The document discusses the convergence of three areas: mobile augmented reality, out-of-home media strategy, and 3D mapping of the real world (mirror worlds). It argues that combining these areas could create campaigns greater than the sum of their parts. Specifically, it envisions using computer vision on mobile devices to accurately register virtual content in the real world by comparing a downloaded 3D map with the device's own 3D model generated from its camera view. This would allow more advanced location-based mobile augmented reality applications.
This was a presentation on Augmented Reality I gave at IHAF (In House Agency Forum) in Boston on October 7, 2010. The presentation covers basics of Augmented Reality, Best Practices, Examples That Work and Demos.
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
I was asked to present my prediction of what will happen in VR Market on 2017, based on our experience in developing VR Apps and Games. For more info, pls send eMail to Yariv@AppReal-VR.COM
This was a presentation on Augmented Reality I gave at IHAF (In House Agency Forum) in Boston on October 7, 2010. The presentation covers basics of Augmented Reality, Best Practices, Examples That Work and Demos.
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
I was asked to present my prediction of what will happen in VR Market on 2017, based on our experience in developing VR Apps and Games. For more info, pls send eMail to Yariv@AppReal-VR.COM
Introduction to Augmented Reality - Please Share ! Navjeet Chhina
Explained are the core concepts of Augmented Reality and Virtual Reality. You will see a glossary of terms, along with use cases for business and metrics attached to creating immersive technology solutions
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022Bernard Marr
With the hype around the metaverse, there are a lot of things happing in the extended reality (XR) world. Here we explore the five biggest trends in VR, AR, and MR for 2022 including new headsets, 5G, as well as applications in retail and education.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence,
security and payments. These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Google's new home personal assistant
#2 Fully interactive advertising
#3 Turn your hand into a touchscreen with this smartwatch
#4 A bank staffed by chat bots
#5 New business models through smart clothing
Spotlight on Media & Entertainment: Virtual RealityL.E.K. Consulting
As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including Super VR, Medium VR, and Casual Mobile VR.
This edition includes contribution from a wider group of Endava experts who bring under the spotlight leading innovations in the marketplace.
Here are some highlights from the report:
#Using Big Data to find tax
# Privacy and Cloud Services
#The Internet of Things Infrastructure
#Display don't need to be rectangular
#Twitter live streaming
#This quarter major security breach
#Social Media monitoring - Big Data style
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence, security and payments.
These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Tracing the history of wearables
#2 Better inflight Internet services through contractual innovation
#3 How different organisations harness the power of AI
#4 Friction-free payments solutions with Google Pay Hands Free
#5 Back to Future with Nike's HyperAdapt 1.0 trainers
This edition is packed with contributions from people across Endava, and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence, security and payments. These projects are the cutting edge of the industry, and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Here are some highlights from the report:
# Robotics
# City-based Wifi
# PC on a stick
# The IoT infrastructure: Brillo, Thread and Weave
# Video walls in retail
Workshop taught by Mark Billinghurst at the ICIDM 2013 conference about using the Junaio platform for designing mobile AR applications. Presented on December 2nd 2013. Provides material about using Metaio Creator, and Junaio coding for developing marker based and GPS based mobile AR applications.
Connect & Serve on Mobile (at Barcelona iGaming) - by WebComrades, Tom ClaesPanenka76
WebComrades was invited as a keynote speaker at the Barcelona Affiliate Conference to share insights on mobile and advertising. In a world where banner ads lead the way on the way, this presentation had to wake-up entrepreneurs to not go the display banner way on the mobile device, but to think more in terms of serving the mobile user.
Presentation on Oct 12, 2012.
by Tom Claes, WebComrades
The Future of Play in a Gamified World: Webinar Presentation with transcriptGavin Gordon
As the digital experience of play and games becomes increasingly sophisticated and immersive, how does this alter consumers' perception and expectation of media?
Leading global consumer trend company Foresight Factory broadcast this webinar on Aug 25, 2016, looking at:
1. How will immersion in digital experiences - in commercial contexts too - change the consumer's relationship with media content?
2. What are the new and future expectations of brands across sectors such as retail? education? Health? And those in the game space?
3. Consumers want easier, more efficient ways to better themselves. Can brands position themselves as life-hacking partners - helping the consumer play their way to a better self?
Foresight Factory research points to a huge demand for learning within the context of entertainment; does this follow with a world of gamification?
IAB Poland Presentation from Zugara on Augmented Reality. Though most of the presentation involved on-hand demo's of AR, there are slides with statistics pertaining to AR and webcams.
