This document profiles the target audience for a short film about domestic violence against women. It identifies that the audience will likely be women ages 16 and older from various socioeconomic classes. Initial distribution of the film will be free to generate interest, and advertising will occur through radio to keep costs low. Both qualitative research like focus groups and quantitative research like surveys will be used to understand the audience's opinions and gather data on likes/dislikes based on age and gender. A potential objection is that only showing the woman's point of view risks alienating male viewers.

1. TARGET AUDIENCE
PROFILE SHEET
By: Varshini Yogaeswaran

2. QUESTIONS
• What is the age range of potential views?
• As my chosen area of abuse is domestic violence against women there will
probably an age range of 16 and onwards. There really isn’t a precise age
range for domestic violence it can happen to anyone. The age rating for
my short film is 15.
• ABC1:
• Based on my chosen area of abuse I believe that there really isn’t a
particular class it points towards to. However, if I had to be narrowing
minded and based on my research it I think it would mainly points towards to
the lower class. C2.
• What gender will the audience be?
• Majority of them would probably be women as it is focused on them and
their pain.

3. • What will the occupation be of potential consumers?
• Supervisory or clerical, junior managerial, administrative or professional
• What factors are potential customers likely to consider before purchasing/
consuming the short.
• If women choose to buy it there are chances that they might be too scared
watch it but mainly buy it as it might give the others a feeling that she is
getting abused. It is very hard to predict.
• How will the cost find out about the short film you are distributing?
• I will advertise my short film on the radio as it would be much cheaper than
advertising it on the TV.
• Will the cost of the product influence a customer’s decision to buy from you?
(If you are selling it- you might argue it is free)
• It will be free at first as I want people to hear about it and watch it, then
based on the growth of the film I will then decide whether it should still be
free.

4. • List all the ways contact could be made with potential customers in order to
gain qualitative and quantitative research
• E.g. quantitative research could include links on social media in order to gain
an understanding of the likes and dislikes of a certain age and gender (i.e.
percentage of likes and dislikes).
• E.g. qualitative research could include focus groups about the narrative of
your film to gain attitudes and opinion of your audience.
• Qualitative: Make a social page about it, magazines or TV adverts, radio.
• Quantitative: Market research, surveys/quiz.
• Probable objections to your short film
• It’s not from the man’s point of view.
• Risk of alienating your secondary audience
• It can alienate my secondary audience as it is aimed towards women and
men will find it hard to relate to as it’s from a woman’s point of view.