Marketing strategies of ITC ciggarettes
 
Itc bcg matrix
Itc bcg matrixItc bcg matrix
Itc bcg matrix
 
Itc-company profile
Itc-company profileItc-company profile
Itc-company profile
 
Bcg matrix of itc ltd
Bcg matrix of itc ltdBcg matrix of itc ltd
Bcg matrix of itc ltd
 
Product Mix of ITC
Product Mix of ITCProduct Mix of ITC
Product Mix of ITC
 
Itc
ItcItc
Itc
 
Itc
ItcItc
Itc
 
ITC Marketing Strategys
ITC Marketing StrategysITC Marketing Strategys
ITC Marketing Strategys
 
I.T.C Ltd
I.T.C    LtdI.T.C    Ltd
I.T.C Ltd
 
FMCG industry analysis
FMCG industry analysisFMCG industry analysis
FMCG industry analysis
 
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)
 
PPT OF ITC (INDIA TOBACCO COMAPANY)
PPT OF ITC (INDIA TOBACCO COMAPANY)PPT OF ITC (INDIA TOBACCO COMAPANY)
PPT OF ITC (INDIA TOBACCO COMAPANY)
 

Similar to Itc Presentation

ITC - Marketing Management
ITC - Marketing ManagementITC - Marketing Management
ITC - Marketing Management
Aditya
 
Strategic management
Strategic managementStrategic management
Strategic management
aarushinarang
 
Strategic management
Strategic managementStrategic management
Strategic management
VanshikaChauhan13
 
Strategic management of ITC
Strategic management of ITCStrategic management of ITC
Strategic management of ITC
AjayKumar4898
 
Itc presentation
Itc presentationItc presentation
Itc presentation
Anshuman Moda
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
Sanjay Gupta
 
ITC Financial Report
ITC Financial ReportITC Financial Report
ITC Financial Report
Anant Lodha
 
Itc
ItcItc
Product Assessment & Social Media Marketing Strategies for brand Fiami Di Wills
Product Assessment & Social Media Marketing Strategies for brand Fiami Di Wills Product Assessment & Social Media Marketing Strategies for brand Fiami Di Wills
Product Assessment & Social Media Marketing Strategies for brand Fiami Di Wills
Mathan Anto Marshine
 
PAVITHA PIOUS ITC EVOLVE 1
PAVITHA PIOUS ITC EVOLVE 1PAVITHA PIOUS ITC EVOLVE 1
PAVITHA PIOUS ITC EVOLVE 1
Pavitha Pious
 
ITC SWOT
ITC SWOTITC SWOT
ITC SWOT
Prasant Patro
 
Ssscm Itc Bingo 1
Ssscm Itc Bingo 1Ssscm Itc Bingo 1
Ssscm Itc Bingo 1
mangesh.marathe
 
Itc project
Itc projectItc project
Itc project
RADHIKA GUPTA
 
ITC
ITCITC
Future group ppt
Future group pptFuture group ppt
Future group ppt
Aaryendr
 
Analyzing the product mix of itc
Analyzing the product mix of itcAnalyzing the product mix of itc
Analyzing the product mix of itc
Aishwarya Ramz
 
Marketing strategy by itc
Marketing strategy by itcMarketing strategy by itc
Marketing strategy by itc
Priyanka Sharma
 
To study about ITC in FMCG Sector -All domain
To study about ITC in FMCG Sector -All domainTo study about ITC in FMCG Sector -All domain
To study about ITC in FMCG Sector -All domain
ChitraSrivastava15
 
operational strategy of ITC
operational strategy of ITCoperational strategy of ITC
operational strategy of ITC
Piyush Dwivedi
 
Itc
ItcItc

Similar to Itc Presentation (20)

ITC - Marketing Management
ITC - Marketing ManagementITC - Marketing Management
ITC - Marketing Management
 
Strategic management
Strategic managementStrategic management
Strategic management
 
Strategic management
Strategic managementStrategic management
Strategic management
 
Strategic management of ITC
Strategic management of ITCStrategic management of ITC
Strategic management of ITC
 
Itc presentation
Itc presentationItc presentation
Itc presentation
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
ITC Financial Report
ITC Financial ReportITC Financial Report
ITC Financial Report
 
Itc
ItcItc
Itc
 
Product Assessment & Social Media Marketing Strategies for brand Fiami Di Wills
Product Assessment & Social Media Marketing Strategies for brand Fiami Di Wills Product Assessment & Social Media Marketing Strategies for brand Fiami Di Wills
Product Assessment & Social Media Marketing Strategies for brand Fiami Di Wills
 