Introduction to Augmented Reality - Please Share ! Navjeet Chhina
Explained are the core concepts of Augmented Reality and Virtual Reality. You will see a glossary of terms, along with use cases for business and metrics attached to creating immersive technology solutions
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022Bernard Marr
With the hype around the metaverse, there are a lot of things happing in the extended reality (XR) world. Here we explore the five biggest trends in VR, AR, and MR for 2022 including new headsets, 5G, as well as applications in retail and education.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence,
security and payments. These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Google's new home personal assistant
#2 Fully interactive advertising
#3 Turn your hand into a touchscreen with this smartwatch
#4 A bank staffed by chat bots
#5 New business models through smart clothing
Spotlight on Media & Entertainment: Virtual RealityL.E.K. Consulting
As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including Super VR, Medium VR, and Casual Mobile VR.
This edition includes contribution from a wider group of Endava experts who bring under the spotlight leading innovations in the marketplace.
Here are some highlights from the report:
#Using Big Data to find tax
# Privacy and Cloud Services
#The Internet of Things Infrastructure
#Display don't need to be rectangular
#Twitter live streaming
#This quarter major security breach
#Social Media monitoring - Big Data style
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence, security and payments.
These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Tracing the history of wearables
#2 Better inflight Internet services through contractual innovation
#3 How different organisations harness the power of AI
#4 Friction-free payments solutions with Google Pay Hands Free
#5 Back to Future with Nike's HyperAdapt 1.0 trainers
This edition is packed with contributions from people across Endava, and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence, security and payments. These projects are the cutting edge of the industry, and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Here are some highlights from the report:
# Robotics
# City-based Wifi
# PC on a stick
# The IoT infrastructure: Brillo, Thread and Weave
# Video walls in retail
Workshop taught by Mark Billinghurst at the ICIDM 2013 conference about using the Junaio platform for designing mobile AR applications. Presented on December 2nd 2013. Provides material about using Metaio Creator, and Junaio coding for developing marker based and GPS based mobile AR applications.
Connect & Serve on Mobile (at Barcelona iGaming) - by WebComrades, Tom ClaesPanenka76
WebComrades was invited as a keynote speaker at the Barcelona Affiliate Conference to share insights on mobile and advertising. In a world where banner ads lead the way on the way, this presentation had to wake-up entrepreneurs to not go the display banner way on the mobile device, but to think more in terms of serving the mobile user.
Presentation on Oct 12, 2012.
by Tom Claes, WebComrades
The Future of Play in a Gamified World: Webinar Presentation with transcriptGavin Gordon
As the digital experience of play and games becomes increasingly sophisticated and immersive, how does this alter consumers' perception and expectation of media?
Leading global consumer trend company Foresight Factory broadcast this webinar on Aug 25, 2016, looking at:
1. How will immersion in digital experiences - in commercial contexts too - change the consumer's relationship with media content?
2. What are the new and future expectations of brands across sectors such as retail? education? Health? And those in the game space?
3. Consumers want easier, more efficient ways to better themselves. Can brands position themselves as life-hacking partners - helping the consumer play their way to a better self?
Foresight Factory research points to a huge demand for learning within the context of entertainment; does this follow with a world of gamification?
IAB Poland Presentation from Zugara on Augmented Reality. Though most of the presentation involved on-hand demo's of AR, there are slides with statistics pertaining to AR and webcams.
http://www.scenic.com/ | Grand Canyon National Park is home to a huge diversity of plants and wildlife that live in ecosystems ranging from desert to pine forests. Learn about the fascinating animals that call the Grand Canyon home.
Why hotel direct bookers make better lovers - A Triptease + Tnooz slide prese...tnooz
They say there's no distinction between bookers.
Not so.
Watch the video replay of this webinar from Tnooz and Triptease, to gain a new view on how to increase hotel direct bookings. You’ll get specific tips and ideas for your 2016 digital plans ... and (perhaps) we’ll set you on track for more loving relationships with your guests, both online and off.
In this FREE TLearn workshop, you'll take away skills that help you:
save guests time and increase your bookings
encourage your web visitors to book direct
increase word-of-mouth and referrals
Panelists for this 38-minute, FREE TLearn are:
Charlie Osmond, Chief Tease, Triptease
Sean O'Neill, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This FREE online workshop took place on Tuesday, the 13th of October, at 11:00 Eastern US.
