The document outlines a workshop on augmented reality (AR) applications for marketing and talent development, emphasizing its potential in various industries including education, consumer engagement, and training. It includes historical context, definitions, technologies required, and a range of AR solutions and applications, featuring notable AR tools and platforms. For additional information, participants are encouraged to contact John Grozik.

1. AUGMENTED REALITY FOR
MARKETING & TALENT DEVELOPMENT
Note: Logo links disabled in SlideShare.
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2. Live workshop presented at the Milwaukee Media
Communications Association, Intl. Meetup
March 6, 2013
Version : This Is an abridged presentation
edited for SlideShare hosting
For additional information please contact:
John Grozik: john@digitalcampfires.us
Please Note: Slide animations, internal links,
hotspots, and/or URLs may not work in this
SlideShare conversion of the workshop
presentation.
There is no audio track in this program.
URL Links require Internet Access.
Broadband suggested for YouTube demos.
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3. AUGMENTED REALITY FOR
MARKETING & TALENT
DEVELOPMENT
MCAI WORKSHOP
TRACK 2
JOHN GROZIK
CEO DIGITAL CAMPFIRES PRESS
JOHN@DIGITALCAMFIRES.US
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4. AUGMENTED REALITY FOR
MARKETING & TALENT DEVELOPMENT
Use Space Bar , Mouse or Arrow Keys to view all slides.
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5. MCAI Meetup, March 6, 2013
This is an abridged version.
For additional information please contact:
John Grozik: jgrozik@gmail.com
Videos intro: Corning Glass Demo (6:33) below was
shown before workshop.
Corning Glass Demo: (6:33) (Short version without host comments)
Corning Glass Demo: Long version: (11:25)
Corning: The Near Future (5:33) (Music)
Microsoft Future Vision (1:56)
Project Natal Milo demo (3:54)
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6. PHANTASMAGORIA
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7. MAGIC LANTERNS: 1650 TO EARLY 1900’S
Magic Lantern
Presentations
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8. A TRIP TO THE MOON
Marie-Georges-Jean
A Trip to the Moon (1902) Méliès
French Illusionist &
Filmmaker 8

9. TRAINING SIMULATIONS:VIDEO DISCS
Interactive Video
& Game Console
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10. IMMERSIVE 3D ENVIRONMENTS
Second Life
Home Page
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11. AUGMENTED REALITY ORIGIN
The term augmented
reality is believed to
have been coined in
1990 by Thomas
Caudell, working at
Boeing.
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12. A DEFINITION OF AUGMENTED REALITY
“Real people in the real world
interacting in real time with data
enhanced displays.” (J. Grozik, 2013)
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13. MONDAY NIGHT FOOTBALL: LINE MARKER
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14. MARKERS (ILLUSTRATION) FINGERFUNK
Click for info> http://www.fingerfunk.se/ARCB/
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15. WHY AUGMENTED REALITY?
WHY NOW? 1 of 2
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16. ELEMENTS OF AR 2 of 2
 Smartphone or Tablet (or desktop computer)
 Internet Access (3G, 4G, wireless, wired)
 Digital Cameras (front & back)
 Location Identity: GPS, WiFi, Cell Towers, NFC
 AR Apps
 Markers/Triggers (graphics, photos, digital
watermarks, QR Codes)
 Authoring tools for Smartphones, tablets, desktop
 BSO’s (Love of Bright Shiny Objects)
 Imagination
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17. AR GLASSES & GOGGLES 1 of 3
Project Glass Video Demo (2:30)
Project Glass Extended Video Demo: 11.5 minutes
Google Glasses Introduction at Google I/O 2012
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18. MICROSOFT AR GLASSES 2 of 3
Microsoft AR Glasses Temp link to images
Microsoft Sustainable Future Video:
Microsoft OmniTouch Project
Longer video> http://youtu.be/Pz17lbjOFn8
Microsoft Research Holodesk>
Microsoft Augmented Education Projects>
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19. HEAD TRACKING FOR IPHONE 3 of 3
Click Image for Video Demo
Head-Coupled Perspective on Mobile
Devices. Tracks the head of the user with
the front facing camera in order to create a
glasses-free monocular 3D simulation.
Such spatially-aware mobile displays
enable user interaction. “Galaxy S4?”
It does not use the accelerometer and
relies only on the front camera.
Try the i3D app for free: i3D
http://iihm.imag.fr/francone/i3D/
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20. MARKERS: QR CODES READERS 1 of 2
QR Codes support URL, Message, Phone, Video Links, Smart Marker,
SMS, Email content.
