This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history as a cooperative formed in 1946. It then outlines Amul's business model as a cooperative that collects milk from 2.6 million farmers and converts it into branded products. The document also lists Amul's major products such as milk, butter, cheese, ice cream, and curd. It performs a basic SWOT analysis and discusses Amul's position as a cash cow using the BCG matrix model.
Our MBA presentation on Parle Products
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Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
Amul is an Indian dairy cooperative society, based at Anand in the Indian state of Gujarat. Formed in 1946,it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 36 lakh (3.6 million) milk producers in Gujarat, and the apex body of 13 District Milk Unions, spread across 13,000 villages of Gujarat.Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.
Kaira District Milk Union Limited (later renamed to Amul - Anand Milk Union Limited) was founded in 1946 through the efforts of Tribhuvandas Patel. Amul's foundation was a significant contributor to the white revolution in India.
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
To Download this presentation :- https://drive.google.com/open?id=1frXqauSVRYVDYSaC6RfVYGrkeobuQwaO
for more information contact me on instagram at :- @jigar__bheda
Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
Amul is an Indian dairy cooperative society, based at Anand in the Indian state of Gujarat. Formed in 1946,it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 36 lakh (3.6 million) milk producers in Gujarat, and the apex body of 13 District Milk Unions, spread across 13,000 villages of Gujarat.Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.
Kaira District Milk Union Limited (later renamed to Amul - Anand Milk Union Limited) was founded in 1946 through the efforts of Tribhuvandas Patel. Amul's foundation was a significant contributor to the white revolution in India.
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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3. FLOW OF PRESENTATION
Introduction
History
Business Model
Products (Amul Milk, Amul Cheese, Amul ice cream, Curd
product, Fresh Milk,)
Amul Competitors
SWOT Analysis
BCG Matrix
The 3 C’S Model
4 P’s of marketing
Reasons For Success
Conclusion
4. Introduction
Amul (Anand Milk Union Limited),
• Formed in 1946, is a dairy
cooperative movement in India.
• It is a brand name managed by an apex
cooperative organization & Gujarat Cooperative.
• Milk Marketing Federation
Ltd. (GCMMF).
• Which today is jointly owned by some 2.6 million milk producers in Gujarat, India.
5. HISTORY
• Gujarat Cooperative Milk Marketing Federation
(GCMMF) is India's largest food products marketing
organization. It is a state level apex body of milk
cooperatives.
• In Gujarat which aims to provide remunerative returns to
the farmers and also serve the interest of consumers by
providing quality products which are good value for
money.
• Amul (Anand Milk-producers Union Limited), formed
in 1946, is a dairy cooperative movement in India.
6. HISTORY
• It is based in Anand town of Gujarat and has been a sterling
example of a co-operative organization's success in the long
term.
• The Amul Pattern has established itself as a uniquely
appropriate model for rural development.
• Amul has spurred the White Revolution of India, which has
made India the largest producer of milk and milk products in
the world. It is also the world's biggest vegetarian cheese
brand.
• Amul's product range includes milk
powders, milk, butter, ghee, cheese, curd, chocolate,
• ice cream, cream, shrikhand, paneer, gulab
jamuns, basundi, Nutramul brand and others.
• Situation of farmers
7. BUSINESS MODEL
• Every day Amul collects 7 million of milk from 2.6million
Farmer (many illiterate), Convert there milk into branded,
Package products and delivery good to over 500,000 retail
Outlet across the India
• Its supply chain one of the most complicated in World.
8. BUSINESS MODEL
• Indian dairy sector contributes the large share in agricultural
gross domestic products.
• Presently there are around 70,000 village dairy cooperatives
across the country.
• The cooperative societies are federated into 170 district milk
producers unions, which is turn has 22-state cooperative dairy
federation. Milk production gives employment to more than
72mn dairy farmers. In terms of total production. India is the
leading producer of milk.
• The milk production in 1999-00 is estimated at 78mn MT as
compared to 74.5mn MT in the previous year.
10. NUTRItION
• Amul milk is the best nutrition milk it contains
• Fat :- 4.5g
• Calories :- 75.
• Carbs :- 5g
• Protein :- 3.5g
• In 100ml serving size.
11. PRODUCTS
• AMUL BUTTER : ‘UTTERLY BUTTERLY DELICIOUS’
• AMUL BUTTER was the first product which was officially launched
by AMUL in 1945.
• It has been a market leader during the last 4 decades.
• AMUL BUTTER is made from Butter, Common Salt, permitted
natural colour- Annatto
• Composition:
• Milk Fat 80%
• Moisture 16%
• Salt 2.5%
• Curd 0.8%
• Calorific Value:
• 720 kcal/100g
12. AMUL MILK
It is the largest food brand in India and worlds largest pouched milk brand
with an annual turnover of u$2.2 billion (2010-11)
• Currently unions making up GCMMF have 3.1 million producer members
with milk collection average of 9.10 million liters per day.
• Beside India has entered overseas markets such as
Mauritius, UAE, USA, Oman, Bangladesh, Australia, China, Singapore,
Hong Kong and a few south African countries
• It is a bid to enter Japanese market in 1994 did not succeed ,bunt now it
has fresh plans entering the Japanese market.
• Other potential being considered include Srilanka.
• Amul priceless in Hindi. The brand name Amul is derived from the
Sanskrit word amulya which means Priceless.
13. AMUL CHEESE
• Nutritional Facts.
• Serving size : 100 gm(4 cubes)
• Amount per serving calories 300 calories from fat 234.0
• % daily value
Total fats 26g 40%
Saturated fats 16g 80%
Cholesterol 0.07mg 0%
Sodium 1400mg 58%
Total carbohydrates 20g 6 %
Dietary fiber 0g 0 %
Sugar 0g
Protein 20g 40 %
20. WHAT IS BCG MATRIX?
BOSTON CONSULTING GROUP (BCG) MATRIX is developed by
“ BRUCEHENDERSON” OF THE BOSTON CONSULTING
GROUP IN THE EARLY 1970’s.
According to this technique, businesses or product are
classified as low or high performers depending upon their
market growth rate and relative market share.
22. Star are leaders in business.
They also require heavy investment. To maintain its
market share.
It leads to large amount of cash consumption and
cash generation.
Attempts should be made to hold the market share
otherwise the star will become a CASH COW.
23. They are foundation of the company and often the star of
yesterday.
They generate more cash than required.
They extract the profits by investing as little cash as possible.
They are located in an industry that is mature, not growing or
declining.
24. Most businesses start of as question marks.
They will absorb great amounts of cash if the market
share remain unchanged, (low).
Question marks have potential to become ater and
eventually cash cow but can also become a dog.
Investment should be high for question marks
25. Dogs are the cash traps.
Dogs do not potential to bring in much cash.
Number of dogs in the company should minimized.
Business is situated at a declining stage.
26.
27.
28.
29.
30.
31. Cost of milk.
Labour cost.
Packaging cost.
Processing cost.
Advertisement cost.
Transportation cost.
Sales promotion cost.
Taxes etc.
32. • Uses of variety of media to communicate.
• Most famous in bill board
• Amul Butter girl is one of the longest run ad
• Campaign using like Amul star voice of India.
33. Product Improvisation.
Advertisement in Rural Areas.
Liquidity And Working Capital must be high.
Supply chain must be strengthen.
Venture in Fruits & Vegetables.
Nullifying threats & Weakness.