Recording at http://www.tnooz.com/event/tnooz-triptease-free-tlearn-webinar-why-hotel-direct-bookers-make-better-lovers/
This is a talk I gave at Data Science MD meetup. It was based on the talk I gave about a month before at Data Science NYC (http://www.slideshare.net/DonaldMiner/data-scienceandhadoop). I talk about data exploration, NLP, Classifiers, and recommendation systems, plus some other things. I tried to depict a realistic view of Hadoop here.
A pangolin is a mammal who eat ants and termites using an extraordinarily long, sticky tongue. This animal has the particularity to quickly roll himself up into a tight ball when threatened.
Check our presentation to find out more!
Według grupy Aberdeen marketing treści generuje o prawie 8 razy więcej wejść na stronę internetową niż inne działania w sieci, co przekłada się na sprzedaż i budowanie trwałych relacji z naszymi klientami. Na tym spotkaniu pokażemy Ci jakie jeszcze korzyści przynoszą regularne działania content marketingowe oraz jak i czy marka powinna zostać wydawcą.
This presentation was given by Chris Grayson, Director of Digital at Humble, on April 14, 2011, at the Digital Out of Home Forum & Awards, at Sentry Center Midtown East, New York, NY.
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
A topline look at Augmented Reality. Why should bra more
A topline look at Augmented Reality. Why should brands be getting ready now and why 2011 will be the killer year for mobile AR advertising. We have a whole bunch of more detailed stuff on this. We are very excited by what could be achieved in the coming year, AR is a whole new channel with little or no rules. philip@t7flondon.co.uk
The Ultimate Guide on How to Launch Your Own Mobile App!John Andric
To make your business to new heights it is now a must requirement to have a mobile application that represents your business. A mobile help not only helps you to reach new potential customers but also builds an online presence for your brand's image. This step-by-step guide will lead you throughout the journey to make your very own mobile app.
Augmented reality : Possibilities and Challenges - An IEEE talk at DA-IICTParth Darji
This presentation is a part of a talk I was invited to give on the topic of Augmented Reality and Virtual Worlds. This talk, organized by IEEE, aimed at introducing the technology to students and discuss the scope and research associated with it. Qualcomm's Vuforia platform is used as a prototype.
This article is a study of AR on brand communication and case study of Sephora.
Abstract:
Augmented Reality (AR) is a technology which allows digital information overlaying on the real environment. Although it has been existing for a few decades, it has developed rapidly. AR is able to apply in many fields, for example, game, movie, map, etc. In this era, AR becomes the trend and it is used in marketing and brand communication. Functions of AR has a plenty of benefits which enhances the opportunities for brand to communicate to audience.
Sephora is one of the brands which apply AR technology for marketing and brand communication. Most of the customers who walks into Sephora store have a purpose just to see and try the products. Sephora understands customer’s behavior. ‘Virtual Artist’ feature was created to respond this behavior. This feature is AR makeup try-on function which available on Sephora application on mobile devices. Users can put makeup on virtually. Also, it has ‘Add to basket’ button on the same display and that is an effective call-to-action (CTA) which stimulates users to make a purchase quickly.
Three interviewees who are the target consumers of Sephora have tried ‘Virtual Artist’ feature and they say that they still want to try the real products because those products are beauty and cosmetics which color and texture become the main consideration before make a purchase. However, this feature is effective for them in the way that it drives their needs and they makes want to see the real one of products they have tried on application.
This presentation was given by Chris Grayson on February 16, 2011, 1:00pm at Jacob K. Javits Convention
Center for the occasion of Engage! Expo, on the panel for Augmented Reality: The State
of the Market. Chris is Director of Digital, at Humble, a pre-to-post production and special effects creative collective in New York City.
InterACT! Conference Presentation on Augmented RealityMatthew Szymczyk
This was a presentation I gave on Augmented Reality at the InterACT! Conference in Chicago on August 10th, 2010. Topics covered were Introduction to AR, Best Examples of AR, Current AR Ecosystem and Challenges, and Demos.
The Future is Now - PopTech Marketing Event March 8thAmber Case
Today we’re all carrying around not phones in our pockets, but sensors. These sensors are capable of processing information, and taking pictures, as well as knowing where we are and how fast we’re moving, These sensors used to cost thousands of dollars and weigh tens of pounds. Now they’re available to everyone.
