This document summarizes the business divisions of ITC Ltd over time based on their placement in the BCG matrix. It notes that ITC Ltd was originally incorporated in 1910 as Imperial Tobacco Company of India Ltd and has since diversified. The key business divisions are FMCG-Cigarettes, FMCG-Others, Hotels, Agri Business, Paperboards & Packaging, and ITC Infotech. Based on their revenues, growth rates, market shares and positions, the document places each division in the BCG matrix - with FMCG-Cigarettes and Agri Business as cash cows and Hotels, Paperboards & Packaging as stars.

1. BCG Matrix of ITC Ltd. V0.2 ITM Executive MBA, Batch 13B, Term 1, Subject: Concepts of Marketing Main Sources: ITC Portal (www.itcportal.com) , Angel Broking & NSE.

2. ITC Ltd. Formerly Known as Indian Tobacco Company Formerly Known as Imperial Tobacco Company

3. 1910 2008 1925 1975 1979 1990 2000 ITC Timeline 1910 Incorporation of 'Imperial Tobacco Company of India Limited'. 1925 Setup of Packaging & Printing Business 1975 Launched its Hotels business. 1979 Entered the Paperboards business 1990 Set up the Agri Business Division 2000 Launched a line of high quality greeting cards under the brand name 'Expressions' 2000 Entered the Lifestyle Retailing business with the Wills Sport. 2000 Spun off ITC Infotech India Limited.

4. 1910 2008 2001 2005 ITC Timeline 2001 Introduction of 'Kitchens of India' ready-to-eat Indian gourmet dishes 2002 Launch of the brands mint-o and Candyman confectionery and Aashirvaad atta 2002 Started marketing popular safety matches brands like iKno, Aim 2003 Foray into the marketing of Agarbattis (Mangaldeep) 2005 Introduced Essenza Di Wills, an exclusive range of fine fragrances 2007 Entered the fast growing branded snacks category with Bingo!. 2007 Launched the 'Superia' range of Soaps and Shampoos in the mass-market segment.

5. Corporate Governance Structure ITC Ltd. FMCG-Cigarettes FMCG-Others Hotels Agri Business Paperboards & Packaging Infotech

6. FMCG-Cigarettes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake 'Best Manufacturer of Cigarettes for the year 2007'

8. FMCG-Others Ashirvad Atta, Kitchens Of India, Mint-o, Sunfeast, Candyman, Bingo, Superia, Wills LifeStyle, Fiama Di Wills, Expressions, Classmate ‘ Superbrand 2006‘ - Superbrand Council.

10. Hotels ITC Maurya (Delhi), ITC Maratha (Mumbai), ITC Grand Central (Mumbai), ITC Sonar (Kolkatta), ITC Windsor (Bengaluru), ITC Kakatiya (Hyderabad), ITC Mughal (Agra). ‘ Bukhara’ Restaurant named as Best Indian Restaurant in the World.

12. Agri Business Innovation for India Award 2006 for ITC e-Choupal in the Social Innovations category for business organizations eChoupal, Agri Exports, Leaf Tobacco

15. Packaging & Paperboards Packaging & Paperboards and Specialty Paper Indian Manufacturing Excellence Gold Award 2007 and 2006 to Unit Bollaram by Frost & Sullivan

17. Infotech ITC Infotech Ltd. Featured amongst Top 100 Global Outsourcing Companies in the Leaders category - International Association of Outsourcing Professionals

20. BCG Matrix

21. BCG Matrix

22. ITC Ltd on BCG Matrix MARKET SHARE G R O W T H Star Question mark Dog Cash Cow

23. Summary on ITC’s SBUs REVENUES Growth-Share Matrix Y/E March (Rs cr) FY2008 FY2007 % Growth % Contrib. % Market Share Growth Share FMCG-Cigarettes 13,825.6 12,833.7 7.7 58.41 70% Low High FMCG-Others 2,511.1 1,689.5 48.6 10.61 16% High Low Hotels 1,100.2 985.7 11.6 4.65 90 Hotels High High Agri Business 3,868.4 3,501.3 10.5 16.34 2nd Largest Exporter High High Paperboards & Packaging 2,364.3 2,100.1 12.6 9.99 1st in Asia High High ITC Infotech - - - - - Low Low

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