The poster depicts the UK hip-hop artist Dirty Dike holding a large amount of beers, representing how youth use alcohol and drugs to escape pressures and enter a more favorable but destructive state of mind. The graffiti-style font and paint drops reference Dirty Dike's origins in the streets and his representation of street culture. The predominantly gray color scheme suggests feelings of disconnection and detachment within society that are reflected in much of this genre of music.