The document provides analysis of a questionnaire given to viewers of a documentary about ice cream. The summary is: The questionnaire found that most viewers believed the documentary's main message was about the health risks of ice cream. Respondents highly rated the voiceover, editing, camerawork, and professionalism of the documentary. Areas identified for potential improvement included adding more cutaways and reducing camera shakiness. Viewers also felt the print ad, radio trailer, and documentary worked well together to tell the story and make them want to watch the full documentary. The analysis provides positive feedback on the quality of the productions while highlighting minor aspects that could be enhanced.

1. Questionnaire analysis

2. Q1
After watching the first 5 minutes of our
documentary 'The Delicious truth' what do
you think the main message is?
How ice cream effects
our body and health
Health causes of Ice
cream
How Ice cream is
made
The truth about ice
cream
After analysing this question I have gathered that
most viewers are aware that the main aim of the
documentary is to let consumers know the health risks
of Ice Cream, this is what the documentary was
mostly based on and the most popular answer for this
question with 4 people. There were then equal results
for what other viewers thought of the documentary, 2
people for each answer equally thought the
documentary was about how ice cream affects our
body and health, how Ice Cream is made and the truth
about Ice Cream. All of these aspects were part of
documentary although it seemed that the health
causes was the main focus. The results from this
question has made me think that we interviewed the
correct people to relate, a mix of health professionals
to people who produce Ice Cream. This has given the
audience a thought that the documentary maybe well
structured and thought out, therefore belief in what is
said throughout the product.

3. Q2
On a scale of 1-10 how well would you say
the voiceover works with the documentary?
10 being very well and 1 being not well at all
10
9
7
Most people (8) who conducted the
questionnaire answered ‘10’ or ‘9’ as
these were equal results, meaning that
the voiceover of the project works well
with the documentary. Only 2 people
answered with a lower number of ‘7’.
This makes me very confident to say
that the documentary voiceover was
relevant and worked well with the
project overall. I have learnt that the
emphasis used in the voiceover is
relevant to the topic because it shows
confidence towards the topic.

4. Q3
On a scale of 1-5 rate the following aspects
within the documentary (Editing)
5
4
6 people that carried out this
questionnaire rated the documentary
as being edited to a high standard (5).
Only 4 people; the minority chose 4/5,
which is still a high mark. This has
given me great confidence that the
documentary succeeded to look
professional in the editing aspect.
There may be little improvement to be
made, e.g. with cutaways to be pan and
zoomed with precision, these small
aspects may have been what these
viewers thought needed improvement.

5. Q3
On a scale of 1-5 rate the following aspects
within the documentary ( Camerawork)
5
4
Out of the 10 people who carried out
the questionnaire and answered the
question, 8 people rated the
camerawork as being 4/5, this is a high
mark that I feel confident about
however only 2 people answered with
5/5, this gives me an indication that
there is improvement to be made. I
will ensure that in future development
of the documentary the camera work
in some clips will be recorded again to
the highest standard possible, this is
because some interviewees had
incorrect mix ups of words or
hesitations as shown with the Ice
Cream Farm. With further
development of the documentary I
propose to record some selected
interviews again to ensure wording is
correct e.g. nutritionist.

6. Q3
On a scale of 1-5 rate the following aspects
within the documentary (Voiceover)
5
4
6 out of the 10 people who carried out
the questionnaire replied with an
answer of 5/5 for the quality and
relevance of the voiceover. The other 4
people then decided that the aspects of
the voiceover deserved a 4/5 which is
still a very high mark. I am happy with
the results as it has made me think
that the voiceover was recorded to
high standard with the right voice
however that there may be small
improvement to make with further
development of the project. I think
emphasis needed to be clearer within
the voice.