PAVITHA PIOUS ITC EVOLVE 1
PAVITHA PIOUS ITC EVOLVE 1PAVITHA PIOUS ITC EVOLVE 1
PAVITHA PIOUS ITC EVOLVE 1
 
ITC SWOT
ITC SWOTITC SWOT
ITC SWOT
 
Ssscm Itc Bingo 1
Ssscm Itc Bingo 1Ssscm Itc Bingo 1
Ssscm Itc Bingo 1
 
Itc project
Itc projectItc project
Itc project
 
ITC
ITCITC
ITC
 
Future group ppt
Future group pptFuture group ppt
Future group ppt
 
Analyzing the product mix of itc
Analyzing the product mix of itcAnalyzing the product mix of itc
Analyzing the product mix of itc
 
Marketing strategy by itc
Marketing strategy by itcMarketing strategy by itc
Marketing strategy by itc
 
To study about ITC in FMCG Sector -All domain
To study about ITC in FMCG Sector -All domainTo study about ITC in FMCG Sector -All domain
To study about ITC in FMCG Sector -All domain
 
operational strategy of ITC
operational strategy of ITCoperational strategy of ITC
operational strategy of ITC
 
Itc
ItcItc
Itc
 

Recently uploaded

Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Lviv Startup Club
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesTop 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
YourLegal Accounting
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 

Recently uploaded (20)

Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesTop 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 

Itc Presentation

  • 1. ITC LimitedOne of India’s Most Valuable Corporations By: Avinash C J Marella Krishna Kartik Krishnan Shyamal Kumar Swayam Prakash Dash Pankaj Sharma Megha P Bishnoi
  • 2.
  • 3. Types of industries: 1. FMCG. 2. Hotels & I.T. 3. Agriculture. 4. Paper work. Main events: 1954 - The Company was converted into a Public Limited Company on 27th October. 1970 - The name of the Company was changed from the Imperial Tobacco Co. of India Ltd., to India Tobacco Co. Ltd., in May.
  • 4.
  • 5. Featuring 400 of the World’s ‘best big companies’ with M-cap. > USD 5 bln. & are rated as the ‘most attractive companies for investors’
  • 6. Ranks No. 4 among Indian listed Private Sector Companies by market cap. (@ April 09)
  • 7. No. 1 in FMCG Sector
  • 8. Rated as one of India’s Most Respected Companies (IMRB-Businessworld Survey 2006)
  • 9.
  • 10. Segment – Full Year Revenue
  • 11. ITC Ltd Business profile AgricultureBusiness HOTELS & I.T. PAPERBOARD FMCG & CIGRATES
  • 12. Market Segmentation “Grouping people according to their similarity related to a particular product category” 4 commonly used bases for Segmentation Descriptive Geographic location Demographic Behavioural Psychographic Benefits
  • 13. Geographic location - based upon where people live (historically a popular way of dividing markets) Indian market. Global market. Demographic- based upon age, gender and income level (very often used) According to age: 20-30 years. 35-45 years. > 45 years.
  • 14. According to income: According to national council of economic research(NCEAR)
  • 15. Psychographic / lifestyles - based on people’s opinions, interests, lifestyles. According to interest: Personal care products-Essenza Di Wills. Vivel and Superia. 2. According to lifestyle: wills lifestyle exclusive stores. Fiama Di Wills.
  • 16. 3. According to opinion: Welcomenviron- ITC green centre. Welcomeheritage hotels Fortune Hotels Welcome hotels
  • 17. Benefits- based on the different expectation that customers have about what, a product/service can do for them. Staples Ready To Eat Foods Snack Foods Confectionery
  • 18. Targeting Single segmentation :
  • 20.
  • 23. HeritageITC Hotel Luxury collection Fortune Hotels
  • 24. 3. Product segmentation AASHIRVAAD ATTA
  • 25. 4. Market segmentation Mangaldeep Spriha Expressions Aromatic Candles
  • 26. 5. Full market cover Highly popular portfolio of brands includes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake.
  • 27. Market Positioning Fiama Di Wills : Beautiful You Today , Tomorrow Differentiates Vivel Di Wills is the ingredient branded Actipro-N which was developed by ITC R & D team. 
  • 28. 2. Bingo Big idea behind the Bingo ad
  • 29. 3. ITC Hotels Positioning Fortune hotels- “Promise of True Value” Welcome heritage – “Unique Experience”