Apple: “QR Code Reader” Android: “QR Droid” App
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21. AUGMENTED REALITY SOLUTIONS 2 of 2
• For the consumer -Marketing, Interaction • Parking Space Finder
• Industrial Uses (design, training, demo) • In Building Navigation
• Commercial Uses - Building Design • Mechanical Repair
• Showcasing Products • Automotive Repair
• eCommerce • City Planning (Smart Planning)
• mCommerce • Navigation (Way Finding)
• Retail POS Product Virtualization • Medical Training (Simulations)
• Off POS Product Virtualization • Employee On-boarding
• Travel and Tourism • OSHA Training
• Exhibitions • Maintenance Training
• Event Management (tradeshows) • Technical Simulations
• Building and Construction
• Virtualized Product
• Social Networking - Consumer Engagement
• Education
• Games & Gamification
• Location linked advertising, Deals/Offers
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22. AURASMA TED Demo: 8:05
1 of 1
www.aurasma.com
Campaigns
Every image, object and place can
have its own Aura. Auras can be as
simple as a video, a link to a web
page or as complex as a lifelike 3D
animation.
Creating an Aura: 7:38
Aurasma
Quick Demo
(2:11)
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23. DIGIMARC 1 of 3
www.digimarc.com
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24. DIGIMARC 2 of 3
www.digimarc.com
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25. DIGIMARC-DISCOVER HOT SPOTS 3 of 3
Video about Digimarc
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26. MARKERS: AUGMENTEDEV 1 of 3
AugmenteDev Marker:
http://augmentedev.com
Pro Developer Version 100€ per License/month
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27. MARKERS: AUGMENTEDEV 2 of 3
AR 3D Model
Marker
Touch to Reposition
Above images from video at: http://www.youtube.com/embed/EEstFtQbzow
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28. MARKERS: AUGMENTEDEV 3 of 3
AR 3D Model
Above image from video at: http://www.youtube.com/embed/EEstFtQbzow
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29. MARKERLESS: CLOTHING AT TARGET 1 of 2
Zappar brings clothing to life using
our bespoke Augmented Reality
(AR) technology.
If you have an iPhone, iPad or
Google/Android phone you can
open up a whole new world of fun
with Zappar Powered garments and
greeting cards, books, CD’s, Home > http://www.zappar.com
posters, calendars or toys. Or a
promotion for a film, TV show or Rabbit > Welcome
new games title.
T-shirt > T-shirt Demo
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30. MARKERLESS: WALMART PIZZA 2 of 2
“Purchase The Amazing
Spider-Man DVD/Blu-ray
at Walmart and use the
magic of Augmented
Reality to bring Spidey to
life. If you purchase the
Spider-Man-themed
Marketside pizzas only
available at Walmart
and use the Web-slinger
app, you can bring the
Lizard to life! Put both
the DVD and Pizza box
together and be amazed
as Spidey battles the
Lizard”
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31. AR APPS 1 of 1
 Digimarc* (www.digimarc.com/) Digital Watermarks
 AugmenteDev* (www.augmentedev.com) Visualize 3D
 Layar* (www.layar.com) Add AR to Print Media
 Zappar* (www.zappar.com) Image Recognition Markers
 Fingerfunk* (www.fingerfunk.se) AR Solutions
 Wikitude* (www.wikitude.com) Publish & Distribute
 Aurasma (www.aurasma.com) Discover, Create, Share AR
 Junaio (www.junaio.com)AR Browser & Publishing App
 Tagwhat (www.tagwhat.com) Tell Your Story
 Blippar (www.blippar.com/about) Image Recognition APP
 Metaio (www.metaio.com) AR Experiences Design
 GlorAR (www.glorar.com/about.html) GPS placed objects
 ARmedia (www.armedia.it)
Note: *Demo Stations
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32. LAYAR Video Demo (2:15) 1 of 12
Info: (layar.com)
With Layar, digital “layers” are displayed in the device’s camera view, enhancing
the view of the real world.
• Point, scan and view objects enhanced with Layar to see links and other
digital extras appear on top of printed content: newspapers, magazines,
ads and more.
• Static print content comes to life with Augmented Reality video and
interactivity.
• View and navigate to GPS defined locations including metro stops, ATMs
and restaurants.
• Learn more about your location, including historical information, nearby
houses for rent or sale, museums, restaurants, hotels, hospitals
• Browse thousands of content layers developed by Layar’s community of
developers. Add your own layers.
• Share experiences on Facebook, Twitter, Pinterest, Email.
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33. LAYAR Video QR Code Update (:58) 2 of 12
The Layar Creator: Features
Tool for activating print with digital
content. The Layar Creator is
everything needed to add digital
content to static print media.
www.layar.com
Layar App Service: Download Links
.