7. Q3
On a scale of 1-5 rate the following aspects
within the documentary (Professionalism)
5
4
Once again 6 out of 10 people who
carried out the documentary replied
with an answer being 5/5 for
professionalism, this majority has
supported my thoughts that the
documentary was created to a high
professional standard. Although 4
other people who conducted the
questionnaire said that the
professionalism of the documentary
was rated at 4/5, this is still a high
mark however it shows that there is
improvement to be made with the
documentary on professionalism, this
may be through structure, topics, the
wording of employees...etc.

8. Q3
On a scale of 1-5 rate the following aspects within
the documentary (Music choice)
5
4
8 people who carried out the
questionnaire and answered this
question expressed that the music
choice within the documentary was
the right decision; this may be
because it relates to the
documentary topic of Ice Cream
with a ‘cheesy’ twist. 2 out of 10
people who carried out the
questionnaire expressed the
thought that the music choice was
a 4/5 which is also a high mark
however indicates that some
improvement could have been
made; this could have been to
where the soundtrack was inputted
or to what the music track actually
was.

9. Q4
What aspects of the
Documentary do you think
worked well?
Cutaways
Soundbed
Interviews
Title
Vox pops
Taste test
People who conducted the questionnaire
were asked what aspects of the documentary
worked well. People answering were able to
choose more than one answer. 6 people
answered this question saying the sound bed
worked well, this was the highest figure out
of all the answers possible. For the rest of
the answers, 2 people chose the other
aspects such as cutaways, interviews, title,
vox pops and the taste test. These aspects
may have had fewer votes although they
were chosen with the same votes, meaning
that these parts of the documentary will have
come together to work well although it may
just seem that the sound bed was produced
to a higher standard. This may mean some
development on the other aspects in future
may be good to ensure the documentary is
produced to the highest standard possible
this may regard the recording quality of
clips, sound quality to the content and points
highlighted by the voiceover and
interviewees.

10. Q5
What aspects of the
Documentary do you think
could have been
improved?
Shakey
camera
More
cutaways
This question addressed the aspects
of the documentary that could have
been clearly improved. 6 people
answered this question indicating
that camera shakiness was one area
that could have been improved in
the documentary. I agree with this
as it may be related to the recorded
cutaways. This is because 4 people
agreed that the documentary
needed improvement on these
cutaways, this may have been with
the editing because more was
needed however also there may
have been an indication of
shakiness which supports the
correlation with the 2 answered
options, shakey camerawork and
the need for more cutaways.

11. Q6
Does the print advert
link well with the
documentary?
Yes
These results show we have linked
our documentary and print advert
together well as the results from
the audience feedback show 100%
of people who filled in our
questionnaire agree with this.
One way in which we ensured the
two linked together is through the
use of colour scheme and font as
we used the same font for the title
to carry continuity through our
products which added
professionalism.

12. Q7
What aspects of the print ad worked
well?
Mise en scene
Simplicity
Layout
These results show that the
majority of the people who
answered the questionnaire
think that the mise en scene
worked well in the print ad. This
also shows that a lot believed
the layout worked well and also
the simplicity. The fact a few
people mentioned simplicity is
beneficial for our evaluation as
it shows we have clearly looked
at channel codes and
conventions as a lot of the print
ads are simplistic therefore we
tried to use this in our product.
This result shows we have done
this successfully.

13. Q8
What aspects of the print ad do
you think could be improved?
More Bizzare
Lighting
Plus and Equal
sign
This shows that aspects to be
improved in our print ad could
be lighting. This shows we may
have made the billboard ad
slightly too dark which may
have made it quite difficult for
people to read the information.
Also the point that it could be
more bizarre links with the
expectations of channel 4
billboard ads as they usually
have elements of unusual
manner. We tried to incorporate
this into our work but maybe
didn’t do so well enough and
could have been something we
could developed on.

14. Q9
Does the print ad make you want to watch
the documentary?
Yes
No
This shows that the
majority of people said
that the print ad did make
them want to watch the
documentary. This could
have occurred due to the
direct between the two or
that they are just
interested in the topic
which is shown on the ad.
However people also
answered no to the
questions which could
suggest we could have
used more examples of
direct address to improve
this point.

