The document summarizes the results of a survey conducted after screening a documentary about chocolate. 19 out of 20 people said they would watch the full documentary. 17 thought the chocolate topic was interesting. 19 thought the documentary, radio ad, and print ad fit well together. 16 said they learned something from the documentary. Respondents provided feedback on what could be improved and other questions about the professional quality of the documentary, music, interviews, and more. The majority responded positively to most questions.

1. Audience
Feedback Results

2. After watching the first 5 minutes, do you think that you
would watch the full 30 minutes of our documentary?
We asked people whether or not they that after watching the first 5 minutes of our
documentary, whether they would watch the full 30 minutes. We asked this to see we would get
our target audience to watch our documentary and whether we would get many views if we
actually publish our documentary. The results show that that 19 out of 20 people would watch
our documentary, this means that it would be successful if it was to air on television.

3. Did you find the topic of chocolate interesting?
The reason we asked people if the found the topic of chocolate interesting is so that we know if
making the documentary about chocolate a good idea, and if we could make our documentary
more interesting and entertaining in the future. The results shows that 17 out of 20 people
thought that our documentary on chocolate was interesting, this means that it was a good idea
to make our documentary on chocolate and that it could be successful.

4. Do you think the documentary, radio advert and the
print advert fit well together?
We asked audiences if all three of our products fit well together, we asked this so that we could
see if they work effectively together and if the ancillary products link well with each other as
well as the documentary. This shows that as 19 out of 20 people said that out products fit well
together it shows that they are effective and can persuade audiences to watch out
documentary.

5. Did you learn anything from our
documentary?
We asked this questions of did audiences learn anything from our documentary, this is because
we wanted to find out if our documentary was informative and if it gratifies the audiences need
for informations and entertainment. The results show that 16 out of 20 people thought that
they did learn something from our documentary. However, four people said that they didn’t, this
then means that we could improve next time by adding more facts and statistics i so hat
consumers do take something away with them after watching out documentary.

6. Do you think we could improve anything on our
documentary, print advert, radio advert? If so, what?
We asked our target audience if we could improve on anything such as on our print advert, radio trailer or in
our documentary. We asked this so that we know were we went wrong and if we could improve on anything
in the future. More people said that we could not improve on anything, however 9 people said that we could.
Some of the areas that we could improve on include more strange chocolate flavours and could include
more interviews. The results then indicate where we can improve and how we should change some things.

7. Did you think the music and sound was appropriate
for or documentary?
We asked whether the audience liked the music and the sound was appropriate. The reason we asked this was because
we wanted to see if the audience thought the sound was relevant to the topic of chocolate which is what makes the
sound conventional to the documentary. The results suggest that we were successful as 95% of people who took the
survey believed that our music and sound was appropriate for our documentary.

8. Do you think our documentary, print advert and radio
advert look professional?
We asked whether the audience thought our media products looked professional. The reason we asked this was
because we wanted to know if the target audience believed that our products would be easily compared to that of
real media products. The results were again positive with an 80% answering ‘Yes’.

9. Do you think the questions we asked we effective and
relevant? If not, why?
The reason we asked whether our audience thought that the questions that we asked in the documentary were
relevant was because we wanted to know if we followed the codes and conventions of documentaries correctly
because one of them is asking relevant questions. The results suggest we followed this convention because 95% of
people agreed that we asked the relevant questions.

10. Do you think the people we interviewed were relevant
to our documentary?
The reason we asked if the people in documentary were relevant is for a similar reason to question 8, we wanted to
know if we followed the codes and conventions of documentaries, interviewing relevant people. 100% of people
agreed that we succeeded in interviewing relevant people.

11. Do you think you would watch our documentary at
the time and date that we have chosen? (Tuesday, 9:15
pm) If not, why?
The reason we asked if people would watch the documentary at the scheduled time was to see if the target audience
were interested enough with what we put into our documentary that they would continue watching the whole thing.
This received 90% of the answer ‘Yes’ which is successful for us. One person who answered no said that they didn’t
find the topic interesting.

12. Do you think our camera angles were appropriate?
For this question, 90% of the audience said that they thought that the camera angles were
appropriate to the style of the documentary as 18 people agreed and only 2 people thought that
they were not appropriate. This means that we catered to the vast majority of our target
audience as only 10% of the audience didn’t agree that the camera angles were appropriate.

13. Do you like the way we incorporated the Willy Wonka
font in our documentary?
We decided to use the Willy Wonka font for the graphics to connote the theme of chocolate. The font is a
household font that is easily recognisable to most people. 95% of our audience agreed that this worked
well in the documentary which means that it was appropriate for our target audience and the themes of
the documentary. Only one person thought that the Willy Wonka font didn’t work well in the
documentary however we cannot know why they thought this or what they would have preferred.

14. Do you think the camera work in each shot was up to
professional standards?
We asked our target audience if they thought that the camera work looked professional. 25% of the
reponses said that they did not look professional. This is most likely because in some cases we could not
use a tripod to film footage for example in the christmas markets where it was too busy and cramped to
use the tripod hence some of the footage was shaky due to the footage being filmed by hand.

15. What did you like about our documentary?
The most common answer to this question was the opening
sequence which consisted of a montage of people enjoying
chocolate whilst the voiceover gave facts about chocolate. Other
things our audience enjoyed about the documentary was the music
that was used in both the opening sequence and throughout the
documentary and interviews as our audience said that they
thought the questions were interesting.

16. What did you dislike about our documentary?
The most common answer to this question was concerning the interviews
in particular Celia the dietitian. This may be because the interview clips
rom Celia were longer than most of the other interviews so may have
bored the audience. Celia's answers were also more scientific and less
family friendly. Although we tried to break up the interviews with lots of
cutaways it may have worked better if we had more time focused on the
other interviews. Another point that was made was the camera work
which, if we had the opportunity again, we would refilm as we did not plan
the timing at the christmas markets very well as it was too busy and
crowded to use the tripod.