The document summarizes audience feedback received for a student film project at two stages - initially after distributing a questionnaire about the film synopsis, and after uploading a rough cut to YouTube. The feedback was overwhelmingly positive, with high ratings given for story understandability, music/sounds, enjoyment and genre classification as a psychological thriller targeting teens and young adults. A few minor improvements were suggested and implemented, such as lowering a loud heart beat sound effect and adding dialogue to an attack scene. Most feedback validated the filmmakers' creative choices. The final cut incorporated some audience suggestions but retained the filmmakers' original vision where feedback disagreed.
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What have you learned from your audience feedback? 2
1. WHAT HAVE YOU LEARNED
FROM YOUR AUDIENCE
FEEDBACK?
April Carr
2. INITIAL AUDIENCE FEEDBACK:
In order to create a media
product understood and
enjoyed by our idea we
created a questionnaire using
the ‘Google Docs’ software.
The questionnaire included
the films synopsis and we
received ten responses. We
did this questionnaire to
perfect the story line before
continuing on to the
construction of the film. View
our analysis of results here.
3. FINAL AUDIENCE FEEDBACK:
Following the production of our
film we uploaded a refined rough
cut to YouTube (see below) to gain
audience feedback and finish the
final touches to our media
product, no drastic changes would
be necessary at this stage. Here is
the full audience questionnaire.
5. ‘ON A SCALE OF 1-10 WHAT RATING
WOULD YOU GIVE THE FILM?’
It was both pleasing and relieving
to gain high ratings from our
viewers in regard to their overall
rating of the film. We received
two scores rating it 8/10, five
with 9/10 and a further three
rating with a perfect mark,
10/10. Meaning overall the film is
rated as a 9.1/10, a great
standard. This has confirmed that
we have achieved our films aims
and entertained our audience
successfully.
0
2
4
6
1 2 3 4 5 6 7 8 9 10
Numberofpeople
Rating
CHART TITLE
Series 1
6. ‘DID YOU UNDERSTAND THE FILMS
STORY LINE?’
Our results show that 100% of the
audience understood our films
story line. This was a great
outcome as a convention of
psychological thriller is often to
create mystery and confuse the
viewer, this could remove the
entertainment value and lead to
frustration, we avoided this by
using a black and white filter and
blur effect during our vision scenes
so the audience could clearly
differentiate between reality and
Lily’s visions.
7. ‘ON A SCALE OF 0-10, HOW WELL DO
YOU THINK THE MUSIC AND SOUNDS
ARE PRESENT IN THE FILM WORK?’
Again we have received a variety
of reviews each of a relatively
high rating, we received two
scores rating it 8/10, five with
9/10 and a further three rating
with a perfect mark, 10/10.
Meaning overall the film is rated
as a mean score of 9.1/10, a
great standard.
8. ‘WHAT GENRE DO YOU THINK THE
FILM IS?’
90% of our correspondents successfully agreed with our aims,
classifying ‘Lily’ as a psychological thriller. In order to avoid being
categorised as a horror we followed specific genre conventions to
prevent confusion, this was a success as only 1/10 correspondents
wrongly thought the film was a horror. We therefore concluded that
further changes in regard to paradigms and ideologies aren’t
necessary.
9. ‘WHAT AGE GROUP DO YOU THINK
THE FILM IS TARGETED AT?’
We targeted our film towards 18-25
year olds, through genre research we
discovered this was the most popular
age group to view psychological thriller
films opposed to an older age group,
this is because they are both thrilling
and mysterious. From our audience
research we can conclude that we have
reached our target audience aims as the
majority of respondents agreed that the
specific target audience for our film
‘Lily’ is ‘young adults’ and ‘teens and
20s’.
10. ‘ON A SCALE OF 0-10, HOW MUCH
DID YOU ENJOY THE FILM?’
We asked this question to get an overall rating of the film, this would help in
regard to advertisement similar to ratings on sites such as ‘IMDb’ or ‘Rotten
Tomatoes’ . Overall our film received a mean rating of 8.9/10, a high
standard and very pleasing result. This positive response helps prove we
achieved our aims of producing an enticing, mysterious, thrilling film.
12. ‘CAN YOU SUGGEST ANY
IMPROVEMENTS?’ (CONTINUED)In our previous questionnaire (see
right) only 1 respondent agreed no
improvements needed to be made
(see analysis here), this is opposed
to the 4 who now agree the film
cannot be perfected further, a
large improvement. Although we
received excellent feedback we did
receive some comments for
improvement, these will be
analysed and explained on the next
slide.
13. ‘CAN YOU SUGGEST ANY
IMPROVEMENTS?’ (CONTINUED)
One respondent discovered that the heart beat on
the title sequence was too loud, this caused it to
be clipping. In order to fix this issue we accessed
Premiere Pro and edited the sound effect to a
lower volume, this fixed the issue.
Two people suggested that the scene involving
Lily’s attack on Brett was too quiet and that she
should ‘say something’ . We decided to add some
dialogue, avoiding a reshoot we simply added the
dialogue from an unused clip where Lily says ‘I’m
not crazy’, this clip can be seen on the right.
14. ‘CAN YOU SUGGEST ANY
IMPROVEMENTS?’ (CONTINUED)
One respondent noticed a shake in the
camera during the extreme close up of
Lily and Brett touching hands, this was
something we didn’t notice. We cut the
shot so it began after the slight shake.
This is a clear example which
demonstrates the importance of
audience feedback as it involves a
different perspective meaning mistakes
we may ignore during our initial
viewing can be rectified.
15. ‘CAN YOU SUGGEST ANY
IMPROVEMENTS?’ (CONTINUED)
Of course not everything stated within the audience feedback
needed to be changed. For example one respondent stated the
vision in which Dr. Walker has his heart attack was ‘too quiet’
and ‘sound effects’ needed to be added. We intentionally only
added high pitched music so the scene would be ‘tense’ and
‘disturbing’, two audience reactions common within
psychological thrillers. In order to fairly choose which would
look better to an audience we added sound effects also, we
showed both clips to our class mates as they have media
knowledge, they agreed the clip was more immersive and tense
than the one with sound effects, we therefore chose the original
clip overall.
16. FINAL FILM.
Below is our final film following adjustments suggested
within our audience feedback.
