The research data came from the intended target audience for the media product, making it useful for understanding their impressions and feedback. A questionnaire was used to gather data from the target group to help inform production ideas for a more relatable music video. The data identified common themes, locations, color schemes, and pace suggested by respondents to aid in music video creation.

1. Overall feedback
The group I received research data from were predominantly from
my chosen target audience profile. This makes the research useful as
it has direct impressions and feedback from the types of people I am
trying to reach with my media product. Using the questionnaire
below I gathered data to aid my production ideas and make a more
relatable music video.

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0
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Themes Location colour schemes pace of video
Numberofpeoplewhosuggested...
Themes and ideas
Emotional pain Drug abuse destruction urban rural
black and white sypia fast paced on beat slow and fluid