The document profiles the target audience for a short film about domestic violence against women. It identifies that the audience will likely be women ages 16 and older from various socioeconomic classes. Research methods mentioned include quantitative surveys on social media to understand audience demographics and likes/dislikes, as well as qualitative focus groups to gather attitudes and opinions on the film's narrative. Potential objections noted are that the film is only from the woman's point of view and may alienate some male viewers.

1. TARGET AUDIENCE
PROFILE SHEET
By: Varshini Yogaeswaran

2. QUESTIONS
• What is the age range of potential views?
• As my chosen area of abuse is domestic violence against women there will probably
an age range of 16 and onwards. There really isn’t a precise age range for domestic
violence it can happen to anyone. The age rating for my short film is 15.
• ABC1:
• Based on my chosen area of abuse I believe that there really isn’t a particular class it
points towards to. However, if I had to be concise and based on my research it I
think it would mainly points towards to the lower class. C2.
• What gender will the audience be?
• Majority of them would probably be women as it is focused on them and their pain.

3. • What will the occupation be of potential consumers?
• Supervisory or clerical, junior managerial, administrative or professional
• What factors are potential customers likely to consider before purchasing/ consuming
the short.
• If women choose to buy it there are chances that they might be too scared watch it
but mainly buy it as it might give the others a feeling that she is getting abused. It is
very hard to predict.
• How will the cost find out about the short film you are distributing?
• I will advertise my short film on the radio as it would be much cheaper than
advertising it on the TV.
• Will the cost of the product influence a customer’s decision to buy from you? (If you
are selling it- you might argue it is free)
• It will be free at first as I want people to hear about it and watch it, then based on
the growth of the film I will then decide whether it should still be free.

4. • List all the ways contact could be made with potential customers in order to gain
qualitative and quantitative research
• E.g. quantitative research could include links on social media in order to gain an
understanding of the likes and dislikes of a certain age and gender (i.e. percentage
of likes and dislikes).
• E.g. qualitative research could include focus groups about the narrative of your film
to gain attitudes and opinion of your audience.
• Qualitative: Make a social page about it, magazines or TV adverts, radio.
• Quantitative: Market research, surveys/quiz.
• Probable objections to your short film
• It’s not from the man’s point of view.
• Risk of alienating your secondary audience
• It can alienate my secondary audience as it is aimed towards women and men will
find it hard to relate to as it’s from a woman’s point of view.