15. Q10
On a scale of 1-5, rate the following
aspects of the Print ad (Information
given)
4
5
This result shows
people thought that the
amount of information
given within the print
ad was enough. This
shows we have used
enough information
throughout the print ad
to get across our topic
being discussed.

16. Q10
On a scale of 1-5, rate the following aspects
of the Print ad (Editing)
5
4
3
This shows that the majority of
people thought that the editing
was very good which is good as
we can apply this to our
evaluation process. however
some said it was okay, this could
mean we could have maybe
added a range of transitions to
keep the audience engaged and
interested.

17. Q10
On a scale of 1-5, rate the following
aspects of the Print ad (Image)
5
4
3
This result shows that the
print ad image is successful as
it shows a clear link between
the topic which is ice cream
and even more so the
ingredients of ice cream.
However a small amount of
people said that the image was
okay which could mean it was
too dark therefore they
couldn’t see it very well and
get the information they
require.

18. Q10
On a scale of 1-5, rate the
following aspects of the Print ad
(Text)
5
4
3
This shows that the text
used in the print ad is
successful and the
majority of people think
it was produced very
well. This could suggest
the text is professional.

19. Q10
On a scale of 1-5, rate the following
aspects of the Print ad (Layout)
5
4
3
This result shows we have a
professional layout to the
print ad. Which suggests it is
easy for people to read the
information well, however a
small amount of people also
stated that the layout was
okay which could suggest it
could have been more spaced
out and layout more
professionally.

20. Q10
On a scale of 1-5, rate the following
aspects of the Print ad
(Professionalism)
5
4
This shows that our print ad
looks very professional as
everyone who completed the
questionnaire said that it is very
professional.

21. Q11
Does the radio trailer link well with the
documentary?
Yes
This shows 100% of people think
our radio trailer links well with
the documentary. This is very
good as it shows we have used
continuity throughout the two
products. This may have been
through the voice over as it was
the same person in both the
documentary and radio trailer.

22. Q12
What aspects of the Radio Trailer
do you think work well?
Inlcuding part of
the Documentary
The theme is clear
The music
These results show that people think
that by including part of the
documentary within the radio trailer
was effective as it allowed continuity
throughout the two products.

23. Q13
What aspects of the Radio trailer do you
think could have been improved?
Song is too loud
voice over
This shows that the song in the
radio trailer is too loud. This is
something we have changed
and altered due to this result
therefore we lowered down the
volume to allow the audience
to hear the voice over more.

24. Q14
Does our Radio trailer make you
want to watch the documentary?
Yes
No
This shows that we have
made the radio trailer
professionally as most people
said that it made them want
to watch the documentary.
However some people say
they didn’t which could be
changed by adding more
examples of direct address
such as rhetorical questions
to encourage them to watch
the documentary and find out
the answers.

25. Q15
On a scale of 1-5, rate the following aspects
within the Radio Trailer (Information given)
4
5
This shows the results
given for this question
show that the amount o
information given in the
radio trailer was enough to
allow them all the
information they required
to know before watching
the documentary.

26. Q15
On a scale of 1-5, rate the following
aspects within the radio trailer
(Editing)
5
4
This shows that everyone
who filled in the
questionnaire thinks that the
editing is done well which is
good and suggests we have
professionally and
successfully edited the
product.

27. Q15
On a scale of 1-5, rate the following aspects
within the radio trailer (Music choice)
5
4
People liked the choice of
music used for the sound
bed. The reason may be
because the lyrics
include the words ice
cream it gives a direct
link between the topic
and the radio trailer.

28. Q16
How well would you say ALL our
products work together? 1 being not
at all, 5 being very well
4
5
This result shows that people
think that our three products
link together very well. This
suggests we have carried
continuity throughout
successfully and allowed the
three products a professional
link.