This presentation will cover a history of augmented reality and mobile connectivity, as well as where the market is today and how it can be leveraged to deliver groundbreaking interactive campaigns and engaging media. We'll dive into some of the augmented reality campaigns, pros and cons of AR and QR codes, and a series of platforms on which you can make your own location based augmented reality applications. Also discussed is http://geoloqi.com, a service and platform for building location-aware applications.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Mobile LA: Hypebusters: Beware of Mobile Pixie DustDigiday
Zugara CEO Matt Szymczyk had enough with agency work and transformed into a software development company. He shifted his entire Web design agency away from working on ad campaigns to a startup focused on augmented reality software with emphasis on e-commerce. Szymczyk explains why mobile AR is overhyped and why even for e-commerce, or m-commerce, mobile still has a ways to go.
Speaker: Matt Szymczyk, CEO, Zugara
Swiss watch makers are caught in a pinch. Apple’s platform is closed but reaches their target. Android Wear is open, and now compatible with iOS, but does not offer the differential privacy of Apple’s platform. The talk explores this predicament and offers a solution.
This talk was given at Digital Winter Fest 3.0 in December of 2016.
This report is not a review of 3D cameras. It is rather an overview of the offerings in the 3D camera marketplace, as the backdrop for my own insights into this market. The devices shown are not meant to be comprehensive (impossible) but a breadth of examples to show the variety in the market.
For the inaugural Wearable Wednesday NY, Chris Grayson was the headlining keynote speaker. His presentation makes the case for requiring police officers to wear either a body-cam or head-worn video system when interfacing with the public.
Chris Grayson speaking on the Mobile Frontiers Panel at Future M Conference, Microsoft New England Development Center (the N.E.R.D.), in Boston / Cambridge, September 14, 2011.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. NOTES:
Mobile AR, OOH and the Mirror World.
I’m going to take these three things:
Mobile Augmented Reality
Out of Home Media Strategy
Mirror World or 3D Mapping of the Real World
...and bring them all together in a way that hopefully makes sense.
4. NOTES:
I’m going to start off by
talking about the management structure of Advertising Agencies:
There it is — five holding companies.
5. NOTES:
Each of these holding companies is structured in a similar way...
6. NOTES:
They acquire ad-agencies to get control of their media dollars.
Spin those off from each agency and roll them up into a giant media management arm
that controls the media spending across all their agencies.
Think bulk purchasing power and the leverage to push around the television networks.
7. NOTES:
Mobile is developed as a sub-category of digital,
within the Direct Marketing silo of the agency side.
8. NOTES:
And then there are these people that actually have decades of experience in geo-targeted
and location based media strategy... way over here. And never the twain shall meet.
The reason the industry is structured this way is principally to the advantage of
broadcast tv advertising. And as everyone in advertising knows...
What’s good for broadcast is good for everyone! (sarcasm)
10. NOTES:
Would benefit greatly from the expertise of these people over here in OOH.
And creating campaigns that integrate the two will prove greater than the sum of their
parts.
11. NOTES:
There is a place in the world where Out-of-Home and Mobile live in harmony.
Where QR Codes (I assume everyone here is familiar?)...
have been widely used to tie OOH advertising with mobile strategy for years.
12. NOTES:
Why does this work in Japan, but not the US?
There is a lot of speculation on the subject.
13. NOTES:
Two most common conclusions:
Blame it on the psyche of American phone users: It must be a cultural thing.
Or Blame the Carriers for not pre-installing the software...
14. NOTES:
I’m more incline to blame the structure of the advertising industry...
15. NOTES:
If the large agency networks got together and lobbied the carriers to preinstall the
software, there is little to say they wouldn’t do so: It’s available in some form, for free, for
pretty well every phone that has a camera on it, feature phones and smartphones alike.
16. NOTES:
But the advertising industry in the US has never taken any initiative to do so, perhaps
because the is no imperative to, in an industry driven entirely by broadcast.
17. NOTES:
So we have OOH... “Out of Home” advertising...
18. NOTES:
And it’s cousin, Digital Out Of Home.
Not only Out of Home, but Digital at that.
These are people with a foot in both worlds,
who will be most receptive to this convergence.
When most people think of DOOH...
24. NOTES:
ATM Displays.
All place-based and context driven media... much like mobile.
25. NOTES:
Now let’s have a look at that other component.
Mirror Worlds.
26. NOTES:
In January, Google was awarded a patent to place new ads over the top of existing
signage within Street View. The most popular of the Mirror Worlds.
27. NOTES:
Answer:
Content for local or map-based search and mobile pull from the same databases.
Mapping and wayfinding apps are among ther most popular mobile apps,
this is especially true of AR.
Lets have a look at some of the popular mobile AR apps to date.
