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Augmented Reality
Overview




              metaio Company Profile
              Introducing Augmented Reality
              Marketing applications
              Mobile Augmented Reality
              Contact information




                                               2
metaio Company Profile


                          Established in 2003 by Thomas Alt and Peter Meier
                          Headquarters: Munich, Germany
                           Offices in: Burlingame, CA, Seoul South Korea
                          Employees: 49, Customers and Partners: 160
                          Provides industries as marketing, industry, retail and
                           commerce with professional Augmented Reality
                           applications
                          Key focus areas:
                                  o   Mobile
                                  o   Marketing
                                  o   Industry
                          A fully independent Augmented Reality solutions company




                                                                             3
Management


metaio is fully owned by the founders:


    Peter Meier, VP R&D                                 Dr. Thomas Alt, CEO

              7 years experience in the field of AR         9 years of experience in the field of AR

              Inventor of national and international        Project-Leader and Manager at Volkswagen
               patents and patent applications




                                                                                                    4
Customers & Partners




          Toy Company




                        5
What is Augmented Reality (AR)?




            Reality                  Augmented Reality                Virtual Reality

                             Reality – Virtuality Continuum


         • AR describes a combination of the tw o w orlds: Reality & Virtual Reality

         • AR allow s to superimpose 3D-content/products into the real w orld

         • AR should allow interaction w ith 3D-content at realtime

          AR is the ultimative interface between the physical and virtual world


                                                                                        6
How does AR work?




          3D-Content             Live-Videostream              Augmented View

       Example PC-Platform




                             +                     +

          Windows PC             Camera (sensor)       Augmented Reality Software




                                                                                    7
Unifeye Print – Reference Customer MINI




                                        Same advertisement when shown to a
                                        webcam
                                   Augmented Reality Online Advertisement
                                   Campaign MINI

                                   Launch date: 11/28/2008

                                   Published in the German magazines: Werben &
                                   Verkaufen and Autobild
    Actual printed advertisement
                                   See: www.mini.de/webcam
                                                                             8
Unifeye Print – Reference Customer Popular Science




                                      1st U.S. Interactive 3D Cover by Popular Science
                                      Launch date: 6/16/2009
                                      •   Adobe technology – no plug-in installation
                                      •   Cross-platform-compatible: Mac/PC
                                      •   Native 3D support
                                      •   Higher brand experience
                                      http://popsci.com/imagination
                                                                                 9
Unifeye | Mobile Applications




      AR-Live                                                 Mobile Service
                    AR-Games    AR Guidance   AR-Navigation
     Advertising                                              Maintenance




   Available NOW!                             Coming SOON!




                                                                          10
Museum Tour Guide – Reference DNP Louvre Japan



                                  •   Tour guide by 3D animated Hubert Robert in
                                      his hot-air balloon.


                                  •   Explanation of exhibition stands with 3D
                                      animations / movies


                                  •   Deployed at DNP Louvre Museum Lab, Tokyo
                                      Japan


                                  •   May 2008: use of UMPCs
                                  •   Dec 2008: use of Windows Mobile devices




                                                                                 11
Unifeye Mobile iPhone App “Virtual Santa”


                                    With "Virtual Santa", metaio presents its
                                    first augmented reality application for the
                                    iPhone.

                                    Users can take pictures with Santa in their
                                    own environment using the App, which will
                                    be the most original Christmas pictures
                                    ever.




                                                                                  12
Unifeye Mobile iPhone App “iLiving”




                         What is the best place for the bed or
                         chair?

                         With iLiving you take a picture and
                         immediately able to see the new look
                         after adding furniture to the area you
                         want to (re-)furnish.

                         Not satisfied? Add other models or
                         just shuffle for a different lay-out.

