This document outlines the corporate strategy of Unilever. It discusses Unilever's vision of touching the lives of over 2 billion people through its products that help people feel good, look good and get more out of life. It then details Unilever's mission of meeting everyday needs for nutrition, hygiene and personal care through brands that respect consumer and societal concerns. Finally, it provides an overview of Unilever's product categories, challenges, strategies and competitors.

1. CORPORATE STRATEGY
of
ROHIT KUSHWAHA 309
KULDEEP SHARMA 197
MEENAKSHI SHARMA 325

2. Vision
Unilever products touch the lives of over 2 billion people every day – whether that's through feeling
great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or
by enjoying a great cup of tea, satisfying meal or healthy snack.

3. Mission
Unilever's mission is to add Vitality to life We meet everyday needs for nutrition,
hygiene, and personal care with brands that help people feel good, look good and
get more out of life.
Innovation
In their Scientific innovation to meet consumer needs they will respect the concerns of
their consumers and of society.
They will work on the basis of sound science applying rigorous standards of product
safety.

4. Personal Wash
• Lux
• Lifebuoy
• Liril
• Hamam
• Breeze
• Dove
• Pears
• Rexona

5. Fabric Wash
Surf Excel
Rin
Wheel
Hair Care
Sunsilk
Clinic Plus
Oral Care
Pepsodent
Closeup

6. Ayurvedic Personal & Health Care
Ayur
COLOUR COSMETICS
LAKME
DEODORANTS
AXE
REXONA

7. Household Care
VIM
Skin Care
Fair & Lovely
Pond’s
Vaseline
Aviance

8. Tea
Brooke Bond
Lipton
Coffee
Brooke Bond Bru
Foods
Kissan
Annapurna
Knorr
Ice Cream
Kwality Walls

9. Challenges For HUL
• Inflation reducing Profit
• Raw Material
• Consumer Income reduction.
• Competition in Core Categories
• Emerging Player
• Advertising Expenditure
• Price Positioning
• Competitors Focusing single Category

10. Challenges for HUL
• Consumer Behaviour
• Changing habits
• Confised with competitors product
• Traditional habits
• Global Exposure
• Go Further-Go Faster
• Challenge convention wisdom

11. Challenges for HUL
• Creating a different mind-set
• Make something from waste
• Deal with a difficult visitor
• Help to improve nation’s nutrition
• Turn a problem into solution.
• Give life an Extra – Flavour

12. Strategies followed by HUL
• Restricted in two Division
• Food
• Home/Personal care products
• Improvement in Portfolio Products
• 400 products selected
• Manufacturing reorganised in regional networks
• IT system reconfigured
• Change in job management structure
• Reduction in managerial job classes
• Develop deep level expertise

13. Pioneer Strategies
• Building Market and Building brand
• Launch Brand when innovation pipeline is full
• To Deliver sustainable performance by looking long term
• Clarity of Strategies where HUL want to win
• Transformational Changes.

14. Strategies followed by HUL
• Management Strategies
• DistinguIshment of job classes
• Commitment to own professional development
• Global Exposure to managers
• Sound knowledge of Local market
Self Development
Encompassed Career planning and progression
Learning and Development
Remuration
Reward System
Competence dictionary
Job Skill Profile

15. Strategies Followed By HUL
Who will be Manager?
• High level performance
• Have strong potential

16. Some Major Competitors
• Cavinkare Ltd
• Fairever
• Procter & Gamble
• Tide
• Marico group
• Hair oil and food products
• Nestle
• Coffee
• Dabur
• Health care products

17. • Aspiration and Personal Growth needs
• Balance Between Private and Professional Life
• Emphasis in MDS

18. THANK YOU