Video Demo (2:15) Authoring Video
Click image
for app store
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34. AR SOLUTIONS: PRINTED TRIGGERS 3 of 12
Augmented Reality enhanced content Magazines may be read without
embedded AR enhancements. Several apps are developing in this active market
segment.
 Image recognition triggers/markers, QR Codes, Logos
 Audio files, Video files
 “Buy now” and “Call now” options
 Photo galleries
 GPS linked Maps, location navigation,
 Self-guided tours, museum wayfinding
 Advertising/sponsor links
 3D Models
 2D/3D Animations
 Virtual Store with product demos
 Popup Interactive Menus
 Requests for info
 Social marketing (Instagram, Pinterest, Twitter, Facebook)
 Multi-language
 User Analytics
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35. LAYAR CREATOR GUI 4 of 12
 Drag and drop action buttons add AR
overlays on page selected.
 Button options:
 Basic
 Media
 Social
 Developer
 Custom
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36. HOG MAGAZINE PROJECT 5 of 12
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37. LAYAR CREATOR GUI 6 of 12
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38. LAYAR CREATOR GUI 7 of 12
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39. LAYAR CUSTOM BUTTONS 8 of 12
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40. LAYAR CREATOR GUI 9 of 12
AR Overlay
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41. LAYAR CREATOR GUI 10 of 12
AR Overlay Link
AR Overlay Link
AR Overlay Link
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42. LAYAR CREATOR GUI 11 of 12
AR URL Link
AR Video Link
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43. LAYAR CREATOR GUI 12 of 12
AR Web Link AR Call Link
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44. AR-MEDIA 1 of 1
Layer Management for Cinema4D Real-Time Animations
Whitepaper:
Augmented Reality and the Future of Printing and Publishing
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45. BRANDCOMMDIGITAL 1 of 1
BrandCommDigital Video Channel
Co-op Video Simulation> http://youtu.be/hpMi0nxte8M
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46. WIKITUDE 1 of 1
www.wikitude.com
Videos>
Wikitude SDK Features
Web Browser AR
Scan Your Money
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47. JUNAIO 1 of 1
www.junaio.com
Video Demo (1:43)
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48. 1 of 5
HANDS-ON…
A. Get the AR handout from JG
B. Demo stations in hallway (Programs)
C. Demo of Harley Project in this room
D. Download a QR Code reader for iOS or Android
JG suggests:
QR Droid for Android
QR Reader for iPhone for IOS
E. Use QR Codes at demo stations to download
the featured Android or Apple AR app
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49. DEMO STATIONS 2 of 5
Note: Available to workshop participants
1) Digimarc (www.digimarc.com/) Digital Watermarks
2) AugmenteDev (www.augmentedev.com) Visualize 3D
3) Layar (www.layar.com) Add AR to Print Media
4) Zappar (www.zappar.com) Image Recognition Markers
5) Fingerfunk (www.fingerfunk.se) AR Solutions
6) Wikitude (www.wikitude.com) Publish & Distribute
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50. AR APPLICATIONS HIGHLIGHTED 3 of 5
Note: Apps highlighted during workshop
 Wikitude (www.wikitude.com) Publish & Distribute
 Layar (www.layar.com) Add AR to Print Media
 AugmenteDev (www.augmentedev.com) Visualize 3D
 Zappar (www.zappar.com) Image Recognition Markers
 Fingerfunk (www.fingerfunk.se) AR Solutions
 Junaio (www.junaio.com)AR Browser & Publishing App
 Tagwhat (www.tagwhat.com) Tell Your Story
 Blippar (www.blippar.com/about) Image Recognition APP
 Metaio (www.metaio.com) AR Experiences Design
 Aurasma (www.aurasma.com) Discover, Create, Share AR
 GlorAR (www.glorar.com/about.html) GPS placed objects
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51. Q-Up on Youtube:
Q-UP PLUS AR TO EXISTING APP
TM 4 of 5
Empowering Consumer Discovery
 Local, SaaS, Cloud and corporate firewall support
 Secure cross platform compatibility (iOS, Android)
 QR Code, Bluetooth, Wireless, user connectivity (NFC waiting for Apple UI)
 Branded GUI, User analytics
 Multi-language versions under development
 Embedded social media/marketing support (Twitter, Facebook)
 GPS location aware, Planned hands-free, heads-up display, LISA voice
control, image recognition
 Exploring various AR SDK’s <comparison chart
Home Page:
www.q-upmyapp.com
Android Q-UP App Apple Q-UP App
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52. 5 of 5
THANKS FOR
AUGMENTING MY
REALITY!
For additional information please contact john@digitalcampfires.us
John is available for in-person workshops, conference presentations,
customized training, and augmented reality/immersive 3D environments
challenges.
www.digitalcampfirespress.com
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