ITC Limited is a large Indian conglomerate headquartered in Kolkata, West Bengal, India. It was founded in 1910 and has a diverse portfolio including cigarettes, FMCG products, hotels, paper, and agribusiness. Cigarettes account for nearly half of ITC's revenue, with its top brands being Gold Flake, Navy Cut, and Indian Kings. ITC has a vision to be one of India's most valuable corporations through world-class performance and creating value for stakeholders. It aims to enhance wealth generation capabilities through superior sustainable stakeholder value. While market leadership is a key strength, heavy reliance on tobacco remains a weakness as ITC works to expand into new sectors like FMCG and IT
Distribution & Channel Management, Promotion Decisions OF ITC LimitedReyaz Jafar
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
this is generally an descriptive research of an ITC Company. in this assignment introduction of the company and its past performance is given. the new initiative taken by the company and what challenges they have faced and several other things also have mentioned in this assignment
ITC Limited, a multi-business conglomerate, has diversified presence in FMCG, Hotels, Paperboards and Packaging, Agri Business and Information Technology.ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. In 2012-13, ITC's annual turnover was over US$ 7 billion and at the end of the same year, its market capitalisation was US$ 45 billion. It employs over 25,000 people at more than 60 locations across India and is part of Forbes 2000 list.
Distribution & Channel Management, Promotion Decisions OF ITC LimitedReyaz Jafar
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
this is generally an descriptive research of an ITC Company. in this assignment introduction of the company and its past performance is given. the new initiative taken by the company and what challenges they have faced and several other things also have mentioned in this assignment
ITC Limited, a multi-business conglomerate, has diversified presence in FMCG, Hotels, Paperboards and Packaging, Agri Business and Information Technology.ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. In 2012-13, ITC's annual turnover was over US$ 7 billion and at the end of the same year, its market capitalisation was US$ 45 billion. It employs over 25,000 people at more than 60 locations across India and is part of Forbes 2000 list.
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2. Type Public
Traded as BSE-ITC.NS
BSE SENSEX Constituent
Industry Conglomerate
Predecessor W.D & H.O Wills
Founded August 24,1910
Headquarters Kolkata,
Key people Yogesh Chandra Deveshwar
Revenue US$7 billion
Employees 29000(2012)
3. VISION OF ITC Limited
Sustain ITC position as one of India’s most
valuable corporation through world class
performance, creating growing value for
the Indian economy and the Company’s
stakeholders.
4. MISSION OF ITC Limited
To enhance the wealth generating
capablity of the enterprise in a globalising
environment, delivering superior and
sustainable stakeholder value.
5. Business strategies ITC Ltd
STRENGTHS:
Market leadership is the one of the biggest
strength of the company.
ITC leveraged it traditional businesses to
develop new brands for new segments.
WEAKNESS:
Even today, ITC depend on the tobacco
business revenues.
Cigarettes account for 49% of company`s
turnover and responsible for 82% of revenues.
6. OPPORTUNITIES:
FMCG product like Aashirvaad, Bingo, and
Sun feast has the increasing growth in the
market. This can be good opportunities for the
future of ITC.
ITC is moving into new and emerging sectors
including IT with supporting business solutions.
THREATS:
Firstly threat is the competition in domestic as
well as international market.
So dynamic government policies is also a
biggest threat for the ITC
7. List of products of ITC limited
Cigarettes: Gold flake, Navy cut, Indian kings
Foods: Minto, Sunfeast, Bingo, Yippee etc..
Apparel: Wills Lifestyle and John players
Personal care: Vivel, Hair care and skincare
Stationery: Classmate and Paperkraft
Safety matches and Agarbattus: Mangaldeep
8. PLC Analysis Of ITC Cigarettes
Analysis of the product life cycle of
cigarettes is done in order to determine to
which stage cigarettes have reached in
India. After analyzing the ITC cigarettes in
India it was found that cigarettes are in
the maturity stage of their PLC
This is because of the reason that most of
the attributes shown by the cigarettes in
India are similar to the attributes of a
product in maturity stage.
9. Promotion strategies of ITC Ltd
Pursue world class competitiveness in all
businesses and across the entire value chain.
As we talk about the pricing strategy ITC
cigarettes using Pricing penetration because
of their high name in the market.
ITC cigarettes come up with the differentiated
strategy because they come up with
differentiated brands.
. In March 2005, ITC stands as a multi-business
enterprise, with an impressive market share in
almost all the FMCG segment, Hotels,
Paperboard and agri-Business sectors