The document discusses using augmented reality (AR) for mobile marketing. AR overlays digital content on real-world views through a smartphone camera. This allows brands to make printed ads and packaging come to life. Examples show how AR can enhance campaigns and provide interactive product demos. The mobile AR market is predicted to reach $5 billion by 2017. Case studies demonstrate how companies in various industries have used AR for promotions, catalogs, and brand engagement.

1. Mobile Augmented Reality
for Marketing
Swamy Irrinki
Founder
RightSlope, Inc

2. Agenda
 Introduction
 Augmented Reality Overview
 Why Augmented Reality for Marketing?
 Mobile Augmented Reality for Marketing
 Market Size
 Case Studies/Use Cases
 Contact
2 30-Mar-13

3. Introduction
 Have you ever encountered a printed
advertisement that really made the product on the
page “come to life?”
 It’s hard to do, but it’s the goal of every agency and
brand in the world.
 What if there were a technology that literally made
the ad “leap off the page,” and at the same time
was able to add more than just entertainment value
3
to an otherwise static experience? 30-Mar-13

4. Augmented Reality Overview
 Concept of superimposing digital content (online
information and graphics) on top of a view of the
real world as seen through a camera.
 Simply use a smartphone or tablet’s camera and a
mobile app to scan a brand’s AR image – whether
it’s a magazine cover/page, a bus stop billboard, a
newspaper, or any other point of entry – to gain
access to interactive 2D or 3D visual overlays and
even video demos of new products.
4 30-Mar-13

5. Why AR is Good for Marketing?
 Empowers brands to connect with mobile consumers
looking for more entertainment, information and
immersion when and where they want it.
 Experiences are designed to merge consumer
expectations with brands’ digital strategy in the real
world – whether at the point of advertising, sale, or use
across products, services, retail, original or brand.
30-Mar-13

6. Mobile AR for Marketing
 Advertisers can use augmented reality to...
 Provide “wow” experiences for users to discover and share your
brand with friends
 Integrate multi-channel marketing campaigns via mobile
 Enhances the reach of print media and packaging via mobile devices
 Convert viewers to customers integrating m-commerce pages or
stores to the overall experience
 Extend existing media reach
 Imagine the possibility for a consumer to browse and engage with
your entire product catalog, download your apps, or share sections of
the catalog with friends, or even purchase your products all from a
6 simple ad available in print media. 30-Mar-13

7. AR for Marketing Segment
By Content to Display
 Interactive 3D Graphics
 Video Streaming
 Interactive Image galleries
 Vibrant Brand Content
 Social Sharing
 Location Based Content
 Games
 E-Commerce
7 30-Mar-13

8. AR for Marketing Segments
By Campaign Types
 Direct mail AR campaigns
 Live event AR campaigns
 Brand promotion campaigns
 Product promotion campaigns
 Enterprise AR Development
 New product prototypes with 3D views
 Complex product training with 3D views

9. What can you Augment?
Any object or image that has a unique visual profile
 Catalogs Storefronts
 Circulars Retail displays
 Posters Business cards
 Signage Table toppers
 T-Shirt Toys
 Billboards Books
 Product Packaging Exhibits
 Collectables Landmarks
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10. Mobile Augmented Reality Market
5B Market by 2017
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11. Enterprise B2C AR Case Study
Lowe's 3D Virtual Experience Shopping - Retailer
 Challenge
 For decades, the flyer has served as an advertising mainstay. So how
does a retailer reinvent the flyer experience for a mobile generation,
creating a better way for consumers to engage in their journey from
research to purchase?.
 Solution
 Lowe's Canada used mobile to deliver a unique virtual product
experience within a traditional flyer using an app powered by the
Vuforia™ platform.
 Results
 In-store demos of the app and social media generated precisely the
response Lowe's Canada was after: plenty of buzz and positive word-
of-mouth on blogs and other social and traditional media.
 https://www.vuforia.com/showcase/lowes-virtual-experience
Source: Qualcomm vuforia
11 30-Mar-13

12. AR App Use Case
Location and Lifestyle Based – Fast Food Chain
 TrackMyMacca's - McDonaldsAustralia·
 Discover how you can turn your iPhone into an ingredient
tracker and get the lowdown on some of your Macca's
favorites. Download from the App store now:
http://bit.ly/TZKJN
 http://www.youtube.com/watch?feature=player_embedded&v
=zBnqg_KTSIc#

13. AR App Use Case
Enterprise – Auto Trade show
 Mahindra XUV500 Augmented Reality at Auto Expo-2012
 A chance for everyone to interact with the Cheetah
 The inspiration behind the Mahindra XUV500
 http://www.youtube.com/watch?v=iA-
2ElU9Qs8&NR=1&feature=fvwp
13 30-Mar-13

14. AR App Use Case
B2B Examples- Brand Promotion
 Cisco Augmented Reality Lets You Wake Up An Ad
 http://www.youtube.com/watch?v=aUMTefy6oXI
14 30-Mar-13

15. AR App Use Case
Catalog and Brochure Cover Pages
 Augmented Reality of Telepresence Product Catalog by RightSlope
 http://www.youtube.com/watch?v=StqsPW-rTBw
 Once user downloads the App and focuses on the front cover of
Telepresence product catalog with a phone or tablet’s camera, the 3D
rendering of conference room, equipment and people participating in a
meeting is seen.
 AR of Networked Emergency Response System for a Hospital Bldg brochure by
RightSlope
 http://www.youtube.com/watch?v=N7N4SKwRYrk
 Once user downloads the App and focuses on the front cover page of
Networked Emergency Response System for Hospital building brochure
with a phone or tablet’s camera, the 3D rendering of hospital building with
routers, switches and Ethernet network emergency response system is
shown. The App provides lot more info about the product and user can
15 interact with the product for engagement. 04-Apr-13

16. Contact
Swamy Irrinki
Founder
RightSlope, Inc.
Phone: (408) 386-3417
Email: swamy.irrinki@rightslope.com
16 30-Mar-13