Our target audience is male teens aged 16-18. We created a fictional character named Eric to represent this audience and developed our documentary around him. The three promotional products for the documentary - a magazine article, radio trailer, and TV listing - were designed to have sharp similarities and consistency so the target audience could clearly see the connection between them. Bright red was used as the main color to grab attention, as it connotes violence from video games which interest our target audience. Short quotes, images from the documentary, and repeated mentions of the title "Out of Controller" in the promotions were meant to remind viewers of the documentary.

2. Our primary audiences are male young teenaged people. This
means that our target audience will be people between the ages
of 16-18 (college students). We created a personification of our
target audience who was a fictional character called Eric. We
created our documentary around this character. We created this
character after our questionnaire and focus group as we set our
selves a guideline as to what our target audience wanted to se in
our documentary and how this fictional character created of the
data collected from our research.
The most important thing between the three products was to
show that they had sharp similarities and were consistent so that
the audience can see clear link between the three products.

3. To appeal to our target audience, the title “Out of controller”
should grab their attention, as a controller is an essential tool for
all video gamers. We used bright red font to make the tile stand
out and eye catching. We decided to use red, black and white as
a colour scheme as the colour red connotes the colour of blood,
which our target audience is, exposed daily with violent video
games. The colour black is dark and connotes darkness and
violence, which comes from video games.

4. We have also extracted quotes from our expert
interviews. This indicated that the article is going
to be about a documentary.
The article uses very short quotes such as “A
Must watch”, in a large bright red font. These
types of words and short sentences tell the
person what to do, in a way making them
want to watch the documentary.
The main image is taken from the
documentary showing a teenager playing
Mortal combat. We have taken images of
people in our target audience which the
target audience can relate to. The image
also indicates that the documentary will be
on video games.
The title of the documentary is at the top
of the first page as people would read
from the top followed by the date, time
and the channel the documentary will be
on. This helps promote the documentary
as people are most likely to remember
something if they read it first.

5. We used a number of shots taken directly from the
documentary as this helps promote the documentary
as well as shows a consistency and the audience can
establish a clear link between theTV listing and the
documentary.The background image is an image of a
controller also taken from our documentary showing
similarity between the two, this also links in with the
name of the documentary “out of controller”.This
helps promote the documentary as we are repeatedly
reminding the target audience of our documentary
title making it easy for the reader to remember the
name.

6. To appeal to our target audience, the title catches the
listener’s attention, as it is something new and
unique; it is an unusual title which uses play on words.
After receiving feedback from our focus group and
questionnaire, our target audience liked drum and
bass. So we combined drum and bass and video
games theme music.
The music used in the background is drum and bass
and is similar to the music used in the documentary.
When creating it we tried to make it the same as video
game theme music, which shows a link between the
radio trailer and the documentary.

7. The voiceover for the documentary and the
radio trailer was kept the same so that there
was a direct relation between the
documentary and radio trailer as the
audience can then identify the voiceover. So
when they watch the documentary they
know that they are watching “out of
controller”.

8. We decided to air our radio trailer on capital
FM as the majority of our target audience
said that they mostly listen to Capital FM as
they play their favorite songs. Also they said
that they like the topics and that are raised
from capital. They also said that they like the
radio stations host (Dan and Katie), so there’s
no one better to inform the target audience
then the two hosts.

9. We asked our focus group what they thought
about the three products and whether they
could see a link in between them.They said
the products were consistent as they could
recognise that the language and the tone of
the article was the same as the radio trailer.
They also added that they remembered the
quotes from the article as the fonts were
stranded out and were eye catching.

10. Over all I think that the radio trailer and the
TV listings magazine have successfully
promoted the documentary as we have kept
all three products consistent and the focus
group have stated that the magazine article
and the radio trailer would make them want
to watch the documentary.