The document presents a comprehensive overview of augmented reality (AR) technologies, detailing their history, current applications, and future potential, particularly highlighting VTT's role in AR development and collaboration. It covers various sectors including mobile AR, print media, advertising, interior design, and construction, while illustrating significant growth in mobile AR applications. The document concludes with market predictions and challenges that the AR industry faces moving forward.

1. Augmented Reality
Past, Present and Future
Applications at VTT
Prof. Charles Woodward, VTT
Presentation at Haaga-Helia, 18 Oct, 2011
Background
Augmented Reality Team at VTT
AR core technology & applications, 8 people
Additionally supporting / application teams
AR driven projects > 2 M€ annually
Leading edge technology
First in the world with various AR applications
Licensing for independent developers (ALVAR)
See www.vtt.fi/multimedia
Networks
Multi-disciplinary VTT wide collaboration
Strong industry relations and experience
International networks, incl. EIT ICT
Customers in Europe – USA – Far East
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2. Introduction
Augmented Reality (AR) Related technologies
Mixes virtual objects with view of real world Augmented Virtuality
C.f. Virtual Reality (completely virtual worlds) Mediated Reality
Properties: real-time, interactive, 3D registration Diminished Reality, …
<-> Challenges: tracking, accuracy, speed, mobile <-> Mixed Reality (MR)
Reality / Augmented Virtual Reality /
Video image Reality Computer graphics
Application Categories
Close range (markers, features, objects …)
Location based (GPS, compass, gyro …)
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3. History / Mobile AR
Pre-history: backpack & hand held PCs, PDAs
Ivan Sutherland, ARPA, "The ultimate display", 1965 -1968
Tom Caudell, Boeing, industrial application using HMD, 1990
Steve Feiner, Columbia University, first outdoors AR system, 1996
Bruce Thomas, Univ. of South Australia, ARQuake game, 2000
VTT ARonPDA, AROnSite, others 2003-2006
Recent history: mobile phones, tablets
Mozzies shooter game on mobile phone, Siemens 2003
Nokia MARA, first outdoors AR prototype on mobile phone, 2006
AR browser Layar, first commercial mobile phone system, June 2009
Today
In 2009, 20 mobile AR apps available for download
In 2010, 500 mobile AR apps (2500 % growth)
Layar 3 million downloads by Dec 2010
Layar preinstalled on Samsung devices 2011
History / Print Media
Magic Book, Univ. of Washington, 2000
ARCatalogue, Lappset (VTT), 2004
Aliens & Ufos, Sci-Fi book, Oct 2008
Esquire magazine, Nov 2009
Zueddeutsche Zeitung, Aug 2010
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4. Print Media Applications by VTT
Dibidogs – 3D animated children’s TV series
By Futurecode (Finland) and Blue Arc (China)
Launched April 2010, MTV3 / SubTV Junior
Augmented TV magazine
TV-magazines Katso and TVSeiska, March 2010
3D animations appear augmented from magazine
Augmented storybook
Kustannus Paasilinna, Aug 2010
Photorealistic rendering etc.
Mobile phone
implementation
at Shanghai
World Expo 2010
Print Media (contd.)
Flash implementation
No download required
Easy 2,5 D content creation
Chroma key characters + videos
Public applications
Seiska magazine: augmented movie trailers
DNV (Det Norske Veritas): Technology Outlook 2020
Augmented business cards
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5. Mobile advertising
Sparkly promotion campaign
The new Sparkly Brut drink, which is the newest line extension to
Sinebrychoff's Golden Cap range, will be launched in October 2011
Promotion by mobile AR advertisement in Elle Magazine (by Aller)
Addressing target customer group for Sparkly & lot of iPhone owners
Features
Download from AppStore
Play with 3D bottle
Start AR game
Keep the 3D bottle standing for
15 seconds
As reward get a mobile discount
coupon for Sparkly
Share coupon with friends
Read product info
Find closest bar / restaurant
Utilize your mobile discount
coupon
Event Promotion
ITS (Intelligent Transportation Systems) Conference
This year in Orlando, Oct 16-20
To be held in Helsinki 2014
Augmented ”Raipe” lynx character
Mascot for the Helsinki ITC Event
AR promotion at Finnish stand in Orlando
Invites people to see Helsinki videos on iPad
Credits
3D character: Pinata Oy
Videos: City of Helsinki
AR application: VTT
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6. Interior Design
VividAR
Web based AR interior design system, based on VTT technology
Covering > 40 manufacturers, growing over 50% per year
Production Sites
Augmented maintenance, operation, training
Plant asset management: Simantics Mobile
Robot simulations in real environments
Partners: Wärtsilä, Metso, Valtra, Cargotec, Fortum, ..
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7. Building & Construction
Mobile construction site visualization
Compare project plans and time tables (4D BIM)
with situation on site
Provide real time mobile feedback from site to
BIM system
Photorealistic visualization for architectural
applications
Client/server solution -> mobile phones
Also, as Internet based webcam solution
Partners: Tekla, Skanska, Pöyry, Buildercom, …
Building & Construction (contd.)
Visualization of architectural plans
New hotel being planned at historical Billnäs
Ironworks site http://www.billnas.fi/en/
Mobile AR visualization was presented to group of
20 municipal decision makers and civil engineers
Devices: laptop PC (free viewing positions) and
five N900 phones (predefined “hot spot” locations)
Positive feedback from audience: viewing the
models on site helped to understand the plans
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8. Virtual Worlds
Mixed Reality teleconferencing between
real people and Second Life avatars
Gesture based avatar control, now as
official patch in Second Life
Implemented in co-operation with IBM
Corp. (USA)
Application Examples around the World
StreetMuseum iButterfly (Dantsu, Japan)
http://gizmodo.com/#!5547236/strolling-through-19th- http://www.youtube.com/watch?v=vEE6M0iW-
century-london-today Nw&NR=1
eBay Classifieds
http://techielobang.com/blog/2010
/12/16/ebay-classifieds-now-on-
junaio-video-within/
MakeUpLive Carlsberg Can Catch
http://augmentedrealityoverview.blo http://www.youtube.com/watch?v=sdreyY1SKQk
Samsung augmented product package (PC based)
http://www.youtube.com/watch?v=2kGyR55dp8A gspot.com/2011/02/make-up.html
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9. Mobile AR Markets
Predictions
“One of the one technologies to most
likely to alter industries, fields of
research, and the way we live”
(Gartner, 2008 ... 2011)
Market growing from $1,5 million to
€1,5 billion 2010-2015 (Juniper
Research, 2011)
Challenges
Addressable market size, public
awareness
Critical mass requires over 50% of
smartphone owners
Create meaningful applications,
offering rich services and real value
to the users
AR App Titles split by categories, Dec 2010
Source: Mobile Augmented Reality 2011-2015, Juniper Research
Discussion: AR on Gartner's Hype Cycle
Source: Gartner, August 2011
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10. Contact
Prof. Charles Woodward
VTT Technical Research Centre of Finland
Vuorimiehentie 3, Espoo, Finland
Tel: +358 40 500 1514
charles.woodward@vtt.fi
http://www.vtt.fi/multimedia
VTT creates business from
technology
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