The document discusses the conventions used and challenged in a student-created music video and related media products for a ska punk band. It followed conventions like the singer singing into the camera in the video. It challenged conventions by starting with the protagonist's mundane work routine before he rebels. Red and black clothing was used to follow punk color conventions. The narrative and concept conventions were followed in the video but not the performance convention. Conventions of album covers, digipaks, and magazine ads were also followed, like using the standard band font and including release dates at the bottom.