28. NOTES:
Up to now, mobile AR (speaking of the iPhone, where most of the
mobile AR development has thus-far been done)
has been confined to using a variety of internal sensors.
I can probably assume this audience is well familiar with this, so I won’t dwell of it.
39. NOTES:
With computer vision, the phone can do more than just overlay information onto the
live video feed, it can analyze it in real time, and have a true geometric understanding of
what is around it.
40. NOTES:
The example most people are familiar with is Google Goggles.
Which uses a form of image recognition.
That’s the familiar mobile example, but I’m not as interested in Google Goggles...
43. NOTES:
Developed by Georg Klein at Oxford University.
It generates POIs or points-of-interest based on edges and contrast. You can see how,
by simply looking around the room with its camera, it can model a three dimensional
understanding of its own surroundings.
And on the left, we see the software running on an iPhone.
44. NOTES:
Oxford makes it available under a non-exclusive license, and has already been shown to
run on many of the major smartphones.
45. NOTES:
When you combine Computer Vision AR with Mirror Worlds
things start to get interesting.
46. NOTES:
Current leaders in the Mirror World space include, obviously, Google Street View, and
Google Earth, Microsoft Bing Maps Street-Side View, and a few independent players like
EveryScape and Earthmine.
47. NOTES:
This shows a Mirror World Point Cloud Model created at the University of Washington
(Research lead by Noah Snavely and financed principally by Microsoft). This research
was the foundation for what ultimately became Photosynth.
63. NOTES:
Which will allow for the accurate registration of virtual content into the real world, instead
of the loose approximation of the apps we have now. And in the case of Apple, iPhone
SDK4 allows analysis of the live video feed, making computer vision technically possible
on iPhones within the month, so we can expect to see apps coming out later this year.
The convergence of OOH and Mobile already exists, but computer vision mobile AR will
accelerate this, as the illustration makes obvious.
65. NOTES:
In a paper recently published by Juniper Research, they project revenue specifically from
“Mobile” Augmented Reality to reach over $700MM in the next three-and-a-half years...
Starting from practically zero today.
How could they come to these numbers?
66. NOTES:
Five years ago, there were twice as many mobile phones in the world as computers.
Today there are almost four-times as many.
Some might be asking if these numbers include basic features phones.
Yes, in fact, they do. So let’s take a look at just the smartphone market.
67. NOTES:
By 2011, less than a year, Smartphones alone will have a larger market share than all
personal computers — both desktops and laptops combined.
68. NOTES:
I had a difficult time finding good examples (any examples) of convergence between
OOH and the Mobile AR space. I managed to find one, and an interesting example of
non-AR mobile-plus-DOOH that went beyond QRCodes and Couponing. But first, I’m
going to show an unexpected DOOH and AR convergence...
69. NOTES:
This is on the analytics side, with a hat-tip to Bejamin Thomas who demoed this for me
at the Echangeur showroom.
Quividi makes software that analyzes the live video feed from a camera placed above a
video-display-ad, tracks every face that looks up at it, counting media impressions, and
even indentifies male and female faces with some degree of accuracy, overlaying them
with blue or pink circles, respectively.
70. NOTES:
This next example is from a company called LocaModa.
Using the FourSquare API, they stream comments and check-ins to a digital display
within a restaurant, bar or business establishment. Amplifying the game-element, and
tying the business to its social graph.
71. NOTES:
And just over a week-ago I learned about a campaign by TAB World Media for
Disney’s Prince of Persia, that incorporates both OOH and Mobile AR components. I
downloaded the Layar, and played around with it, but the Out-of-Home component of
the campaign was not running in my area, so I was not able to get the full experience. My
understanding is that there is a game element that combines the app with the billboards,
identified by location on the phone, with some reward system built in for finding them.
So, kudos to TAB World Media.
77. NOTES:
And I’ll close with one more related food-for-thought...
78. NOTES:
Microsoft currently has the superior component technologies, but is weakest in the
device category. Google has momentum across the board. Apple, with their iPhone’s
large market share, has bought itself a little breathing room, but lacks key technologies.
79. You are free to use assets from this presentation under the terms of the
Creative Commons license:
Attribution: Chris Grayson must be credited.
Noncommercial: Don’t use it in an advertisement.
Share Alike: Anything you make that incorporates any of these assets must also be
available for others to use under Creative Commons license.
Some content, such as company logos (including the GigantiCo logo) are NOT available with the
Creative Commons license and are the property of their respective owners.