                         Take a screenshot to send the image
                         to friends & family for their opinion.
        Before                                                    After




                                                                          13
metaio world – concept




                          Various content possibilities
                          Users to add own content
                          Accessible on various platforms
                           as well as web
                          Involvement social networks




                                                             14
Unifeye SDK Mobile Architecture



                 Standard Application                   Marketing Campaign


                     High Level API                 Interactive Multiplayer Game



                                                          E.g. your network code
    Rendering            Tracking       Capturing
      SDK                  SDK            SDK



    E.g. your own
  rendering engine
                                                       Your own technology,
                                                             platform,
                                                        special applications



                                                                               15
metaio, Inc.                 Email:   noora.guldemond@metaio.com
                             Phone:   +1 (415) 814-3376
1000 Sansome St. Suite 380
                             www.metaio.com
San Francisco, CA, 94111

                                                              16

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Metaio Mobile Augmented Reality

  • 2. Overview  metaio Company Profile  Introducing Augmented Reality  Marketing applications  Mobile Augmented Reality  Contact information 2
  • 3. metaio Company Profile  Established in 2003 by Thomas Alt and Peter Meier  Headquarters: Munich, Germany Offices in: Burlingame, CA, Seoul South Korea  Employees: 49, Customers and Partners: 160  Provides industries as marketing, industry, retail and commerce with professional Augmented Reality applications  Key focus areas: o Mobile o Marketing o Industry  A fully independent Augmented Reality solutions company 3
  • 4. Management metaio is fully owned by the founders: Peter Meier, VP R&D Dr. Thomas Alt, CEO  7 years experience in the field of AR  9 years of experience in the field of AR  Inventor of national and international  Project-Leader and Manager at Volkswagen patents and patent applications 4
  • 5. Customers & Partners Toy Company 5
  • 6. What is Augmented Reality (AR)? Reality Augmented Reality Virtual Reality Reality – Virtuality Continuum • AR describes a combination of the tw o w orlds: Reality & Virtual Reality • AR allow s to superimpose 3D-content/products into the real w orld • AR should allow interaction w ith 3D-content at realtime  AR is the ultimative interface between the physical and virtual world 6
  • 7. How does AR work? 3D-Content Live-Videostream Augmented View Example PC-Platform + + Windows PC Camera (sensor) Augmented Reality Software 7
  • 8. Unifeye Print – Reference Customer MINI Same advertisement when shown to a webcam Augmented Reality Online Advertisement Campaign MINI Launch date: 11/28/2008 Published in the German magazines: Werben & Verkaufen and Autobild Actual printed advertisement See: www.mini.de/webcam 8
  • 9. Unifeye Print – Reference Customer Popular Science 1st U.S. Interactive 3D Cover by Popular Science Launch date: 6/16/2009 • Adobe technology – no plug-in installation • Cross-platform-compatible: Mac/PC • Native 3D support • Higher brand experience http://popsci.com/imagination 9
  • 10. Unifeye | Mobile Applications AR-Live Mobile Service AR-Games AR Guidance AR-Navigation Advertising Maintenance Available NOW! Coming SOON! 10
  • 11. Museum Tour Guide – Reference DNP Louvre Japan • Tour guide by 3D animated Hubert Robert in his hot-air balloon. • Explanation of exhibition stands with 3D animations / movies • Deployed at DNP Louvre Museum Lab, Tokyo Japan • May 2008: use of UMPCs • Dec 2008: use of Windows Mobile devices 11
  • 12. Unifeye Mobile iPhone App “Virtual Santa” With "Virtual Santa", metaio presents its first augmented reality application for the iPhone. Users can take pictures with Santa in their own environment using the App, which will be the most original Christmas pictures ever. 12
  • 13. Unifeye Mobile iPhone App “iLiving” What is the best place for the bed or chair? With iLiving you take a picture and immediately able to see the new look after adding furniture to the area you want to (re-)furnish. Not satisfied? Add other models or just shuffle for a different lay-out. Take a screenshot to send the image to friends & family for their opinion. Before After 13
  • 14. metaio world – concept  Various content possibilities  Users to add own content  Accessible on various platforms as well as web  Involvement social networks 14
  • 15. Unifeye SDK Mobile Architecture Standard Application Marketing Campaign High Level API Interactive Multiplayer Game E.g. your network code Rendering Tracking Capturing SDK SDK SDK E.g. your own rendering engine Your own technology, platform, special applications 15
  • 16. metaio, Inc. Email: noora.guldemond@metaio.com Phone: +1 (415) 814-3376 1000 Sansome St. Suite 380 www.metaio.com San Francisco, CA, 94111 16