The document summarizes audience research conducted to inform the development of a film targeted at 16-24 year olds. Surveys found that most respondents were aged 16-20 and enjoyed film dramas. Tested story ideas and potential film titles received positive feedback. Respondents indicated that effective trailers highlight music, edits, and scenes and reveal enough of the story to pique interest without giving everything away. The research provided useful guidance to make the film appealing to its target demographic.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
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The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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2. Introduction
The media product is targeted at an audience of 16-24
years.
Audience research was conducted using a survey, in
order to gain feedback about our initial ideas from the
target audience.
This will allow further development to the film product
as well as gain insight into what our audience wants and
the direction that we should be heading towards.
3. How old are you?
A majority of the responses
gained came from participants
aged 16-20.
Only 25% of the responses were
from participants aged 21-25. This
suggests that the feedback gained
were predominantly based on the
participants who were aged 1620. As a result limited responses
were gained from everyone within
the target audience.
4. Do you enjoy watching film dramas?
The feedback gained from this
result suggests that our target
audience enjoy watching film
dramas and therefore will be
interested in our film. As a
result we have selected the
right genre to appeal to our
target audience making it an
effective choice.
5. Do you find our story idea interesting?
The results suggests that all the
participants found the pitch
proposed concerning our film
idea interesting. This suggests that
the story idea appealed to the
audience which enables us to
move forward effectively with the
film idea and apply further
developments.
6. What name do you think best suits our film idea?
A number of possible film titles were
created and then proposed to our
audience. This was to find out which name
they preferred and suited our film idea the
best. The results suggest that the majority
preferred the name “seven steps” . This
may be due to the simplicity of the name
and also its relation to our film concept. In
which the character embarks on a journey
using seven key steps. As a result the name
chosen imposes that the film involves a
journey or a quest which is the message we
want to send across. Therefore making it a
successful name for our film.
7. What makes a trailer stand out for
you?
This question provided information
about what made a trailer appealing
to our target audience. We included
some of the main features used in a
trailer, such as music, edits, texts etc.
The results show that the majority of
participants found the music, edits
and scenes used most appealing to
them in a trailer and stand out
amongst others. The music used was a
particular feature used in trailers that
appealed to them. Furthermore when
creating our film trailer we will
consider the choice of music, edits
and scenes used in order to appeal to
our audience.
8. When watching a movie trailer how much of the story do
you prefer to be told?
The majority responded saying they
preferred to be told enough of the
story to understand in a trailer. This
suggests that the audience still want
the story line to be given away in a
trailer but not too much. For
example they may prefer half of the
story to remain a mystery in the
trailer. This makes the trailer more
exciting and also effective. For
example n enigma code may be set
to engage the audience and
encourage them to want to see the
film. This will be included in our
trailer in order to achieve this.
9. Conclusion
The feedback gained from the target audience about the
initial ideas and the development of the product was very
beneficial. For example it provided information about the
audience’s interests and also ways of making the product
appealing. This as a result allows us to make informative
decisions based on our audience’s feedback as well improve
the products effectiveness.
